Temecula Valley Players

What Temecula Valley Players does

Temecula Valley Players (TVP) is a 501(c)(3) nonprofit community theater corporation headquartered in Temecula, California, and the resident theater company at the Old Town Temecula Community Theater since the venue's opening in 2005. Originally founded in 1984 as the Butterfield Stage Players, the organization has operated continuously for over 40 years, producing a seasonal slate of Broadway-style musical and dramatic productions including In the Heights, All Shook Up, Hairspray, Mamma Mia, A Christmas Carol, Annie, and the 2025-2026 titles Shrek, Cabaret, and Once Upon a Mattress. TVP also operates TVP Youth, a sub-brand that gives children and young adults the opportunity to participate in high-production-value shows working alongside professional actors, directors, voice teachers, choreographers, designers, and technical crews.

The organization's go-to-market is event-driven, serving three primary customer segments: local community members and family audiences attending live performances, youth participating in education programs, and local businesses providing corporate sponsorship. Distribution is direct-to-consumer through an online box office (tickets.temeculatheater.org), phone sales at (866) 653-8696, and in-person purchase at the venue, with no intermediary resellers. Marketing spans the company website, email/e-newsletter, Facebook, local media partnerships (Valley News, Broadway World San Diego), and a community volunteer network.

The revenue model is a hybrid of ticket sales, donations, and corporate sponsorships. Tickets are sold at tiered unit pricing — Orchestra $32, Parterre $30, Balcony $28, and a flat $24 Thursday rate — with discounts for seniors 65+, students, and military with ID (not applicable to Thursday shows). Sponsorships deliver benefits including logo placement in season brochures, playbill advertising, website recognition, lobby signage, e-newsletter acknowledgment, and complimentary tickets. The organization is governed by an unpaid volunteer Executive Board led by President Patti Drew, with 1-10 paid employees, and relies on donations channeled through Venmo, online giving, and mail-in contributions to fund capital needs such as the current three-phase wireless microphone equipment campaign targeting 24 units.

Name

Temecula Valley Players

Legal name

Temecula Valley Players

Website

https://temeculavalleyplayers.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1–10 employees

Short description

Temecula Valley Players is a 501(c)(3) nonprofit community theater, resident company at the Old Town Temecula Community Theater since 2005, producing Broadway-style seasonal productions and the TVP Youth education program for Temecula Valley families, youth, and local business sponsors.

Ownership category

akta.pro rank

Product category

Performing Arts and Live Theater

NAICS

Theater Companies and Dinner Theaters (711110), Promoters of Performing Arts, Sports, and Similar Events without Facilities (71132)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Regional & Repertory Theatre Companies (MPAGABAB)

akta.pro secondary industries

Children’s & Youth Theatre (MPAGABAE), Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ)

Keywords

• Community theater productions
• Live theatrical performances
• Youth performing arts
• Musical theater season
• Nonprofit arts organization

Headquarters

HQ city

Temecula

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Ticket Sales: Revenue from live theater performances at Old Town Temecula Community Theater with tiered seating pricing (Orchestra, Parterre, Balcony) and discounted Thursday shows.
2. Donations and Fundraising: 501(c)(3) nonprofit organization raising funds through direct donations, Venmo, and mail-in contributions for equipment needs such as wireless microphone gear.
3. Sponsorships: Corporate sponsorships providing benefits including logo placement in season brochures, playbill advertising, website recognition, lobby signage, e-newsletter acknowledgment, and complimentary tickets.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Temecula Valley Players is a nonprofit community theater organization that produces and presents live Broadway-style theatrical productions (musicals and plays) at the Old Town Temecula Community Theater on a seasonal basis. The organization sells tickets to general audiences and operates the TVP Youth Program, providing children and young adults opportunities to participate in productions mentored by professional actors, directors, choreographers, designers, and technical crews. As a 501(c)(3) nonprofit, it also runs donation and corporate sponsorship programs to fund operations and equipment acquisitions.

Product overview

Temecula Valley Players is a community theater organization offering a portfolio of live theatrical productions presented at the Old Town Temecula Community Theater. The company produces multiple seasonal musical and dramatic shows annually (such as Shrek, A Christmas Carol, Cabaret, and Once Upon a Mattress), operates a youth education program (TVP Youth) providing children opportunities to participate in Broadway-style productions, and sells tickets through tiered pricing. As a 501(c)(3) nonprofit, the organization also manages fundraising campaigns for equipment and operational support.

Differentiator

Problem solved

Functional benefit

Brands

• TVP Youth: Youth program providing children and young adults opportunity to be part of Broadway style shows with high production values.

Products and services

• Shrek (The Musical) Full-scale musical production based on the DreamWorks animated film, scheduled for August 29 through September 14, 2025 as part of the 2025-2026 season. Performed for general audiences and families seeking live theatrical entertainment at Old Town Temecula Community Theater.
• A Christmas Carol: The Musical Annual holiday musical based on Charles Dickens's classic novel about Ebenezer Scrooge's redemption, presented as a longstanding seasonal tradition at Old Town Temecula Community Theater. The production typically mics over 25 actors.

Quantifiable outcome

• 24 Inland Theatre League Nominations and 16 Awards in 2018-2019 season
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered minor and core.

• Paradise AutosminorGTM or Marketing Partner · 1 January 20232023-2024 Season partner. Auto dealership providing sponsorship support with logo placement in promotional materials and season brochure.
• Temecula Family Dentist (Adamo Dentist)minorGTM or Marketing Partner · 1 January 20232023-2024 Season partner. Local dental practice sponsoring the theater season with advertising benefits including playbill and lobby signage.
• Valley Printing ServiceminorGTM or Marketing Partner · 1 January 20232023-2024 Season partner. Local printing company providing printing services and sponsorship support for the season.
• Bookkeeping Services PlusminorGTM or Marketing Partner · 1 January 20232023-2024 Season partner. Local bookkeeping firm providing financial services sponsorship.
• Valley NewscoreGTM or Marketing Partner · 1 January 20232023-2024 Season partner. Local news outlet providing media coverage and promotional support with logo placement and advertising in e-newsletters.
• And All That Jazz Performing Arts CentercoreStrategic or Co-development Partner · 1 January 20232023-2024 Season partner. Performing arts education center led by former Broadway performer Jill Broderson, providing dance training and talent pipeline for productions.
• Shawna Sarnowski PhotographyminorGTM or Marketing Partner · 1 January 20232023-2024 Season partner. Local photographer providing professional photography services for productions and promotional materials.
• Think OptimacoreImplementation/ SI/ Consulting Partner · 1 January 20232023-2024 Season partner. Website design and internet marketing firm providing digital services and online presence support.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/temeculavalleyplayers
• Xx.com/temeculaplayers
• LinkedInlinkedin.com/company/temecula-valley-players

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Temecula Valley Players