Realtor Association of Franklin and Gulf Counties

Name

Realtor Association of Franklin and Gulf Counties

Legal name

Forgotten Coast REALTOR Association

Website

https://rafgc.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Apalachicola

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Membership Dues: Association fees from REALTOR members, real estate companies, and business partners through various membership tiers including member directory registration and My Profile accounts.
2. Continuing Education Courses: Revenue from GRI online courses and continuing education courses for real estate professionals.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Forgotten Coast REALTOR® Association (FCRA) is a regional professional trade association serving licensed real estate professionals, brokerages, and business partners in Franklin County, Gulf County, and Mexico Beach, Florida. Its core offerings include access to the Forgotten Coast MLS for property listings, a searchable Member Directory, continuing education and GRI certification courses, Housing Reports, and advocacy for homeownership rights and professional standards.

Product overview

The Forgotten Coast REALTOR® Association operates as a membership-based professional organization serving real estate professionals in Franklin and Gulf Counties, Florida. The organization provides a suite of member services including a searchable Member Directory for REALTORS®, Real Estate Companies, and Business Partners; the Forgotten Coast MLS for property listings; Housing Reports for market data; and Continuing Education Courses including Florida REALTORS® Online GRI courses. Members access these services through a centralized Member Dashboard and NAVICA® MLS platform. The organization has served the area since 1990, promoting professional standards, fair housing practices, and homeownership rights in the Florida Panhandle region.

Differentiator

Problem solved

Functional benefit

Products and services

• Member Directory

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

Three partnerships are on record, tiered core.

• NAVICA MLScoreTechnology or IntegrationNAVICA MLS provides the MLS platform used by FCRA for property management, reports, event sign-ups, and payment processing through NAVICA Streamline AMS.
• Florida RealtorscoreStrategic or Co-development PartnerState-level professional association partnership providing resources, Florida Living Network listing access, and statewide REALTOR representation for members.
• REALTOR.comcoreTechnology or IntegrationProperty search integration allowing FCRA members to list on the national REALTOR.com platform.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Northeast Florida Association of REALTORS: Regional REALTOR association covering the Jacksonville and Northeast Florida area. Directly comparable to FCRA in terms of member services, MLS offerings, and association governance model.
• Greater Tampa Association of REALTORS: Regional REALTOR association serving the Tampa Bay area with MLS access, continuing education, and member services. Highly comparable in structure, member offering, and revenue model to FCRA.
• Orlando Regional REALTOR Association: A regional Florida REALTOR association providing MLS, education, advocacy, and member services to Orlando-area real estate professionals. Closely comparable business model, structure, and service mix to FCRA, differing only in geographic scale and market.
• Miami Association of REALTORS: One of the largest local REALTOR associations in the U.S., serving the greater Miami area with MLS, education, and advocacy. Same association model and service mix as FCRA, differing primarily in scale and South Florida geography.
• Palm Beach County Association of REALTORS: Regional Florida REALTOR association providing member directory, MLS access, education, and advocacy to Palm Beach County agents. Operates the same association business model as FCRA at a larger coastal Florida scale.

Broad incumbents

• Stellar MLS: A large Florida MLS covering a broad multi-county region. Comparable to FCRA's Forgotten Coast MLS offering but at significantly greater scale; relevant peer because both provide MLS infrastructure to Florida real estate professionals.
• Florida Realtors: Statewide professional trade association for Florida real estate professionals. Directly relevant because FCRA is an affiliated local board; both serve overlapping members with education, advocacy, and MLS-related services at different geographic scopes.
• National Association of REALTORS (NAR): The national umbrella trade body for the REALTOR profession. Comparable to FCRA in mission (advocacy, education, professional standards) but operating nationally rather than regionally; FCRA members are typically also NAR members through state affiliation.

Others

• Realtor.com (Move, Inc.): National real estate listing portal that FCRA integrates with to publish member listings. Comparable as a downstream distribution channel that affects the value of MLS participation, though it is not a direct association competitor.
• NAVICA MLS: Technology vendor whose MLS and AMS platforms FCRA uses for property management, reporting, event sign-ups, and payment processing. Relevant peer/ecosystem participant as the underlying infrastructure provider for FCRA's MLS operations.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/realtor-association-of-franklin-and-gulf-counties-inc.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Realtor Association of Franklin and Gulf Counties