What Peabody & Smith Realty does

Peabody & Smith Realty, operating as Badger Peabody & Smith Realty, is a privately held regional real estate brokerage founded in 1993 and headquartered in Bretton Woods, New Hampshire. The firm provides buyer representation, seller representation, commercial transactions, land sales, multi-family transactions, and rental management across New Hampshire, Maine, and Vermont through a network of dedicated agents operating from eight physical offices (Berlin/Gorham, Bretton Woods, Franconia, Holderness, Jackson, Littleton, North Conway, and Plymouth). Its customer base spans residential buyers and sellers as the primary segment, with secondary exposure to commercial, land, multi-family investor, rental, and luxury property clients.

The company's product surface is built around a website-based property listing platform powered by Delta Media Group, featuring a Journey Home Customer Portal for saving properties and managing accounts, an interactive map-based search tool covering NH/ME/VT geographies, advanced search with granular filtering, specialized portals for lake-living and ski-area properties, a Luxury Portfolio Collection, and supporting tools including home value assessment, mortgage calculators, and moving guides. Beyond the platform, the firm distributes a branded lifestyle publication (Journey Home Magazine), runs content marketing via blog and email, and conducts open-house events as a mid-funnel channel. Strategic network affiliations with Luxury Portfolio International and Leading Real Estate Companies of the World extend listing exposure to global luxury and relocating buyers.

The business model is commission-based: agents earn transaction fees on completed residential, commercial, land, multi-family, and rental deals, with commission rates negotiated individually and not publicly disclosed. Revenue is therefore highly dependent on local and regional housing-market transaction volume rather than recurring contracts. GTM is sales-led and relationship-driven, supported by SEO/organic search, content marketing, and global referral partnerships; there is no disclosed subscription, SaaS, or platform-licensing revenue stream. The company has not raised outside funding, has no parent or PE/VC backing, and has not disclosed audited financial figures in the available source material.

Name

Peabody & Smith Realty

Legal name

Badger Peabody & Smith Realty

Website

https://peabodysmith.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Peabody & Smith Realty is a privately held regional real estate brokerage operating across New Hampshire, Maine, and Vermont, serving residential, commercial, land, multi-family, rental, and luxury property clients through eight offices and a Delta Media Group-powered listing platform.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Recreational Land Brokerage (Hunting, Fishing, Wildlife) (BPAJADAD)

Keywords

• Residential real estate brokerage
• Commercial property sales
• Rental property listings
• Luxury home marketing
• Property management services

Headquarters

HQ city

Bretton Woods

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Commission Revenue: Traditional real estate brokerage commissions earned on property transactions. Agents represent buyers and sellers in residential, commercial, land, and multi-family transactions across New Hampshire, Maine, and Vermont markets. Commission rates typically split between listing agent and buyer's agent with brokerage taking a percentage.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Peabody & Smith Realty (operating as Badger Peabody & Smith Realty) is a regional real estate brokerage that represents buyers and sellers in residential, commercial, land, and multi-family transactions, and lists rental and luxury properties across New Hampshire, Maine, and Vermont. It delivers these services through a network of dedicated agents based at eight physical office locations, supported by a Delta Media Group-powered website offering property search, map-based search, and customer account tools. It also provides relocation services, home valuation, and specialized lifestyle property marketing (lake, ski area, luxury).

Product overview

Badger Peabody & Smith Realty operates as a regional real estate brokerage platform offering a comprehensive suite of property listing and related services across New Hampshire, Maine, and Vermont. The core offering centers on a multi-category listing platform covering residential, commercial, land, multi-family, and rental properties. The platform is enhanced by specialized search portals for lake living and ski area properties, as well as a Luxury Portfolio Collection for high-end properties. Additional services include home valuation tools, buying and selling guides, mortgage calculators, relocation services through LeadingRE partnership, and the company-branded Journey Home Magazine. The platform provides multiple search interfaces including map-based search, advanced filtering, and agent directories. The company maintains offices in eight locations across the region (Berlin/Gorham, Bretton Woods, Franconia, Holderness, Jackson, Littleton, North Conway, and Plymouth) serving customers through a network of real estate agents.

Differentiator

Problem solved

Functional benefit

Products and services

• Buyer and Seller Representation (Residential Brokerage) Full-service real estate brokerage representing buyers and sellers in residential property transactions (single-family homes, condominiums) across New Hampshire, Maine, and Vermont. Each transaction is handled by a dedicated local agent.
• Commercial Real Estate Brokerage Brokerage representation for commercial property sales, business opportunities, and commercial lease space across New Hampshire, Maine, and Vermont, delivered by a dedicated commercial team.
• Land and Acreage Sales Brokerage representation for buyers and sellers of undeveloped land parcels, including large acreage (15+ acres) lots, subdivisions, and development opportunities across the region.
• Multi-family Property Brokerage Brokerage representation for buying and selling multi-family residential properties suitable for investors.
• Rental Property Listings and Landlord Services Listings for year-round, seasonal, and vacation rentals (including luxury apartments such as Alpine Place in North Conway), plus landlord information services for rental property owners.
• Luxury Portfolio Collection Curated marketing and representation of luxury and high-value homes and estates, exposed through the firm's affiliation with Luxury Portfolio International's global network of luxury real estate professionals.
• Relocation Services Real estate services for clients relocating into or out of the region, delivered in partnership with Leading Real Estate Companies of the World for access to a global referral network.
• Home Valuation / "What's My Home Worth" Property valuation estimate service for homeowners considering selling, providing a starting point for listing conversations with an agent.

Named customers1 record

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• Luxury Portfolio InternationalcoreGTM or Marketing PartnerAffiliated with Luxury Portfolio International, a network of luxury real estate firms providing exposure to high-net-worth buyers globally. Badger Peabody & Smith Realty operates the Luxury Portfolio Collection featuring premium properties in their market area.
• Leading Real EstatecoreGTM or Marketing PartnerMember of the Leading Real Estate network, providing relocation services and a global referral network connecting buyers and sellers across different markets. Enables Badger Peabody & Smith Realty to serve relocating clients and receive referrals from other member firms worldwide.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• RE/MAX: Global franchise brokerage with strong agent presence in New Hampshire and Maine. Directly competes on the same residential, land, and vacation property segments with a similar commission-based, agent-driven operating model.
• Coldwell Banker Realty: National residential brokerage with extensive franchise agent network across New Hampshire, Maine, and Vermont. Directly comparable multi-office, commission-based model serving similar residential, luxury, and vacation buyers in the same regional footprint.
• Century 21 Real Estate: Established global franchise brokerage with regional agents serving NH, ME, and VT markets. Comparable in offering residential, land, and commercial brokerage services through a franchise/agent network structure.
• Sotheby's International Realty: Luxury-focused global brokerage network with regional affiliates in New England vacation markets. Directly comparable in serving HNW buyers of premium ski, lake, and mountain properties with global referral reach via the Sotheby's brand.
• Keller Williams Realty: Largest US residential brokerage by agent count, with regional offices across New England. Comparable agent-centric, commission-based model serving residential buyers and sellers, including vacation-market areas.
• Berkshire Hathaway HomeServices: Large national brokerage franchise with active regional presence in northern New England. Comparable sales-led model, agent network structure, and focus on residential and luxury properties overlapping with Peabody & Smith's segments.

Emerging players

• Compass: Tech-enabled luxury-leaning national brokerage expanding into suburban and vacation markets. Comparable premium-residential positioning and tech-forward platform, but distributed rather than office-anchored, representing both a competitor and a partnership/affiliation candidate for traditional firms.
• Redfin: Tech-enabled residential brokerage with growing presence in New England. Competes on consumer-facing search technology and lower commission model, pressuring traditional multi-office brokerages' seller lead flow and pricing power.
• eXp Realty: Cloud-based, agent-centric brokerage expanding rapidly across secondary US markets including New England. Competes on commission splits, equity incentives, and remote operating model — a structural threat to traditional multi-office brokerages like Peabody & Smith.

Regional players

• LandVest: New England-focused luxury brokerage specializing in distinctive country properties, waterfront estates, and land. Closely comparable in targeting affluent buyers of premium recreational and rural properties across the same northern New England geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/peabodysmith_re
• Facebookfacebook.com/PeabodySmithRealty

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peabody & Smith Realty