Northwood Technology
Northwood Technology is an Ireland-based wholesale distributor of security, fire, and life-safety products, supplying registered trade installers and system integrators through a proprietary e-commerce platform with next-day delivery from Dublin and Cork.
- Company typePrivate
- Founded2004
- HeadquartersDublin, Ireland
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Northwood Technology does
Northwood Technology is an Ireland-based wholesale distributor of security, fire-safety, and life-safety products, operating from its headquarters at 18 Lee Road, Dublin Industrial Estate, and a regional office in Cork. The company was founded in 2004 and serves as a trade-channel supplier to security installers, system integrators, electricians, and other trade professionals across the Republic of Ireland, with next-day delivery coverage nationwide. Its customer proposition is gated behind registered Northwood Trade Accounts (both credit and pay-as-you-go), which provide access to a proprietary e-commerce platform with custom pricing, favorite-item lists, invoice access, and a streamlined RMA process, supported by dedicated account managers and product managers.
The product catalogue spans eight major categories — CCTV surveillance (network cameras, HD cameras, NVRs, monitors, body-worn CCTV, ANPR, video analytics, video management software), access control (readers, keypads, biometric and network controllers, locks, door release, software), intruder alarm systems (wired and wireless, control panels, sounders, communicators), fire protection (addressable and conventional panels, detectors, audio/visual devices, call points), intercoms (GSM, IP, Wi-Fi, DECT, conventional), automation (gates, barriers, door automation), networking infrastructure (switches, media converters, SFP modules), and life safety (disabled refuge, emergency lighting, nurse call) — sourced from more than ten brand principals including Dahua, HKC, Paxton, UTC/Carrier, Vesta, Pyronix, Aiphone, C-Tec, Videx, Avigilon, and Seagate.
Revenue is generated through three streams: wholesale hardware distribution (the dominant model), recurring trade-account services tied to the e-commerce platform, and professional services including enterprise security systems design, fire and life-safety design support, automation systems design, marketing and tender support, and training delivered through the Security and Life Safety Academy. The company's technology is primarily a B2B trade e-commerce and procurement platform layered over a logistics and technical-support operation, rather than a software product. Geographic scope is limited to the Republic of Ireland; ownership, founder identities and financial performance are not disclosed in the source material.
Northwood Technology firmographics
Firmographics- Name
- Northwood Technology
- Legal name
- Northwood Technology
- Website
- http://www.northwoodtechnology.ie
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Northwood Technology is an Ireland-based wholesale distributor of security, fire, and life-safety products, supplying registered trade installers and system integrators through a proprietary e-commerce platform with next-day delivery from Dublin and Cork.
- Ownership category
- akta.pro rank
Where Northwood Technology is headquartered
LocationHeadquarters
- HQ city
- Dublin
- HQ country
- Ireland
- HQ region
- Europe
Offices2 records
Markets served
Northwood Technology business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Wholesale Distribution: Northwood Technology operates as a wholesale distributor of security and life safety products. They sell CCTV systems, access control, intruder alarms, fire protection, intercom, automation, and networking equipment to trade account holders including installers and system integrators.
- Trade Account Services: They offer credit and pay-as-you-go trade accounts providing access to their e-commerce platform with customized pricing, favorite items, invoice access, and service portal.
- Professional Services: Services include training, site surveys coordinated through product managers, and technical support for security and life safety systems.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Trade Account Pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Northwood Technology product offering
Product offeringCore offering
Northwood Technology is a wholesale distributor of security and life safety hardware (CCTV, access control, intruder alarms, fire protection, intercom, automation, networking, life safety) supplied to registered trade account holders including security installers and system integrators across the Republic of Ireland. The company operates an exclusive trade-only e-commerce platform with custom pricing, supports credit and pay-as-you-go accounts, and offers complementary design, training, and tender support services.
Product overview
Northwood Technology is a security technology distributor and wholesale supplier based in Ireland, operating from Dublin and Cork offices. The company offers a comprehensive portfolio of security and life safety products organized into major categories: CCTV surveillance (network cameras, HD cameras, video recorders, monitors, video analytics, ANPR, body worn CCTV), Access Control (readers, keypads, biometric controllers, locks, network controllers), Intruder Alarm Systems (wireless and wired detection, control panels, keypads, sounders), Fire Protection (addressable and conventional fire panels, detectors, audio/visual devices), Intercom Systems (GSM, IP, Wi-Fi, DECT, conventional), Automation (gates, barriers, door automation), Networking (switches, media converters, SFP modules), and Life Safety (disabled refuge, emergency lighting, nurse call). The company provides both products and design services including enterprise security systems design, fire & life safety systems design support, automation systems design, and marketing/tender support. Northwood also offers training through their Security and Life Safety Academy. Products are distributed from major brands including Dahua, HKC, Vesta, UTC, Vanderbilt, Pyronix, and others.
Differentiator
Problem solved
Functional benefit
Products and services
- Security Products Wholesale Wholesale distribution of security and life safety hardware products (CCTV systems, access control, intruder alarms, fire protection, intercom, automation, networking equipment, and life safety products) to registered trade account holders including security installers and system integrators across the Republic of Ireland, with custom trade pricing and next-day delivery.
- Enterprise Security Systems Design Professional design services for enterprise-level security system deployments, providing specification and technical design support for security installers working on large commercial projects.
- Fire and Life Safety Systems Design Support Technical design support services for fire detection and life safety system installations, assisting security installers and fire system professionals with system design and compliance.
- Automation Systems Design Design services for gate, barrier, and door automation system implementations, providing technical specification and design support to trade customers undertaking automation projects.
- Marketing and Tender Support Commercial support services for security product marketing and tender documentation, assisting trade customers in preparing marketing materials and tender responses.
- Security and Life Safety Training Academy Professional development and certification training through the Security and Life Safety Academy, providing structured training events and on-request training sessions for security installers, system integrators, and trade professionals.
Companies that use Northwood Technology
Customer profileSegments2 records
Ideal customer profiles2 records
Northwood Technology technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability5 records
Feature2 records
Northwood Technology partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- DahuacoreNorthwood Technology distributes Dahua products including IP cameras, network video recorders, and related security equipment.
- HKCcoreMajor brand partner for intruder alarms, access control, and wireless security systems including HKC SecureWave products.
- PaxtoncoreDistributes Paxton access control products and security systems.
- UTC (Carrier)coreDistributes UTC/ Carrier security products including ATS alarm panels and access control systems.
- VestacoreDistributes Vesta home security control panels and wireless security systems.
- PyronixminorDistributes Pyronix security products including external sounders and bell boxes.
- AiphoneminorDistributes Aiphone intercom systems including audio and video intercom kits.
- C-TecminorDistributes C-Tec fire protection products including CAST programmable detectors.
- VidexminorDistributes Videx intercom and door entry systems.
- AvigilonminorDistributes Avigilon video surveillance and security analytics products.
- SeagateminorProvides Seagate hard disk drives for CCTV storage solutions as accessories.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
Northwood Technology competitors and assessment
Company assessmentDirect peers
- ADI Global Distribution: Global multi-brand wholesale distributor of security, AV, and fire products serving installers and integrators through trade accounts. Closest direct peer to Northwood given overlapping product categories (CCTV, access control, intrusion, fire) and trade-channel GTM.
- Mayflex: UK-based trade distributor of security, networking, and cabling products serving installers and integrators. Comparable business model to Northwood with multi-brand portfolio, trade account pricing, and value-added technical support services.
- Oprema: UK security products distributor specializing in CCTV, access control, and intrusion products for trade installers. Comparable in product breadth, multi-brand strategy, and trade-channel positioning to Northwood.
- CIE Group: UK-based multi-brand security, audio, and fire products distributor serving installers and integrators. Overlapping trade-channel model and product portfolio make CIE a direct comparable for Northwood's Irish trade distribution business.
- Norbain SD: UK-based security products distributor supplying CCTV, access control, and intrusion products to installers. Comparable trade-channel model and multi-brand strategy targeting the same end customer type as Northwood.
- FSH Group: UK fire and security hardware distributor serving installers with branded products across multiple categories. Comparable trade distribution model and product breadth to Northwood's fire & life safety business.
Broad incumbents
- Honeywell: Global conglomerate manufacturing security, fire, and building management products with its own distribution network. A relevant incumbent whose products (including Carrier/Aritech distributed by Northwood) shape the addressable market and competitive dynamics.
- Johnson Controls: Global building technology provider offering security, fire, and HVAC products through direct sales and distributors. Relevant incumbent whose Tyco/CEM/Visonic products are part of Northwood's partner portfolio and compete in the same end markets.
- Securitas: Global security services and solutions provider covering guarding, electronic security, and fire & safety. Adjacent incumbent shaping installer demand and end-customer security budgets in Ireland.
- Eaton: Global power management and electrical equipment manufacturer with security and life safety product lines. Broad incumbent adjacent to Northwood's distribution categories that influences vendor and customer dynamics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Northwood Technology social profiles
Digital presenceNorthwood Technology compliance and trust
Trust signalCompliance21 records
Northwood Technology financial estimates
Financial estimateRevenue estimate
Valuation estimate
Northwood Technology leadership team
Management profileNumber of profiles
Northwood Technology funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Northwood Technology M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Northwood Technology
What does Northwood Technology do?
Northwood Technology is a wholesale distributor of security and life safety hardware (CCTV, access control, intruder alarms, fire protection, intercom, automation, networking, life safety) supplied to registered trade account holders including security installers and system integrators across the Republic of Ireland. The company operates an exclusive trade-only e-commerce platform with custom pricing, supports credit and pay-as-you-go accounts, and offers complementary design, training, and tender support services.
Is Northwood Technology a public or private company?
Northwood Technology is a private company. It is classified as unknown and is currently operating.
When was Northwood Technology founded?
Northwood Technology was founded in 2004. It employs 11 to 50 people.
Where is Northwood Technology based?
Northwood Technology is headquartered in Dublin, Ireland, in the Europe region.
How does Northwood Technology make money?
Three revenue lines are on record. Product Wholesale Distribution is the primary driver. The others are trade Account Services and professional Services.
Who are Northwood Technology's main competitors?
Direct peers on record are ADI Global Distribution, Mayflex, Oprema, CIE Group, Norbain SD and FSH Group. Broad incumbents are Honeywell, Johnson Controls, Securitas and Eaton.
Does Northwood Technology have an API?
No public API is recorded for Northwood Technology.