Savoir Faire

What Savoir Faire does

Savoir Faire (legal entity: SARL SAVOIR FAIRE, registered at 69 rue d'Hauteville, 75010 Paris, RCS Paris n°508 867 702) is a privately held, founder-led Paris music company operating three interconnected service lines: artist management, music publishing (including synchronization/sync licensing), and consulting. The company is co-founded by Manu Barron (Head of A&R) and Alexandra Pilz-Hayot (President), with Elena Giustiniani serving as CEO, and operates with a team of approximately 15 staff across A&R, live coordination, legal and business affairs, publishing, and accounting.

The core 'product' is the roster itself — approximately 28 artists spanning electronic (Gesaffelstein, Para One, Myd, Canblaster), indie/pop (Yodelice, Malik Djoudi, The Blaze), urban (Sam Tiba, Simia), and other genres — and the publishing rights attached to a substantial catalog. Savoir Faire monetizes through (i) management commissions as a percentage of artist gross earnings, (ii) publishing royalties collected on behalf of represented writers, and (iii) synchronization licensing fees for placements in film, television, and brand advertising. Notable commercial wins include Givenchy, Dior Couture, Nike, Saint Laurent, Théâtre du Châtelet, France TV, Netflix, and Prime Video. Underlying 'technology' is human-intensive A&R, rights administration, and sales infrastructure rather than proprietary software; primary technology dependencies are digital distribution via Spotify, Apple Music, Deezer, YouTube, SoundCloud, Bandcamp, and label-side release engines (Animal 63, Ed Banger, Believe/ADA, Columbia, Warner/Parlophone).

Pricing is not publicly disclosed and is custom-quoted per engagement; the company is sales-led at the enterprise (sync) level and direct-to-consumer via streaming at the artist level. There are no subsidiaries, no parent company, no external funding rounds, and no public-market listing disclosed. Customer concentration is inherently artist-level (a small number of flagship artists almost certainly drive a disproportionate share of revenue), while the sync side is anchored on a relatively small number of high-prestige enterprise buyers.

Name

Savoir Faire

Legal name

SARL SAVOIR FAIRE

Website

https://savoirfairecie.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Savoir Faire is a Paris-based, founder-led music company providing artist management, publishing, and sync licensing for an international roster of ~28 artists across electronic, pop, hip-hop, and indie genres, with placements in film, TV, and luxury brand advertising.

Ownership category

akta.pro rank

Product category

Music Management & Publishing Services

NAICS

Music Publishers (51223), Music Publishers (512230), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410)

SIC

Patent Owners & Lessors (6794)

akta.pro primary industry

Performance Rights Administration (PRO Affiliation, Cue Sheet/Setlist Processing) (MPAIABAE)

akta.pro secondary industries

Royalty Accounting & Payment Services (Statements, Audits, Payee Management) (MPAIABAL), Lyrics & Text Rights Licensing (Lyric Display, Print/Digital Reproduction) (MPAIABAI), Sync Marketplaces & Licensing Platforms (MPAIALAG), Contracting, Licensing & Rights Management (Music/Performance Releases) (HSACAHAM)

Keywords

• Artist management services
• Music publishing
• Synchronization licensing
• Music consulting
• Artist representation

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Artist Management: Full-service artist management including career development, live performance coordination, and brand partnerships. The company takes a percentage of artist earnings through management agreements.
2. Music Publishing: Publishing handles a vast catalog of artists, working with music supervisors, advertising agencies, and film productions to place music into commercials, TV shows, and movies. Revenue generated through synchronization licenses and royalty collection.
3. Sync Licensing: Placements in commercials (Givenchy, Dior Couture, Nike), TV shows (France TV), and films. Publishing projects include Para One's 'Le Prophète', Gesaffelstein's 'Good Luck, Have Fun, Don't Die', and The Blaze's Givenchy commercial.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Savoir Faire is a Paris-based music company offering artist management, music publishing, and consulting services. It represents a roster of independent French and international artists across electronic, pop, hip-hop, indie, and jazz genres, providing career development, deal negotiation, and royalty administration. Its publishing division actively places artists' music into commercials, films, TV shows, and other media through synchronization licensing with brands such as Givenchy, Dior Couture, and Nike, and productions including Netflix, France TV, and Prime Video.

Product overview

Savoir Faire is a Paris-based music management and publishing company offering three interconnected service lines: Artist Management (career development, bookings, and representation for a roster of international artists), Publishing (catalog management and synchronization licensing for commercials, TV, and film), and a curated Artist Roster. The company positions itself as a full-service music partner connecting artists with commercial opportunities through its publishing division while managing their creative careers through the management arm.

Differentiator

Problem solved

Functional benefit

Products and services

• Artist Management
• Music Publishing
• Synchronization Licensing
• Live Tour Coordination

Quantifiable outcome

• Artists placed in major film scores (Cannes Best Screenplay winner, 11 César nominations for Portrait of a Lady on Fire)
• +1 more outcomes

Named customers8 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core, major and minor.

• Animal 63coreStrategic or Co-development PartnerAnimal 63 is a key label partner for multiple Savoir Faire artists including Yodelice, The Blaze, Hen Yanni, Max Baby, and PPJ. The label serves as a primary release partner for the company's roster, handling distribution and promotion.
• Ed Banger RecordscoreStrategic or Co-development PartnerEd Banger Records is a major electronic music label that partners with Savoir Faire artists including Myd, Para One (for 'Elevation'), and PPJ for releases and distribution.
• BelievemajorChannel Partner/ Reseller/ DistributorBelieve (and subsidiary labels under ADA France) handles distribution for artists including The Blaze. The Blaze's albums 'Dancehall' and 'Territory' were released via Animal 63 / Believe.
• Club ChevalminorStrategic or Co-development PartnerSam Tiba is a member of Club Cheval, a producer collective. The group collaborates on projects and releases, with Sam Tiba serving as both a solo artist and member of this collective.
• Pretty Weird RecordsminorChannel Partner/ Reseller/ DistributorPovoa's productions have appeared on Pretty Weird (Chloé Robinson's label) and Kneaded Pains (Dense & Pika). Releases include 'Hacked Lime / Shit Song' on Pretty Weird.
• Cocoon RecordingsminorChannel Partner/ Reseller/ DistributorPovoa has released music on Sven Väth's Cocoon label, expanding distribution reach in the techno/house market.
• Southern Fried RecordsminorChannel Partner/ Reseller/ DistributorFatboy Slim's Southern Fried Records has released Povoa's music, providing access to the established electronic dance music market.
• Columbia RecordsmajorChannel Partner/ Reseller/ DistributorColumbia Records released Gesaffelstein's 'Hyperion' and 'GAMMA' albums, as well as collaborations with KayCyy. This major label partnership provides global distribution for high-profile releases.
• Warner MusicmajorChannel Partner/ Reseller/ DistributorWarner Music (Parlophone/Warner Music) released Gesaffelstein's 'Aleph' and 'Maryland' albums, providing distribution support for international releases.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• BMG: One of the world's largest independent music publishers and rights managers; competes for the same sync opportunities and artist signings as Savoir Faire's publishing arm, but at vastly greater scale.
• Concord Music Publishing: Independent music publisher with a sizable sync and film/TV licensing business; directly comparable to Savoir Faire's publishing and sync division but at materially larger scale.
• Kobalt Music: Independent music publisher and neighboring-rights administrator with technology-led royalty tracking; relevant benchmark for Savoir Faire's publishing and sync business, though larger and globally scaled.

Regional players

• Naïve Records: Independent French music label and publisher with classical, jazz, and contemporary rosters; comparable as a Paris-headquartered French indie with publishing ambitions, though focused on different genres.

Direct peers

• Spirit Music Group: Independent music publisher focused on catalog rights administration and sync placements; comparable to Savoir Faire's publishing division in catalog-driven royalty and licensing revenue model.
• Because Music: Paris-based independent music company combining artist management, label, and publishing operations — a near-identical three-pillar model to Savoir Faire and a direct competitor for French independent talent.
• Wagram Music: Long-standing Paris-based music group with label, publishing, and management divisions; comparable in scale and business model to Savoir Faire's combined management + publishing platform.
• ATC Management: European artist management firm with a roster spanning electronic, indie, and pop; comparable business model to Savoir Faire's artist management arm and a relevant peer for manager-style commission economics.
• Ed Banger Records: Paris-based electronic music label founded by Pedro Winter that partners with several Savoir Faire artists (Myd, Para One, PPJ); comparable as a French electronic music home with label, publishing, and management functions.
• PIAS: European independent music group providing artist services, label, distribution, and publishing across multiple territories — directly comparable in offering breadth and European indie positioning to Savoir Faire's integrated platform.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCHO0jGDk5aFpadYD-MCfMlg
• Facebookfacebook.com/savoirfairecie
• Instagraminstagram.com/savoirfairecie
• Xx.com/savoirfairecie
• LinkedInlinkedin.com/company/savoirfairecie

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Savoir Faire