What PIMA does

PIMA (legal entity Serviceföretaget PIMA AB) is a Swedish commercial cleaning and facility management company founded in 1978 in Södertälje. The company operates four service lines: Facility Management (including Integrated Facility Management), Sourcing of 'Säkerställd renhet' (validated cleaning) for mission-critical environments (cleanrooms, hospitals, food production, data centers/server halls, laboratories), Lokalvård (routine office, retail and commercial cleaning), and Fastighetsservice (property maintenance including window cleaning, façade washing, floor care, and disinfection). All services are delivered by PIMA-employed staff, with no reseller or marketplace channels, and are sold via direct regional sales representatives (Stockholm, Gothenburg, Skåne/Malmö), a website quote form, and phone/email contact. Pricing is quote-based and delivered across three commercial structures: à la carte single services, recurring subscriptions (abonnemang), and bundled multi-year IFM contracts on monthly or annual billing cycles.

The customer base spans regulated industries and large enterprises — including BioInvent, Medivir, Höganäs, Enaco, Guldfågeln (food processing), Vileda, Sephora, MAX IV Laboratory, and Randek — alongside mid-market and SMB clients, served through offices in Södertälje (HQ), Göteborg, Malmö, and Halmstad. The company is privately held, has 101–250 employees, and does not publicly disclose revenue. Underlying operational assets include a proprietary internal digital training platform (in operation since 2019) and an in-house vocational school (yrkesskola) established in 1996, both of which support staff certification across cleanroom (GMP), healthcare (SIV/SS 8760014:2017), and food industry cleaning.

PIMA's competitive positioning rests on three pillars: an ISO 9001/14001/45001-certified management system with Almega Serviceföretagen authorization (valid through July 2027); enterprise customer logos in regulated industries that demand documentable procedures; and an integrated service model that allows buyers to consolidate cleaning, property service, reception, workplace service, and service management under one contract. Städpulsen AB (a wholly-owned subsidiary offering Swan-labeled home cleaning) and the 2024 acquisition of Gyllix (Skåne region operations) indicate ongoing expansion through both adjacent-segment entry and regional roll-up. PIMA won the 'Årets Städföretag 2025' (Cleaning Company of the Year) award from Almega Städföretagen.

Name

PIMA

Legal name

Serviceföretaget PIMA AB

Website

https://pima.se

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

101–250 employees

Short description

PIMA is a Sweden-based cleaning and facility management company founded in 1978, providing validated cleaning for cleanrooms, hospitals, data centers, and food production, alongside routine lokalvård and integrated FM contracts for enterprise clients across Sweden via regional offices in Stockholm, Gothenburg, and Malmö.

Ownership category

akta.pro rank

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Cleaning and Localvård Services: Core recurring and one-time cleaning services (office cleaning, industrial cleaning, healthcare cleaning, cleanroom cleaning, residential/common area cleaning) provided to businesses and organizations across Sweden. Services are offered as individual (single) services, ongoing subscriptions (abonnemang), or integrated into broader FM packages.
2. Facility Management (FM) and Integrated Facility Management (IFM): Full or partial facility management services where PIMA assumes ongoing responsibility for multiple service functions (cleaning, property service, reception, workplace service, service management). Delivered as managed service contracts, typically long-term agreements with recurring billing.
3. Specialized Cleaning Services: Specialized one-time or periodic services including window cleaning (fönsterputs), facade washing (fasadtvätt), floor care (golvvård), disinfection (desinfektion), and sanitation (sanering). May be sold as add-on services bundled with core cleaning contracts or as standalone engagements.
4. Property/Fastighetsservice: Property maintenance services including stairwell cleaning, outdoor environment management, exterior cleaning, and technical services for buildings. Can be integrated into FM contracts or offered separately.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

PIMA provides professional cleaning, facility management, and property services to businesses and organizations across Sweden. The company specializes in mission-critical cleaning for cleanrooms, hospitals, pharmaceutical facilities, data centers, and food production environments, alongside routine office, industrial, and retail cleaning. Services are offered as individual engagements, recurring subscriptions, or integrated facility management bundles delivered by employed staff trained through PIMA's proprietary digital training platform.

Product overview

PIMA is a comprehensive cleaning and facility management company offering integrated service solutions throughout Sweden. The company operates on a modular service architecture, providing core offerings in Facility Management (coordinating all support functions), Säkerställd renhet (specialized cleaning for mission-critical environments including cleanrooms, healthcare facilities, data centers, and food production), Lokalvård (professional cleaning for offices, retail, and commercial spaces), and Fastighetsservice (property maintenance including window cleaning, facade washing, and floor care). These core services are complemented by individual modules like Facility Service, Arbetsplatsservice (workplace service), Receptionstjänster (reception services), and Service Management that can be combined and scaled based on customer needs. The company also maintains an internal Digital Training Platform to ensure staff competency across all service areas. PIMA serves both private and public sectors across Sweden with offices in Stockholm, Göteborg, Malmö, and Halmstad.

Differentiator

Problem solved

Functional benefit

Brands

• Städpulsen: Subsidiary company offering Swan-labeled home cleaning services (hemstädning)

Products and services

• Facility Management Comprehensive facility management service coordinating all support functions including cleaning, property maintenance, reception, and workplace service to ensure safe, functional, and pleasant working environments. Targets enterprises and mid-market buyers seeking a single-vendor solution.
• Säkerställd renhet (Assured Cleanliness) Specialized cleaning service for mission-critical environments including cleanrooms, hospitals, pharmaceutical facilities, laboratories, and data centers, delivered with documented routines and validated procedures to ensure required cleanliness levels. Targets regulated industries such as pharma, healthcare, life sciences, and IT infrastructure.
• Lokalvård (Local Cleaning) Professional commercial cleaning service covering office cleaning, corporate cleaning, retail cleaning, deep cleaning, move-out cleaning, and construction cleaning for businesses throughout Sweden. Delivered by PIMA-trained staff.
• Fastighetsservice (Property Service) Property maintenance service including window cleaning, rope-access window cleaning, stairwell cleaning, facade washing, floor care, outdoor environment maintenance, and surface/air disinfection. Targets property owners, real estate managers, and multi-tenant buildings.
• Städning renrum (Cleanroom Cleaning) Cleaning service for controlled environments such as operating rooms, biotechnology production, and pharmaceutical development and manufacturing, using validated procedures for contamination control.
• Städning sjukhus och kliniker (Hospital and Clinic Cleaning) Cleaning service for hospitals, clinics, and healthcare facilities requiring rigorous procedures to ensure cleanliness and prevent healthcare-associated infections.
• Städning datacenter och serverhallar (Datacenter and Server Hall Cleaning) Specialized cleaning for data centers, server halls, and associated electrical and ventilation spaces sensitive to particles, electrostatic discharge (ESD), and other contaminants.
• Industristädning (Industrial Cleaning) Production-nearby cleaning requiring specialized knowledge of risks and safety regulations for industrial environments.
• Städning livsmedelsindustri (Food Industry Cleaning) Cleaning and sanitation services for food production, feed industry, and beverage industry, ensuring product quality and safety compliance.

Quantifiable outcome

• 30% average annual revenue growth over the past 5 years (including subsidiaries and acquisitions)
• +2 more outcomes

Named customers10 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Nätverk mot arbetslivskriminalitet (Network Against Labor Market Crime)coreStrategic or Co-development Partner · 1 January 2023PIMA is an active member of the Network Against Labor Market Crime, a collaborative initiative launched in Gothenburg in 2023 (now also active in Stockholm and Malmö) that brings together over 95 companies and organizations including Almega and Fastighetsanställdas Förbund, working together with the Swedish Public Employment Service (Arbetsförmedlingen) and Police to combat labor market crime, unethical employment practices, and create fair competition in the cleaning and service industry. PIMA's HR and Finance Manager (Susanna) participates in the network, and the company hosted a visit from Kommunal representatives (Lars and Agnieszka) leading the initiative. The network also cooperates with the Center for Papperlösa (undocumented migrants).

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Sodexo: Sodexo is a global food and FM services provider with Nordic operations. It competes with PIMA in IFM contracts for enterprise customers in Sweden and brings broader capabilities (food services, benefits, vouchers) than PIMA's portfolio.
• ISS A/S: ISS is a Denmark-based global facility services leader with significant Sweden operations. It offers cleaning, workplace and integrated facility services at scale and competes with PIMA in both regulated and general cleaning segments across Sweden.
• Apleona Group: Apleona is a German-based FM and cleaning services provider with Nordic operations. It offers integrated facility management and cleaning services comparable to PIMA's offerings for enterprise and mid-market customers in the region.
• Dussmann Group: Dussmann is a German-based global facility management and cleaning services group with Nordic operations. It competes with PIMA in Swedish cleaning and IFM tenders, particularly for enterprise and public-sector customers.
• Compass Group: Compass Group is a UK-listed global contract foodservice and support services provider with Nordic operations. It competes with PIMA in larger IFM contracts for enterprise customers in Sweden, including food service-adjacent facilities.

Direct peers

• Hemfrid: Hemfrid is a leading Swedish home cleaning subscription service owned by ISS A/S. It is comparable to PIMA's Städpulsen subsidiary (Swan-labeled home cleaning) and competes in Sweden's household cleaning segment.
• Samhall: Samhall is a Swedish state-owned FM company providing cleaning, property and laundry services nationwide. It directly competes with PIMA in Swedish cleaning tenders, particularly with public-sector customers, though with a different employment model.
• Coor Service Management: Coor is the largest Nordic-based IFM provider, listed on Nasdaq Stockholm. It is a direct peer given its Sweden-centric FM operations, broad service portfolio (cleaning, property, workplace) and enterprise customer base — PIMA operates in the same market with overlapping services at a smaller scale.
• Fix Cleaning Service AB: Fix Cleaning Service was a 2025 finalist for Sweden's Cleaning Company of the Year alongside PIMA. It is comparable to PIMA as a Swedish cleaning services competitor operating in similar geographic markets.
• Ada Service Partner AB: Ada Service Partner was a 2025 finalist for Sweden's Cleaning Company of the Year alongside PIMA. It is comparable given its similar Swedish market focus and cleaning service offerings in mid-market and enterprise segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/pima_se
• Facebookfacebook.com/serviceforetagetpima
• LinkedInlinkedin.com/company/servicef-retaget-pima-ab
• Instagraminstagram.com/pima.se

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PIMA