findesk

Asset Finance Broker Softwareapp.findesk.com.au

findesk is a cloud-based, per-user monthly subscription SaaS platform built for Australian asset finance brokers. It consolidates quoting, client applications, document automation, marketing, commission tracking, deal status, and customer communication into a single integrated product.

Company typePrivate
Founded2017
HeadquartersNorth Sydney, Australia
Headcount—
GTM typeB2B
OfferingSoftware

What findesk does

findesk is a privately-held, Australia-based SaaS company that operates a cloud subscription platform purpose-built for asset finance brokers. Founded in 2017 and headquartered in North Sydney (Level 10, 83 Mount Street), findesk serves a single vertical — asset finance brokers — with an all-in-one product that combines client application management, quoting calculators, document automation, automated marketing, commission tracking, deal status and application timeline tracking, customer communication (email and SMS), and reporting/analytics. The platform is delivered as a cloud solution with mobile access, two-factor authentication, data encryption, and third-party API integrations, and includes an upcoming 'Financier Integration' module that links brokers directly into financier systems.

The product is sold on a per-user monthly subscription basis in Australian dollars, with three publicly listed tiers (Silver at AUD 247/user/month for 1–5 users, Gold at AUD 220/user/month for 6–10 users, Diamond at AUD 194/user/month for 11–20 users) and an enterprise tier for teams exceeding 20 users. Revenue is supplemented by optional paid services including onsite onboarding and training, and data migration. Go-to-market is sales-led, with the company website (app.findesk.com.au) serving as the primary surface for product information, pricing, and customer testimonials, supported by direct phone and email contact.

The customer base is comprised of SMB asset finance brokerages operating in Australia, evidenced by named testimonial customers (Steve Myhill at Finance Connections, Andrew Clark at Laurentide, and Marian Taggert Holland at Ecolease). No institutional funding, ownership structure beyond founder involvement (Sean and Andrew are credited in testimonials for developing the software), patents, certifications, partnerships, public API documentation, or headcount figures are disclosed in the source material.

findesk firmographics

Firmographics

Name: findesk
Legal name: findesk
Website: https://app.findesk.com.au
Company type: Private
Founded year: 2017
Operating status: Operating
Short description: findesk is a cloud-based, per-user monthly subscription SaaS platform built for Australian asset finance brokers. It consolidates quoting, client applications, document automation, marketing, commission tracking, deal status, and customer communication into a single integrated product.
Ownership category
akta.pro rank

findesk industry classification

Industry

Product category: Asset Finance Broker Software
NAICS: Computer Systems Design and Related Services (54151)
SIC: Services-Computer Programming, Data Processing, Etc. (7370)
akta.pro primary industry: Enterprise Search, Indexing & Content Discovery (HDAEAGAH)
akta.pro secondary industry: IT Asset Discovery, Inventory & CMDB Services (BPAEAOAE)

Keywords

Asset finance software
Broker CRM platform
Finance broking tools
Cloud-based broker management
Subscription software brokers

Where findesk is headquartered

Location

Headquarters

HQ city: North Sydney
HQ country: Australia
HQ region: Oceania

Offices1 record

Markets served

findesk business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

Subscription Software License: Monthly subscription-based SaaS model with per-user pricing across three tiers (Silver, Gold, Diamond). Pricing ranges from $194 to $247 per user per month depending on team size. Additional revenue from enterprise pricing for teams larger than 20 users, as well as onboarding and training services.

Pricing tiers

Model	Billing	Price
Subscription	Monthly	Silver tier for 1-5 users at $247/month per user
Subscription	Monthly	Gold tier for 6-10 users at $220/month per user
Subscription	Monthly	Diamond tier for 11-20 users at $194/month per user
Subscription	Monthly	Enterprise pricing for 20+ users - contact sales

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

findesk product offering

Product offering

Core offering

findesk is an all-in-one cloud-based subscription software platform specifically designed for Asset Finance Brokers to manage their business operations. It provides online client applications, automated marketing, document automation, sophisticated calculators, custom reports and analytics, task management, commission management, automated application timelines, email and SMS communication, and 3rd party API integrations. The platform is sold on a per-user monthly subscription basis with tiered pricing (Silver, Gold, Diamond) based on team size.

Product overview

findesk is a single, unified all-in-one subscription software platform specifically designed for Asset Finance Brokers. The platform combines Online Client Applications, Automated Marketing, Document Automation, Sophisticated Calculators, Custom Reports & Analytics, Task Management & Reminders, Contact & Application Notes, Commission Management, Automated Application Timeline, Email & SMS, Instant Payout Requests, and 3rd Party API Integrations into one cloud-based solution. Pricing is structured in three tiers (Silver at $247/user/month for 1-5 users, Gold at $220/user/month for 6-10 users, Diamond at $194/user/month for 11-20 users) plus enterprise pricing for more than 20 users. Optional services include Onsite Onboarding & Training and Data Migration.

Differentiator

Problem solved

Functional benefit

Products and services

findesk An all-in-one cloud-based subscription software platform for Asset Finance Brokers that combines online client applications, automated marketing, document automation, sophisticated calculators, custom reports and analytics, task management and reminders, contact and application notes, commission management, automated application timeline, email and SMS, instant payout requests, and 3rd party API integrations into a single unified solution. Available in Silver, Gold, and Diamond pricing tiers based on user count (1-5, 6-10, 11-20 users respectively), with enterprise pricing for teams larger than 20 users. Optional onsite onboarding, training, and data migration services are available.

Quantifiable outcome

Streamlined and automated communication resulting in increased revenue and greater consistency

Companies that use findesk

Customer profile

Named customers3 records

Segments1 record

Ideal customer profiles1 record

findesk technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature14 records

findesk partnerships and signals

Strategic signal

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

findesk competitors and assessment

Company assessment

Broad incumbents

nCino: Cloud banking and lending platform adopted by financial institutions and lenders; competes for some of the same origination, workflow and reporting spend as findesk among brokers and lenders.
Temenos: Global banking software platform with lending and finance capabilities that compete for the same lenders and indirectly for the broker workflows feeding into them.
Aderant: Business of law and finance practice management software vendor with workflow, CRM and document automation modules; competes broadly for finance-services vertical workflow spend.
Linedata: Software provider serving asset management, lending and leasing; relevant comparable as established vertical SaaS in adjacent financial-services workflows.
Finastra: Large incumbent financial software vendor offering lending, asset finance, and wholesale banking solutions. Broader competitor but overlaps on lending/asset finance broker and lender workflows.

Direct peers

Leasepath: Lease management and origination platform for equipment finance/leasing companies, providing similar end-to-end broker and lessor workflow automation. Most directly comparable to findesk in vertical SaaS for asset/equipment finance.
Odessa: Asset finance and leasing software platform used by lessors and brokers to manage origination, servicing and customer workflows. Directly comparable vertical SaaS peer for asset finance brokers.
Visual Lease: Lease accounting and management software for organizations with significant lease portfolios. Comparable as a vertical SaaS aimed at finance/asset professionals handling equipment and asset leases.

Others

Salesforce: Generic CRM platform frequently used as the substitute alternative brokers consider when deciding whether to adopt a vertical SaaS like findesk; representative of the broad incumbent tooling risk.

Regional players

Sandstone Technology: Australian fintech software provider serving asset finance and lending workflows. Closest comparable peer operating in the same Australian geography with overlapping broker/lender workflow functionality.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

findesk financial estimates

Financial estimate

Revenue estimate

Valuation estimate

findesk leadership team

Management profile

Number of profiles

findesk funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

findesk M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about findesk

What does findesk do?

Is findesk a public or private company?

findesk is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was findesk founded?

findesk was founded in 2017.

Where is findesk based?

findesk is headquartered in North Sydney, Australia, in the Oceania region.

How does findesk make money?

One revenue line is on record: subscription Software License.

Who are findesk's main competitors?

Broad incumbents on record are nCino, Temenos, Aderant, Linedata and Finastra. Direct peers are Leasepath, Odessa and Visual Lease. Salesforce is listed as an others. Sandstone Technology is listed as a regional player.

Does findesk have an API?

No public API is recorded for findesk.

What industry is findesk in?

findesk's product category is Asset Finance Broker Software. Its primary akta.pro industry code is HDAEAGAH, Enterprise Search, Indexing & Content Discovery, with a secondary code of BPAEAOAE, IT Asset Discovery, Inventory & CMDB Services. Its NAICS code is 54151 and its SIC code is 7370.