The Team Entertainment

What The Team Entertainment does

The Team Entertainment (더팀엔터테인먼트) is a South Korea-based XR content development company founded in 2019 and headquartered in Seoul's Mapo-gu (DMC산학협력연구센터). The company builds VR and AR experiences on Unreal Engine, serving two customer segments. Its B2B services arm develops bespoke XR content for Korean government institutions and research bodies, including immersive museum exhibitions (Bit World for the National Science Museum), VR vocational training (a 14-module VR Barista Education system for ETRI using PBR rendering), AR location-based experiences (AR Gwanghwamun for KOCCA using URP rendering with GPS spatial recognition and volumetric capture), AR regulatory content (Water Industry Cluster for the Ministry of Environment via marker recognition), and large-scale attractions (3-axis simulator VR Turtle Ship for GPM, supporting up to 6 passengers). Its B2C arm develops and publishes original IP VR games globally through Steam, with ZERONE – First Encounter released in December 2023 and two additional titles (Specter Tracker Empire of Korea, Drone Dash) in development.

The company's revenue model is hybrid. Government and enterprise contracts are project-based professional services engagements with undisclosed pricing, while consumer revenue is one-time license sales via Steam. Distribution is correspondingly split between direct sales/contracting for institutional Korean clients and global Steam marketplace reach for original IP. The company is led by CEO 김성제 (John) and CTO 장채석 (Seok), both with 20+ years of industry experience at firms including NEXON, Disney Interactive StudioEX, and SKONEC Entertainment. The only disclosed external capital is a seed investment from BlockCrafters in October 2019; the company remains privately held with no subsequent priced rounds announced. Recognition includes the 2023 Ministry of Science and ICT Minister's Award (for the TEAM XR META-MRO consortium project), the 2019 Seoul VR AR Expo Game Content Award, and the 2020 China VR AR Industry Rookie Company Award. The company references a 47.2% annual growth rate for the XR gaming market as the macro tailwind underlying its expansion thesis.

Name

The Team Entertainment

Legal name

THE TIM ENTERTAINMENT Inc.

Website

https://timent.co.kr

Company type

Private

Founded year

2019

Operating status

Operating

Short description

The Team Entertainment (더팀엔터테인먼트) is a Seoul-based XR content developer founded in 2019, building Unreal Engine-based VR/AR training, exhibition, and simulation projects for Korean government and research clients, and publishing original IP VR games globally via Steam.

Ownership category

akta.pro rank

Product category

XR Content Development and VR Game Development

NAICS

Other Performing Arts Companies (711190)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Serious Games & Simulation Studios (Training, Defense, Enterprise) (MPAFAAAH)

akta.pro secondary industries

VR/AR/XR Game Studios (MPAFAAAE), Immersive/Interactive Animation (AR/VR/Real-Time) (MPAHACAN)

Keywords

• XR content development
• VR game development
• AR content creation
• Immersive simulation training
• Unreal Engine experiences

Headquarters

HQ city

Mapo

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. B2B XR Content Development Contracts: Government and enterprise contracts for XR content development including VR/AR simulations, training content, and educational materials
2. B2C VR Game Sales: Direct consumer sales through Steam marketplace for original IP VR games
3. Content Localization Services: Localization and export of VR education content to international markets

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

The Team Entertainment is an XR content development company that designs and produces VR and AR experiences — including immersive museum exhibitions, training simulations, attraction rides and AR experiences — for Korean government agencies, research institutes and enterprises. It also publishes original IP VR games (such as ZERONE – First Encounter on Steam) directly to consumer VR gamers via the Steam marketplace, using Unreal Engine technology and a team with over 20 years of industry experience.

Product overview

The Tim Entertainment is an XR content specialist company developing immersive experiences across VR and AR platforms, alongside Original IP games. Their portfolio consists of two main categories: (1) XR Content services including VR museum exhibitions, VR training simulations, VR attractions, and AR experiences with GPS/volumetric features; and (2) Original IP Games including ZERONE VR First Encounter (released on Steam), Drone Dash (upcoming), and Specter Tracker Empire of Korea (in development). The company leverages Unreal Engine technology for both its XR content and game development, serving clients including ETRI, Seoul Universal Design Center, KOCCA, GPM, and the Ministry of Environment.

Differentiator

Problem solved

Functional benefit

Products and services

• ZERONE – First Encounter Unreal Engine-based action multiplayer VR FPS game supporting both PVP and PVE gameplay modes. Released on Steam as the company's first B2C original IP VR title, targeted at global VR gaming consumers.
• Drone Dash Original IP growth simulation game in which players board a rideable drone and expand a logistics center. Currently in development for future release.
• Specter Tracker Empire of Korea Unreal Engine 5-based alternate-history shooting RPG featuring 4-player cooperative monster boss raids across different worlds. Currently in development.
• Bit World — National Science Museum VR Exhibition Immersive metaverse science exhibition VR content produced for the National Science Museum of Korea. Features large-scale 16-person multiplayer and walking-attraction VR technology for public visitors.
• VR Universal Design Traffic Light Experience PC-connected VR experience for color blindness simulation and universal design introduction, developed for the Seoul Universal Design Center. Uses Cartoon Render technology to support public-education use cases.
• VR Barista Training Project VR barista education program developed for ETRI (Electronics and Telecommunications Research Institute). Includes 14 VR barista training modules and an administrator control program using PBR (Physics-Based Rendering) control for realistic coffee preparation training.
• VR Turtle Ship (VR거북선) Experience VR attraction experience for GPM featuring a turtle ship controlled by 3 real cylinders. Supports up to 6 passengers with 3-axis simulator attraction and cinematic movie integration.
• AR Gwanghwamun Era (AR 광화시대) Project AR content project for KOCCA featuring Pengsu's animation filmed with volumetric capture and overlaid on the Gwanghwamun Gate area using GPS-based spatial recognition. Uses URP Render and volumetric filming technology to blend animation with real-world location.
• Water Industry Cluster AR Marker-recognition AR content developed for the Ministry of Environment. Tablet-based AR experience covering the water industry cluster for public-information use.

Quantifiable outcome

• XR gaming market growing at 47.2% annually

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Four partnerships are on record, tiered core and minor.

• SKONEC Entertainment (스코넥 엔터테인먼트)coreStrategic or Co-development Partner · 1 February 2020Mutual business agreement signed in February 2020. Collaborative development of VR/AR simulation content for education and military training sectors. SKONEC has commissioned multiple VR/AR content production projects including chemical safety AR content and VR/AR simulation content projects spanning 2021-2024.
• ETRI - Electronics and Telecommunications Research Institute (한국전자통신연구원)coreStrategic or Co-development PartnerOngoing partnership for VR barista education content development starting June 2021. Additional development contracted in August 2022. Content successfully localized and exported overseas. Project demonstrates ETRI's trust in the company's technical capabilities.
• GiantStep (자이언트스텝)minorStrategic or Co-development PartnerCollaboration on metaverse business development starting 2022. Company also participated in GiantStep's Unreal vehicle experience graphics work in 2024.
• TEAM XR META-MRO Consortium PartnerscoreStrategic or Co-development PartnerConsortium including SKONEC, Clickt, Jenstem, Eleccom, and Cyberry Solutions. Awarded Ministry of Science and ICT Minister's Award in 2023 for land/firepower mobile operation and maintenance support training platform development.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• GiantStep: Korean XR studio collaborating with The Team Entertainment on metaverse business development and Unreal-based vehicle experience graphics work. Closely comparable scale and Korean-market focus on VR content production services.
• SKONEC Entertainment: Core strategic partner of The Team Entertainment since 2020, jointly producing VR/AR simulation content for education and military training in Korea. Directly comparable as a Korean VR/AR simulation studio targeting the same public-sector and enterprise RFPs.
• nDreams: UK-based VR game and experience studio with both original IP (Fracked, Little Cities) and co-development work for major publishers. Highly comparable dual B2C/B2B VR studio model targeting premium headset users.
• Vertigo Games: Dutch VR publisher/developer (Arizona Sunshine, After the Fall) combining self-published IP with co-development. Relevant as a mid-sized VR studio balancing original IP launches with contracted work.
• oneIMMERS (YJM VR): Korean immersive VR/AR content developer and former employer of The Team's CTO. Operates in the same XR content production space with location-based VR attractions and simulation content for Korean enterprise and public-sector clients.
• Schell Games: US-based studio with deep VR/AR and serious-games heritage, producing both entertainment titles (I Expect You To Die) and enterprise/educational simulations. Mirrors The Team's hybrid B2C IP / B2B serious games model.
• Resolution Games: Sweden-based VR-first studio publishing multiplayer titles like Demeo and Angry Birds VR. Closely comparable as a small-to-mid studio pursuing original IP multiplayer VR games on Steam and Quest storefronts.
• Survios: US-based VR game and experience studio behind titles like Creed: Rise to Glory and Electronauts. Closely comparable as a mid-sized studio building original IP VR games on premium engines while also delivering branded immersive experiences.

Broad incumbents

• Meta (Quest / Reality Labs): Owns the dominant VR headset platform (Meta Quest) and a first-party content arm (Meta Quest Studios). Relevant as the broad incumbent whose platform economics and content strategy define the addressable market for The Team's Steam-distributed VR titles.
• Valve Corporation: Operates Steam (The Team's primary B2C distribution channel) and the Index VR headset. Relevant as the platform incumbent whose hardware adoption and storefront curation directly shape the addressable audience for ZERONE and follow-on titles.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Team Entertainment