Mobile Up

What Mobile Up does

MobileUp (legal entity ООО «Мобайл Ап») is a Saint Petersburg-headquartered mobile application development studio founded in 2009, operating as a private Russian LLC. The company delivers full-cycle custom mobile software development for enterprise and mid-market clients, spanning native iOS (Swift, Objective-C, UIKit, SwiftUI), native Android (Kotlin, Java, Jetpack Compose), and cross-platform Flutter/Dart builds. Engagements cover research, analytics, UX/UI design, engineering, manual and automated QA, and post-launch support, with adjacent capabilities in web services (React, Next.js), backend engineering (Node.js, Python, Java Spring, Golang, Laravel; PostgreSQL; GraphQL), Web3/blockchain development on EVM and Polkadot, and AI-solution integration.

The technology architecture is conventional full-stack mobile delivery augmented by internally developed developer tooling: the Cicerone navigation library for iOS, the Mutal automated testing tool, the RxPM reactive presentation-model pattern, the in-progress Replica Android library, and a custom caching system built for the ИЛЬ ДЕ БОТЭ e-commerce project. Third-party integrations include Google Maps/Places/Geocoding APIs, Firebase Cloud Messaging, and Elasticsearch for search and autocomplete. MobileUp bills through professional services engagement models — Time & Materials, Fixed Price, and Retainer — with hourly outstaffing rates of 1,800-2,900 RUB across nine specialist tiers and custom mobile application projects starting from 10,000,000 RUB.

The customer base is dominated by large Russian banks, telecoms, retailers, media, and payment companies (Sber, VTB, Bank Saint Petersburg, Tele2, MTS, Mastercard, X5 Group, РБК, Газпромбанк, МКБ), supplemented by international and startup clients (Arrival, DMV Genie, Ujitsu). MobileUp has completed 300+ projects across Russia, Canada, the USA, UAE, Kazakhstan, Uzbekistan, and Belarus, and lists 80+ industry awards including Golden App, Effie, Webby, Tagline Awards, and consecutive Pioneum Championship wins. GTM is enterprise-direct via website inquiry, case-study-led content marketing, industry award participation, and referral networks.

Name

Mobile Up

Legal name

Общество с ограниченной ответственностью «Мобайл Ап»

Website

https://mobileup.ru

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

MobileUp is a Saint Petersburg-based mobile app development studio founded in 2009 delivering native iOS/Android, Flutter, web, backend, QA, and Web3 services to enterprise clients in banking, fintech, retail, telecom, and media, plus international startups.

Ownership category

akta.pro rank

Product category

Mobile Application Development Services

NAICS

Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Custom Application Development (Web/Mobile/Desktop) (BPAEAFAA)

Keywords

• Mobile app development
• Custom software development
• IT outstaffing services
• Web application development
• UX UI design services

Headquarters

HQ city

Saint Petersburg

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Mobile Application Development Services: Full-cycle mobile app development from research and analytics through design, development, testing, and ongoing support. Revenue generated through project-based contracts with various engagement models including Time&Materials, Fixed Price, and Retainer arrangements.
2. IT Outstaffing: Providing dedicated IT specialists (developers, QA, designers, analysts, DevOps) to client teams on an hourly basis. Specialists integrate into client workflows and work under client management.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

MobileUp is a full-cycle mobile app development studio that designs, builds, and supports native iOS and Android applications, cross-platform Flutter apps, web services, and backend systems for enterprise and startup clients. Service scope covers product analytics and research, UX/UI design, native and cross-platform engineering, manual and automated QA, Web3/blockchain development, and IT outstaffing of dedicated specialists. Engagement is delivered through project-based contracts (Time&Materials, Fixed Price, Retainer) with hourly outstaffing rates by specialization.

Product overview

MobileUp is a Russian mobile app development studio offering a comprehensive, full-lifecycle service portfolio organized around mobile, web, and specialized technology services. The core offering spans native mobile development for iOS (Swift/Objective-C, UIKit, SwiftUI) and Android (Kotlin/Java, Jetpack Compose), cross-platform development via Flutter, full-stack web services, backend engineering, UX/UI design, analytics, and quality assurance (manual and automated). Specialized offerings include Web3/blockchain development (smart contracts, crypto wallets, DeFi) and IT outstaffing. The portfolio is showcased through client projects including GorodPay (city transport, 30x user growth), DMV Genie (US exam prep suite), Bank of Saint Petersburg (website, 7x faster publishing), РБК-Инвестиции (fintech app), ИЛЬ ДЕ БОТЭ (retail commerce app), Самокат (loyalty program design), Ujitsu (BJJ sports app with Firebase notifications and Google Maps integration), ADAMAS (Flutter corporate app), and ПОМОЩЬ (charitable app with GraphQL backend).

Differentiator

Problem solved

Functional benefit

Products and services

• Mobile App Development (Мобильная разработка) Full-cycle mobile app development service for iOS and Android covering native (Swift, Kotlin) and cross-platform (Flutter) approaches, including product strategy, UX/UI design, native and cross-platform engineering, QA, and post-launch support for enterprise and startup clients.
• iOS Development (iOS-разработка) Native iOS app development using Swift and Objective-C with UIKit, SwiftUI, Clean Architecture, and MVVM patterns. Covers code audits, refactoring, greenfield builds, and ongoing project support for clients needing iPhone and iPad applications.
• Android Development (Android-разработка) Native Android app development primarily in Kotlin and Java, using Jetpack Compose, Clean Architecture, MVVM, and Koin dependency injection. Covers code audits, refactoring, greenfield builds, and ongoing project support for clients needing Android applications.
• Flutter Development (Flutter-разработка) Cross-platform mobile development using Flutter/Dart, recommended when a single codebase for both iOS and Android provides a cost and time advantage over native development. Used for client projects such as the ADAMAS corporate app.
• Web Services (Веб-сервисы) Design and development of web-based applications and services including complex websites, server-side applications, internal systems, portals, and admin panels, covering both frontend and backend implementation.
• Backend Development (Backend-разработка) Server-side development for apps and web services at any scale, including high-load systems handling hundreds of thousands of daily requests. Supports monolithic and microservices architectures in NodeJS, Python, Java Spring, Golang, and Laravel.
• Analytics (Аналитика) Product and user research including market and competitor analysis, audience studies, MVP scope definition, business process analysis, user scenario modeling, and technical specification writing, covering idea validation, solution development, and product redesign.
• UX/UI Design (Проектирование и дизайн) UX/UI design for mobile apps and web services, encompassing product research, interface prototyping, visual design, design system creation, animation, and usability testing, employing methodologies including CJM, JTBD, CustDev, and Design Thinking.
• Manual QA (Тестирование мобильных приложений) Manual and automated testing services for mobile apps, including functional, non-functional, static, regression, exploratory, performance, and API testing, using TestRail, Charles, Postman, Firebase Console, Appium, and Selenium.
• QA Automation (Автоматизированное тестирование) Automated testing for large-scale, long-duration projects where programmatic testing is more cost-effective than manual, covering test suite creation from scratch and ongoing maintenance. Uses Python and Java with Pytest, Appium, Allure, and TestIt.
• Web3 Development (Разработка Web3) End-to-end Web3 development including smart contracts, tokens, cryptocurrency exchanges, crypto wallets, dApps, DeFi, and GameFi applications, working with EVM-based and Polkadot blockchains.
• IT Outstaffing (Аутстаффинг IT-специалистов) Provision of dedicated IT professionals — developers, QA engineers, designers, analysts, and project managers — to augment client teams, covering mobile, backend, frontend, DevOps, data science, and 1C specializations with hourly rates ranging from 1,800 to 2,900 RUB/hour.

Quantifiable outcome

• Time-to-market reduced 7x for Bank Saint Petersburg website development
• +4 more outcomes

Named customers20 records

Segments7 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature7 records

Partnerships

Five partnerships are on record, tiered core and major.

• Гринсайт (Grinsite)coreStrategic or Co-development PartnerStrategic partner and developer of the Ensi platform powering the IL DE BOTE e-commerce ecosystem. MobileUp collaborated with Grinsite on the IL DE BOTE mobile app project, working together on backend infrastructure and frontend development in parallel using Contract First methodology.
• выжла (Vyzgla)coreStrategic or Co-development PartnerDesign agency that prepared design concept and visual identity for the 'iду' lifestyle app. MobileUp provided technical expertise and review of design mockups, jointly developing the recommendation algorithm and technical implementation.
• ENDYcoreStrategic or Co-development PartnerBranding agency that prepared brand identity and corporate style for Ujitsu BJJ app. MobileUp adapted brand elements for digital environment and developed the complete mobile application.
• Липтсофт (Liptsoft)majorStrategic or Co-development PartnerDesign team that worked alongside MobileUp on Bank Saint Petersburg website project. Liptsoft developed over 200 images and banners for the project, while MobileUp handled technical implementation and development.
• ПОМОЩЬ Partner Agencies ConsortiummajorStrategic or Co-development PartnerMobileUp joined a consortium of leading Russian agencies (Wunderman Thompson, ONY, Pragmatica, BSL, SILA SVETA, SETTERS, БАРТОЛИУС) to support and develop the ПОМОЩЬ charitable app for elderly assistance.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Atomic Object: US custom software consultancy with mobile, web and embedded product expertise; comparable to MobileUp on boutique-scale custom product development with QA, design and engineering depth for enterprise customers.
• ArcTouch: US-based mobile app development consultancy building iOS, Android and connected experiences for enterprise clients. Comparable to MobileUp on full-cycle mobile strategy, design, development and post-launch support for B2B customers.
• Brocoders: Outsourcing software company offering full-stack and mobile app development for startups and enterprises. Comparable to MobileUp on custom mobile/web app delivery and IT staff augmentation services to mid-market clients.
• Surf: Mobile and Flutter-focused development studio with cross-platform and engineering tooling expertise. Directly comparable as a niche mobile/Flutter boutique sharing MobileUp's emphasis on cross-platform delivery, design, QA and developer tooling.
• Yalantis: Ukrainian-headquartered mobile and web app development studio of comparable scale serving enterprise and startup clients across fintech, logistics and health. Directly comparable on custom mobile development, cross-platform (Flutter/React Native) and full-cycle service offering - overlapping target segments and engagement models.
• Sibedge: Russian software development company offering custom mobile, web, backend and QA services to enterprise clients. Comparable on geography, full-cycle services and engagement with Russian/CIS enterprise buyers, overlapping directly with MobileUp's Russia-based go-to-market.
• Clevertech: Software development agency providing custom mobile and web app development with dedicated team models. Comparable to MobileUp on custom mobile delivery, fixed-price and retainer engagement options, and enterprise/startup customer mix.
• Orangesoft: Mobile app development company focused on native iOS/Android and cross-platform apps for healthcare, fintech and enterprise. Closely overlaps MobileUp on custom mobile delivery, healthcare/fintech vertical focus and outstaffing-style engagement models.

Broad incumbents

• EPAM Systems: Global digital engineering and IT services giant with significant presence in Eastern Europe delivering custom software, mobile and platform engineering services. Comparable to MobileUp at the enterprise mobile development level, but operating at vastly greater scale and with a far broader portfolio.
• Itransition: Established global IT services company with broad custom software, mobile, web and QA offerings across multiple verticals. Comparable to MobileUp on mobile/web development and IT outstaffing at a much larger scale, making it a broad incumbent in the same custom development market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/getMobileUp
• LinkedInlinkedin.com/company/mobileup

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mobile Up