Canine Partners

What Canine Partners does

Canine Partners is a UK registered charity (803680 in England and Wales; SC039050 in Scotland) founded in 1990 by Anne Conway and Dr Elizabeth Ormerod, headquartered at the National Training Centre in Osgathorpe, Leicestershire. The charity breeds, trains, and matches assistance dogs with disabled people across the United Kingdom, operating three dog career tracks: Canine Partners (full public-access dogs), Canine Home Assistants (home-only support), and Canine Companions (companionship focus). Since founding, the charity has created more than 1,000 working partnerships and currently supports 290+ active partnerships alongside 50+ puppies placed with Puppy Training Volunteers. Operations are supported by a national volunteer infrastructure spanning puppy training, dog breeding, foster care, assistance dog training, speaker programmes, and seven UK regional community groups. The 2026 March rebrand repositioned the organisation as a modern, inclusive disability charity.

Revenue is generated entirely through charitable giving and fundraising activities, not commercial product sales. Streams include one-time and recurring online donations, a Gambling Commission-licensed weekly lottery (£1–£3 entries, prizes up to £10,000) operated by CFP Lottery and Raffles Ltd, corporate partnerships including Give As You Earn payroll giving, puppy sponsorship and 'Name a Puppy' programmes, legacy gifts, fundraising events, stamp recycling through Recycling for Good Causes, and goods donations via Amazon Wish Lists. The application process for a dog is direct-to-disabled-individual, with dogs carefully matched to applicants on needs, personality, and lifestyle, and lifelong aftercare support provided across the partnership lifecycle. CEO Lucy Eldred leads the charity; an ADUK (Assistance Dogs UK) partnership supports compliance and accreditation, and the 2026 rebrand was funded from operating surplus at approximately £15,000.

Name

Canine Partners

Legal name

Canine Partners

Website

https://caninepartners.org.uk

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

101–250 employees

Short description

Canine Partners is a UK registered charity founded in 1990 that breeds, trains, and matches assistance dogs with disabled people across the United Kingdom, delivering three service tiers (Canine Partner, Canine Home Assistant, Canine Companion) and supporting 290+ active partnerships.

Ownership category

akta.pro rank

Product category

Disability Assistance Dog Services

NAICS

Civic and Social Organizations (8134)

SIC

Services-Social Services (8300)

akta.pro primary industry

Veterinary Charity Clinics & Medical Aid (BPAGAIAD)

akta.pro secondary industries

Behavioral Medicine & Training-Integrated Veterinary Services (HLAMAAAI), Animal Shelters & Adoption Services (BPAGAIAA)

Keywords

• Assistance dog training
• Disability support services
• Service dog breeding
• Charity fundraising
• Volunteer programmes

Headquarters

HQ city

Crawley

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Donations: One-time and recurring donations from individuals supporting the charity's mission to create life-changing assistance dog partnerships.
2. Weekly Lottery: Weekly lottery programme offering prizes up to £10,000, with players paying £1, £2 or £3 per week for chances to win.
3. Corporate Support: Corporate partnerships including payroll giving, Give As You Earn, and corporate sponsorship.
4. Fundraising Events: Various fundraising activities including community events, challenges, and organized fundraisers.
5. Puppy Sponsorship: Individuals can sponsor a puppy in training, with options to name puppies.
6. Legacy Gifts: supporters can leave gifts in their wills to support the charity's ongoing work.
7. Amazon Wish Lists: Donations of goods and supplies through Amazon Wish Lists for breeding, puppy, and training teams.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Canine Partners is a UK charity that breeds, trains, and supports expert assistance dogs to create life-changing partnerships with disabled people. The charity provides three canine career types — Canine Partners (full public access), Canine Home Assistants (home-only), and Canine Companions (companionship) — matched to applicants by needs, personality, and lifestyle, with lifelong partnership support. Operations are funded through donations, a weekly lottery, corporate partnerships, puppy sponsorship, legacy gifts, and community fundraising.

Product overview

Canine Partners is a registered charity (803680 England & Wales, SC039050 Scotland) that breeds, trains, and supports expert assistance dogs to create life-changing partnerships with disabled people across the UK. The organization offers three canine career types: Canine Partners (with full public access rights for practical support), Canine Home Assistants (home-based support), and Canine Companions (companionship focus). The service portfolio includes volunteer programmes for puppy training, dog breeding, assistance dog training, and dog fostering; professional and community volunteering opportunities; a weekly lottery (up to £10,000 prizes); puppy sponsorship and naming programmes; memorial services; and the National Training Centre facility providing training and placement services. Founded in 1990, the charity has created over 1,000 life-changing partnerships and currently supports 290+ working partnerships and 50+ puppies in training.

Differentiator

Problem solved

Functional benefit

Products and services

• Canine Partner Expertly trained assistance dogs with full public access rights, matched to disabled people to provide practical support and independence. Dogs are trained to retrieve items, open doors, press buttons, and provide companionship for use in the home and community.
• Canine Home Assistant Assistance dogs trained to support people with physical disabilities within their home environment, providing practical help and companionship without public access rights.
• Canine Companion Companionship-focused assistance dogs providing emotional support and practical help for people with physical disabilities, without public access rights.
• Weekly Lottery Weekly lottery programme offering prizes of up to £10,000 every week, with entries from £1 per week. Players are allocated unique 6-digit numbers; managed by CFP Lottery and Raffles Ltd on behalf of the charity.
• Puppy Sponsorship Sponsorship programme allowing supporters to help fund the training of puppies during their development journey to become assistance dogs.
• Name a Puppy Special sponsorship opportunity allowing donors to name a puppy in the Canine Partners breeding programme.
• Memorial Garden Memorial garden at the National Training Centre featuring engraved slate plaques, benches, trees, and plants to commemorate loved ones and partnered assistance dogs.
• Amazon Wish Lists Amazon Wish Lists for the Breeding, Puppy, and Assistance Dog Training Teams allowing supporters to purchase toys, treats, and other items directly needed for dog care and training.
• Stamp Recycling Programme Recycling programme for used postage stamps, working with Recycling for Good Causes, which donates up to £6 per kilo to support assistance dog training.

Quantifiable outcome

• 1,000+ life-changing partnerships created since 1990
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Freelance Creative PartnersminorImplementation/ SI/ Consulting Partner · 16 March 2026External freelancers engaged to develop the new brand identity, costing approximately £15,000.
• Recycling for Good CausesminorGTM or Marketing PartnerPartnership for recycling used stamps into donations. Stamps are donated up to £6 per kilo depending on condition. Supports the charity's fundraising through stamp recycling programme.
• Amazon Wish ListsminorGTM or Marketing PartnerAmazon Wish Lists for Breeding Team, Puppy Team, and Assistance Dog Training Team allowing supporters to purchase needed items directly.
• CFP Lottery and Raffles LtdcoreImplementation/ SI/ Consulting PartnerExternal Lottery Manager managing the weekly lottery programme on behalf of Canine Partners. Handles ticket sales, prize draws, and compliance with Gambling Commission regulations.
• The Big GiveminorGTM or Marketing PartnerMatched funding programme that helped North Northumberland community group raise £15,000 (Alnwick Rotary donated £7,500 matched by The Big Give).
• Alnwick RotaryminorGTM or Marketing PartnerRotary club that donated £7,500 to North Northumberland community group, matched through The Big Give.
• ADUK (Assistance Dogs UK)coreStrategic or Co-development PartnerADUK provided grant funding for website development as part of the 2026 rebrand. ADUK is the umbrella organization for assistance dog charities in the UK.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@caninepartners/videos
• Facebookfacebook.com/caninepartners
• LinkedInlinkedin.com/company/canine-partners
• Instagraminstagram.com/caninepartnersuk
• TikToktiktok.com/@caninepartnersuk
• Xx.com/canine_partners

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Canine Partners