Ansmann

Name

Ansmann

Legal name

ANSMANN AG

Website

https://ansmann.de

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Battery & Mobile Energy Solutions

NAICS

Battery Manufacturing (33591), Electrical Equipment Manufacturing (3353), Small Electrical Appliance Manufacturing (335210)

SIC

Electronic & Other Electrical Equipment (No Computer Equip) (3600), Motorcycles, Bicycles & Parts (3751), Motors & Generators (3621)

akta.pro primary industry

Battery Modules & Packs (Industrial/Commercial pack assembly) (IMAGAHAB)

akta.pro secondary industries

Battery Packs & Energy Storage for Micromobility Manufacturing (IMACAOAE), Batteries & Battery Packs (Rechargeable/Primary, Device-Specific Packs) (CRACATAG), E-Mobility Batteries & Swappable Packs (Consumer) (CRACASAI)

Keywords

• Rechargeable battery solutions
• Industrial battery packs
• Mobile drive systems
• Battery charging technology
• Portable power stations

Headquarters

HQ city

Assamstadt

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Consumer Battery Products: One-time hardware sales of rechargeable batteries (AA, AAA, C, D, 9V), lithium batteries, and specialized batteries for cameras, hearing aids through e-commerce and retail channels.
2. Charging Solutions: Sale of battery chargers including round cell chargers, USB chargers, car chargers, Qi wireless chargers, and power supplies.
3. Power Products: Powerbanks and powerstations for portable energy supply on the go.
4. Industrial Battery Packs (OEM): Custom-developed battery packs individually designed for customer projects, sold as industrial solutions with tailored chargers and power supply units.
5. Mobile Drive Technology: E-bike motors, battery packs, and complete drive systems for bikes, wheelchairs, and cargo bikes through B2B dealer network.
6. Data-Driven Services: Smart battery IoT services enabling predictive maintenance, usage-based service packages, and additional safety and efficiency features for connected battery systems.
7. Private Label/OEM Manufacturing: Custom product development and manufacturing services allowing partners to create products under their own brand.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

ANSMANN AG manufactures and sells rechargeable and primary batteries, chargers, powerbanks, powerstations, flashlights, cables, and children's nightlights through consumer retail and e-commerce. For industrial customers, the company develops custom battery packs, tailored chargers, power supply units, and electric drive systems (Mobile Drive Technology) for e-bikes, wheelchairs, and cargo bikes. The company also offers OEM/private label manufacturing, consulting, prototyping, and certification/testing services.

Product overview

ANSMANN is a German technology company specializing in mobile energy solutions. The product portfolio centers on batteries and charging technology, organized into consumer products (rechargeable batteries, primary batteries, chargers, flashlights, powerbanks, powerstations, cables, children's nightlights) and industrial/OEM solutions (custom battery packs, custom chargers, power supplies, drive systems, Greenpack exchangeable batteries, and Mobile Drive Technology systems). The company also offers services including consulting, prototyping, certification/testing, and private label manufacturing. A key technology differentiator is the smart battery platform with IoT connectivity enabling data-driven services throughout the product lifecycle. The portfolio operates as a unified energy ecosystem spanning from consumer-grade cells to industrial drive systems, all tied together by ANSMANN's expertise in battery management and charging technology.

Differentiator

Problem solved

Functional benefit

Products and services

• Rechargeable Batteries (Akkus) Rechargeable batteries in standard sizes (AA, AAA, C, D, 9V E-block) using Li-ion, NiMH, or NiZn chemistries, available as entry-level to high-performance solutions for consumer and industrial buyers.
• Primary Batteries Non-rechargeable batteries for general-purpose applications, available in lithium or alkaline chemistries in AA, AAA, and other formats.
• Battery Chargers Chargers including round cell battery chargers, USB chargers, car chargers, Qi wireless chargers, and travel plugs for consumer use.
• Lighting Products (Luminaries) Flashlights, handheld lamps, work lamps, headlamps, camping lamps, construction lights, floodlights, bicycle lamps, and night lights for consumer and professional use.
• Powerbanks Portable power banks providing energy supply on the go, available in standard, fast charging, and wireless variants for consumer buyers.
• Powerstations Battery-powered portable power stations for anywhere, anytime energy supply for consumer and professional buyers.
• Cables Cables with matching plugs for USB, Micro USB, USB Type C, Lightning, and electric vehicle (EV/PHEV) applications.
• Children's Nightlights Night lights for children including starlights, cuddly lights, and sleep aids for kids and babies under 'Maus & Elefant' and 'ANSMANN Originals' product lines.
• Custom Battery Packs (OEM) Individually developed battery packs tailored to specific customer projects, part of OEM/private label industrial solutions using Li-ion, NiMH, NiZn, or LiFePO4 chemistries.
• Custom Chargers (OEM) Chargers tailored specifically to customer battery packs as part of OEM/industrial solutions.
• Power Supply Units Power supply units for applications requiring more power, offered as part of the industrial solutions portfolio for OEM customers.
• Mobile Drive Technology (MDT) Systems Complete electric drive systems including motors (4-year warranty) and battery packs (3-year warranty) for e-bikes, wheelchairs, and cargo bikes, with IoT-enabled smart battery capabilities.
• Greenpack Exchangeable Battery System Exchangeable, modular battery system for a more environmentally friendly mobile future, enabling battery swapping for e-bikes, wheelchairs, and cargo bikes.
• OEM / Private Label Manufacturing Custom product development and manufacturing services allowing OEM partners and industrial customers to create branded energy products under their own labels.
• Certification & Test Center Services Testing and certification services for products including material compliance, RoHS, WEEE, REACH, and other regulatory requirements for industrial customers.
• Consulting & Development Services Engineering services including consulting, cell measurement, prototype construction, transport handling, and disposal/recycling for industrial battery projects.

Quantifiable outcome

• Innovation Quotient (IQ) of 226 in 2025 - significantly above average innovation capability
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Chemnitz University of Technology (TU Chemnitz)coreStrategic or Co-development PartnerPartnership with Chemnitz University of Technology for the ZIM project 'Accucycle' - developing an industrial-grade process to enable targeted replacement of individual cells in battery packs, extending battery system lifespan without replacing complete packs. This collaboration supports sustainable industrial applications and resource efficiency.
• Responsible Business Alliance (RBA)minorOthersANSMANN's Code of Conduct is based on the foundational building block of the Responsible Business Alliance. The RBA establishes standards for safe working conditions, respectful treatment of workers, and environmentally sound business processes.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Jauch Quartz GmbH: German specialist in batteries, accumulators, oscillators, and frequency control products serving European OEMs and consumer markets. Comparable mid-sized European player with similar B2B/B2C split and OEM services.

Direct peers

• Bafang Electric Motor Science-Technology Co. Chinese manufacturer of e-bike motors, batteries, and complete drive systems competing with ANSMANN's Mobile Drive Technology, particularly in OEM and replacement channels across Europe.
• Yamaha Motor (Yamaha Power Assist Bicycles): Yamaha's e-bike systems business supplies motors and battery packs to e-bike manufacturers, directly competing with ANSMANN's MDT drive systems and Greenpack exchangeable battery offering.
• VARTA AG: German battery manufacturer producing rechargeable cells, lithium-ion battery packs, and energy storage solutions. Most directly comparable to ANSMANN in OEM/custom battery packs and consumer/micromobility battery offerings, headquartered in Germany.
• Bosch eBike Systems: Division of Robert Bosch producing complete e-bike drive systems (motors, batteries, displays). Direct competitor to ANSMANN's Mobile Drive Technology product line for e-bike OEMs and end consumers in Europe.
• Shimano (Shimano STEPS): Japanese global leader in bicycle components including e-bike drive systems (motors and integrated batteries). Competes with ANSMANN MDT in the European e-bike OEM channel and through dealers.
• BMZ Batterien-Montage-Zentrum GmbH: Germany-based manufacturer of lithium-ion battery packs for e-bikes, power tools, medical, and industrial applications. Closest direct competitor in the European OEM battery pack assembly market.

Broad incumbents

• Duracell (Berkshire Hathaway): Iconic consumer battery brand owned by Berkshire Hathaway. Comparable to ANSMANN's retail rechargeable/primary battery portfolio, with much larger global brand and distribution.
• Energizer Holdings: Global consumer battery brand (Energizer, Eveready) and flashlight manufacturer. Comparable to ANSMANN's consumer battery and luminary business, with broader global retail scale.
• Panasonic Energy: Major global battery cell and pack manufacturer supplying consumer, automotive, and industrial applications. Comparable to ANSMANN in chemistry expertise (Li-ion, NiMH) and OEM battery pack assembly at much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance14 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ansmann