Distillerie Jean Goyard

What Distillerie Jean Goyard does

Distillerie Jean Goyard, founded in 1911 in Aÿ-Champagne, is the oldest and primary distillery serving the Champagne appellation. The company operates two interlocking businesses: (1) a spirits portfolio built on three Protected Geographical Indication (IG) products — Ratafia Champenois IG, Marc Champenois IG, and Fine Champenoise IG — sold under sub-brands such as Club 1911, Explorateur de Terroirs, and Exclusive/Boréal/Amalthée XO cuvées; and (2) a regulated service and co-products operation that collects grape marc, lees, and wine byproducts from approximately 1,600 Champagne winegrowers across 450 collection points and processes over 90,000 tonnes per harvest.

Core technology centers on traditional distillation of Champagne wine byproducts — grape marc distillation, wine distillation, and oak barrel aging — supplemented by modern co-product extraction capabilities. The distillery extracts polyphenols from grape seeds (for cosmetics and pharmaceuticals), essential oils from wine lees via hydrodistillation (for perfumery and wellness), grape seed oils (food grade), calcium tartrate (for natural tartaric acid), dehydrated grape pulps (animal feed and biofuel), and liquid fertilizers marketed as Fertinat® and Vitinat® in partnership with Cohesis. A biomass boiler installed in 2009 uses locally sourced wood chips and produces biofuel from grape marc, achieving a 90% reduction in fossil gas use and 13% reduction in overall carbon footprint.

Revenue is generated through five streams: premium spirit sales (Ratafia, Marc, Fine and aged cuvées in standard bottles and magnums), co-product ingredient sales (polyphenols, essential oils, seed oils, tartrates, grape pulps), industrial alcohol for biofuel, liquid fertilizer commercialization via the Cohesis partnership, and regulated vineyard collection services during harvest. The distillery sells directly through an Aÿ-based boutique and e-commerce site, via regional wine merchants across Champagne, and through international appointed importers. The company is currently owned by the cooperative groups Cristal Union and Cérésia after being sold by the founding Keene family. Certifications include ISO 14001 and ISO 50001.

Name

Distillerie Jean Goyard

Legal name

Distillerie Jean Goyard

Website

https://distillerie-goyard.com

Company type

Private

Founded year

1911

Operating status

Operating

Headcount range

11–50 employees

Short description

Distillerie Jean Goyard is a 1911-founded Champagne distillery producing Ratafia, Marc, and Fine Champenois IG spirits while providing mandatory grape marc collection and co-product processing services to 1,600 winegrowers across the Champagne appellation.

Ownership category

akta.pro rank

Product category

Spirits & Distillery

NAICS

Distilleries (312140), Distilleries (31214)

SIC

Beverages (2080)

akta.pro industry

PRIMARYCRADAIAC

Spirits Distilling & Brands

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Alcoholic Beverages (Beer, Wine, Spirits) Manufacturing & Brands

SECONDARYAFAFAAAC

Distilled Spirits Production & Distilling

Agriculture & Food Production/Beverage Production/Alcoholic Beverage Production (Beer, Wine, Spirits, Cider)

SECONDARYTHAFALAE

Wineries & Vineyards (Tasting Rooms)

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Breweries, Wineries & Distilleries (Taprooms/Tasting Rooms)

Keywords

• Champagne spirits production
• Grape marc distillation
• Vineyard co-product processing
• Wine byproduct services
• Eau-de-vie distillery

Headquarters

HQ city

Ay

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Champagne Spirits Sales: Production and sale of premium spirits under the Champagne protected geographical indication: Ratafia Champenois IG, Marc Champenois IG, and Fine Champenoise IG. Products include standard offerings and premium XO/vintage cuvées, sold in standard bottles and magnums.
2. Co-Products and Byproducts: Sale of extracted materials from grape processing: grape seed polyphenols (for cosmetics and pharmaceuticals), essential oils from wine lees (for perfumery and wellness), grape seed oils (for food), dehydrated grape pulps (for animal feed and biofuels), and tartaric acid (for food and pharma industries).
3. Liquid Fertilizers: Production and commercialization of liquid fertilizers from distillation vinasse, rich in potassium, trace elements, and organic matter, sold under Fertinat® and Vitinat® brands in partnership with Cohesis. Products are certified for organic agriculture.
4. Industrial Alcohol: Production of industrial alcohol primarily for biofuel manufacturing, complying with European regulatory requirements for wine alcohol clearance.
5. Vineyard Services: Collection and transport of grape marc and wine byproducts (wines, lees, bourbes) from winegrowers, as well as administrative document preparation. Services provided continuously during the two-week harvest period across 450 collection points.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Distillerie Jean Goyard produces traditional French spirits under the Champagne Protected Geographical Indication, including Ratafia Champenois IG, Marc Champenois IG, and Fine Champenoise IG, as well as magnums and aged cuvées. It also processes grape marc and wine byproducts from 1,600 Champagne winegrowers into industrial ingredients (polyphenols, essential oils, seed oils, calcium tartrate, liquid fertilizers, dehydrated grape pulps, and industrial alcohol for biofuel) and provides collection and administrative services to the vineyard.

Product overview

Distillerie Jean Goyard is a traditional Champagne distillery founded in 1911, operating as both a spirits producer and a service provider for the Champagne vineyard. Its core spirits portfolio consists of three main Protected Geographical Indication (IG) products: Ratafia Champenois IG (a traditional fortified wine-spirit blend), Marc Champenois IG (grape marc brandy), and Fine Champenoise IG (wine brandy). These spirits are complemented by Magnum formats and specialty aged cuvées. Beyond consumer products, the distillery operates a significant co-product business that transforms grape marc and winemaking by-products into industrial ingredients including polyphenols for cosmetics and pharmaceuticals, essential oils, seed oils, grape pulps, liquid fertilizers (Fertinat®/Vitinat®), calcium tartrate, and industrial alcohols for biofuels. The company also provides vineyard services encompassing marc collection, by-product collection, wine alcohol services, and administrative support to over 1,600 winemakers across Champagne.

Differentiator

Problem solved

Functional benefit

Brands

• Explorateur de Terroirs: A Ratafia Champenois IG product line featuring Chardonnay, Pinot Noir and Meunier blended with Champagne brandies, with notes of candied orange, Corinth raisins, vanilla, and licorice wood.
• Club 1911
• Explorateur de Terroirs Trilogy

Products and services

• Ratafia Champenois IG

Quantifiable outcome

• 90% reduction in fossil gas consumption through biomass boiler
• +3 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• CohesismajorStrategic or Co-development PartnerPartnership with Cohesis for production and commercialization of liquid fertilizers (Fertinat® and Vitinat®) derived from distillation vinasse. Products are certified for organic agriculture and marketed for viticulture and broad-acre farming.

Scale indicators10 records

Expansion highlights5 records

Direct peers

• Hine Cognac: Premium single-estate cognac house. Closely comparable to Goyard as a heritage, quality-focused distiller with vintage and XO expressions, owned by a larger group (Beam Suntory) but operating with brand autonomy.
• Camus Cognac: Independently owned family cognac house. Comparable as a multi-generational French distillery focusing on single-origin, IG-certified eaux-de-vie with similar premiumisation and export lean.
• Hardy Cognac: Family-owned cognac producer. Comparable as a heritage French brandy distiller with broad product tiers and traditional distillation; similar scale profile to Goyard.
• Delamain: Family-owned premium cognac house. Comparable as a niche, quality-driven French brandy distiller with IG-protected production, oak aging, and selective distribution.

Emerging players

• Paul Giraud Cognac: Small-batch craft cognac producer. Comparable as a niche, terroir-focused French distiller with artisanal production and direct-to-consumer channels.
• Domaine Boingnères: Small artisanal French distillery producing eaux-de-vie and traditional brandies. Comparable as a heritage craft distiller with direct sales and premium positioning, though smaller scale.

Broad incumbents

• Martell (Pernod Ricard): Major cognac house owned by Pernod Ricard. Directly comparable as a mass-market French brandy distiller with distillation, aging, and global distribution infrastructure.
• Rémy Martin (Rémy Cointreau): Premium cognac producer under Rémy Cointreau. Comparable as a French fine spirits distiller with appellation-protected offerings, oak aging, and tiered premium product lines akin to Goyard's Club 1911 and XO ranges.
• Hennessy (LVMH): World's largest cognac house, part of LVMH. Comparable as a French eaux-de-vie distiller with heritage branding, oak aging, and global distribution; operates at vastly larger scale across a broader spirits portfolio.
• Courvoisier: Major cognac house owned by Beam Suntory. Comparable as a globally distributed French brandy distiller with similar distillation and aging operations but at much greater scale.

Market position

Strengths5 records

Weaknesses5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/distilleriejeangoyard
• LinkedInlinkedin.com/company/distillerie-jean-goyard-sa

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Distillerie Jean Goyard