Claverley Group

What Claverley Group does

Claverley Group is a privately-held UK diversified media holding company that traces its origins to 1874 and has been under continuous Graham family ownership since 1882. Following the structural decline of regional newspaper publishing, the group executed a five-acquisition diversification strategy beginning in 2018, completing exits from the Midland News Association (2023), Press Computer Systems, and Precision Colour Printing (May 2024), and reinvesting in six independently-operated subsidiary brands: Kennedy Publishing (the UK's second-largest children's magazine publisher, 60+ titles, 40 licensed brands including Barbie, CoComelon and Baby Shark, 17M annual child readers); HPCi Media (B2B media for cosmetics, beauty and healthcare with 3.3M annual web visitors and 80K newsletter subscribers); Lyonsdown (B2B media marketing for technology and cybersecurity audiences via Business Reporter and teiss, 340 clients served in 2023); Bigkid (integrated creative and digital agency, 1,000+ client projects); Cubiquity (creative design and print procurement with EcoVadis Platinum status); and Extreme Group (experiential marketing and exhibition design/build, acquired September 2024).

The group operates a platform-plus-subsidiaries architecture in which each subsidiary retains its own brand identity, customer relationships and operating model while sharing the parent's strategic direction. The technology stack is service- and content-oriented rather than platform-native: it spans print publishing infrastructure, digital media websites, email and LinkedIn distribution, creative production tooling, global print procurement logistics, and physical exhibition build capabilities. Underlying technical differentiation is concentrated in domain-specialized editorial capabilities, licensed IP relationships, and multi-channel distribution reach rather than proprietary software.

The business model is multi-streamed, combining subscription and licensing revenue (children's magazines and B2B information products), advertising and sponsorship (across HPCi Media, Business Reporter and teiss), professional services revenue (exhibition design/build, creative agency work, print procurement), and B2B demand generation services. Go-to-market is primarily direct enterprise sales with custom quote-based pricing and multi-year contracts for exhibition, creative and procurement engagements, supplemented by event-driven acquisition (5,000 attendees at Lyonsdown events in 2023) and community-led content marketing through specialist publications. Customer segments are diversified across cosmetics/beauty/healthcare, technology/cybersecurity, children's entertainment licensing, luxury retail, FMCG, and aerospace/aviation (easyJet), with a reported annualised revenue of £83.1M.

Name

Claverley Group

Legal name

Claverley Group Ltd

Website

https://claverleygroup.co.uk

Company type

Private

Founded year

1874

Operating status

Operating

Short description

Claverley Group is a privately-held UK diversified media holding company operating six subsidiary brands across children's publishing (Kennedy), B2B media for cosmetics and healthcare (HPCi Media), B2B tech/cybersecurity media (Lyonsdown), creative agency services (Bigkid), print procurement (Cubiquity), and exhibition design/build (Extreme Group).

Ownership category

akta.pro rank

Product category

Diversified Media and Marketing Services

NAICS

Public Relations Agencies (541820), Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Technology & B2B PR (BPAFADAI)

akta.pro secondary industries

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA), Product & Brand PR (Consumer & B2B) (BPAFADAH)

Keywords

• B2B media marketing
• Creative agency services
• Print procurement solutions
• Children's magazine publishing
• Exhibition design services

Headquarters

HQ city

Wolverhampton

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Publishing & Magazine Sales: Subscription and newsstand sales of children's magazines and B2B publications through Kennedy Publishing (60+ titles, 17M annual child readership) and HPCi Media (cosmetics and pharmaceutical markets). Revenue from licensed children's brands including Barbie, CoComelon, Baby Shark, Peter Rabbit.
2. Licensing Royalties: Kennedy Publishing generates revenue through licensing agreements with major children's entertainment brands (40 licensed brands including Barbie, CoComelon, Baby Shark, Top of the Pops, Peter Rabbit). Revenue from brand licensing across UK and overseas distribution (34 stockists worldwide).
3. Events & Exhibition Services: Extreme Group provides immersive branded environments for exhibitions and events globally, from small one-off events to multi-show programmes. Revenue from design, build, and management of exhibition stands and experiential marketing solutions for global clients.
4. B2B Demand Generation & Content: Lyonsdown generates leads for technology-focused companies through written and broadcast content, virtual and physical events. Revenue from demand generation services, lead generation (35 leads in 2023), event attendance (5,000 attendees in 2023), and content distribution.
5. Creative Design & Print Procurement: Cubiquity provides marketing services including creative design, brand communications, and print procurement for leading national and global brands. Multi-site global delivery of print and installation services across all channels.
6. Integrated Creative Agency Services: Bigkid provides brand, design, digital marketing, and creative services across online, print, and video. Revenue from strategic creative campaigns, award-winning brand work, and integrated marketing solutions for enterprise and mid-market clients.
7. Digital Platforms & Advertising: Revenue from digital platforms including websites (3.3M website visitors per year for HPCi Media), newsletters (80K subscribers), and LinkedIn presence (240K followers). Advertising and sponsorship across B2B media brands serving cosmetics, pharmaceutical, and technology sectors.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Claverley Group is an independently owned parent company operating six specialist subsidiary brands across media, publishing, digital marketing, and creative services. The group delivers B2B information and marketing solutions (HPCi Media for cosmetics/healthcare, Lyonsdown for technology/cybersecurity), exhibition design and build (Extreme Group), integrated creative agency services (Bigkid), creative design and print procurement (Cubiquity), and children's magazine publishing with licensed brands (Kennedy Publishing).

Product overview

The Claverley Group is an independently owned media holding company operating a platform-plus-subsidiaries architecture. The group comprises six distinct subsidiary brands that collectively deliver across media, publishing, digital marketing, design, and events: Extreme Group (immersive branded environments for exhibitions and events globally), Bigkid (integrated creative and digital agency), Lyonsdown (B2B media marketing with technology and cybersecurity focus via Business Reporter and teiss), Cubiquity (creative design and print procurement), HPCi Media (B2B media for cosmetics, beauty and healthcare industries), and Kennedy Publishing (children's magazine publishing). These six brands function independently while sharing the parent's strategic direction and resources.

Differentiator

Problem solved

Functional benefit

Brands

• Kennedy Publishing: UK's second-largest children's magazine publisher with over 60 titles including licensed brands like Barbie, CoComelon, Baby Shark, Top of the Pops and Peter Rabbit.
• Bigkid
• Cubiquity
• Lyonsdown
• HPCi Media
• Extreme Group

Products and services

• Extreme Group Global branded environment specialists providing tailored events and exhibition design and management solutions, from small one-off events to multi-show programmes, delivering immersive branded environments for exhibitions and events globally for enterprise clients across multiple industry sectors.
• Bigkid An integrated creative agency combining creative passion with strategic digital marketing approach, helping brands hold more meaningful conversations with audiences through brand, design, digital marketing, and award-winning campaigns across online, print, and video channels. Serves enterprise and mid-market clients across luxury retail, public sector, and B2B markets with 1,000+ client projects activated.
• Lyonsdown A B2B media marketing business that creates and distributes content to raise customer profiles, securing leads for technology-focused companies through written and broadcast content distribution. Operates Business Reporter and teiss brands, representing one of the world's largest tech-centric and cyber specialist audiences. Served 340 clients with 5,000 event attendees in 2023.
• Cubiquity A creative design and print procurement agency providing multi-channel, multi-site bespoke solutions globally, spanning core brand and business communications through to construction, installation and direct marketing distribution. Holds EcoVadis Platinum Medal (top 1% of companies). 25 projects managed with 50+ stock orders worldwide in 2024.
• HPCi Media A leading UK B2B media company for the cosmetics and pharmaceutical markets, delivering cutting-edge conferences, prestigious award ceremonies, internationally recognised websites and magazines including Cosmetics Business. Award-winning editorial team curates exclusive content for global board directors, marketers, and suppliers with 3.3M website visitors annually.
• Kennedy Publishing The UK's fastest-growing and second-largest children's magazine publisher with over 60 titles distributed across the UK and overseas. Portfolio includes licensed brands like Barbie, CoComelon, Baby Shark, Top of the Pops and Peter Rabbit, alongside own-brand titles like Pink and Cute. 17M annual child readership and 6.8M global copy sales.

Quantifiable outcome

• £83.1 million annualised revenue
• +8 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• HPCi MediacoreStrategic or Co-development Partner · 1 January 2022Claverley Group acquired HPCi Media in January 2022 as part of strategic diversification away from newspaper publishing. HPCi Media focuses on beauty, wellness, and health industries, delivering B2B information and marketing solutions within Cosmetics, Beauty and Healthcare. This was the group's third acquisition since 2018 and enhanced its service offerings in the health/beauty vertical.

Scale indicators27 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• WPP plc: World's largest advertising and marketing services holding company with global creative, media and PR agencies. Comparable as a holding-company model bundling multiple agency-style brands for B2B clients, though operating at global scale versus Claverley's UK-centric footprint.
• Informa plc: Global B2B events, intelligence and academic publishing group with leading positions in exhibitions and trade media. Broader incumbent comparable to Claverley's combined events (Extreme), B2B media (HPCi, Lyonsdown) and print (Cubiquity) portfolio, but at materially greater scale.
• Dentsu International: Global marketing services holding company spanning creative, media, and B2B demand generation. Comparable to Claverley's combination of Bigkid (creative agency), Lyonsdown (demand gen) and Cubiquity (print procurement) under one group, but at vastly larger scale.

Direct peers

• Haymarket Media Group: Privately-held UK-based B2B and consumer media group with magazines, events, and digital platforms across healthcare, technology, marketing, and automotive. Highly comparable business model to Claverley's mix of vertical B2B media, events and content-led marketing services.
• Reach plc: UK-listed national and regional newspaper publisher that has diversified into digital and B2B data services. Comparable to Claverley as a UK media holding company that has actively divested traditional print operations to fund B2B digital expansion.
• Wilmington plc: UK-listed B2B information, events and training provider with a portfolio of specialist brands across healthcare, governance and risk, and professional services. Comparable multi-brand B2B information platform structure to Claverley's six-brand model.
• Future plc: UK-listed, multi-vertical digital media and B2B information platform operating specialist brands across technology, gaming, and consumer verticals. Closely comparable to Claverley in deploying a portfolio of specialist media brands monetised via advertising, events, and demand generation.
• Centaur Media: UK-based B2B information, events and demand-generation business focused on marketing services and professional verticals. Direct comparable to Lyonsdown's B2B tech demand-gen model and HPCi's vertical media play.
• Hyve Group: UK-listed events and exhibitions operator running large-scale B2B trade shows globally. Directly comparable to Extreme Group's exhibition design and build business, and overlapping with HPCi Media's conference and awards activity.
• Immediate Media: UK-based special-interest content and publishing company with leading positions in children's magazines (e.g., CBeebies, BBC), radio, and food. Direct overlap with Kennedy Publishing's children's magazine portfolio and Claverley's magazine-led B2C publishing model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Claverley Group