What Wiper Blades does

Wiper Blades (trading as Wiperblades.co.uk, legal entity All Car Parts Limited) is a UK-based direct-to-consumer e-commerce retailer specialising in windscreen wiper blades and adjacent car-care accessories. Founded in 2005 in Worcester, the company sells its own-brand Aerowiper retrofit flat wiper blades alongside distributed third-party brands including Bosch, Michelin, Valeo, Lucas, and Trico, supported by a bespoke vehicle registration lookup tool that maps UK number plates to compatible blade SKUs under a guaranteed-fit promise. The business has served over one million customers since inception, holds 400+ part numbers in stock for same-day dispatch, and operates an extensive library of brand-, model-, and clip-type-specific fitting guides and video tutorials that support self-serve DIY installation.

The revenue model is straightforward one-time D2C unit sales with no subscription or recurring mechanics. Pricing is bifurcated: economy Aerowiper twin packs start around £1.86 and premium branded twin packs range £6-£35, with a separate accessories line covering air fresheners, screenwash pods, demister pads, dashboard wipes, and phone holders. Free UK delivery is offered on all twin-pack orders and promotional codes (BTCC10, HEAT10, LUCAS150) are deployed for acquisition and retention. Marketing is executed through the owned Shopify website's content hub, Instagram, email newsletter, and a 2025 motorsport sponsorship of Team VERTU in the British Touring Car Championship.

Wiperblades.co.uk is a wholly-owned subsidiary of Vertu Motors PLC (AIM: VTU), a UK automotive retailer that acquired the business in 2022 and appointed Ben Friedman as Managing Director. Post-acquisition, the company relocated its operational base to Sittingbourne, Kent in 2023 and completed a full rebrand and Shopify migration in 2024. The 1-10 employee headcount and single-country (UK) operating geography position this as a focused niche e-commerce asset sitting within a broader listed automotive group.

Name

Wiper Blades

Legal name

All Car Parts Limited

Website

https://wiperblades.co.uk

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Wiper Blades (Wiperblades.co.uk) is a UK D2C e-commerce retailer of windscreen wiper blades and car-care accessories, serving individual UK car owners with own-brand Aerowiper products and distributed third-party brands (Bosch, Michelin, Valeo, Lucas, Trico) via a vehicle-registration fitment tool.

Ownership category

akta.pro rank

Headquarters

HQ city

Kidderminster

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Product Sales: Direct e-commerce retail sales of wiper blades and accessories to consumers. Revenue generated from one-time product purchases with options for twin packs, single packs, and triple packs of wiper blades.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Wiperblades.co.uk is a specialist UK online retailer selling windscreen wiper blades and related car care accessories directly to consumers. The product range includes its own-brand Aerowiper flat blades alongside distributed third-party brands (Bosch, Michelin, Valeo, Lucas, Trico, Blades), with a vehicle registration lookup tool that guarantees fit and a catalogue covering 400+ part numbers.

Product overview

Wiperblades.co.uk is a specialist online retailer of windscreen wiper blades and car care accessories. The company offers its own-brand Aerowiper products alongside third-party brands including Bosch, Michelin, Valeo (Everguard Silicone), Lucas, Trico, and Blades. Products span front wiper blades (conventional, flat, retrofit styles), rear wiper blades, and automotive accessories. The business operates through a vehicle registration lookup system that guarantees fitment for specific vehicles.

Differentiator

Problem solved

Functional benefit

Brands

• Aerowiper: Wiperblades.co.uk own brand of wiper blades offering an affordable alternative with award-winning design (Auto Express 'Wiper Blades Test' Runner Up). Features multi-clip fitment for wide vehicle coverage.

Products and services

• Aerowiper Wiper Blades Wiperblades.co.uk own-brand flat retrofit wiper blades with multi-clip fitment providing wide vehicle coverage; the design received an Auto Express 'Wiper Blades Test' Runner Up award. Targeted at UK car owners seeking a value Aerowiper alternative to premium global brands.
• Bosch Wiper Blades Premium German-engineered wiper blades from Bosch featuring Aerotwin technology with Power Protection Plus blade technology, marketed for durability, precision fit, and streak-free wiping performance. Targeted at UK car owners looking for premium aftermarket Bosch wiper blades.
• Michelin Wiper Blades Premium Michelin wiper blade range including Radius Beam, Stealth, and RainForce lines, featuring advanced spoiler design with 3D air control system and TI-TECH coating for harsh weather conditions. Targeted at UK car owners seeking premium branded wiper blades.
• Valeo Everguard Silicone Wiper Blades Valeo Everguard Silicone Wiper Blades featuring silicone wiper technology marketed as innovation in wiper blade design. Targeted at UK car owners seeking premium silicone-coated wiper blades.
• Lucas Wiper Blades Lucas AIRFLEX wiper blades featuring high-grade materials with natural rubber and synthetic additives, offered in DirectFit and Retrofit ranges covering 95% of UK vehicles. Targeted at UK car owners seeking branded wiper blade replacements.
• Trico Wiper Blades Wiper blades from Trico, an American wiper specialist and inventor of the windshield wiper blade, offering TRICO Exact Fit Refill packs with steel frame durability. Targeted at UK car owners seeking specialist or refillable wiper blade products.
• Rear Wiper Blades Rear windscreen wiper blades designed for streak-free visibility in all weather, supplied as direct fit replacements from brands including Bosch, Michelin, Lucas, and Aerowiper. Targeted at UK car owners whose vehicles are fitted with rear windscreen wipers.
• Wiper Blade Accessories Car care accessories including Little Trees Air Fresheners, Tyre Valve Dust Caps, ArmourAll Dashboard Wipes, Screenwash Pods, Demister Pads, Bug Shifter Pads, Mobile Phone Holders, and Glass Wipes. Targeted at UK car owners seeking complementary car care products.

Quantifiable outcome

• Same day dispatch for orders placed by 3pm
• +1 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Team VERTU (Excelr8 Motorsport)coreGTM or Marketing Partner · 1 January 2025Wiperblades.co.uk is a partner of Team VERTU competing in the British Touring Car Championship (BTCC). The partnership provides brand visibility through vehicle sponsorship and enables experiential marketing at motorsport events.
• BoschcoreChannel Partner/ Reseller/ DistributorOfficial UK supplier of Bosch wiper blades, offering the full range of Bosch Aerotwin, Super Plus, and Twin wiper blade products.
• MichelincoreChannel Partner/ Reseller/ DistributorUK supplier of Michelin wiper blades since 2007, including Michelin Radius Beam, Stealth, and RainForce product lines.
• LucascoreChannel Partner/ Reseller/ DistributorUK supplier of Lucas wiper blades including the Lucas AIRFLEX range, added to portfolio in 2017.
• ValeocoreChannel Partner/ Reseller/ DistributorUK supplier of Valeo wiper blades including the Valeo Everguard Silicone Wipers.
• TricominorChannel Partner/ Reseller/ DistributorUK supplier of Trico wiper blades, inventor of the windshield wiper blade in 1917.

Scale indicators4 records

Recent moves14 records

Expansion highlights4 records

Direct peers

• Autodoc: Major European online auto parts retailer with a UK storefront. Directly comparable as a multi-brand online marketplace for vehicle consumables including wiper blades, serving the same DIY car-owner segment with registration-based fitment tools.
• Euro Car Parts (LKQ): Large UK-based multi-channel auto parts retailer carrying wiper blades alongside a broad parts catalogue. Comparable as a UK-focused online and branch-based automotive consumables retailer competing for the same end customer.
• Mister-Auto: European online specialist for car parts and accessories including wiper blades. Comparable as a pure-play e-commerce retailer focused on registration-based fitment and multi-brand catalogue depth.
• GSF Car Parts: UK specialist car parts chain with strong e-commerce presence across wiper blades, braking and filtration. Comparable as a UK specialist competing on SKU breadth, price and same-day fulfilment for the same DIY consumer base.
• 247Spares: UK online retailer of car parts and accessories with wiper blade range. Comparable as a smaller UK e-commerce specialist targeting the same replacement-consumable purchase occasion.

Broad incumbents

• Halfords: UK's largest high-street automotive and cycling retailer with a substantial online car parts and wiper blade offering. Comparable as a broader incumbent that competes with Wiperblades.co.uk for fitment-led wiper purchases and offers click-and-collect convenience.
• Amazon UK: Dominant UK online marketplace listing wiper blades from multiple brands and own ranges. Comparable as the principal competitive force on price, delivery speed and breadth, against which specialist retailers must differentiate on fitment certainty and content.
• eBay UK: Large UK online marketplace with extensive wiper blade listings from sellers and retailers. Comparable as a competing channel where price-driven shoppers search before reaching specialist sites.

Emerging players

• RockAuto: US-headquartered online auto parts retailer known for deep catalogue and registration-based fitment. Comparable as a category-specialist e-commerce operator, although geographic focus differs.

Others

• Vertu Motors PLC: AIM-listed UK automotive retailer and parent company of Wiperblades.co.uk since 2022. Relevant as the strategic owner providing distribution, brand and capital support rather than as a direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/wiperblades.co.uk
• Xx.com/wiperbladescouk
• LinkedInlinkedin.com/company/wiper-blades-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wiper Blades