Menen Group
Menen Group is an Arkansas-based water treatment collective offering modular Treatment-as-a-Service solutions, real-time monitoring, and AI-assisted process control for municipal, industrial, and emerging critical mineral extraction customers across the United States.
- Company typePrivate
- Founded2011
- HeadquartersFayetteville, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
Menen Group firmographics
Firmographics- Name
- Menen Group
- Legal name
- Menen Group, LLC.
- Website
- https://menengroup.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Menen Group is an Arkansas-based water treatment collective offering modular Treatment-as-a-Service solutions, real-time monitoring, and AI-assisted process control for municipal, industrial, and emerging critical mineral extraction customers across the United States.
- Ownership category
- akta.pro rank
Menen Group industry classification
Industry- Product category
- Water Treatment Services
- NAICS
- Water Supply and Irrigation Systems (22131), Sewage Treatment Facilities (22132)
- SIC
- Water Supply (4941), Services-Testing Laboratories (8734), Services-Commercial Physical & Biological Research (8731)
- akta.pro primary industry
- Advanced Treatment & Purification Utilities (MF/UF, RO, AOP, UV) (EUANAGAD)
- akta.pro secondary industry
- Industrial Water Reuse Utilities (ZLD/MLD & Process Water Recycling) (EUANAGAG)
Keywords
Where Menen Group is headquartered
LocationHeadquarters
- HQ city
- Fayetteville
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Menen Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Treatment-as-a-Service (TaaS): Mobile treatment services delivered through DRROP Pod with low monthly contract pricing. Removes capital costs and operational/maintenance needs from the user.
- Consulting Services: Consulting with government agencies, private companies, and non-profits to develop water policies, technologies, and initiatives.
- Critical Mineral Extraction Technology: Technology development for lithium and critical mineral extraction from brine, targeting Arkansas' growing lithium industry with potential government grants.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | DRROP Pod with Treatment-as-a-Service model |
| Usage-based | Pay-as-you-go | OXIGEN Solution for DO supplementation |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
Menen Group product offering
Product offeringCore offering
Menen Group sells modular water treatment hardware (DRROP Pod, OXIGEN) and software (HIDRATE Monitor, LOGR App) bundled with a Treatment-as-a-Service monthly contract that eliminates customer capital outlays. It also provides water and wastewater consulting services to municipalities, industrial firms, and non-profits, and through subsidiary EEARTH is developing extraction and purification technology for lithium and other critical minerals from the Smackover Formation brine.
Product overview
Menen Group is a water treatment collective offering a portfolio of integrated products. The core offerings include DRROP™ Pod (modular, rental-based water treatment systems with OXIGEN™ for dissolved oxygen supplementation), HIDRATE™ Monitor (real-time water quality tracking), and LOGR™ App (AI-powered treatment process control). The EEARTH™ subsidiary focuses on critical mineral extraction from brine, while WATR™ Labs serves as the R&D division. The products range from hardware-based treatment solutions to software monitoring and control platforms, serving municipal, industrial, and extraction markets.
Differentiator
Problem solved
Functional benefit
Brands
- DRROP Pod: Flexible, modular water treatment solution combining top treatment methods into a singular package for various project sizes and scopes.
- EEARTH
- HIDRATE Monitor
- LOGR App
- WATR Labs
Products and services
- DRROP Pod Modular, flexible water treatment system combining gas dissolution, filtration, chemical conditioning, disinfection, and automation into a single skid; delivered to municipal, industrial, and wastewater customers under a low monthly rental contract with single-source responsibility.
- OXIGEN Proprietary dissolved oxygen supplementation solution used with the DRROP Pod for mobile Treatment-as-a-Service, offering more than 10x cost savings versus hydrogen peroxide for O2 demands exceeding 150 pounds per day.
- EEARTH Exploration Subsidiary offering extraction, concentration, and purification services for critical minerals at the lowest cost, targeting lithium, magnesium, strontium, and other minerals vital to America's energy transition through Smackover Formation resources.
- HIDRATE Monitor Real-time water quality monitoring platform that tracks water quality from plant to pipe to tap on smart devices, delivering immediate warning notifications for water safety hazards to municipalities, private companies, and homeowners.
- LOGR App Digital interface for water treatment process control providing automated calculations, real-time monitoring, encrypted cybersecurity, remote management, custom process modeling for plant training, and AI-backed data analysis to optimize treatment and reduce operating costs.
- WATR Labs Research and development hub tackling current and future water treatment challenges, staffed with industry experts, next-generation engineers, biologists, and technicians providing research, development, and knowledge sharing services.
- Menen Group Consulting Services Professional consulting services for government agencies, private companies, and non-profits at local, national, and global levels to develop water policies, technologies, and initiatives.
Quantifiable outcome
- More than 10x cost savings compared to hydrogen peroxide for DO supplementation when O2 demand exceeds 150 PPD
- +1 more outcomes
Companies that use Menen Group
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Menen Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature5 records
Menen Group partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- The Venture CentercoreMenen Group is participating in the Arkansas Lithium Technology Accelerator (ALTA), the nation's first program focused on building an independent lithium-ion battery supply chain. The accelerator, created by The Venture Center in Little Rock, connects startups with state officials and major lithium producers.
- ALTA Cohort Partners (Lithios, Tyfast Energy)minorMenen Group participates alongside Lithios and Tyfast Energy in the ALTA accelerator's second cohort, collaborating with investors and academic institutions to pilot and commercialize lithium extraction and processing technologies.
Scale indicators3 records
Recent moves8 records
Expansion highlights6 records
Menen Group competitors and assessment
Company assessmentBroad incumbents
- Veolia Water Technologies: Largest global water services and technology provider with municipal, industrial, and resource-recovery offerings. Competes for the same municipal and industrial treatment contracts Menen targets, though at vastly greater scale.
- Ecolab: Global leader in water treatment chemicals and services for industrial customers, including food and beverage (Tyson, Campbell's) and manufacturing (Georgia-Pacific). Directly competes in industrial water chemistry and on-site service markets.
- Xylem: Global water technology leader serving municipal and industrial customers with pumps, treatment, and smart metering. Overlaps with Menen's DRROP, HIDRATE, and LOGR across municipal water and industrial treatment markets.
- SUEZ Water Technologies & Solutions: Major player in municipal and industrial water treatment, including reuse and advanced treatment systems. Overlaps with Menen's DRROP platform and ZLD/reuse capabilities for industrial customers.
- Albemarle: One of the world's largest lithium producers with operations across brine and hard-rock resources. Indirect competitor to EEARTH in domestic lithium supply chain development and a potential strategic acquirer or partner.
Regional players
- Hazen and Sawyer: Environmental engineering consulting firm where Technical Director Daniel Whalen spent eight years. Comparable in providing consulting services to municipal and industrial water clients, including in the Northeastern U.S.
Direct peers
- Standard Lithium: Direct lithium extraction developer operating in the Smackover Formation of Arkansas alongside Exxon and Chevron. Most direct competitor to EEARTH's lithium extraction, concentration, and purification business.
- BlueInGreen (now part of Chart Industries): Fayetteville-based water dissolution provider co-founded by Menen's leadership team and sold to Chart Industries at 20x EBITDA in 2020. Closest comparable in origin, technology lineage, and target municipal/industrial customers.
- Energy Recovery: Provider of energy-recovery devices for desalination and industrial water treatment, targeting cost and efficiency improvements. Comparable to Menen's OXIGEN and DRROP value proposition of lowering energy/chemical costs in treatment processes.
Emerging players
- Lithios: Early-stage lithium extraction startup participating alongside Menen in the ALTA accelerator's second cohort. Direct emerging-stage peer in the same Arkansas DLE ecosystem and government-backed program.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Menen Group social profiles
Digital presenceMenen Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Menen Group leadership team
Management profileNumber of profiles
Profiles5 records
Menen Group subsidiaries and ownership
Company hierarchySubsidiaries1 record
Menen Group funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Menen Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Menen Group
What does Menen Group do?
Menen Group sells modular water treatment hardware (DRROP Pod, OXIGEN) and software (HIDRATE Monitor, LOGR App) bundled with a Treatment-as-a-Service monthly contract that eliminates customer capital outlays. It also provides water and wastewater consulting services to municipalities, industrial firms, and non-profits, and through subsidiary EEARTH is developing extraction and purification technology for lithium and other critical minerals from the Smackover Formation brine.
Is Menen Group a public or private company?
Menen Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Menen Group founded?
Menen Group was founded in 2011. It employs 1 to 10 people.
Where is Menen Group based?
Menen Group is headquartered in Fayetteville, United States, in the North America region.
How does Menen Group make money?
Three revenue lines are on record. Treatment-as-a-Service (TaaS) is the primary driver. The others are consulting Services and critical Mineral Extraction Technology.
Who are Menen Group's main competitors?
Broad incumbents on record are Veolia Water Technologies, Ecolab, Xylem, SUEZ Water Technologies & Solutions and Albemarle. Hazen and Sawyer is listed as a regional player. Direct peers are Standard Lithium, BlueInGreen (now part of Chart Industries) and Energy Recovery. Lithios is listed as an emerging player.
Does Menen Group have an API?
No public API is recorded for Menen Group.
What industry is Menen Group in?
Menen Group's product category is Water Treatment Services. Its primary akta.pro industry code is EUANAGAD, Advanced Treatment & Purification Utilities (MF/UF, RO, AOP, UV), with a secondary code of EUANAGAG, Industrial Water Reuse Utilities (ZLD/MLD & Process Water Recycling). Its NAICS code is 22131 and its SIC code is 4941.