PASI Ontwerpstudio

What PASI Ontwerpstudio does

PASI Ontwerpstudio is a privately held Dutch design studio founded in 2013 by Jacqueline Couwenberg, headquartered in Haaren, Netherlands, with a secondary operational office in Hurghada, Egypt, established in 2015. The studio designs and restyles complete corporate identities for small and mid-sized businesses as well as select enterprise and government clients, bundling graphic design (logos, house style), signing (wayfinding, signage, vehicle lettering), interior design (commercial premises, hotels, retail, showrooms), and project management under a single point of contact. Its operating methodology is 'Our Piece of Cake,' a proprietary six-dimension framework (Image Scan, Branding, Signing, Location, Interior, Online Visibility) that structures both client diagnostics and project delivery, with a publicly priced Image Scan at €175 acting as a low-friction entry point into larger engagements.

The business operates as a professional services consultancy on a project-based quote model. Jacqueline Couwenberg personally leads enterprise and government relationships, while SMB and micro-business clients engage via the website, organic search, blog content, social media, and referrals. The studio extends its delivery capacity through a curated network of specialist partners covering web development (DigiBastards, Michielsen New Media), SEO content (Andries tekst), 3D visualisation (Ahmed Wagih), signing production (DABO Graphics), and custom illustration (Sherif William), supplemented by long-term interior design partner Sabine de Jong. A social media management subscription service has been added to convert one-off project clients into recurring revenue relationships.

The firm has no external institutional investment, no parent company, and no disclosed funding rounds. Revenue is not publicly reported. Headcount is small (1-10 employees, effectively a founder-led studio with a partner network), and the founder has concurrently held a freelance project manager role at To Build / To Build Projects since 2018, indicating a single-key-person delivery model with limited operational redundancy. The studio is registered as PASI ontwerpstudio bv in the Netherlands.

Name

PASI Ontwerpstudio

Legal name

PASI ontwerpstudio bv

Website

https://pasiontwerpstudio.nl

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

PASI Ontwerpstudio is a founder-led Dutch design studio in Haaren that delivers integrated corporate identity services — branding, graphic design, signing, interior design and project management — primarily to SMBs and select enterprise and government clients in the Netherlands and Egypt.

Ownership category

akta.pro rank

Product category

Corporate Identity Design Services

NAICS

Graphic Design Services (541430), Interior Design Services (541410), Indoor and Outdoor Display Advertising (541850)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Advertising (7310)

akta.pro primary industry

Visual Identity & Brand Design Systems (BPAFAEAC)

akta.pro secondary industries

Industrial/Product & Furniture Design (BPAHAKAM), Prepress, Plate-Making & Artwork Services (IMALAKAM)

Keywords

• Corporate identity design
• Graphic design services
• Interior design consultancy
• Signing and wayfinding
• Brand identity design

Headquarters

HQ city

Haaren

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Professional Design Services: PASI generates revenue through project-based professional design services, including corporate identity design, graphic design, interior design, signing, and project management. Services are priced per project or engagement, with an initial Image Scan assessment at €175 as a low-cost entry point to larger engagements.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

PASI Ontwerpstudio is a Dutch-Egyptian design studio that delivers complete corporate identity solutions, combining graphic design (logo, house style), signing (wayfinding, facade signage, vehicle lettering), interior design (commercial interiors for businesses, hotels, showrooms, retail), and project management under one creative vision. The studio uses a proprietary six-dimension methodology called 'Our Piece of Cake' (Image Scan, Branding, Signing, Location, Interior, Online Visibility) to diagnose, evaluate, and execute end-to-end brand identity projects.

Product overview

PASI Ontwerpstudio is a design studio offering a unified suite of design services centered around corporate identity development and spatial design. The core offering combines four main service pillars: Graphic Design/Branding (logo design, visual identity systems), Signing (wayfinding and large-format signage), Interior Design (commercial interiors for business premises, hotels, showrooms, and retail), and Project Management (coordinating full project realization). These services are delivered through a proprietary methodology called 'Our Piece of Cake,' which evaluates corporate identity across six dimensions: image scan, branding, signing, location, interior, and online visibility. The company also offers supplementary services including logo design, location assessment, and online visibility optimization.

Differentiator

Problem solved

Functional benefit

Products and services

• Our Piece of Cake Methodology A proprietary consulting and design methodology that evaluates and develops corporate identity across six dimensions: image scan, branding, signing, location, interior, and online visibility, used by businesses seeking structured corporate identity restyling or new development.
• Branding / Graphic Design Design of logos, corporate identity systems, and visual branding including color palette, typography, and application across offline and online communication materials, for businesses seeking a complete visual identity refresh or build.
• Signing Design and implementation of large-format signage applications including wayfinding, facade signage, vehicle lettering, window films, flags, and promotional merchandise, for businesses needing physical brand presence and navigation systems.
• Interior Design (Interieurontwerp) Design of commercial interiors for business premises, hotels, showrooms, and retail spaces that translate brand identity into physical spatial experiences, delivered for commercial and hospitality clients.
• Project Management Coordination and management of complete interior and corporate identity projects from concept and design through final delivery and realization, serving commercial clients who need a single point of accountability for cross-discipline execution.
• Online Visibility Services Design and optimization of websites and web shops for search engines (SEO), social media management, and content strategy, for clients seeking integrated online presence as part of their corporate identity.
• Image Scan Evaluation of corporate identity covering three analyses: corporate identity check, first impression check, and online visibility check, priced at €175 as an entry-level assessment for prospective corporate identity clients.
• Logo Design Professional design of company logos combining business name with appropriate colors, typography, and icons, delivered in multiple file formats for various applications, for businesses needing a standalone logo design service.

Quantifiable outcome

• Clients report increased visitor/ customer engagement following corporate identity redesign. De Hondenacademie reported attracting an additional audience after its interior redesign.
• +1 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered minor and core.

• Andries tekst, training & adviesminorStrategic or Co-development PartnerSEO textwriter providing content writing and SEO optimization services for PASI client projects, particularly for online visibility and website deliverables.
• MissPerfectminorStrategic or Co-development PartnerImage and communication consultancy providing strategic communication advice that complements PASI's visual identity design services.
• Sherif WilliamminorStrategic or Co-development PartnerArtist providing custom artistic elements and illustrations that complement PASI's branding and interior design projects.
• DABO GraphicsminorImplementation/ SI/ Consulting PartnerSigning company responsible for the production and installation of signage and large-format branding applications designed by PASI.
• Sabine Interieuradvies (Sabine de Jong)coreStrategic or Co-development PartnerLong-term interior design partner who collaborates with Jacqueline Couwenberg on interior design projects. Sabine brings complementary interior design expertise to the PASI team and is credited as co-creative lead on multiple major interior projects including Hoppenbrouwers, De Hondenacademie, and others.

Scale indicators2 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• i29 Architects: Amsterdam-based interior architecture and design studio. Comparable for its focus on interior design for commercial and cultural clients, directly overlapping PASI's interior design pillar.
• Lust: The Hague-based design studio delivering graphic design, identity, and editorial work. Comparable as a Dutch creative studio operating in the same corporate identity and visual branding category.
• Studio Dumbar: Rotterdam-based brand identity studio specializing in visual identity systems for cultural, public, and corporate clients. Comparable for its focus on visual identity and brand systems, the core of PASI's graphic design pillar.
• Total Design: Amsterdam-based integrated design consultancy offering branding, interior, and wayfinding services for enterprise clients. Comparable because it competes in the same integrated corporate identity and spatial design category as PASI, though at significantly larger scale.
• KesselsKramer: Amsterdam-based independent creative agency working across advertising, brand design, and spatial communication. Comparable for its integrated brand-and-environment work for cultural and commercial clients in the Dutch market.
• Concrete Architectural Associates: Amsterdam-based design firm working at the intersection of architecture, interior, and brand experience. Comparable for its integrated brand-plus-interior approach for hospitality, retail, and cultural clients — a near-direct match for PASI's service model.
• Mijksenaar: Amsterdam-based design firm specializing in wayfinding, signage, and information design for airports, hospitals, and public spaces. Directly comparable for the 'Signing' pillar of PASI's offering (e.g., the Municipality of Tilburg wayfinding project).
• Edenspiekermann: Amsterdam-headquartered design agency delivering brand strategy, visual identity, and digital design for European enterprise clients. Comparable as a larger competitor in the integrated brand identity space that PASI operates in.
• NorthernLight: Amsterdam-based design strategy and branding consultancy. Comparable for its focus on brand strategy and identity development for European clients, overlapping PASI's brand strategy and visual identity work.
• VBAT: Amsterdam-based brand design agency delivering brand strategy, identity, packaging, and spatial design. Comparable for its integrated brand-plus-environment offering, directly overlapping PASI's corporate identity and interior design work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/pasiontwerpstud
• Facebookfacebook.com/PASIontwerpstudio
• LinkedInlinkedin.com/company/pasi-ontwerostudio

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PASI Ontwerpstudio