Gebäudeservice Wodara

What Gebäudeservice Wodara does

Gebäudeservice Wodara GmbH is a Berlin-based, family-owned building services and facility management company founded in 2003 by Mario Wodara. Operating from its headquarters in Berlin-Marzahn, the company delivers an integrated service portfolio covering maintenance cleaning (Unterhaltsreinigung), special cleaning (Sonderreinigung), janitorial/property caretaker services (Hausservice), industrial rope-access work (Höhenarbeiten), landscaping (Grünanlagenpflege), and winter services (Winterdienst). It serves 500+ mostly long-standing customers across Berlin and Brandenburg, including property managers, housing cooperatives, kindergartens, medical practices, automotive dealerships, manufacturing firms, and social-sector organizations such as Hoffnungstaler Stiftung Lobetal.

The company differentiates through sustainability-led service methods — chemical-free cleaning using osmosis/reverse-osmosis water systems, electric cargo-bike (Lastenrad) logistics for stairwell cleaning, and specialized industrial equipment (TASKI Swingo 4000, Numatic TGB4045, Citymaster 1600) — and through a certified Gemeinwohl-Ökonomie (Common Good Economy) governance posture maintained since 2017. A 94.2% employee identification score and 79% work joy score (AOK Nordost benchmark) reflect a culture that the company positions as central to retention in a labor-intensive sector. The company is undergoing a generational transition, with Philipp Wodara assuming the Geschäftsführer (Managing Director) role from founder Mario Wodara.

Revenue is generated almost exclusively through recurring B2B service contracts priced on a quote basis per property and scope, with services delivered by the company's own directly-employed workforce. The go-to-market is direct sales via website, phone, and on-site consultation, with no intermediary resellers or marketplace channels. No public revenue or financial disclosure is available, but headcount of approximately 150–180 employees and 20+ years of operation place the company firmly in the mid-sized German craft-services segment.

Name

Gebäudeservice Wodara

Legal name

Gebäudeservice Wodara GmbH

Website

https://qualitrauen.de

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

51–100 employees

Short description

Gebäudeservice Wodara is a Berlin-based, family-owned building services and facility management company serving 500+ property managers, housing cooperatives, healthcare, and education clients across Berlin and Brandenburg with cleaning, janitorial, landscaping, and winter services.

Ownership category

akta.pro rank

Product category

Facility Management Services

NAICS

Landscaping Services (561730)

SIC

Services-To Dwellings & Other Buildings (7340), Operators Of Nonresidential Buildings (6512)

akta.pro primary industry

General Commercial Janitorial (Recurring Contract Cleaning) (BPABABAA)

akta.pro secondary industries

Snow Blowing Services (HSAIAIAD), Awning, Canopy & Sign Cleaning (HSAIAMAK)

Keywords

• Building cleaning services
• Facility management services
• Janitorial property services
• Landscape maintenance services
• Winter maintenance services

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Building Cleaning Services: Core revenue from Unterhaltsreinigung (maintenance cleaning), Sonderreinigung (special/one-time deep cleaning), and glass cleaning services provided to commercial and residential properties on a contractual basis.
2. Facility Management Services: Revenue from Hausservice (property caretaker services), Grünanlagenpflege (landscaping), Winterdienst (winter maintenance), and Höhenarbeiten (industrial rope access work) — typically contracted on an ongoing or seasonal basis.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Gebäudeservice Wodara is a Berlin-based building services and facility management company that delivers integrated property care across six service lines: Unterhaltsreinigung (maintenance cleaning), Sonderreinigung (special cleaning including glass, facade, solar panel, and construction cleaning), Hausservice (janitorial/caretaker services), Höhenarbeiten (industrial rope access), Grünanlagenpflege (landscaping), and Winterdienst (winter maintenance). Services are sold on a custom-quote, recurring or seasonal contract basis and delivered directly by the company's own employees to property management companies, housing cooperatives, commercial offices, medical practices, kindergartens, healthcare facilities, and private homeowners in the Berlin/Brandenburg region.

Product overview

Gebäudeservice Wodara operates as a building services company offering a comprehensive portfolio of integrated property services. The core offerings include Unterhaltsreinigung (maintenance cleaning) as the foundational service, supported by Sonderreinigung (specialized cleaning), Hausservice (janitorial), Höhenarbeiten (industrial rope access), Grünanlagenpflege (landscape maintenance), and Winterdienst (winter services). The company differentiates through chemical-free cleaning methods using osmosis water, cargo bike-based stair cleaning services, and specialized equipment like the Citymaster 1600 for winter maintenance.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 94.2% employee identification score vs benchmark competitors at 78% (AOK Nordost health management survey)
• +4 more outcomes

Named customers29 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

13 partnerships are on record, tiered core and minor.

• NETZWERK Unternehmen integrieren Flüchtlinge (Network: Companies Integrate Refugees)coreStrategic or Co-development Partner · 1 June 2024Since June 2024, the company serves as a Regional Ambassador (Regionalbotschafter) for Berlin in the NETZWERK Unternehmen integrieren Flüchtlinge. This federal program, coordinated by the Federal Ministry for Economic Affairs and Climate Protection, supports the labor market integration of people with refugee and immigration backgrounds. The company participates in events, workshops, and networking activities to promote integration.
• AOK Nordost (in cooperation with BGF GmbH)minorStrategic or Co-development Partner · 1 January 2018Cooperation with AOK Nordost health insurance for occupational health management. The partnership includes employee surveys and health programs. The company achieved a 94.2% employee identification score in the AOK's health management assessment, significantly above industry benchmarks.
• Gemeinwohl-Ökonomie (GWÖ) / EcoGroßcoreStrategic or Co-development Partner · 1 January 2017The company joined the Gemeinwohl-Ökonomie (GWÖ/Economy of the Common Good) movement in 2017, adopting an ethical economic model prioritizing human dignity, ecological sustainability, solidarity, transparency, and democratic co-determination over profit maximization. The company has published three GWÖ balance sheets (2018, 2021, 2024) and received audit certificates, demonstrating commitment to social and environmental responsibility.
• GWU Network — Gemeinwohl-Ökonomie Unternehmen Berlin-BrandenburgcoreStrategic or Co-development Partner · 1 January 2017The company is a member of the GWU.network, which strengthens cooperation among common-good-oriented companies in Berlin-Brandenburg and initiates exchanges and development projects. The company participated in the GWÖ campaign 'Wirtschaft anders denken ist möglich' alongside 18 other companies.
• BG Bau (Berufsgenossenschaft der Bauwirtschaft)minorStrategic or Co-development PartnerCooperation with BG Bau (statutory accident insurance for the construction industry) to create an occupational safety specialist position within the company. BG Bau provides training and support to improve workplace safety and process quality.
• Handwerks-Innungen (Craft Guilds)minorStrategic or Co-development PartnerMembership in craft guilds (Handwerks-Innungen) that obligates the company to maintain quality standards set by the guild. The company also participates in the Qualitätsverbund (Quality Association) for building cleaning.
• Qualitätsverbund (Quality Association for Building Cleaning)minorStrategic or Co-development PartnerMembership in the cleaning industry quality association, which provides benchmarking and quality standards for building cleaning services.
• MEGAfoN NEWS AND FACTS InitiativeminorGTM or Marketing PartnerFinancial support provided to enable 45 students at Tierpark Gesamtschule Berlin to access the MEGAfoN news app (verified news from dpa — Deutsche Presse-Agentur) for 12 months, promoting media literacy and combating disinformation among young people.
• Berliner Schulpate (Berlin School Sponsor Program)minorStrategic or Co-development PartnerSince 2015, the company has been a Berlin School Sponsor (Berliner Schulpate), supporting the Marzahner Julius-Hecker-Schule through career orientation activities ('Berufe-Stunde'), and has also taken on a newspaper sponsorship providing the Berliner Zeitung to the school.
• Berliner Herz Children's HospiceminorGTM or Marketing PartnerAnnual Social Day participation where company employees volunteer services (cleaning, window washing, garden maintenance) at the Berliner Herz children's hospice in Berlin. In 2019, a record 16 colleagues participated.
• Berliner Vorwärts e.V. (Volleyball Club)minorGTM or Marketing PartnerSince the 2018/2019 season, the company sponsors the training uniforms of the women's volleyball team of Berliner Vorwärts e.V. The team achieved promotion to the 3rd League North under this sponsorship.
• Marzahn-Hellersdorfer Wirtschaftskreis (MHWK)minorGTM or Marketing PartnerActive participation in the local business network of Marzahn-Hellersdorf district, including hosting and speaking at events promoting ethical economics and Gemeinwohl-Ökonomie principles.
• Metropolregion Ost — Career Compass (Regional Employers Network)minorGTM or Marketing PartnerParticipation in the 'ChefinSache/ChefSache' regional employer and location campaign for the Metropolitan Region East (Berlin-Marzahn-Hellersdorf and Märkisch-Oderland), promoting the region as an attractive place to work and live alongside other regional employers.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Sodexo Germany: German arm of the global Sodexo Group providing facility services, cleaning, and property management to commercial and institutional clients. Comparable on contracted cleaning and integrated facility services but operates as a much larger, multinational incumbent rather than a regional specialist.
• Bilfinger SE: German industrial services and facility management provider delivering maintenance, cleaning, and technical services to industrial and commercial properties. Comparable on facility services for enterprises (Bilfinger serves many of the same types of customers as Wodara, e.g., industrial sites); operates at significantly larger scale and industrial depth.
• Dussmann Group: Large international facility services group headquartered in Berlin with cleaning, catering, security, and technical building services. Overlaps on Gebäudereinigung and Facility Management for property managers and enterprises, but operates at significantly larger scale and broader international footprint.
• Wisag (WISAG Industrie Service): Major German facility services and property management provider offering cleaning, security, technical building services, and grounds maintenance. Competes for the same property manager and commercial real estate accounts but at a significantly larger national scale than Wodara.
• Strabag Property and Facility Services (Strabag PFS): Subsidiary of the Strabag SE construction group providing facility management, technical building services, and commercial cleaning to German property markets. Comparable on commercial janitorial services for property managers and enterprises; broader portfolio and larger parent group.

Direct peers

• Gegenbauer Gruppe: Berlin-headquartered facility services company offering cleaning, janitorial, security, and property services across Germany. Most directly comparable peer given shared Berlin HQ, B2B property management customer base, and similar integrated service portfolio including maintenance cleaning, special cleaning, and green area maintenance.
• Piepenbrock Facility Management: German family-owned facility management company with cleaning, maintenance, and property services. Comparable mid-sized/owner-operated German competitor with a similar craft-services heritage and property-manager customer overlap.
• Heinrich Grotke GmbH: Berlin-based building cleaning and facility services provider. Most direct regional peer with a similar mid-market footprint, recurring cleaning contracts, and property manager client base in the Berlin metropolitan region.

Others

• BG BAU (Berufsgenossenschaft der Bauwirtschaft): German statutory accident insurance for the construction/building-services industry. Not a competitor but an adjacent ecosystem participant relevant to Wodara as a cooperation partner for occupational safety, training, and quality standards in Gebäudereinigung.

Regional players

• Facility Services Ruhr (FSR) / regionall Reinigungsunternehmen: Regional German cleaning and building services providers outside Berlin with comparable B2B cleaning, janitorial, and maintenance offerings. Comparable on service mix and customer type, but operates in a different geography and does not directly compete with Wodara in the Berlin market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/qualitrauen
• Instagraminstagram.com/wodara_gebaeudeservice

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gebäudeservice Wodara