Royal Blue Tea Japan Co., Ltd.

What Royal Blue Tea Japan Co., Ltd. does

Royal Blue Tea Japan Co., Ltd. is a privately-held Japanese producer and seller of ultra-premium bottled tea, formally incorporated on 2006-05-25 with registered capital of ¥58.15 million and headquartered in Chigasaki, Kanagawa Prefecture. The company sells a portfolio of ready-to-drink teas packaged in 750mL wine bottles at price points ranging from ¥5,400 (Deluxe) to ¥1,080,000 (Super Elite) per unit, positioned as a luxury gift item and a non-alcoholic fine-dining pairing. Its primary customer segments are affluent gift buyers (direct-to-consumer via owned e-commerce and the Roppongi flagship boutique / THE T BAR) and luxury hospitality operators, including Michelin-starred restaurants (SUGALABO, 御料理 未在, ESzkis, Maison Paul Bocuse, 京都吉兆, 瓢亭さゝ木) and luxury hotels across Japan (Four Seasons Tokyo and Osaka, the four Ritz-Carlton properties, Aman Kyoto). The company operates wholly-owned regional subsidiaries in Singapore (established 2016-11-09) and Hong Kong (established 2016-12-08).

The core technology is a non-heated aseptic bottling process (非加熱濾過除菌無菌充填) that produces preservative-free, additive-free tea beverages without heat sterilization, enabling an up-to-eight-month refrigerated shelf life while preserving delicate tea aromatics. Manufacturing occurs in an SGS-HACCP-certified cleanroom facility that also holds NAHA Halal certification. Tea leaves are hand-picked from named, award-winning producers — most notably 太田昌孝 (Emperor's Cup, 黄綬褒章, sole supplier for MASA Super Premium), 吉田家16代 (Kyoto-designated intangible cultural property for temomi Uji gyokuro, supplier for GYOKURO THE YOSHIDA), and 城昌史 (2020 農林水産大臣賞 for Yame Gyokuro). The product line spans Japanese green tea (King of Green series: KIYOHARU, MASA, KIYOMI, GYOKURO THE YOSHIDA, RIICHI, KOICHIRO, TSUYOSHI The 14th, Higashi-Shirakawa, HIRO), Taiwanese oolong (Queen of Blue, Fall in Love, Real Honey), Indian black tea (Royal Darjeeling Rajah FTGFOP-1S), Chinese jasmine (Jewel of Flowers HANA), pan-fired varietals (IRIKA, IRIKA Sapphire, IRIKA Ruby), and the gyokuro-roasted KAHO.

Revenue is generated through (1) D2C e-commerce at online.royalbluetea.com with nationwide cool-chain delivery; (2) the Roppongi flagship boutique and THE T BAR, which doubles as a retail outlet and a Cha-En (茶宴) tea-ceremony dining venue; (3) B2B placement at restaurants and hotels with on-menu tea-pairing programs; and (4) higher-margin add-ons including custom name-label personalization (¥1,650/bottle), wooden gift boxes, a handmade Hungarian wine glass (¥8,800), and made-to-order Super Elite SKUs. Side revenue includes a published business book (祥伝社) documenting the company's premium pricing strategy. Distribution outside Japan is handled through the Singapore and Hong Kong subsidiaries, and the Queen of Blue Deluxe SKU is served on all JAL international first-class flights, providing a global brand surface.

Name

Royal Blue Tea Japan Co., Ltd.

Legal name

Royal Blue Tea Japan Co., Ltd.

Website

https://royalbluetea.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Royal Blue Tea Japan is a privately-held Japanese producer of ultra-premium bottled tea manufactured via non-heated aseptic bottling, sold in 750mL wine bottles from ¥5,400 to ¥1,080,000. The company serves affluent gift buyers via D2C e-commerce and supplies Michelin-starred restaurants and luxury hotels across Japan.

Ownership category

akta.pro rank

Product category

Premium Bottled Tea

NAICS

Coffee and Tea Manufacturing (31192), Coffee and Tea Manufacturing (311920), Beverage Manufacturing (3121)

SIC

Beverages (2080)

akta.pro primary industry

Ready-to-Drink (RTD) Tea Manufacturing (AFAFADAI)

akta.pro secondary industries

Ready-to-Drink (RTD) Tea (CRADAHAD), Tea Blending & Flavoring (AFAFADAG), Specialty Tea Shops (Loose-Leaf, Tea Bars) (THAFAKAD)

Keywords

• Premium bottled tea
• Luxury Japanese tea
• Bottled oolong tea
• Artisanal green tea
• Tea ceremony dining

Headquarters

HQ city

Kawasaki

HQ country

Japan

HQ region

Asia

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Bottled Tea (ボトルドティー): Premium bottled tea beverages sold in 750mL wine bottles across multiple grade tiers (Deluxe through Super Elite). Core product line with prices ranging from ¥5,400 to ¥1,080,000 per bottle. Includes personalization (名入れラベル) and premium packaging (木箱, 桐箱).
2. Loose Leaf Tea (茶葉): Premium loose leaf teas including Royal Darjeeling Rajah, 玉露焙じ茶 KAHO, and other specialty teas sold in 3g–70g packages with wooden boxes.
3. Cha-En Experience (茶宴): Bespoke tea ceremony dining experience at the 六本木ブティック THE T BAR, pairing Royal Blue Tea with kaiseki cuisine. Also available at partner Michelin-starred restaurants and luxury hotels.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Royal Blue Tea Japan Co., Ltd. manufactures and sells premium bottled Japanese teas, packaged in wine-style bottles and intended to be served in wine glasses. The lineup spans artisanal green tea, oolong tea, and other luxury tea varieties produced at an SGS-HACCP certified facility, with pricing ranging from ¥5,400 to ¥1,080,000 per bottle, sold via direct-to-consumer channels, luxury retailers, and high-end hospitality venues.

Product overview

Royal Blue Tea Japan Co., Ltd. is a luxury bottled tea company founded in 2006, offering premium bottled tea products in wine bottles that are meant to be served in wine glasses. The product portfolio consists of bottled teas (ボトルドティー) organized by tea type: Japanese Green Tea (King of Green series with tiers from Imperial to Super Elite), Taiwanese Oolong (Queen of Blue, Fall in Love, Real Honey), Indian Black Tea (Royal Darjeeling Rajah), and Flower Tea (Jewel of Flowers HANA, KAHO), plus Japanese pan-fired teas (IRIKA series). Supporting products include wooden gift boxes, custom name-label services, handmade Hungarian wine glasses, and tea leaf products. The company also operates the '茶宴 (Cha-En)' premium dining experience service, and publishes a business book documenting their success. All products are produced in SGS-HACCP certified facilities without preservatives or pasteurization, using cold-brewed extraction methods.

Differentiator

Problem solved

Functional benefit

Products and services

• Royal Blue Tea premium bottled tea line Premium Japanese bottled teas (including artisanal green tea and oolong tea varieties) packaged in wine-style bottles, produced at an SGS-HACCP certified facility, intended to be served in wine glasses. Sold across price points from ¥5,400 to ¥1,080,000 per bottle to luxury consumers, gifting customers, and high-end hospitality venues.
• Cha-En ceremonial tea dining experience
• Royal Blue Tea luxury gift sets and personalization Personalized and gifting variants of the bottled tea line, offered through the company's online boutique and luxury retail channels for ceremonial and high-end gifting occasions.

Quantifiable outcome

• Queen of Blue Deluxe sold out in approximately 3 days at launch
• +2 more outcomes

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

14 partnerships are on record, tiered flagship, major and minor.

• SUGALABO (Tokyo & Osaka)flagshipStrategic or Co-development PartnerHigh-end French-Japanese restaurant serving Royal Blue Tea as a signature pairing experience. Part of the Cha-En (茶宴) program at their Tokyo and Osaka locations.
• 御料理 未在 (京都)flagshipStrategic or Co-development PartnerMichelin three-star kaiseki restaurant in Kyoto serving as tea ceremony experience venue for King of Green KIYOHARU Super Elite purchasers (included as NFT digital art perk).
• Four Seasons Hotel Tokyo (大手町・大阪)majorChannel Partner/ Reseller/ DistributorRoyal Blue Tea available in main dining at Four Seasons Otemachi and Osaka properties.
• アマン京都majorChannel Partner/ Reseller/ DistributorAman Kyoto features Royal Blue Tea in its dining offerings.
• 京都吉兆majorChannel Partner/ Reseller/ DistributorLegendary kaiseki restaurant serving Royal Blue Tea pairing experience.
• 祇園さゝ木 (京都)majorChannel Partner/ Reseller/ DistributorMichelin-starred kaiseki restaurant offering Royal Blue Tea pairing.
• The Ritz-Carlton (Tokyo / 大阪 / 京都 / 日光)majorChannel Partner/ Reseller/ DistributorRoyal Blue Tea available across all four Japanese Ritz-Carlton properties.
• 太田昌孝 / 天竜茶研究会 (静岡県)flagshipStrategic or Co-development PartnerAward-winning tea master (Emperor's Cup, 黄綬褒章, multiple Minister's Awards); sole supplier of MASA Super Premium and MASA Premium tea leaves; relationship since 2007.
• 城昌史 / 新枝折製茶 (福岡県八女市)flagshipStrategic or Co-development PartnerYame Gyokuro producer; 2020 农林水产大臣赏 (玉露) winner; 14th attempt. Supplier for King of Green YAME GYOKURO Super Premium.
• 丸利吉田銘茶園 / 吉田家16代 (京都府宇治市)flagshipStrategic or Co-development Partner16-generation Uji tea family; holder of Kyoto Prefecture-designated intangible folk cultural property for 手もみ玉露; supplier for King of Green GYOKURO THE YOSHIDA Elite and King of Green RIICHI.
• 山本晃一郎 / 本簀栽培 (京都府宇治市)majorStrategic or Co-development Partner5th-generation tea master using 400+ year traditional 本簀 cultivation method; supplier for King of Green KOICHIRO Imperial.
• 宮崎茶房 (宮崎県五ヶ瀬町)majorStrategic or Co-development PartnerOrganic tea producer (no pesticides/chemical fertilizers since 1980s); World Agricultural Heritage site; supplier for IRIKA 炒香 green and blue teas.
• 京都桐箱工芸 田原寛季 (京都市)minorStrategic or Co-development PartnerCustom Aizu paulownia octagonal tea canister maker for King of Green KIYOHARU Super Elite packaging.
• 日本料理 淡悦製flagshipStrategic or Co-development PartnerJapanese cuisine partner at Roppongi THE T BAR for the Cha-En tea ceremony dining experience.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Lupicia: Premium Japanese specialty tea retailer and brand with broad loose-leaf assortment, own boutiques, and gift-oriented positioning. Overlaps with Royal Blue Tea on premium Japanese tea gifting, retail boutique model, and price-tier architecture.
• Ippodo Tea Co., Ltd. Long-established Kyoto-based premium Japanese tea company selling loose-leaf and packaged gyokuro, matcha, sencha. Directly comparable as a Japanese premium tea brand targeting connoisseur and gifting buyers domestically and internationally.
• Dilmah: Sri Lankan family-owned premium tea brand with vertically integrated single-origin sourcing and global distribution. Comparable as a founder-controlled, single-origin-led premium tea brand with hospitality and gifting channels.
• T2 Tea: Australian-origin premium tea brand (now owned by Unilever) with strong retail boutique network and gift-oriented packaging. Comparable as a design-forward, gift-channel premium tea brand with international retail ambitions.
• Harney & Sons: US-based premium tea company with strong wholesale and hospitality channel presence (including luxury hotels and fine-dining). Comparable on premium tea assortment, hospitality channel placement, and gift packaging.
• Mariage Frères: Iconic French luxury tea maison founded 1854, with tea salons, boutiques worldwide, and ultra-premium pricing. Direct comparable on luxury tea positioning, tea-room / experiential model, and curated single-origin assortment.

Broad incumbents

• ITO EN: Japan's largest RTD tea producer (Oi Ocha, etc.) with massive scale, broad distribution, and tea-leaf sourcing infrastructure. Comparable as a Japanese RTD/bottled tea incumbent — overlaps on bottled tea category but operates at mass-market scale and pricing.
• Yamamotoyama: Historic Japanese tea and seaweed manufacturer with broad retail presence. Comparable as a heritage Japanese CPG tea brand with multi-category (green tea, matcha, nori) manufacturing.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/royal-blue-tea-japan-co-ltd-

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Royal Blue Tea Japan Co., Ltd.