Gateway Leadership Initiative

What Gateway Leadership Initiative does

Gateway Leadership Initiative (GLI) is a faith-based non-profit organization headquartered in San Diego, California, founded in 1998, that provides assessment, development, and operational support services for church planters and church planting agencies. The organization operates with a small team of 1-10 employees and serves two primary customer segments: individual church planters seeking to start new "come as you are" churches, and church planting agencies that partner with GLI to evaluate and develop leaders within their networks. GLI's stated mission is to "mobilize thousands of leaders" to create new churches through a menu of structured tools and services.

GLI's core product suite is organized around a church planter lifecycle: assessment (Church Planter Profile/CPP, Assessment Center), development (Church Planter Cultivate/CPC, Spiritual Growth Pathway), and support services (Coach Training, Strengthsfinders Coaching, Church Coaching and Consulting). The organization also offers operational back-office services including fiscal sponsorship, legal incorporation, accounting and bookkeeping, strategic planning, and ministry licensing. A sub-brand called AsUR focuses on leadership for a post-Christian world, accompanied by educational offerings such as the Leadership Residency program and the Post-Christian Certificate Course. Content is distributed through the AsUR Blog, AsUR Library, and community membership via a Connect/Join page.

GLI's business model combines fee-based services (quote-based, annual billing cadence for assessment, coaching, and consulting engagements) with a donation revenue stream, supported by a donor dashboard and initiative-specific giving options such as "Heart for the City." The go-to-market motion is direct-to-consumer and community-led, reaching individual church planters and agencies primarily through its website, content marketing, and events. Revenue, funding rounds, management team, and partnerships are not publicly disclosed, and the organization has no identified parent company, institutional investors, or parent-subsidiary structure. GLI has no disclosed AI/ML capabilities, patents, trademarks, awards, or regulatory actions.

Name

Gateway Leadership Initiative

Legal name

Gateway Leadership Initiative

Website

https://gatewayleaders.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Gateway Leadership Initiative (GLI) is a San Diego-based non-profit founded in 1998 that provides church planter assessment, development, and operational support services for individual church planters and planting agencies, operating the AsUR sub-brand for post-Christian leadership.

Ownership category

akta.pro rank

Product category

Church Planting and Ministry Development Services

NAICS

Religious Organizations (81311), Religious Organizations (8131)

SIC

Services-Educational Services (8200), Services-Membership Organizations (8600)

akta.pro primary industry

Faith-Based Missions & Evangelism Organizations (Domestic & International) (BPAGAJAE)

akta.pro secondary industries

Faith-Based Education & Formation (Seminaries, Religious Schools, Catechesis) (BPAGAJAD), Faith-Based & Mission Service Programs (EDAIAGAI)

Keywords

• Church planting services
• Leadership development programs
• Ministry assessment tools
• Church planter training
• Nonprofit consulting services

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Church Planting Services and Programs: GLI generates revenue through the sale of church planting services and programs including assessments (CPP), church planter cultivate programs (CPC), coach training, spiritual growth pathway, and assessment center services. Services also include fiscal sponsorship, legal incorporation, accounting & bookkeeping, strengths coaching, church coaching & consulting, strategic planning, and ministry licensing.
2. Donations and Giving: The organization accepts donations through a dedicated Give/Donate page, with options to donate to specific initiatives such as Heart for the City, and provides a donor dashboard for contributors.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Gateway Leadership Initiative (GLI) provides church planting assessments (CPP), leadership development programs (CPC), coach training, spiritual growth pathways, and assessment center services for individual church planters and church planting agencies. The organization also delivers operational back-office services including fiscal sponsorship, legal nonprofit incorporation, accounting and bookkeeping, ministry licensing, strategic planning, and church coaching/consulting under its AsUR (As You Are) leadership movement.

Product overview

Gateway Leadership Initiative (GLI) operates as a multi-product platform offering church planting assessments, development programs, and support services. The core offerings include Church Planting (CPP) for assessment, Church Planter Cultivate (CPC) for development, Coach Training, Spiritual Growth Pathway (SGP), Assessment Center (AC), and AsUR Services. These are complemented by operational support services including Fiscal Sponsorship, Legal Incorporation, Accounting & Bookkeeping, Strengthsfinders Coaching, Church Coaching and Consulting, Strategic Planning, and Ministry Licensing. The organization also provides educational resources through the AsUR Library, Leadership Residency program, and Post-Christian Certificate Course. Products are tailored for both individual church planters and church planting agencies.

Differentiator

Problem solved

Functional benefit

Brands

• AsUR: Leadership movement for a post-Christian world, focused on inspiring leaders to start, grow and multiply new churches.

Products and services

• Church Planter Profile (CPP) Assessment
• Church Planter Cultivate (CPC)
• Coach Training
• Spiritual Growth Pathway (SGP)
• Assessment Center (AC)
• AsUR Leadership Services
• Fiscal Sponsorship
• Legal Incorporation
• Accounting & Bookkeeping
• StrengthsFinders Coaching
• Church Coaching and Consulting
• Strategic Planning
• Ministry Licensing

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Exponential: Church planting movement and conference organization that curates resources, training, and networks for church planters. Comparable as a resource/training aggregator serving the same planter audience.
• Association of Related Churches (ARC): Cooperative of related churches focused on church planting, resourcing planters, and multiplying churches. Comparable in serving planters and planting networks with assessment and development resources.
• Acts 29: Global church planting network that assesses, trains, and supports church planters and plant teams. Directly comparable to GLI in serving individual planters and planting agencies within a defined theological framework.
• Stadia: Church planting organization that provides coaching, funding, and operational support to planters and planting networks. Comparable in providing multi-service support across the planter lifecycle.
• NewChurch Specialties: Provides assessments, coaching, and consulting specifically for church planters and church planting movements. Closest direct peer to GLI's CPP assessment, CPC development, and coaching offerings.
• Converge: Baptist church planting network that assesses, trains, and supports planters globally. Comparable as an agency-level partner offering assessment, coaching, and church multiplication services.
• Church Multiplication Network (CMN): Church planting network that provides assessment, training, and ongoing support to planters and planting teams. Comparable in delivering structured assessment and development services.

Emerging players

• V3 Church Planting Movement: Church planting movement focused on multiplying disciples and churches with a defined methodology. Comparable as a methodology-driven planting organization serving a similar planter base.
• Church Planter's Toolbox (CPxT): Resource and training provider offering tools, curriculum, and coaching for church planters. Comparable as a smaller, resource-focused peer in the church planter development space.

Broad incumbents

• Leadership Network: Broader church leadership and innovation network that works with established and emerging churches, including planting-focused leaders. Comparable in audience (church leaders) but broader in scope than GLI's planting focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/gatewayleaders
• Facebookfacebook.com/gatewayleaders
• LinkedInlinkedin.com/company/gateway-leadership-initiative

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gateway Leadership Initiative