Penrith Valley Regional Sports Centre

What Penrith Valley Regional Sports Centre does

Penrith Valley Regional Sports Centre (PVRSC) is a not-for-profit, member-led multi-sport indoor venue located at 30 Herbert Street, Cambridge Park, NSW, Australia, operating continuously since 1989. The centre operates six full-size courts with timber sprung floors, a function room with capacity for 200 guests, an activity room, on-site kiosk and 200+ free parking spaces. It serves the Western Sydney community across basketball, netball, volleyball, futsal, pickleball, taekwondo, boccia, badminton, roller derby, artistic skating and casual skating, with year-round competitions organised at junior, social, mixed, women's and open levels. The legal entity is Penrith Valley Regional Sports Centre Limited, structured as a non-profit with zero shareholders, where all revenue is reinvested into facilities and programs.

The centre's core digital product is the PVRSC Members Portal, which handles account registration, team nominations, free agent matching, draws and standings, fee management and the embedded CareDesk incident, safety and compliance reporting system. The technology stack is built on standard third-party SaaS integrations rather than proprietary technology: Stripe for PCI-compliant card payments with a 1.70% + 0.30c surcharge, Mailchimp for email marketing with explicit opt-in, Deputy for cleaning staff rostering, and MaintainX for maintenance task management. No AI/ML capabilities, proprietary models or data flywheel mechanics are present.

Revenue is generated through five streams: annual memberships at $40 per member valid for 12 months; per-team competition nomination and per-game fees ($80–$100 per game depending on sport); casual and recurring court hire from $60/hr; function room hire from $71; activity room hire from $28/hr; and forfeit fines and withdrawal charges. A secondary B2B stream sells tailored multi-day and whole-venue packages to schools and corporates with catering included. Customer segments are primarily community sports participants (individuals and teams) with secondary segments for schools/corporates and community event organisers. Marketing is community-led via the website, Mailchimp newsletter, Facebook, and a tourism referral partnership with Visit Penrith. Official partners include Penrith City Council, Coca-Cola, Soul Sports and ABCOE.

Name

Penrith Valley Regional Sports Centre

Legal name

Penrith Valley Regional Sports Centre Limited

Website

https://pvrsc.com.au

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Penrith Valley Regional Sports Centre is a not-for-profit, member-led multi-sport indoor venue in Cambridge Park, NSW, operating since 1989 with six courts, a 200-capacity function room and year-round competitions across basketball, netball, volleyball, futsal, pickleball and other sports for Western Sydney participants.

Ownership category

akta.pro rank

Product category

Indoor Sports Venue & Community Recreation Facility

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Arenas & Indoor Sports Centers (MPAKAEAB)

akta.pro secondary industries

Multi-Sport Complexes & Community Sports Parks (MPAKAEAH), Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

Keywords

• Indoor sports venue
• Community sports competitions
• Court hire services
• Multi-sport facility
• Team nomination platform

Headquarters

HQ city

Cambridge

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Annual Membership Fees: Members pay an annual membership fee of $40.00 per member, valid for 12 months from date of payment. Required to participate in any competition.
2. Competition Entry Fees: Nomination fees per team to enter competitions, set per competition. Team fees charged either as flat-season fee or per-game basis (e.g., $100 per game across season). Finals fees issued separately when teams make finals.
3. Court and Venue Hire: Revenue from hiring out courts, function rooms, and activity rooms to individuals, teams, schools, and corporate organisations. Court hire from $60/hr, function room from $71, activity room from $28/hr.
4. Forfeit Fines and Withdrawal Charges: Teams that forfeit fixtures pay forfeit fines. Teams withdrawing mid-season may incur withdrawal charges per published competition rules.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Penrith Valley Regional Sports Centre operates a multi-sport indoor sports venue at Cambridge Park, NSW, providing year-round competitions across basketball, netball, volleyball, futsal, pickleball, and ancillary sports such as badminton, boccia, taekwondo, roller derby, and skating. The centre sells annual memberships ($40), per-game competition nomination fees for teams, hourly court hire from $60/hr, function room hire from $71, activity room hire from $28/hr, and tailored schools/corporate packages, all supporting a not-for-profit, member-led community sports operation.

Product overview

Penrith Valley Regional Sports Centre operates a multi-sport community venue with a unified Members Portal as its core digital product. The portal integrates competition management (basketball, netball, and other sports), venue hire booking, and a CareDesk compliance reporting module. Sports competitions are organized as seasonal programs with team nominations, free agent matching, draws, standings, and payment processing all managed within the platform. Venue hire (courts, function room, activity room) is offered as a complementary service for casual and recurring bookings. The platform is not-for-profit and member-led, with all revenue reinvested into the facility.

Differentiator

Problem solved

Functional benefit

Products and services

• PVRSC Members Portal Core digital platform used by members to register accounts, nominate teams, join competitions as free agents, view draws and standings, manage payments and fees, access CareDesk for incident and safety reporting, and track eligibility and suspensions. Targeted at community sports participants, team captains, and parents of junior players.
• Annual Centre Membership Subscription-based annual membership priced at $40 per member, valid 12 months from date of payment, granting access to compete in PVRSC competitions and use the Members Portal. Required for individual community sports participants.
• Basketball Competitions Year-round basketball competitions across multiple divisions including Opens Men's Division 1 and Division 2, with per-team game fees of $100 (Winter 2026 season on Monday/Tuesday evenings). Targeted at basketball teams, captains, and free agents in Western Sydney.
• Netball Competitions Year-round netball competitions across Opens Mixed Division 1 ($80 per game per team, Monday evenings) and Opens Women's divisions (Thursday evenings). Targeted at netball teams and captains in the Penrith Valley region.
• Venue Court Hire Hourly hire of six full-size timber-sprung courts from $60/hr for basketball, netball, volleyball, futsal, and similar sports, available for casual or recurring bookings. Targeted at individuals, teams, schools, and corporate organisations needing indoor court space.
• Function Room Hire Function room hire from $71 for parties, meetings, events, and exhibitions, accommodating up to 200 guests with on-site kiosk service. Targeted at community event organisers, schools, corporates, and individuals hosting functions.
• Activity Room Hire Hourly activity room hire from $28/hr for yoga, personal training, workshops, and classes. Targeted at fitness instructors, PTs, workshop facilitators, and small class providers.
• Schools and Corporate Venue Packages Tailored multi-day and whole-venue hire packages with catering for schools and corporate organisations covering carnivals, conferences, team-building days, and exhibitions. Targeted at schools, corporate event coordinators, and event organisers.
• Free Agent Matching Service Service enabling individual players without a team to register as free agents, with PVRSC matching them to teams that need players based on sport, skill level, and preferences. Targeted at individual players and team captains needing roster fill-ins.

Quantifiable outcome

• 37 years operating in the Penrith Valley community
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Penrith City CouncilcoreOthersOfficial partner and local government body supporting the sports centre. The venue operates within Penrith local government area.
• Visit PenrithminorGTM or Marketing PartnerTourism partnership providing information about Penrith attractions, accommodation, and activities for visitors to the sports centre from out of town.
• Coca-ColaminorOthersOfficial sponsor providing beverage products for the venue kiosk and events.
• Soul SportsminorOthersOfficial sponsor in the sports equipment and apparel category.
• ABCOEminorOthersOfficial sponsor and partner of the sports centre.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Belgravia Leisure: Large Australian leisure facility operator managing council-owned aquatic and indoor sports centres; comparable as a multi-venue indoor recreation operator with a more commercial orientation than PVRSC.
• Bounce Inc. Commercial trampoline and indoor activity centres offering casual pay-as-you-play sessions; comparable as a competing indoor casual-play venue for school holiday and family spend in Western Sydney.
• Goodlife Health Clubs: Commercial fitness chain with multiple Western Sydney locations offering group fitness, courts (some), and personal training; comparable as a competing operator for paid indoor recreation spend in the same catchment.
• Sydney Olympic Park Sports Centre: Major multi-court indoor sports venue at Sydney Olympic Park; comparable as a larger-scale indoor sports venue hosting competitions, programs, and major events that competes for premier competitions and school carnivals.

Others

• Basketball NSW: Governing body that operates affiliated basketball competitions and venues across NSW; comparable as a peer in basketball-specific competition programming that competes for teams and comp nights.
• Penrith City Council Leisure Facilities: Local government operator of leisure centres, pools, and sports facilities within the Penrith LGA; comparable as a public-sector peer and key partner that competes for casual court hire and program participation in the same catchment.
• Netball NSW: State governing body running netball competitions and pathways; comparable as the ecosystem peer whose affiliated leagues and pathways overlap with PVRSC's netball comp nights.

Direct peers

• YMCA NSW: Not-for-profit operator of community recreation centres offering indoor sports, fitness, and youth programs on a membership model; closely comparable in operating model and community recreation positioning.
• PCYC NSW: Police Citizens Youth Clubs operate a network of multi-sport community clubs across NSW offering basketball, netball, gymnastics, and youth programs on a membership basis; directly comparable as a community-led indoor sports and recreation venue model.

Emerging players

• Kayo Active: Emerging operator of multi-sport community venues in greater Sydney with a focus on basketball, netball, and social sport; comparable as a newer, commercially-operated community venue targeting the same Western Sydney demographic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/pvrsc1
• Facebookfacebook.com/PVRSC
• LinkedInlinkedin.com/company/penrith-valley-regional-sports-centre

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Penrith Valley Regional Sports Centre