Nougat Chabert & Guillot

What Nougat Chabert & Guillot does

Nougat Chabert & Guillot is a French artisanal confectionery company founded in 1848 and headquartered in Montélimar, Drôme, France. The company manufactures traditional nougat and related confections, including nougat bars, gift boxes, organic variants, spreads, and branded merchandise, using artisanal production methods maintained across 175 years of continuous operation. It employs 51-100 people and produces under the Montélimar nougat tradition.

The company operates a hybrid distribution model built around four company-owned retail boutiques in Montélimar and a direct-to-consumer (DTC) e-commerce website that ships to six European countries: France, Austria, Belgium, Germany, Luxembourg, and the Netherlands. Pricing spans €2.15 to €24.90 per retail unit and €17.60 to €32.25 for 1 kg bulk bags, supporting both gifting and everyday consumption occasions. Recent commercial activity includes the launch of a reduced-sugar nougat line in April 2024 and an Easter 2024 seasonal collection, alongside partnerships with Chef Jean-Philippe Dulac (workshops), Freegun (lifestyle merchandise), and Les Jardins de l'Hermitage (co-branded gifts).

On November 26, 2024, the company obtained Indication Géographique Protégée (IGP) certification for Montélimar nougat, legally tying its product to a protected regional designation and reinforcing a premium, authenticity-driven positioning. The company is actively recruiting, signaling ongoing operational expansion. As a private firm with no disclosed financials, its revenue scale is estimated qualitatively from headcount and pricing signals, with no published ARR, GMV, or audit figures available in the input data.

Name

Nougat Chabert & Guillot

Legal name

Nougat Chabert et Guillot

Website

https://nougat-chabert-guillot.com

Company type

Private

Founded year

1848

Operating status

Operating

Headcount range

51–100 employees

Short description

Nougat Chabert & Guillot is a French artisanal nougat manufacturer founded in 1848 in Montélimar, producing traditional nougat bars, gift boxes, and spreads sold through DTC e-commerce and four retail boutiques across France and five other European countries.

Ownership category

akta.pro rank

Product category

Artisanal Confectionery

NAICS

Nonchocolate Confectionery Manufacturing (31134), Other Specialty Food Retailers (44529)

SIC

Food And Kindred Products (2000), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Snack Bars (Granola, Protein, Cereal Bars) (CRADABAG)

akta.pro secondary industry

Fruit Snacks & Dried Fruit (CRADABAJ)

Keywords

• Artisan nougat
• French confectionery
• Provençal sweets
• Montélimar nougat
• Artisanal candy making

Headquarters

HQ city

Montélimar

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Direct Product Sales: One-time product sales through e-commerce website and 4 retail boutiques in Montélimar. Products include nougat bars, bags, gift boxes, and specialty confections. Revenue generated from individual consumer purchases and gift buying.
2. Spreads and Confections: Sale of Ganou spread (nougat-flavored spread without palm oil) and other confectionery products as alternative product lines

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Nougat Chabert & Guillot manufactures and sells artisanal Nougat de Montélimar and Provençal confections using traditional copper cauldron cooking methods rooted in 1848 savoir-faire. The portfolio spans soft (tendre), hard (dur), and black (noir) nougat varieties, chocolate-coated nougat, organic and reduced-sugar formats, spreads (Ganou), Calissons de Provence, and themed gift assortments. Products are sold through company-owned e-commerce and four Montélimar boutiques to individual consumers across France and select European markets.

Product overview

Nougat Chabert & Guillot is a traditional French confectionery manufacturer founded in 1848, producing artisanal nougat from their workshops in Montélimar, Drôme. The company operates under the sub-brand 'La Fabrique d'Instants Gourmands' (The Factory of Gourmet Moments) and has 4 retail boutiques in Montélimar. Their core product portfolio centers on Nougat de Montélimar with IGP (Indication Géographique Protégée) certification, available in tender (soft), dur (hard), and noir (black) varieties. The range includes standard, 100% French origin, and organic lines under La Ruche d'Or brand. Complementary products include chocolate-coated nougat, spreads like Ganou, Calissons de Provence, fruit pastes, and seasonal items. Products are sold through e-commerce delivery (DPD, La Poste) and retail boutiques, with retail partnerships for tea-nougat gift boxes.

Differentiator

Problem solved

Functional benefit

Brands

• La Ruche d'Or: The historic brand under which the original Chabert & Guillot nougat adventure began. Produces artisanal nougat products including organic nougat bars and specialty confections.

Products and services

• Nougat de Montélamar IGP Tendre (soft) Signature soft nougat with IGP certification, made with a minimum of 30% almonds and 25% honey, sold in bars, gift boxes, and bulk formats to individual consumers, gift buyers, and culinary professionals.
• Nougat de Montélamar IGP Dur (hard) Hard nougat cooked at higher temperature for a crunchier texture, IGP-certified, rich in almonds and honey for individual consumers and gift buyers.
• Nougat Noir (black nougat) Traditional Provençal black nougat made without egg whites with high honey concentration for intense flavor and crunchy texture; available in bars and bulk bags.
• Nougat 100% Français Product line made exclusively with French ingredients including French almonds, targeting origin-conscious individual consumers and gift buyers.
• Nougats Bio / La Ruche d'Or (organic nougat) Organic-certified nougat range under the historic La Ruche d'Or sub-brand, including varieties with pumpkin seeds and figs for health-conscious and organic-seeking consumers.
• Ganou Pâte à Tartiner (nougat spread) Palm oil-free nougat spread with 24% almonds, milk powder, and honey, sold in 320g pots for retail consumers; celebrating its 30th anniversary.
• Calissons de Provence Traditional Provençal almond-shaped confections with delicate icing, sold alongside nougat as a complementary regional specialty for gift and self-consumption.
• Nougat moins sucré (reduced-sugar nougat) Reduced-sugar nougat bar with 30% less sugar than traditional Nougat de Montélamar, sugar partially replaced by chicory vegetable fiber, formulated for health-conscious consumers.
• Nougat enrobé de chocolat (chocolate-coated nougat) Nougat pieces coated in dark, milk, or orange chocolate, available in various packaging sizes and bulk 1kg bags for retail consumers and gift buyers.
• Chutes de Nougat enrobées de Chocolat / Chutes de Nougat (bulk irregular pieces) Irregular nougat pieces, including chocolate-coated variants, sold in 1kg bulk bags at reduced prices for self-consumers and food-service use.
• Assortiment Thés et Nougat de Montélamar IGP 180g gift box combining three specialty teas (black tea with nougat pieces, green and oolong with biscuit notes) with 100g of soft nougat, co-developed with tea producer Les Jardins de l'Hermitage.
• Œufs de Pâques en métal (Easter metal eggs) Seasonal Easter metal eggs available in almond green and powder pink, filled with assorted soft nougats and a winning ticket offering discounts or a gift basket; targeted at gift buyers.
• Sélection des Terroirs Selection of terroir-focused nougat products highlighting regional ingredients and Provençal traditions, sold as curated assortments to gift buyers and food enthusiasts.
• Nougat comme Ingrédient (nougat as ingredient) Product line of nougat items designed for use as baking and cooking ingredients, including nougat chunks for recipes, targeted at home cooks and culinary professionals.
• Ecrin / Cube gift boxes (Nougat de Montélamar) Premium cube and ecrin-shaped gift boxes containing IGP-certified soft nougat (e.g., 120g, 240g) and combined nougat/Calisson assortments, positioned as upscale gifting options.
• Caleçon Freegun x Nougat Chabert & Guillot (collaborative apparel) Limited collector's edition boxer co-developed with French underwear brand Freegun featuring nougat designs, available in sizes S-XXL standalone or as gift sets with nougat for the holiday season.
• Tablier 'C'est vous le chef !' (branded apron) Red adult branded apron (65% polyester, 35% cotton) sold to home baking enthusiasts as branded merchandise complementing the nougat and cooking product lines.

Quantifiable outcome

• 30% sugar reduction in less-sweet nougat variants
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Jean-Philippe Dulac (Chef Pâtissier)coreStrategic or Co-development Partner · 11 October 2023Partnership with local pastry chef Jean-Philippe Dulac to open and host culinary workshops at the Gournier boutique. Workshops allow customers to experience nougat-based cooking techniques and tasting sessions. Grand opening October 11, 2023 with tasting event November 8.
• FreegunminorGTM or Marketing PartnerCollaboration with Drômoise underwear brand Freegun to create a collector's edition boxer featuring nougat designs. Available in boutique as standalone gift or packaged with nougat for the holiday season.
• Les Jardins de l'HermitageminorStrategic or Co-development PartnerPartnership with tea producer Les Jardins de l'Hermitage to create an Assortiment Thés et Nougat featuring specialty teas infused with nougat flavors alongside traditional nougat. Product includes black tea with nougat pieces, green and oolong teas with biscuit flavors, and nougat bars.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Saint-Michel Biscuits: Major French family-owned industrial biscuit and madeleine brand with national distribution. Comparable as a heritage French family confectioner with broader scale, providing a benchmark for category economics and retail penetration.
• LU (Mondelez): Iconic French biscuit brand with national mass-market presence and broad gifting/SKU portfolio including seasonal confectionery. Relevant as a broad incumbent whose pricing and seasonal campaigns set the reference point for premium artisanal nougat.
• Belin (Mondelez): Large French cracker and biscuit brand under Mondelez with extensive mass-retail distribution. Adjacent incumbent competing for the same gifting/snacking occasions with lower-priced nougat or nougat-style bars at scale.
• Bonne Maman (Andros): Iconic French preserves and confectionery brand by Andros with national retail presence and strong gifting positioning. Adjacent incumbent competing for the same gift and Provençal/regional food occasions with broader distribution muscle.

Direct peers

• Roy René: Iconic Aix-en-Provence maker of Calissons d'Aix and Provençal confectionery, with boutiques, e-commerce and gift-pack focus. Directly comparable as a regional Provençal specialty confectioner competing for tourist gifting spend.
• Nougats Delsol: Family-run artisanal nougat maker based in Montélimar producing soft, hard and black nougat variants with traditional methods. Closest competitor on craft heritage, geographic origin, and DTC distribution in the same city.
• André Boyer Nougat: Historical Montélimar nougat manufacturer specializing in Nougat de Montélimar with traditional recipes and gift-pack presentation. Directly competes in the heritage artisanal nougat segment with overlapping customer base and channel strategy.
• Nougat Silvain: Long-established Montélimar nougat producer with a similar artisanal positioning and traditional copper cauldron savoir-faire. Directly comparable on product, geography, target customer (tourists and gift buyers), and channel mix (boutiques + e-commerce).
• La Maison du Nougat: French artisanal nougat brand with multi-channel DTC distribution and broad flavor portfolio. Comparable on product range, gifting positioning and online-first go-to-market approach.

Regional players

• Biscuiterie Fossier: Historic French regional biscuit/confectionery maker based in Reims, specializing in pink biscuits and regional gift assortments. Comparable as a heritage French regional confectioner with DTC, gifting and tourism-driven demand.

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/nougatchabertguillot
• LinkedInlinkedin.com/company/nougat-chabert-et-guillot
• Instagraminstagram.com/nougat_chabert_guillot

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nougat Chabert & Guillot