Mishima Foods

Name

Mishima Foods

Legal name

三島食品株式会社

Website

https://mishima.co.jp

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Seasoned Rice Toppings (Furikake) Manufacturing

NAICS

Food Manufacturing (311)

SIC

Miscellaneous Food Preparations & Kindred Products (2090), Food And Kindred Products (2000)

akta.pro primary industry

Soy Sauce, Tamari & Asian Condiments Manufacturing (AFAKADAF)

akta.pro secondary industry

Refrigerated Dips & Spreads (Cream Cheese, Hummus, Salsa, Guacamole) (CRADACAG)

Keywords

• Rice seasoning manufacturing
• Furikake production
• Japanese food processing
• Red shiso products
• Institutional food supply

Headquarters

HQ city

Hiroshima

HQ country

Japan

HQ region

Asia

Offices18 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Consumer Food Products: Sale of branded furikake (seasoned rice toppings), mixed rice seasonings, ochazuke, and seasonings to individual consumers through retail stores and the company's online store.
2. Business/Institutional Products: Sale of food products to schools, hospitals, and restaurants through dedicated business catalogs and sales channels. Products designed for institutional food service use.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Mishima Foods is a Japanese food manufacturer that produces and sells furikake (rice seasonings), mixed rice seasonings, seaweed products, and seasoning powders. Its flagship offering is Yukari® red shiso furikake, complemented by brands including Seto Fumi®, Katsuwo, Hiroe, Umeko, Hiroshi, Shigeki, Hideki, and Akari, with 150+ product SKUs across consumer retail and institutional business-use lines.

Product overview

Mishima Foods is a Japanese food manufacturer specializing in furikake (rice seasonings), mixed rice seasonings, and various food products. The core product is Yukari® red shiso furikake (launched 1970), supported by complementary furikake lines including Seto Fuumi® (bonito-based), Katsuobushi products, and multigrain varieties. The mixed rice seasoning line features Hiroshi® (Hiroshima napa), Umeko® (plum), and various wakame/hijiki products. Additional offerings include green seaweed (aonori), seasonings like sesame dressings, udon soup bases, and peanut dressings. The company also operates an online store and offers business-use products for institutional customers including schools and hospitals.

Differentiator

Problem solved

Functional benefit

Products and services

• Yukari® (ゆかり) Red Shiso Furikake Flagship red shiso furikake (rice seasoning) made from carefully selected red perilla leaves with vibrant purple color and refreshing aroma. Available in multiple sizes (13g-70g) and formats including standard, plum, green vegetable, and soft dried varieties. Sold nationally in supermarkets and convenience stores.
• Reduced-Sodium Yukari® (減塩 ゆかり) Reduced-sodium variant of the flagship Yukari furikake with 30% less salt compared to the standard product. Made from 100% domestic red shiso for health-conscious consumers; 16g retail size priced similarly to standard Yukari products.
• Seto Fumi® (瀬戸風味) Furikake Popular furikake blend featuring roasted sesame, katsuobushi (bonito flakes), nori (seaweed), and fluffy egg pieces. Available in bag (20g-45g), bottle (24g), and refill (20g) formats. Targeted at households seeking variety beyond red shiso seasoning.
• Katsuwo (かつお) Furikake Premium bonito furikake using hon-gara-bushi (mold-aged katsuobushi). Features rich umami and fluffy texture. Available in 10g and 22g sizes, intended for consumers seeking premium katsuobushi-based rice seasoning.
• Nori Ben no Himitsu Katsuo Furikake PREMIUM (のり弁の秘密 鰹ふりかけ PREMIUM) Premium furikake made with hon-gara-bushi that has been mold-aged three times, offering enhanced umami depth. 48g size targeting consumers seeking high-end rice-bowl style seasoning.
• Hideki® (ひでき) Hijiki Rice Seasoning Hijiki seaweed rice seasoning with soy sauce and kombu dashi flavor. Rich, aromatic product in 12g size, the latest addition launched in January 2026 for households seeking new seaweed-based furikake options.
• Yukari Bottle (ゆかり ビン入り) Bottle-packaged red shiso furikake for convenient table-side use. 13g format offering households an alternative to the traditional bag packaging for serving at the dinner table.
• Yukari with Plums (国産赤しそ・梅使用 ゆかり®梅入り) Variant of Yukari furikake incorporating domestic plums alongside domestic red shiso, blending the brand's signature flavor with plum accent. 14g size launched July 29, 2024 for consumers seeking domestic-ingredient options.
• Ochazuke Wakame (お茶漬わかめ) Ochazuke (tea-poured rice dish) topping combining salted wakame seaweed and arare rice crackers in a single-serve format. 50g size providing households with a ready mix for traditional Japanese ochazuke preparation.
• Multi-Grain Rice Seasoning with Soybeans (まいにち五穀 大豆ふりかけ) Multigrain rice seasoning with soybeans for everyday (まいにち) rice dishes. 20g size targeting health-conscious consumers seeking grain variety in their diet.
• Multi-Grain Rice Seasoning with Red Shiso and Plums (まいにち五穀 梅しそふりかけ) Multigrain rice seasoning featuring red shiso leaf and dried plums. 20g everyday-format size combining the company's signature red shiso flavor with multigrain variety.
• Multi-Grain Rice Seasoning with Green Vegetables (まいにち五穀 青菜ふりかけ) Multigrain rice seasoning featuring green vegetables (napa). 20g everyday-format size for consumers seeking vegetable variety in a grain-based furikake.
• Green Nori Seaweed Topping (青のり) Seaweed topping made from 100% domestic suji-aonori (green laver) cultivated at the company's Hashirijima Marine Resources Development Center. Available in 1.3g, 2.1g (bottle), and 3.2g sizes for households and food service use.
• Mixed Rice Seasoning Series (混ぜごはんの素) Line of pre-blended seasonings designed to be mixed with cooked rice, including Hiroshi® (Hiroshima greens), Umeko® (plum), Takikomi wakame, and Na-meshi variants. Targeted at households seeking quick, flavorful mixed-rice (takikomi) dishes.
• Udon Soup (うどんスープ) Powdered Soup Base Powdered dashi-based soup base for udon noodles, oden, nimono (simmered dishes), and chawanmushi (savory egg custard). Balanced blend of katsuobushi (bonito) and kombu (kelp) dashi in 8g single-serving sachets sold in 6- or 12-bag packs (12-bag retail at 210 yen).
• Seasoning Series (調味料) — Sesame, Peanut, Udon Soup Seasoning line for vegetable dishes and noodles, including powdered sesame dressing (goma-ae no moto), peanut dressing (piinattsu-ae no moto), and udon soup bases. Targeted at households preparing traditional Japanese vegetable and noodle side dishes.
• Peanut Vegetable Seasoning Powder (ピーナツあえの素) Powdered peanut seasoning (8g×4 bag) for preparing peanut-dressed vegetable side dishes (aemono). Launched October 28, 2024, for households seeking convenience in traditional Japanese vegetable dishes.
• Business/Institutional Product Line (学校・病院・外食向け商品) Dedicated business-use product line sold through a separate business catalog channel to schools, hospitals, and restaurants. Includes large-format packaging, institutional food service–oriented tsukudani, furikake, and seasonings designed for bulk preparation and consistent quality across institutional food service operations.

Quantifiable outcome

• Products used in school lunch programs across Japan with approximately 6,000 children visiting Hiroshima factory annually for food education
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature1 record

Partnerships

One partnership is on record.

• CoCo壱番屋 (CoCo Ichiban)minorStrategic or Co-development PartnerCo-development partnership for curry-flavored furikake products. CoCo Ichiban and Mishima Foods jointly developed curry-seasoned furikake products featuring colorful vegetables inspired by vegetable curry dishes.

Scale indicators5 records

Recent moves11 records

Expansion highlights5 records

Regional players

• Shirakiku (JFC International): Shirakiku / JFC International is a major Japanese-food importer and distributor in the US market, distributing furikake and Asian condiments to North American retailers. It serves as both a potential channel and competitor for Mishima's US subsidiary, particularly as Japanese cuisine grows globally.
• Kewpie Corporation: Kewpie is a major Japanese producer of mayonnaise, dressings, and processed condiments. Its salad dressings and Japanese-style condiment lines compete on similar supermarket shelves and overlap with Mishima's dressings and sesame-based seasoning products.

Broad incumbents

• S&B Foods: S&B Foods is a leading Japanese producer of spices, mustards, wasabi, and Chinese-style condiments under the Erica, Jatoba, and S&B brands. Its tube-format condiments compete on the same Japanese condiment shelves where Yukari and related furikake products are sold.
• Kikkoman Corporation: Kikkoman is the global leader in soy sauce and a major Japanese condiment manufacturer. While it does not focus on furikake, Kikkoman dominates the adjacent soy sauce and Asian condiment retail category in which Mishima's products are also shelved and used by consumers.
• Ajinomoto Japan: Ajinomoto is one of Japan's largest food manufacturers, producing a broad range of seasonings, flavor enhancers, and packaged foods. While not focused exclusively on furikake, it competes in adjacent categories (dashi, soup bases, generic seasoning mixes) that overlap with Mishima's Udon Soup and other seasoning products.
• House Foods Group: House Foods is a major Japanese CPG player that produces curry roux, spices, and seasonings, overlapping with Mishima in the spice and seasoning category. It operates as a broader incumbent with a much wider product range and stronger international presence, but competes on the same retail shelves as Yukari in Japanese supermarkets.

Emerging players

• Yamaki Co., Ltd. Yamaki is a smaller Japanese furikake and seasoning manufacturer offering competitively priced alternatives in retail channels. It targets a similar mass-market consumer segment as Mishima but with a narrower product range, making it a relevant niche competitor for share within the domestic furikake category.

Direct peers

• Marumiya Foods: Marumiya is another direct Japanese furikake specialist and historically one of Mishima Foods' primary competitors in red shiso and mixed rice seasonings. Its product portfolio, distribution footprint, and end customers closely overlap with Mishima's Yukari and related seasoning lines.
• Nagatanien (Nagatani Shoji): Nagatanien is a leading Japanese furikake and processed rice seasoning manufacturer, directly competing with Mishima's Yukari line across supermarket and convenience-store channels. Both firms specialize in Japanese-style dry rice toppings and serve the same household consumer with similar products.

Others

• Mizkan Holdings: Mizkan is a major Japanese producer of vinegars, Japanese sauces, and liquid seasonings. Of particular relevance, Mizkan previously held the rights to the Yukari® trademark, which was transferred to Mishima Foods in 1999 — making Mizkan both a former brand sponsor and an overlapping competitor in the broader Japanese condiment category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/yukarifan
• YouTubeyoutube.com/user/yukarifanTV
• Facebookfacebook.com/mishimafoods
• Instagraminstagram.com/mishima_foods
• LinkedInlinkedin.com/company/mishima-foods-co.-ltd.

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mishima Foods