Ramona Ranch Winery

What Ramona Ranch Winery does

Ramona Ranch Winery is a family-owned boutique winery founded in 2004 by Micole Moore (head winemaker and COO) and Teri Kerns (co-founder, marketing, wine club, community outreach), operating from a single property at 23578 CA-78 in the Ramona Valley AVA, San Diego County, California. The winery produces approximately 1,200 cases annually of handcrafted wines from estate and select local vineyards, including red varietals (Tannat, Sangiovese, Montepulciano, Cabernet Sauvignon, Tempranillo, Merlot, Mouvedre, Petite Sirah, Syrah), whites, dry rosé, dessert and port-style wines, and signature blends such as Super Tuscan and Tuscan Sun. The technical foundation centers on small-lot winemaking with native/wild fermentation, sustainable farming practices, certified-sustainable certification (the only one in San Diego County under CSWA), and on-site renewable energy generation (solar and wind) supporting harvest and crush operations, electric forklift handling, drip irrigation, and temperature-controlled barrel aging.

The business model is direct-to-consumer across four revenue streams: tasting room glass and bottle sales, a free wine club with quarterly shipments at 20% member discount, online ordering for pickup and DTC shipping to most US states, and a portfolio of paid experiences including $50/person private vineyard tours, $18/person wine education sessions, monthly Wine & Wildlife events, weekly Sunday live music, private event bookings, and hosted international wine travel adventures in partnership with Expanding Horizons. The customer base is composed of wine enthusiasts, regional tourists, and a recurring wine club membership, with no enterprise or wholesale distribution layer evidenced. Marketing is multi-channel and lean: the company website, email newsletter, Facebook, blog content, third-party reviews (Yelp, Google, TripAdvisor, Facebook), and word-of-mouth via the wine club. Production capacity is constrained intentionally to small lots, and the operation is founder-led with no institutional investors, no subsidiaries, and no disclosed headcount beyond the two co-founders.

Name

Ramona Ranch Winery

Legal name

Ramona Ranch Winery

Website

https://ramonaranchwines.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Ramona Ranch Winery is a family-owned boutique winery in the Ramona Valley AVA, San Diego County, producing approximately 1,200 cases annually of handcrafted estate wines sold through a tasting room, wine club, online DTC shipping, and agritourism experiences including private tours and wine education events.

Ownership category

akta.pro rank

Product category

Boutique Winery

NAICS

Wineries (312130), Grape Vineyards (111332), Beer, Wine, and Liquor Retailers (44532)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Wine Bars (CRANACAE)

Keywords

• Boutique winery
• Estate wines
• Wine club subscriptions
• Wine tasting room
• Sustainable vineyard

Headquarters

HQ city

Ramona

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Direct Wine Sales: On-site wine tasting, glass and bottle sales, and direct-to-consumer shipping to most US states. Wine-by-the-glass pricing at $10 per glass for wine club members including reserve wines.
2. Wine Club Subscriptions: Quarterly wine shipments of winemaker-selected exclusive small-lot wines. Membership is free with 20% discount on bottle purchases. Wine shipments require signature by someone 21+ and are limited to states allowing direct-to-consumer wine shipments.
3. Tours and Experiences: 90-minute private vineyard, winery, and rescue barn tours priced at $50 per person with minimum of two guests. Includes guided wine tasting. Group discounts available for parties larger than 10.
4. Events and Education: Wine education sessions at $18 per person with wine club discounts. Wine & Wildlife monthly events. Private event bookings for special occasions.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Family-owned boutique winery producing approximately 1,200 cases annually of handcrafted estate wines from Ramona Valley vineyards, including red varietals (Tannat, Sangiovese, Montepulciano, Albarino, Tempranillo, Symphony), dry rosé, whites, dessert and port-style wines, and signature Super Tuscan and Tuscan Sun blends. Wines are sold directly to consumers through on-site tasting room service, a free wine club with quarterly shipments, online ordering with shipping to most US states, and supported by paid tours, education events, and hosted wine travel adventures.

Product overview

Ramona Ranch Winery is a family-owned boutique winery producing approximately 1,200 cases annually of handcrafted wines from estate and local Ramona Valley vineyards. The core product portfolio includes estate-produced red wines (Tannat, Sangiovese, Montepulciano), dry rosé, white wines, dessert and port-style wines, and signature blends such as Super Tuscan and Tuscan Sun. These wines are sold through on-site tastings, bottle sales, and a direct-to-consumer Wine Club with quarterly shipments. Supporting the wine program, the winery offers experiential add-ons including 90-minute Vineyard and Winery Tours, Wine Education events, Wine & Wildlife monthly programming, live Sunday music, and international Wine Travel Adventures hosted by the founders.

Differentiator

Problem solved

Functional benefit

Products and services

• Estate Handcrafted Wines (Red Varietals, Whites, Dry Rosé) Estate- and local-vineyard-sourced handcrafted wines including award-winning red varietals (Tannat, Sangiovese, Montepulciano, Tempranillo, Cabernet Sauvignon, Symphony), dry rosé, and white wines, offered for tasting, by-the-glass, by-the-bottle, and direct-to-consumer shipping.
• Dessert and Port-Style Wines Sweet and port-style wines crafted from estate grapes, marketed to sweet-wine lovers as part of the tasting portfolio.
• Super Tuscan Signature Blend Signature blend created by winemaker Micole Moore combining estate-grown Italian varietals from the Ramona Valley.
• Tuscan Sun Signature Blend Winemaker blend crafted from estate-grown Italian varietals as part of the Ramona Ranch signature collection.
• Wine Club Membership (Quarterly Subscription) Free wine club providing quarterly shipments of winemaker-selected small-lot wines to eligible US states, with 20% discount on bottle purchases, $10/glass pricing including reserve wines, first access to new releases, and member-only events and harvest parties.
• Vineyard, Winery & Rescue Barn Private Tour 90-minute VIP tour of vineyards, boutique winery, and rescue-animal barn led by WSET3-certified co-founder Teri Kerns, including sit-down tasting in the barrel room and group discounts for parties larger than 10, available by appointment via email.
• Wine Education Events ("Let's Talk About Wine") Monthly wine education series held on the 2nd Thursday of each month, led by resident WSET3 sommelier Kim Whalin, at $18 per person with wine club discount.
• Wine & Wildlife Monthly Events Monthly event on the 3rd Friday combining wine tasting with animal-ambassador presentations by Critter Encounters, focused on wildlife education and photography opportunities.
• Sunday Live Music at the Tasting Patio Weekly Sunday afternoon live local music performances from 2pm to 5pm on the tasting patio, part of the tasting-room experience.
• Hosted Wine Travel Adventures Hosted, curated wine-focused international and regional travel adventures organized in partnership with Expanding Horizons travel company, including European river cruises (e.g., Danube journey) and cultural wine journeys.

Quantifiable outcome

• Best of Ramona for 6 consecutive years
• +4 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Expanding HorizonscoreStrategic or Co-development PartnerTravel partner organizing Ramona Ranch Winery travel adventures including the 2026 Danube River cruise through Eastern Europe (Hungary, Croatia, Serbia, Bulgaria, Romania) and upcoming 2027 Ireland & Scotland Wine and Cultural Journey. Expanding Horizons handled all travel logistics, accommodations, tours, and guides for the group.
• AMA WaterwaysminorStrategic or Co-development PartnerRiver cruise operator partnering with Ramona Ranch for European wine journeys including Danube cruise and planned 2027 Christmas Market cruise.
• Ramona Valley Vineyard Association (RVVA)coreOthersIndustry association the founders joined in 2004, which provided initial community connection and discovered their winemaking calling. Association continues to meet monthly.
• National Wildlife Federation (NWF)minorOthersCertified Wildlife Habitat certification through NWF's Garden for Wildlife program. Part of Million Pollinator Garden Challenge.
• California Wine InstitutecoreOthersConducts annual third-party audits for Certified Sustainable Winegrowing certification. Ramona Ranch is the only winery in San Diego County to achieve this distinction.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Bernardo Winery: Historic San Diego County winery with on-site tasting, wine club, and small-lot estate production. Directly comparable DTC, agritourism, and subscription business model in the same regional market.
• Frog's Leap Winery: Napa Valley family-owned estate winery renowned for organic, dry-farmed, and sustainable practices with tasting-by-appointment. Comparable on sustainability credentials and small-lot premium positioning.
• Altipiano Vineyard: Small Ramona Valley AVA winery with estate production, tasting room, and wine club. Closest geographic peer with similar boutique scale and DTC motion.
• Benziger Family Winery: Sonoma family-owned estate winery with certified-sustainable and Biodynamic farming and tasting room experience. Strongly comparable on sustainability certification, family ownership, and small-lot estate model.
• Shadow Mountain Vineyards & Winery: San Diego County estate winery with tasting room, wine club, and events programming. Comparable DTC, events, and subscription revenue mix in the same regional market.
• Salerno Winery: Family-owned Ramona Valley winery producing estate wines with a tasting room and small production footprint. Comparable on scale, family ownership, and DTC focus.
• Orfila Vineyards & Winery: San Diego County boutique winery producing estate wines with a tasting room and direct-to-consumer focus. Comparable in geography, scale, and DTC-led GTM within the same San Diego market.
• Milagro Farm Vineyards: Boutique Ramona Valley vineyard and winery focused on estate-grown wines with on-site tasting. Highly comparable on AVA, estate production, and agritourism model.
• Edwards Family Vineyards: Small, family-run estate vineyard in the Ramona Valley AVA with on-site tasting and limited production. Directly comparable on size, DTC, and agritourism.

Broad incumbents

• Bonterra Organic Estates: Larger organic and sustainably-farmed wine producer (Mendocino) with broad national distribution. Comparable on organic/sustainable positioning but operates at far greater scale and reach than a single-estate boutique winery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/RamonaRanchWinery
• Xx.com/ramonaranch
• LinkedInlinkedin.com/company/ramona-ranch-winery

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ramona Ranch Winery