Advertising Week m&k
m&k (Markt & Kommunikation) is a Swiss trade media title covering marketing, advertising, and creative industries for marketing professionals in Switzerland, Germany, and Austria. Operated by the Galledia publishing group, it delivers content via print magazine, multilingual website, tiered newsletters, and podcasts.
- Company typePrivate
- Founded1972
- HeadquartersZürich, Switzerland
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Advertising Week m&k does
m&k (Markt & Kommunikation), marketed as "Die kreativen Seiten der Wirtschaft," is a Swiss trade media company headquartered in Zürich that has published continuously since 1972. It serves the Swiss marketing, advertising, and communications industry through editorial coverage of campaigns, domestic award programs (notably ADC Switzerland and Best of Swiss Apps), agency news, media-trend analysis, and industry interviews. The publication is operated as a title within the Galledia publishing group.
The product portfolio comprises four interlocking assets: the core m&k Magazine in print and online, the m&k FORMAT podcast series (including the Text Akademie sub-brand focused on copywriting strategy), a premium m&k PRO tier with professional-grade content, and a tiered newsletter service available in CH, CH Weekly, and DE/AT editions. Content is organized into category sections — Big Picture, MarKom, Kreativity, Medien, Digital, ShowBiz, Work&Life, and DExAT — and delivered through a multilingual website (German, French, Italian, English) backed by an editorial archive exceeding 6,777 pages. Distribution extends across print, web, email, five social platforms (Facebook, LinkedIn, X, Instagram, YouTube), and an e-commerce shop.
The business model combines four revenue streams: advertising and sponsorship in both magazine and digital formats, magazine and newsletter subscriptions (recurring), newsletter monetization across free and premium tiers, and transactional e-commerce via the online shop. Pricing is not publicly disclosed; rate-card ("Mediadaten") details are referenced but gated. Distribution is overwhelmingly regional (Switzerland plus selected DACH outreach), and the company is privately held with no external investors, no public listing, and no disclosed funding rounds.
Advertising Week m&k firmographics
Firmographics- Name
- Advertising Week m&k
- Legal name
- m&k (Markt & Kommunikation)
- Website
- https://werbewoche.ch
- Company type
- Private
- Founded year
- 1972
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- m&k (Markt & Kommunikation) is a Swiss trade media title covering marketing, advertising, and creative industries for marketing professionals in Switzerland, Germany, and Austria. Operated by the Galledia publishing group, it delivers content via print magazine, multilingual website, tiered newsletters, and podcasts.
- Ownership category
- akta.pro rank
Advertising Week m&k industry classification
Industry- Product category
- Trade Publishing
- NAICS
- Periodical Publishers (51312), All Other Publishers (513199)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721), Services-Advertising (7310)
- akta.pro primary industry
- Business, Finance & Industry Trade Magazines (MPAJAEAM)
- akta.pro secondary industries
- Newsletters & Email-Based News Publishers (B2B/B2C) (MPAJADAJ), Direct-to-Consumer (D2C) Sales & Merchandising (Publisher Stores, Bundles) (MPAJAKAD)
Keywords
Where Advertising Week m&k is headquartered
LocationHeadquarters
- HQ city
- Zürich
- HQ country
- Switzerland
- HQ region
- Europe
Markets served
Advertising Week m&k business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others, Technology or R&D
Revenue model
- Advertising/Sponsorship: Revenue generated through advertising placements in the magazine and on the website, serving brands and agencies seeking to reach Swiss marketing professionals.
- Magazine Subscriptions: Print magazine sales and subscriptions to the m&k publication.
- Newsletter: Newsletter offerings including free and subscription-based variants (Newsletter CH, Newsletter CH Weekly, Newsletter DE/AT).
- Shop (Online Sales): Online shop selling magazines, online content, and corporate offerings.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Advertising Week m&k product offering
Product offeringCore offering
m&k is a Swiss trade publication covering the marketing, advertising, communication, and creative industries. It operates a German-language magazine in print and online, an editorial website, podcast series (m&k FORMAT, Text Akademie Podcast), email newsletters (CH, CH Weekly, DE/AT editions), and a premium m&k PRO tier. Content targets Swiss marketing professionals with categories spanning MarKom, Kreativity, Medien, Digital, ShowBiz, Work&Life, DExAT, and awards coverage (ADC Switzerland, Best of Swiss Apps).
Product overview
m&k (Die kreativen Seiten der Wirtschaft) is a Swiss German-language publication covering marketing, communication, advertising, and creative industries. The portfolio consists of the core m&k Magazine (print and online), the m&k FORMAT Podcasts (interview series with industry leaders), the premium m&k PRO tier, and a newsletter service (available in regional editions CH, CH Weekly, and DE/AT). Content spans categories including Big Picture, MarKom, Kreativity, Medien, Digital, ShowBiz, Work&Life, and DExAT. The publication is produced by Galledia publishing group.
Differentiator
Problem solved
Functional benefit
Brands
- m&k FORMAT: Podcast series featuring industry interviews and discussions on advertising and marketing topics
- m&k PRO
- Text Akademie Podcast
Products and services
- m&k Magazine The core m&k publication covering marketing, communication, advertising, and creative industries in Switzerland, published in German-language print and online formats, targeting marketing professionals, advertising creatives, brand managers, and communications specialists in Switzerland.
- m&k FORMAT Podcasts Podcast series featuring interviews and discussions with industry leaders on topics including creativity, marketing strategy, and communication trends. Notable episodes include conversations with Andrea Bison, Alexander Jaggy, Marcus Schögel, and Chris Allard Griessmann.
- m&k Newsletter Email newsletter service providing regular updates on marketing, communication, and creative industry news in Switzerland, available in CH, CH Weekly, and DE/AT editions, with a free tier and premium tiers.
- m&k PRO Premium/professional tier offering within the m&k publication ecosystem, categorized separately on the website alongside the core m&k FORMAT content.
Companies that use Advertising Week m&k
Customer profileSegments1 record
Ideal customer profiles2 records
Advertising Week m&k technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Advertising Week m&k partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Gallediacorem&k is a publication of Galledia, a Swiss publishing house that operates multiple industry publications including m&k, Management & Qualität, and other specialized trade publications. Galledia provides publishing infrastructure, editorial support, and cross-promotion across its portfolio of professional publications.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
Advertising Week m&k competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key highlights7 records
Customer concentration
Advertising Week m&k social profiles
Digital presenceAdvertising Week m&k financial estimates
Financial estimateRevenue estimate
Valuation estimate
Advertising Week m&k leadership team
Management profileNumber of profiles
Advertising Week m&k funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Advertising Week m&k M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Advertising Week m&k
What does Advertising Week m&k do?
m&k is a Swiss trade publication covering the marketing, advertising, communication, and creative industries. It operates a German-language magazine in print and online, an editorial website, podcast series (m&k FORMAT, Text Akademie Podcast), email newsletters (CH, CH Weekly, DE/AT editions), and a premium m&k PRO tier. Content targets Swiss marketing professionals with categories spanning MarKom, Kreativity, Medien, Digital, ShowBiz, Work&Life, DExAT, and awards coverage (ADC Switzerland, Best of Swiss Apps).
Is Advertising Week m&k a public or private company?
Advertising Week m&k is a private company. It is classified as corporate owned and is currently operating.
When was Advertising Week m&k founded?
Advertising Week m&k was founded in 1972. It employs 101 to 250 people.
Where is Advertising Week m&k based?
Advertising Week m&k is headquartered in Zürich, Switzerland, in the Europe region.
How does Advertising Week m&k make money?
Four revenue lines are on record. Advertising/Sponsorship is the primary driver. The others are magazine Subscriptions, newsletter and shop (Online Sales).
Does Advertising Week m&k have an API?
No public API is recorded for Advertising Week m&k.
What industry is Advertising Week m&k in?
Advertising Week m&k's product category is Trade Publishing. Its primary akta.pro industry code is MPAJAEAM, Business, Finance & Industry Trade Magazines, with a secondary code of MPAJADAJ, Newsletters & Email-Based News Publishers (B2B/B2C). Its NAICS code is 51312 and its SIC code is 2721.