De Bakker Aan Huis
De Bakker Aan Huis is a Dutch artisanal bread home delivery service operating through a nationwide franchise network of 30 franchisenemers serving thousands of households across the Netherlands via an online ordering platform.
- Company typePrivate
- Founded2005
- HeadquartersNijkerk, Netherlands
- Headcount1–10
- GTM typeB2C
- OfferingServices
What De Bakker Aan Huis does
De Bakker Aan Huis is a privately held Dutch company that operates an artisanal bread home delivery service under a franchise model. Founded around 2005, the company has grown to approximately 30 franchisenemers (independent operators) distributed across the Netherlands, each covering an assigned local delivery zone. Customers visit the company website (debakkeraanhuis.nl), enter their postcode and house number to verify delivery availability, browse the assortment of bread and bakery products sourced from local artisan bakers (plaatselijk ambachtelijk bakkers), and place orders online. The local franchisenemer handles last-mile physical delivery of freshly baked products directly to the customer's doorstep. The company positions itself as 'de bekendste bakker aan huis' (the most well-known home delivery baker) in the Netherlands, with claims of 20 years of operating history.
The underlying technology is a relatively standard e-commerce platform with a postcode-based delivery coverage validation tool that determines in real time whether a customer's address falls within an active franchisenemer's zone. Additional platform features include a customer login and account management system, a delivery person contact lookup by postcode, and self-service password recovery. The company operates a separate franchise recruitment portal (bakkeraanhuis.nl) to attract independent entrepreneurs, and publishes job postings for employees and interns. The privacy statement references compliance with the Dutch Wet Bescherming Persoonsgegevens (WBP) and use of functional and analytical cookies for website optimization.
The business model is direct-to-consumer, with revenue generated from one-time purchases of bread and bakery products. The franchisenemer sources products from local artisan bakers and delivers them to end customers, retaining a margin on each sale; the company describes an 'uitgekiend systeem' (optimized system) that keeps prices low. No price tiers, subscription plans, or recurring delivery models are publicly disclosed. There are no disclosed funding rounds, institutional investors, parent company, or M&A activity, and the company's revenue, ownership structure, and management team are not publicly documented.
De Bakker Aan Huis firmographics
Firmographics- Name
- De Bakker Aan Huis
- Legal name
- De Bakker Aan Huis
- Website
- https://debakkeraanhuis.nl
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- De Bakker Aan Huis is a Dutch artisanal bread home delivery service operating through a nationwide franchise network of 30 franchisenemers serving thousands of households across the Netherlands via an online ordering platform.
- Ownership category
- akta.pro rank
De Bakker Aan Huis industry classification
Industry- Product category
- Bakery Delivery Services
- NAICS
- Baked Goods Retailers (445291), Retail Bakeries (311811)
- SIC
- Wholesale-Groceries & Related Products (5140), Food And Kindred Products (2000)
- akta.pro primary industry
- Retail Bakeries (Bread & Daily Bakery) (THAFAFAA)
- akta.pro secondary industries
- Bread & Pastry Specialty Stores (CRAHAGAC), Premium/Artisanal Bakery Wholesale (AFAIAFAG)
Keywords
Where De Bakker Aan Huis is headquartered
LocationHeadquarters
- HQ city
- Nijkerk
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
De Bakker Aan Huis business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Bread and Bakery Product Sales: Revenue is generated from the sale of freshly baked artisanal bread and bakery products to end-consumer households. The franchisenemer purchases products from local artisan bakers and delivers them to customers, retaining a margin on each sale.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
De Bakker Aan Huis product offering
Product offeringCore offering
De Bakker Aan Huis operates a home delivery service for freshly baked artisanal bread throughout the Netherlands. Thirty independent franchisenemers source bread from local artisan bakers and deliver it directly to consumers' doorsteps free of charge. Customers verify delivery availability via a postcode check on the website, then order from an online assortment of bakery products.
Product overview
De Bakker Aan Huis is a single-service platform offering artisanal bread home delivery throughout the Netherlands. The core product is the bread delivery service, which connects customers with local artisan bakers through a franchise network of 30 operators. The platform operates primarily as an e-commerce service with a postcode-based product catalog, customer account management, and a franchising component for business expansion. Additional features include a delivery person lookup tool and password recovery functionality.
Differentiator
Problem solved
Functional benefit
Products and services
- De Bakker Aan Huis Broodbezorgservice (Bread Delivery Service) Home delivery service for freshly baked artisanal bread, operating as the largest bread delivery service in the Netherlands with 30 franchisees delivering fresh, handcrafted bread directly to thousands of households.
- Assortiment (Product Assortment)
Companies that use De Bakker Aan Huis
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles2 records
De Bakker Aan Huis technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
De Bakker Aan Huis partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Local Artisan BakerscoreDe Bakker Aan Huis works with local artisan bakers who produce the bread and bakery products. These bakers supply the franchisenemers, who then deliver the products to end customers. The company explicitly states it works with 'plaatselijk ambachtelijk bakkers' (local artisan bakers), making this a foundational supply partnership.
Scale indicators3 records
Recent moves4 records
Expansion highlights3 records
De Bakker Aan Huis competitors and assessment
Company assessmentBroad incumbents
- Lidl Netherlands: Dutch arm of the European discount supermarket chain with growing online delivery. Competes on price for bread and bakery products in the Dutch household basket.
- Albert Heijn (Ahold Delhaize): Largest Dutch supermarket chain with extensive online delivery and 'Excellent' private-label bakery products. Competes directly with De Bakker Aan Huis on bread home delivery via a much broader assortment.
- Plus Supermarkten: Dutch supermarket chain with online delivery and in-store bakeries. Offers bread and bakery products to Dutch households, directly competing for the daily bread shopper.
- Jumbo: Major Dutch supermarket chain with nationwide online delivery, including bakery items. Overlaps with De Bakker Aan Huis's home delivery niche but operates at a much larger scale.
- Spar Netherlands: Dutch convenience store chain with home delivery partnerships. Provides bread and bakery products online and competes for the convenience-driven household shopper.
Emerging players
- HelloFresh Netherlands: Meal-kit delivery service operating in the Netherlands with subscription-based home delivery of fresh ingredients. Comparable in DTC subscription-style home delivery of fresh food to Dutch households.
- Picnic: Dutch online-only grocery delivery service growing rapidly across the Netherlands. Comparable as a direct home-delivery competitor offering bread and bakery products within a broader assortment.
Others
- Thuisbezorgd.nl (Just Eat Takeaway): Major Dutch food delivery platform. Comparable as a Dutch home-delivery aggregator and adjacent to the bread/DTC food delivery ecosystem, though focused on restaurant meals.
Direct peers
- Bakker Bart: Largest Dutch bakery chain with storefronts and home delivery offerings. Directly comparable as a Dutch artisanal-branded bakery with last-mile delivery to consumers.
Regional players
- Versweb.nl: Dutch online fresh-food retailer delivering directly to consumers. Comparable as a Netherlands-based DTC fresh-food delivery service competing for the same household basket.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
De Bakker Aan Huis social profiles
Digital presenceDe Bakker Aan Huis compliance and trust
Trust signalCompliance1 record
De Bakker Aan Huis financial estimates
Financial estimateRevenue estimate
Valuation estimate
De Bakker Aan Huis leadership team
Management profileNumber of profiles
De Bakker Aan Huis funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
De Bakker Aan Huis M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about De Bakker Aan Huis
What does De Bakker Aan Huis do?
De Bakker Aan Huis operates a home delivery service for freshly baked artisanal bread throughout the Netherlands. Thirty independent franchisenemers source bread from local artisan bakers and deliver it directly to consumers' doorsteps free of charge. Customers verify delivery availability via a postcode check on the website, then order from an online assortment of bakery products.
Is De Bakker Aan Huis a public or private company?
De Bakker Aan Huis is a private company. It is classified as unknown and is currently operating.
When was De Bakker Aan Huis founded?
De Bakker Aan Huis was founded in 2005. It employs 1 to 10 people.
Where is De Bakker Aan Huis based?
De Bakker Aan Huis is headquartered in Nijkerk, Netherlands, in the Europe region.
How does De Bakker Aan Huis make money?
One revenue line is on record: bread and Bakery Product Sales.
Who are De Bakker Aan Huis's main competitors?
Broad incumbents on record are Lidl Netherlands, Albert Heijn (Ahold Delhaize), Plus Supermarkten, Jumbo and Spar Netherlands. Emerging players are HelloFresh Netherlands and Picnic. Thuisbezorgd.nl (Just Eat Takeaway) is listed as an others. Bakker Bart is listed as a direct peer. Versweb.nl is listed as a regional player.
Does De Bakker Aan Huis have an API?
No public API is recorded for De Bakker Aan Huis.
What industry is De Bakker Aan Huis in?
De Bakker Aan Huis's product category is Bakery Delivery Services. Its primary akta.pro industry code is THAFAFAA, Retail Bakeries (Bread & Daily Bakery), with a secondary code of CRAHAGAC, Bread & Pastry Specialty Stores. Its NAICS code is 445291 and its SIC code is 5140.