The Appliance Recycling Group

What The Appliance Recycling Group does

The Appliance Recycling Group (TARG) is a UK-based circular economy company specialising in the reuse, refurbishment, and recycling of waste electrical and electronic equipment (WEEE). Founded in 2013 and headquartered in Tipton, West Midlands, TARG operates three integrated brands serving distinct customer segments: the core Appliance Recycling Group (enterprise B2B reuse and recycling), Weee Buy Any Appliance (retailer/manufacturer returns processing under a fixed-rate model), and Collect My Electricals (consumer doorstep collection service). With a national footprint of 14 processing sites and capacity to handle over 100,000 domestic appliances annually — including 60,000+ processed for reuse — the company is one of the UK's largest dedicated appliance reuse specialists.

TARG's technology stack centres on physical processing infrastructure rather than software platforms: rigorous safety, functionality, and cosmetic testing protocols; PAT testing and appliance certification; industrial shredding systems; and material separation using magnetic separators, eddy currents, air classifiers, and water-based systems to produce clean recyclate streams (metals, plastics, glass) reintroduced into manufacturing supply chains. Key differentiators include WEEELABEX accreditation, PAS 2060 Carbon Neutral certification (BSI), B Corp status, and Safe Contractor approval — credentials that establish regulatory credibility in a compliance-driven industry.

TARG's revenue model combines multiple streams: fixed-rate processing fees from enterprise retailers and manufacturers, value recovery from refurbished appliance resale, consumer-facing collection service fees, and managed recycling/material recovery services. The go-to-market motion is primarily sales-led B2B targeting major electrical retailers, appliance manufacturers (named partners include Hotpoint, Hoover, Baxi, Smeg, Panasonic), and local authorities, supplemented by a self-serve B2C channel through the Collect My Electricals website with online booking. The company donates over £100,000 of refurbished stock annually to charitable causes, integrating social impact into its value proposition.

Name

The Appliance Recycling Group

Legal name

The Appliance Recycling Group

Website

https://theappliancerecyclinggroup.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

The Appliance Recycling Group is a UK-based circular economy company that reuses, refurbishes, and recycles waste domestic appliances through 14 processing sites, serving major retailers, manufacturers, local authorities, and households with WEEE compliance and carbon-neutral certified operations.

Ownership category

akta.pro rank

Product category

Appliance Recycling and Reuse Services

NAICS

Waste Management and Remediation Services (562), Waste Collection (56211), Appliance Repair and Maintenance (811412)

SIC

Refuse Systems (4953), Sanitary Services (4950)

akta.pro primary industry

Appliance (White Goods) Recycling & Refrigerant Recovery (BPALAIAK)

akta.pro secondary industries

Consumer E-waste Collection & Take-Back Programs (EUAIAIAA), Reuse & Resale / Recommerce Operations (EUAIANAC), Recycling & E-Waste Collection/Hauling (HSAKALAJ)

Keywords

• Appliance recycling services
• WEEE reuse solutions
• Consumer electronics returns management
• Carbon neutral recycling
• Circular economy services

Headquarters

HQ city

West Bromwich

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Appliance Reuse and Resale: Refurbishment and resale of returned or end-of-life appliances that pass safety and functionality testing. Products are reintroduced to market through approved resale channels, recovering value from returns for retailers and manufacturers.
2. Fixed-Rate Processing Services: Guaranteed fixed-rate fee for processing returned electrical items on behalf of retailers and manufacturers. Fixed-rate model ensures predictable revenue regardless of volume or item value.
3. Consumer Collection Services: Doorstep collection services for households and businesses disposing of unwanted electricals. Revenue generated through service fees for collection and processing.
4. Recycling and Recovery Services: Responsible recycling and material recovery services for appliances beyond economical repair. Materials including metals, plastics and glass are recovered and reintegrated into manufacturing supply chains.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

The Appliance Recycling Group is a UK-based reuse and recycling specialist that processes end-of-life and returned domestic appliances on behalf of major electrical retailers, appliance manufacturers, local authorities, and households. The group operates a national network of 14 sites, handling over 100,000 appliances annually, refurbishing qualifying units for resale or donation and recycling the remainder through industrial shredding and material separation to recover metals, plastics, and glass for reintroduction into manufacturing supply chains.

Product overview

The Appliance Recycling Group operates as a collective of three purpose-driven brands—The Appliance Recycling Group (core brand), Weee Buy Any Appliance, and Collect My Electricals—providing end-to-end circular economy solutions for electrical appliances. The group's portfolio spans consumer-facing collection services (Collect My Electricals), B2B returns management (Weee Buy Any Appliance), and the core reuse/recycling operations. Services are delivered through four interconnected modules: Reuse (REEE) for appliance refurbishment and certification, Carbon Solutions for PAS 2060 carbon neutrality management, and Recycling Services for end-of-life processing. The group manages over 100,000 appliances annually across 14 national sites, serving major retailers, manufacturers, and local authorities.

Differentiator

Problem solved

Functional benefit

Products and services

• The Appliance Recycling Group (Core Reuse and Recycling Operations) Core B2B reuse and recycling service providing nationwide processing of waste electrical and electronic equipment (WEEE) for major UK retailers, manufacturers, and local authorities. Manages take-back schemes, warranty returns, and bespoke recycling programmes with full traceability.
• Weee Buy Any Appliance B2B division specialising in responsible handling of consumer electronic returns on behalf of UK retailers and manufacturers, offering a fixed-rate collection, resale, and recycling model with complete control over resale channels.
• Collect My Electricals B2C doorstep collection service allowing households and businesses to book online collections of unwanted electricals ranging from large white goods to small tech items via the Collect My Electricals website.
• Reuse (REEE) Refurbishment Service Standalone appliance refurbishment service that rigorously tests, repairs, deep cleans, and certifies returned or end-of-life appliances, including PAT testing and guarantee issuance, before resale or charitable donation.
• Carbon Solutions Carbon management service built around PAS 2060 Carbon Neutral certification, providing measurable emissions reductions and verified offsets across collection, processing, recovery, and repurposing stages of the appliance lifecycle.
• Recycling Services End-of-life appliance recycling service delivered via approved partner facilities, featuring safe removal of hazardous materials, industrial shredding, and separation of metals, plastics, and glass using magnetic separators, eddy currents, air classifiers, and water-based systems.
• 28-Day EEE Returns Management Fully traceable compliance solution for retailers and commercial partners to manage 28-day electrical and electronic equipment returns, including serial number tracking, safety testing, and dual-pathway routing of items to either resale or recycling.

Quantifiable outcome

• 100,000+ domestic appliances collected annually
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and flagship.

• WEEELABEXcoreOthersWEEELABEX is the European WEEE compliance scheme providing certification for organisations handling waste electrical and electronic equipment. The Appliance Recycling Group is an approved WEEELABEX operator, ensuring full compliance with WEEE regulations and maintaining traceable procedures for regulatory compliance and circular economy principles.
• Major UK Electrical RetailersflagshipStrategic or Co-development PartnerPartnership with leading UK electrical retailers for managing returned appliances, take-back schemes, and warranty returns processing. Services include nationwide collection programmes and bespoke recycling solutions aligned with retailer sustainability targets.
• Leading Appliance ManufacturersflagshipStrategic or Co-development PartnerCollaboration with major appliance manufacturers (Hotpoint, Hoover, Baxi, Smeg, Panasonic) to process end-of-life appliances and customer returns. Supports manufacturers in meeting producer responsibility obligations and environmental targets.
• Local AuthoritiescoreStrategic or Co-development PartnerPartnership with local authorities across the UK for compliant recycling solutions, household waste electricals management, and support achieving environmental targets and recycling quotas.
• Major UK CharitycoreOthersPartnership with one of the UK's leading charities to enhance sustainability efforts through responsible appliance recovery. Reusable items are donated to families and individuals in need, with over £100,000 worth of stock donated annually.
• Collect My ElectricalscoreOthersConsumer-facing brand operated by The Appliance Recycling Group providing doorstep collection services for households across the UK. Online booking platform enables easy disposal of unwanted electricals.
• Weee Buy Any AppliancecoreOthersDivision of The Appliance Recycling Group specialising in responsible handling of consumer electronic returns on behalf of UK retailers and manufacturers. Fixed-rate model provides complete control over resale channels.
• Licensed Recycling FacilitiescoreTechnology or IntegrationPartnership with approved recycling providers who meet the highest environmental standards. When appliances cannot be reused, they are processed through large-scale facilities using advanced techniques including magnets, air, and water separation to create clean material streams for reintroduction into manufacturing.

Scale indicators5 records

Recent moves1 record

Expansion highlights4 records

Broad incumbents

• Biffa: Major UK waste management company offering recycling, reuse and WEEE services across municipal, commercial and industrial customers. Overlaps with TARG in appliance recycling and local authority contracts but competes across a much broader waste portfolio.
• Currys Recycling: UK electrical retailer's take-back, trade-in and recycling programme for appliances and electronics, competing for the same consumer-facing collection volume as TARG's Collect My Electricals brand and the same retailer-side compliance flows.
• EMR (European Metal Recycling): Global metals recycler with significant UK operations, providing WEEE processing and material recovery services. Comparable to TARG on the recycling leg of the appliance lifecycle but focuses on metals recovery rather than reuse-led refurbishment.
• Suez Recycling and Recovery UK: UK arm of Suez, providing integrated waste and recycling services including WEEE processing for retailers, manufacturers and local authorities. Comparable to TARG on white goods recycling and compliance services but operates at materially larger scale.
• Veolia UK: UK subsidiary of global waste management major Veolia, offering broad WEEE collection, treatment and recycling services alongside municipal and commercial waste contracts. Overlaps with TARG on large-volume B2B and local authority appliance recycling but as part of a much wider portfolio.
• FCC Environment UK: UK waste management provider delivering recycling and resource recovery services, including household waste recycling centres and WEEE handling for local authorities. Comparable to TARG on the recycling-and-recovery leg for appliances.

Direct peers

• Reuse Network: UK network of reuse charities coordinating the redistribution of refurbished household items, including appliances, to families in need. Mission-aligned with TARG's charitable donation programme and competes for the same reuse and redistribution volumes.
• AO Recycling: Recycling arm of AO.com, one of the UK's largest online electrical retailers, operating a similar appliance collection, reuse and recycling model for white goods customers and serving the same retailer-driven WEEE compliance use cases as TARG.

Emerging players

• Back Market: Global recommerce marketplace for refurbished electronics and appliances, including white goods. Comparable to TARG on the certified refurbished appliance resale side, though operating as a marketplace rather than a processing operator.
• Music Magpie: UK recommerce platform buying, refurbishing and reselling used consumer electronics and small appliances. Comparable to TARG on the reuse-and-resale leg, though focused on smaller consumer electronics rather than large white goods.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/bloomfieldapps
• LinkedInlinkedin.com/company/the-appliance-recycling-group

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Appliance Recycling Group