Marival Emotions

All-Inclusive Resort Hospitalitymarivalemotions.com

Marival Emotions is an all-inclusive family resort in Nuevo Vallarta, Riviera Nayarit, Mexico, operating under the Mercure brand and serving families, couples, corporate groups, weddings, and sports tourism through bundled accommodation, dining, and activity packages.

Company typePrivate
Founded-
HeadquartersNayarit, Mexico
Headcount1–10
GTM typeB2C
OfferingServices

What Marival Emotions does

Marival Emotions Resort & Suites is an all-inclusive family resort located on the Blue Flag certified Playa Platino in Nuevo Vallarta, Riviera Nayarit, Mexico. Operated by Operador Hotelero Emotions Resort & Suites, S. de R.L. de C.V. and part of the Marival Group (Grupo Marival) portfolio, the property operates under the Mercure brand as Marival Emotions Resort & Suites Riviera Nayarit by Mercure, integrating with Accor's global distribution and loyalty ecosystem. The resort offers eight accommodation categories ranging from standard Resort Rooms and Club Rooms to Emotions Select One-, Two-, and Three-bedroom Suites (up to 1,259 sq ft), supported by six restaurants, seven bars, a nightclub, four pools, dedicated kids and teens clubs, a full-service spa, and event venues including a divisible convention center.

Marival Emotions firmographics

Firmographics

Name: Marival Emotions
Legal name: Operador Hotelero Emotions Resort & Suites, S. de R.L. de C.V.
Website: https://marivalemotions.com
Company type: Private
Operating status: Operating
Headcount range: 1–10 employees
Short description: Marival Emotions is an all-inclusive family resort in Nuevo Vallarta, Riviera Nayarit, Mexico, operating under the Mercure brand and serving families, couples, corporate groups, weddings, and sports tourism through bundled accommodation, dining, and activity packages.
Ownership category
akta.pro rank

Marival Emotions industry classification

Industry

Product category: All-Inclusive Resort Hospitality
NAICS: Hotels (except Casino Hotels) and Motels (72111)
SIC: Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)
akta.pro primary industry: Family & Kid-Friendly All-Inclusive Resorts (THAGAKAA)
akta.pro secondary industries: Beach & Island All-Inclusive Resorts (THAGAKAG), Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

Keywords

All-inclusive resort
Family vacation packages
Beachfront hospitality
Wedding event venues
Resort dining venues

Where Marival Emotions is headquartered

Location

Headquarters

HQ city: Nayarit
HQ country: Mexico
HQ region: Latin America

Offices2 records

Markets served

Marival Emotions business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Others

Revenue model

All-Inclusive Lodging Packages: Primary revenue stream from bundled accommodation packages that include meals (buffet and à la carte dining), national and international drinks, access to pools and beaches, non-motorized watersports, kids and teens clubs, daily activities and entertainment, and nightly shows. Rates are per person per night, based on double occupancy.
Specialty Restaurants (Premium): Revenue from specialty dining venues not included in the base all-inclusive package: Champagne Room (French-inspired, adults-only, Moët & Chandon champagne service) and beach clubs Capriccio and Mai Tai (offering casual cuisine and delicatessen options). These premium dining experiences generate additional per-transaction revenue from guests seeking elevated culinary options.
Spa and Wellness Services: IntraMare Spa services offered at additional charge beyond the all-inclusive package. Mélange World Spa (at sister property Marival Distinct) also referenced as an add-on service for guests. Spa treatments include massages and specialized therapies.
Events and Groups (Weddings, Meetings, Conventions): Revenue from hosting corporate events, conventions, weddings, and group gatherings. The resort offers venues including Grand Salon Marival (convention center divisible into 3 spaces), theater, beach areas, gardens, and restaurants. Services include lodging packages, audio equipment rental, themed dinners, and catering.
Vacation Club Membership (Marival Access): Marival Access loyalty program generates revenue through membership subscriptions, offering exclusive perks including members-only rates, spa discounts (15% at Mélange World Spa), restaurant reward systems, and early access to sales. The program incentivizes repeat stays and customer retention.
Day Pass and Tourism Services: Revenue from day pass visitors, airport transportation services (Viaggio, Trafic Tours), and tours in Puerto Vallarta & Riviera Nayarit. The resort partners with tour operators for excursion bookings.

Pricing tiers

Model	Billing	Price
Subscription	Multi-year contract	Marival Access Membership Rate - Club Room
Subscription	Multi-year contract	Weekend Sale Discount - All Room Types
Subscription	Multi-year contract	Spring Sale Added Values Package
Subscription	Multi-year contract	Hotel + Flight Package

Go-to-market motion1 record

Distribution channels9 records

Marketing channels8 records

Marival Emotions product offering

Product offering

Core offering

Marival Emotions operates an all-inclusive family beachfront resort in Nuevo Vallarta, Riviera Nayarit, Mexico, under the Mercure brand. The resort bundles accommodations, meals and drinks across multiple restaurants and bars, pools, kids and teens clubs, daily entertainment, non-motorized watersports, and beach access into per-person, per-night all-inclusive packages. It also sells premium ancillary experiences such as specialty dining (Champagne Room, beach clubs), spa treatments, weddings, and corporate events.

Product overview

Marival Emotions Resort & Suites is an all-inclusive family resort in Nuevo Vallarta, Riviera Nayarit, Mexico operating under the Mercure brand. The property offers a comprehensive portfolio of accommodations ranging from standard Resort Rooms and Club Rooms to premium Emotions Select Suites (one, two, and three-bedroom options) including oceanfront variants. Dining venues include 8 restaurants featuring Asian fusion (Silk), French fine dining (Champagne Room), Italian (Amalfi), Mexican (La Pérgola), buffet (Casa Bella), artisanal pizza (Piazzetta dei Forni), beach snack bar (La Bamba), and two beach clubs (Capriccio, Mai Tai). Beverage service spans 7 bars including Mirabel Bar, Volare Bar, M&M Bar, pool-side bars, and Cesar Night Club. Family amenities include Marival Kids, Teens Club, family and children's pools, and the Extravaganza Baby Experience program. Additional services encompass IntraMare Spa, meetings and events venues, wedding planning, tours, day passes, and airport transfers. The Marival Access loyalty program provides members-only rates and exclusive benefits. The resort integrates with third-party booking platforms including PriceTravel, All.com (Accor), Expedia, Costco Travel, and Booking.com.

Differentiator

Problem solved

Functional benefit

Brands

Marival Access: Loyalty program offering members exclusive rates, spa discounts, and various perks for repeat guests.

Products and services

Marival Emotions All-Inclusive Resort Stay An all-inclusive family resort experience in Nuevo Vallarta, Riviera Nayarit, Mexico, operating under the Mercure brand, bundling oceanfront accommodations, meals, drinks, pools, kids' and teens' clubs, beach access, daily activities, and entertainment into a single package sold per person per night.
Club Room Accommodation

Quantifiable outcome

Blue Flag certified beach (Playa Platino) - internationally recognized eco-label for beaches and marinas demonstrating compliance with environmental, educational, safety, and accessibility criteria

Companies that use Marival Emotions

Customer profile

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Marival Emotions technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration5 records

Marival Emotions partnerships and signals

Strategic signal

Partnerships

14 partnerships are on record, tiered core and minor.

Accor / MercurecoreStrategic or Co-development PartnerMarival Emotions operates as a Mercure branded property within the global Accor hotel network. This affiliation provides access to Accor's distribution channels including All.com booking platform, the ALL loyalty program, and international marketing reach. The resort is set to become a Mercure resort in the near future, strengthening the brand relationship.
PriceTravelcoreChannel Partner/ Reseller/ DistributorPriceTravel is the partner for hotel + flight package reservations. The resort is responsible only for room reservations while PriceTravel handles all flight-related communications and services. Airline policies make flights non-refundable and non-transferable.
Melange World SpaminorStrategic or Co-development PartnerSpa partner located at sister property Marival Distinct. Marival Access members receive 15% discount at Mélange World Spa. Intramare Spa operates on-site at Marival Emotions for additional spa services.
Weddings by MarivalminorStrategic or Co-development PartnerDedicated wedding planning service operating within the Marival Resorts portfolio. Provides comprehensive wedding coordination, venue selection, and event planning services for Marival Emotions guests.
Fonsini Restaurant GroupminorOthersRestaurant group partner featured in the resort footer, suggesting potential dining collaborations or cross-promotional arrangements.
ParrotFish Japanese FusionminorOthersRestaurant partner in the Marival ecosystem, potentially offering guests dining options or cross-property promotions.
Taormina RestaurantminorOthersRestaurant partner in the Marival ecosystem offering Italian dining options in Nuevo Vallarta area.
Nicksan RestaurantminorOthersRestaurant partner featured in the Marival network, providing additional dining options for resort guests.
Mozzamare Beach ClubminorOthersBeach club partner at Marival Distinct property, offering premium beach experience for Marival Emotions guests seeking extended amenities.
Insu Sky BarminorOthersSky bar partner at Marival Distinct property, offering rooftop dining and nightlife experiences for guests seeking variety beyond on-site venues.
Viaggio (Transportation)minorOthersAirport transportation service partner. Contact: (322) 226 9605. Provides transfer services for arriving and departing guests.
Trafi c Tours (Transportation)minorOthersGround transportation partner. Contact: (322) 226 0300. Provides airport transfers and local transportation services.
Marival AgentscoreChannel Partner/ Reseller/ DistributorDedicated travel agency portal (marivalagents.com) providing agent-assisted booking capabilities, group reservation support, and commission-based sales channel for the Marival Resorts portfolio.
Inovation TravelminorChannel Partner/ Reseller/ DistributorTravel agency partner for vacation package distribution. Note: Inovation Travel reservations are excluded from certain promotional offers.

Scale indicators3 records

Recent moves4 records

Expansion highlights5 records

Marival Emotions competitors and assessment

Company assessment

Direct peers

Hilton Vallarta Riviera All-Inclusive Resort: All-inclusive resort in Puerto Vallarta operated by Hilton, with multiple dining outlets, pools, and family programming. Comparable scale and all-inclusive structure to Marival Emotions.
Grand Velas Riviera Nayarit: Luxury all-inclusive resort in Nuevo Vallarta targeting families and couples with multi-bedroom suites. Comparable to Marival Emotions on all-inclusive structure, family programs, and Nuevo Vallarta beachfront location.
Velas Vallarta Suite Resort: All-inclusive family resort in Puerto Vallarta's Marina district with suite-style accommodations, multiple restaurants, and Kids' Club. Comparable on family all-inclusive model and Puerto Vallarta / Riviera Nayarit catchment.
Hyatt Ziva Puerto Vallarta: All-inclusive beachfront resort in Puerto Vallarta operated by the Hyatt Inclusive Collection. Overlaps with Marival Emotions on family appeal, Mexican Pacific location, and bundled F&B/spa/event offerings.
Dreams Riviera Nayarit Resort & Spa: AMResorts-branded all-inclusive family resort in Nuevo Vallarta, operating under the Apple Leisure Group Inclusive Collection. Closest comparable in geography, family positioning, and price tier.
Iberostar Selection Playa Mita: Five-star all-inclusive resort in Punta Mita / Riviera Nayarit serving families and couples. Directly comparable to Marival Emotions given overlapping geography, family-friendly amenities, and all-inclusive pricing model.
Secrets Vallarta Bay Resort & Spa: Adults-only all-inclusive resort in Puerto Vallarta by AMR Collection. Comparable Mexican Pacific all-inclusive operation with premium F&B and spa monetization, though adults-only positioning differs from Marival Emotions's family focus.
Occidental Nuevo Vallarta: All-inclusive resort in Nuevo Vallarta operated by Barceló Hotel Group, serving families and couples with kids' programs and beachfront amenities. Direct competitor in the same corridor.
Fiesta Americana Vallarta All Inclusive & Spa: Mexican-chain all-inclusive resort in Puerto Vallarta with family-friendly amenities, multiple restaurants, and event venues. Comparable product and target market to Marival Emotions.

Regional players

Marival Distinct All-Suites & World Spa: Sister property within Marival Group in Nuevo Vallarta, operated under Accor's Handwritten Collection. Comparable audience but at a higher luxury tier with the Mélange World Spa as a marquee amenity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Marival Emotions compliance and trust

Trust signal

Compliance1 record

Marival Emotions financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Marival Emotions leadership team

Management profile

Number of profiles

Marival Emotions funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Marival Emotions M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marival Emotions

What does Marival Emotions do?

Is Marival Emotions a public or private company?

Marival Emotions is a private company. It is classified as corporate owned and is currently operating.

When was Marival Emotions founded?

Marival Emotions was founded in -1. It employs 1 to 10 people.

Where is Marival Emotions based?

Marival Emotions is headquartered in Nayarit, Mexico, in the Latin America region.

How does Marival Emotions make money?

Six revenue lines are on record. All-Inclusive Lodging Packages are the primary driver. The others are specialty Restaurants (Premium), spa and Wellness Services, events and Groups (Weddings, Meetings, Conventions), vacation Club Membership (Marival Access) and day Pass and Tourism Services.

Who are Marival Emotions's main competitors?

Direct peers on record are Hilton Vallarta Riviera All-Inclusive Resort, Grand Velas Riviera Nayarit, Velas Vallarta Suite Resort, Hyatt Ziva Puerto Vallarta, Dreams Riviera Nayarit Resort & Spa, Iberostar Selection Playa Mita, Secrets Vallarta Bay Resort & Spa, Occidental Nuevo Vallarta and Fiesta Americana Vallarta All Inclusive & Spa. Marival Distinct All-Suites & World Spa is listed as a regional player.

Does Marival Emotions have an API?

No public API is recorded for Marival Emotions.

What industry is Marival Emotions in?

Marival Emotions's product category is All-Inclusive Resort Hospitality. Its primary akta.pro industry code is THAGAKAA, Family & Kid-Friendly All-Inclusive Resorts, with a secondary code of THAGAKAG, Beach & Island All-Inclusive Resorts. Its NAICS code is 72111 and its SIC code is 7000.