Human Factors Research & Design
HFR&D is an India-based, founder-led human-centered UX design studio serving enterprises, governments, and startups with UX implementation, usability testing, resource augmentation, and (via its A.A.D.S. sub-brand) UXQCC design training and certification across six countries.
- Company typePrivate
- Founded2008
- HeadquartersSan Francisco, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Human Factors Research & Design does
Human Factors Research & Design (HFR&D), operating under the trade names HFRND and HFR&D and legally incorporated in India as Human Factors Research & Design Pvt. Ltd., is a design studio specializing in human-centered UX design. The company serves three primary verticals — enterprises across industries, government/public-sector organizations, and startups — delivering user-experience implementation, proof-of-concept creation, usability testing, innovation and trend analysis, and strategic consultation. Its stated methodology is a Human-Centered Design approach focused on understanding user motivations and behaviors to build habit-forming products; it markets over 14 years of experience creating design across industries. The company is founder-led, with Sabina N B as Founder & CEO and Vivian Gomes as Chief Design Officer, and employs an estimated 51-100 people.
The business is services-led rather than software-product-led; there is no proprietary software platform, public API, SDK, or mobile app evidenced in the source material. Revenue is generated through professional and managed services: direct design engagements (UX implementation, PoC, usability testing), Development Partnering (running design studios inside client organizations and certifying client teams), and Resource Augmentation (embedding staff within client teams). A distinct sub-brand, the Academy of Arts, Design & Strategy (A.A.D.S.), operates as an exclusive UXQCC training and certification provider, generating certification and training revenue across India, UAE, Oman, Qatar, Singapore, and Sri Lanka.
Go-to-market is an enterprise-oriented, direct-engagement motion channeled through the company website's contact and "Let's Talk" forms and business-development conversations, supplemented by digital channels (LinkedIn, YouTube, email) and the Academy as both a lead-generation and revenue channel. Pricing is not publicly disclosed and is handled on a contact/quote basis. No external funding, private-equity backing, parent company, or subsidiaries are evidenced; ownership appears concentrated among the founders.
Human Factors Research & Design firmographics
Firmographics- Name
- Human Factors Research & Design
- Legal name
- Human Factors Research & Design Pvt. Ltd.
- Website
- https://hfrnd.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- HFR&D is an India-based, founder-led human-centered UX design studio serving enterprises, governments, and startups with UX implementation, usability testing, resource augmentation, and (via its A.A.D.S. sub-brand) UXQCC design training and certification across six countries.
- Ownership category
- akta.pro rank
Human Factors Research & Design industry classification
Industry- Product category
- UX Design Services
- NAICS
- Graphic Design Services (54143), Other Specialized Design Services (54149)
- SIC
- Services-Engineering, Accounting, Research, Management (8700)
- akta.pro primary industry
- Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)
- akta.pro secondary industries
- UX, Design Thinking & Customer Research for PMs (EDABAHAK), Corporate Learning & Training Content Development (EDAGAKAC)
Keywords
Where Human Factors Research & Design is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Human Factors Research & Design business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Design Services: Professional services including User Experience Implementation, Proof of Concept Creation, and Usability Testing for industries, governments, and startups.
- Academy of Arts, Design & Strategy (A.A.D.S.): UXQCC training provider and certification center offering programs in India, UAE, Oman, Qatar, Singapore, and Sri Lanka. Revenue from certification and training programs.
- Development Partnering: Running Design studios within client organizations and upskilling teams to be certified in UX and Design as certified professionals, teams, or organizations.
- Resource Augmentation: Working as part of client teams to address challenges with all resources at disposal.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Human Factors Research & Design product offering
Product offeringCore offering
Human Factors Research & Design is a UX design studio that delivers human-centered design services to industries, governments, and startups. Core offerings include User Experience Implementation, Proof of Concept Creation, Usability Testing, Development Partnering, Innovation and Trend Analysis, Strategic Consultation, and Resource Augmentation. The company also operates the Academy of Arts, Design & Strategy (A.A.D.S.) as an exclusive UXQCC training and certification center across six countries.
Product overview
Human Factors Research & Design (HFR&D) is a design studio offering human-centered design services, not a unified software product with modules. The portfolio consists of consulting and design services including User Experience Implementation, Development Partnering, Proof of Concept Creation, Usability Testing, Innovation and Trend Analysis, Strategic Consultation, and Resource Augmentation. Additionally, the Academy of Arts, Design & Strategy (A.A.D.S.) operates as a sub-brand providing UXQCC training and certification programs across multiple countries.
Differentiator
Problem solved
Functional benefit
Brands
- AADS (Academy of Arts, Design & Strategy): Exclusive UXQCC training provider and certification center offering programs in UX and Design professional certification for individuals, teams, and organizations.
Products and services
- User Experience Implementation Observes and understands user motivations to create delightfully habit-forming solutions through human-centered design methodologies, aimed at enterprises, governments, and startups.
- Proof of Concept Creation Creates harmonious interplays of interaction and function, pleasure and reason with joy of use for users across industries, governments, and startups.
- Usability Testing Evaluates joyful user experience by considering every macro and micro interaction to ensure optimal usability, for enterprises, governments, and startups.
- Development Partnering Enables organizations to run Design Studios internally while upskilling teams to become certified UX and Design professionals at individual, team, or organizational levels.
- Innovation and Trend Analysis Tracks and adapts to dominant social wavelengths to create products that are trendsetters, targeted at industries and governments.
- Strategic Consultation Provides consultation leveraging over 14 years of experience creating experiences across different industries, facing and solving challenges for a spectrum of users.
- Resource Augmentation Works as part of the client's team to address and face challenges together with all resources at HFR&D's disposal.
- Academy of Arts, Design & Strategy (A.A.D.S.) Exclusive UXQCC training provider and certification center offering programs in India, UAE, Oman, Qatar, Singapore, and Sri Lanka, empowering creativity and building strategic intelligence for individuals, teams, and organizations.
Companies that use Human Factors Research & Design
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles4 records
Human Factors Research & Design technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Human Factors Research & Design partnerships and signals
Strategic signalScale indicators3 records
Recent moves3 records
Expansion highlights3 records
Human Factors Research & Design competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key highlights6 records
Customer concentration
Human Factors Research & Design social profiles
Digital presenceHuman Factors Research & Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
Human Factors Research & Design leadership team
Management profileNumber of profiles
Profiles2 records
Human Factors Research & Design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Human Factors Research & Design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Human Factors Research & Design
What does Human Factors Research & Design do?
Human Factors Research & Design is a UX design studio that delivers human-centered design services to industries, governments, and startups. Core offerings include User Experience Implementation, Proof of Concept Creation, Usability Testing, Development Partnering, Innovation and Trend Analysis, Strategic Consultation, and Resource Augmentation. The company also operates the Academy of Arts, Design & Strategy (A.A.D.S.) as an exclusive UXQCC training and certification center across six countries.
Is Human Factors Research & Design a public or private company?
Human Factors Research & Design is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Human Factors Research & Design founded?
Human Factors Research & Design was founded in 2008. It employs 51 to 100 people.
Where is Human Factors Research & Design based?
Human Factors Research & Design is headquartered in San Francisco, United States, in the North America region.
How does Human Factors Research & Design make money?
Four revenue lines are on record. Design Services are the primary driver. The others are academy of Arts, Design & Strategy (A.A.D.S.), development Partnering and resource Augmentation.
Does Human Factors Research & Design have an API?
No public API is recorded for Human Factors Research & Design.
What industry is Human Factors Research & Design in?
Human Factors Research & Design's product category is UX Design Services. Its primary akta.pro industry code is MPAAAAAD, Digital Creative & Experience Design Agencies (Web/App/UX), with a secondary code of EDABAHAK, UX, Design Thinking & Customer Research for PMs. Its NAICS code is 54143 and its SIC code is 8700.