St. Peters Fly Shop

What St. Peters Fly Shop does

St. Peter's Fly Shop is a privately held, locally owned fly fishing outfitter founded in 1992 and headquartered in Fort Collins, Colorado. The company operates two physical retail storefronts (Old Town at 202 Remington Street and South at 2008 E Harmony Rd) alongside a Shopify-powered e-commerce platform carrying approximately 2,000+ SKUs across fly rods, reels, fly lines, wading gear, flies, apparel, boats, and fly tying supplies. It distributes premium third-party brands (Sage, Scott, Simms, Patagonia, Hatch, Ross, Rio, Scientific Anglers, Lamson, R.L. Winston, and others) and maintains a proprietary line of Custom SPFS Fly Patterns developed specifically for local Northern Colorado waters.

The business generates revenue across five distinct streams: (1) one-time retail product sales through both physical and e-commerce channels, (2) guided fly fishing trips (walk/wade and float) priced $400-$850 per trip on local and regional waters, (3) equipment rentals at $15-$25 per item per day with a $30 credit toward future purchases, (4) educational classes (Signature School, Intro to Fly Fishing, Dry Fly Tactics, Spey School, Entomology) taught by instructors including former Team USA Jr. members, and (5) hosted international destination travel to Mexico, Belize, Argentina, Bolivia, Alaska, and Christmas Island. Guide bookings are processed through The Fly Book platform.

The company serves individual fly fishing enthusiasts across all skill levels in Northern Colorado and the broader U.S. market, with customer segments spanning beginners taking introductory classes, intermediate anglers booking guided trips and renting gear, and experienced destination-travel clients. Its go-to-market relies on community building through Instagram, Facebook, YouTube, regular fishing reports, classes, and events, supplemented by an active content/blog presence demonstrating expertise on Cache La Poudre, Big Thompson, Grey Reef, Miracle Mile, Rocky Mountain National Park, and other regional waters. The firm holds Colorado Outfitter #2420 registration, providing regulated access to premier public waters under federal forest and BLM permits.

Name

St. Peters Fly Shop

Legal name

St. Peter's Fly Shop LLC

Website

https://stpetes.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

St. Peter's Fly Shop is a privately held fly fishing outfitter founded in 1992 in Fort Collins, Colorado, operating two retail storefronts and a Shopify e-commerce platform. It sells premium fly fishing gear, offers guided trips and educational classes on Northern Colorado waters, and hosts international destination travel for anglers of all skill levels.

Ownership category

akta.pro rank

Product category

Fly Fishing Outfitter & Guide Services

NAICS

Hobby, Toy, and Game Retailers (45912)

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Fly Fishing Specialty Retail (CRAMALAD)

akta.pro secondary industries

Freshwater Fishing Specialty Retail (CRAMALAB), Lures, Flies & Terminal Tackle Specialty Retail (CRAMALAJ), Waders, Apparel & Footwear for Fishing Retail (CRAMALAL), Fishing Charters & Angling Experiences (Deep Sea, Sportfishing, Fly Fishing) (THAJAJAC)

Keywords

• Fly fishing retail
• Guided fly fishing
• Fly tying supplies
• Fly fishing classes
• Fly fishing travel

Headquarters

HQ city

Fort Collins

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Retail Product Sales: Sales of fly fishing gear including fly rods, reels, wading gear, fly lines, flies, apparel, boats, and fly tying materials through both physical retail stores and e-commerce website. Products range from entry-level to premium equipment.
2. Guide Services: Guided fly fishing trips including walk/wade trips on local rivers (Cache La Poudre, Big Thompson, Rocky Mountain National Park, North Park) and float trips on regional waters (Grey Reef, Miracle Mile, Upper North Platte, Encampment). Pricing ranges from $400-$850 per trip depending on trip type, duration, and number of anglers.
3. Educational Classes: Signature fly fishing school, introduction to fly fishing classes, on-water entomology classes, spey school, dry fly tactics classes, and other instructional offerings taught by experienced instructors including former Team USA Jr. members.
4. Fly Fishing Travel: Hosted destination travel programs including international trips to Mexico, Belize, Argentina, Bolivia, Alaska, Christmas Island and other exotic fly fishing destinations.
5. Equipment Rentals: Rental program for rods, reels, spey lines, waders, and boots at $15 per item per day, or Spey Rod/Reel/Line Combo at $25/day. A one-time $30 credit is available for 60 days after original rental for future purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

St. Peter's Fly Shop is a Fort Collins, Colorado-based fly fishing outfitter established in 1992 that sells fly rods, fly reels, fly lines, wading gear, apparel, flies, fly tying materials, boats, and accessories through two physical retail locations and a Shopify e-commerce site. The shop also operates a professional fly fishing guide service on Colorado, Wyoming, and regional rivers; offers fly fishing classes and schools; and coordinates hosted destination travel to international saltwater and freshwater fly fishing locales.

Product overview

St. Peters Fly Shop is a retail fly fishing outfitter and guide service provider operating since 1992 in Fort Collins, Colorado. The company offers a comprehensive product portfolio organized into multiple categories: fly fishing equipment (Fly Rods, Fly Reels, Fly Lines, Wading Gear, Streamside Accessories, Boats, Fly Tying Supplies), proprietary flies (Custom SPFS Fly Patterns, Dry Flies, Nymphs, Jigs & Euro Nymphs, Saltwater Flies, Streamers), apparel and accessories (Apparel, Sun Protection, Sunglasses, Gifts), and services (Guided Fly Fishing Trips, Fly Fishing Classes, Fly Fishing Travel). The shop also publishes the Flyfishing Guide to Rocky Mountain National Park as a branded educational resource. The core offering combines retail equipment sales with experiential guide services and educational classes.

Differentiator

Problem solved

Functional benefit

Brands

• St. Peter's Logo Gear: Branded merchandise including hats and apparel featuring the St. Peter's Fly Shop logo.

Products and services

• Guided Fly Fishing Trips
• Fly Rods Fly fishing rods spanning freshwater, saltwater, Spey/Switch, and Trout Spey collections from brands including Sage, Scott Fly Rod Co., R.L. Winston, Echo, Lamson, Redington, Riversmith, and Zen Fly Fishing Gear.
• Fly Reels Fly reels for freshwater, saltwater, and Spey/Switch fishing from Abel, Hatch, Lamson, Ross, and Sage.
• Wading Gear Waders, footwear, and wading accessories from Simms, Patagonia, Skwala, Fishpond, Astral, Grundens, and Yakoda.
• Fly Lines Fly lines including freshwater, saltwater, Spey/Switch lines, leaders, and tippets from Rio Products, Scientific Anglers, Airflo, and Umpqua Feather Merchants.
• Streamside Accessories Terminal tackle, fishing tools, fly boxes, and landing nets from Loon Outdoors, Scientific Anglers, Rio Products, Dr. Slick, Fishpond, and Umpqua Feather Merchants.
• Flies Artificial flies including Custom SPFS patterns, dry flies, nymphs, jigs/euro nymphs, saltwater flies, warmwater flies, and streamers. 302+ in-stock fly products available.
• Custom SPFS Fly Patterns Proprietary custom fly patterns tied specifically for local Northern Colorado waters, developed through guide requests, customer feedback, and staff input. Includes Custom SPFS Ticket, Cousin-It, Purple Mayhem Midge, Jigged Ticket, Avalon Permit Crab, PAL Midge, and Covert Mission.
• Apparel Fishing apparel including outerwear, tops, bottoms, hats, gloves, socks, women's and kids' apparel, sun protection, and sunglasses from Patagonia, Simms, Skwala, Smith Optics, Bajio, and Suncloud.
• Fly Tying Supplies Vises, tools, hooks, beads, cones, eyes, threads, wire, tinsel, feathers, hackle, dubbing, hair, fur, synthetic materials, chenille, yarn, cements, UV resins, and epoxy from Hareline, Wapsi, Umpqua Feather Merchants, Dr. Slick, and Renzetti.
• Gifts Gift cards, St. Peter's logo gear, and books/videos about fly fishing.
• Fly Fishing Classes Educational classes including Introduction to Fly Fishing, Signature Fly Fishing School, Angler's Entomology, On-Water Entomology, Dry Fly Tactics, Spey School, and private fly tying classes taught by experienced instructors including former Team USA Jr. members.
• Fly Fishing Travel Hosted destination travel services to international fly fishing locales including Mexico, Belize, Argentina, Bolivia, Alaska, and Christmas Island, plus freshwater and saltwater destination trips.
• Equipment Rentals Rental program for rods, reels, spey lines, waders, and boots at $15 per item per day, or Spey Rod/Reel/Line Combo at $25/day. A one-time $30 credit is available for 60 days after rental for future purchases.
• Flyfishing Guide to Rocky Mountain National Park (Book) 256-page book containing 260 full-color photographs, 40 pages of charts and tables with river and lake data, hatch charts, hiking trail information, and over 120 local expert fly patterns.

Quantifiable outcome

• 30+ years serving Northern Colorado angling community

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered minor and core.

• Sage ManufacturingminorOthersProvider of fly rods for guided fishing trips. St. Peter's uses Sage rods as part of their standard guide trip equipment provision.
• Scott Fly Rod CompanyminorOthersProvider of fly rods for guided fishing trips as part of the shop's equipment offerings for guide services.
• Waterworks LamsonminorOthersSupplier of fly reels for guide trip equipment, providing reels for guided fishing experiences.
• Hatch ReelsminorOthersSupplier of fly reels for guide trip equipment as part of the comprehensive equipment provision for guided trips.
• Ross ReelsminorOthersSupplier of fly reels for guided fishing trips, providing quality reel options for clients.
• Scientific AnglersminorOthersProvider of fly lines for guided fishing trips, supplying quality lines for guide services.
• Rio ProductsminorOthersSupplier of fly lines for guide trip equipment, providing lines for guided fishing experiences.
• The Fly BookcoreTechnology or IntegrationOnline booking platform used for scheduling and managing guide trip reservations. St. Peter's guide service bookings are processed through this platform.

Scale indicators6 records

Recent moves1 record

Expansion highlights5 records

Others

• Patagonia: Premium outdoor apparel and wading brand that is both a supplier to St. Peter's (carried in their wading gear and apparel categories) and an indirect competitor through Patagonia's own retail stores and conservation-driven brand ecosystem.

Direct peers

• AvidMax: Online fly fishing retailer with broad assortment of rods, reels, apparel, and accessories from the same brand partners (Sage, Simms, Patagonia). Direct e-commerce competitor to St. Peter's online store.
• Blue Quill Angler: Evergreen, Colorado fly shop offering retail gear, guided trips on Colorado rivers, classes, and destination travel — the most direct in-state competitor to St. Peter's with overlapping geography, customer base, and service mix.
• Montana Angler: Bozeman, Montana fly shop combining retail, guided fly fishing trips, destination travel, and fly fishing school — closely mirrors St. Peter's diversified service-and-retail operating model in a different regional market.
• Trident Fly Fishing: Large online-direct fly fishing retailer carrying rods, reels, apparel, and accessories from the same premium brands. Represents the e-commerce competitive threat to St. Peter's retail and direct-to-consumer business.
• The Fly Shop (Redding, CA): Iconic California fly fishing retailer with a nearly identical operating model: retail store, guided trips on regional waters, international destination travel, and educational classes. Both businesses function as full-service fly fishing outfitters under one brand.
• Angler's Covey: Colorado Springs, Colorado fly shop with retail, guided trips on Arkansas River and other Colorado waters, classes, and destination travel. Direct regional competitor sharing the Colorado Front Range market with St. Peter's.
• Tailwater Fishing Co. Hybrid online-and-brick-and-mortar fly shop selling premium gear from Sage, Scott, and others, plus guide trip offerings. Closely comparable in product assortment and direct-to-consumer model.

Broad incumbents

• Bass Pro Shops: National big-box outdoor retailer carrying fishing tackle, apparel, boats, and accessories at scale. Overlaps with St. Peter's on wading gear, rods/reels, and apparel — represents pricing and assortment pressure rather than direct specialty expertise.
• Orvis: America's largest specialty fly fishing brand and multi-channel retailer with retail stores, mail-order catalog, schools, and hosted travel. Competes with St. Peter's across retail, classes, and travel but at vastly greater scale and with owned-brand products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@st.petersflyshop705
• Facebookfacebook.com/StPetersFlyShop
• Instagraminstagram.com/stpetesflyshop
• Xx.com/stpetersflyshop
• LinkedInlinkedin.com/company/st.-peters-fly-shop-llc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about St. Peters Fly Shop