Emba Group

What Emba Group does

EMBAGROUP is a private, founder-owned professional services firm founded in 2007 by Pablo Celaya that delivers specialized technical services to the building automation industry. The company operates as an outsourced technical partner to building automation companies, systems integrators, and increasingly to enterprise end customers, providing seven interconnected service modules: System Programming, Control Drawings, Graphic Design, Dashboard Development, Point Mapping, On-Site Assistance, and 24/7 On-Call Support. These services span the full lifecycle of building management systems — from engineering documentation and control logic configuration to custom visualization interfaces, commissioning, and post-deployment incident response.

The company's underlying technology is fundamentally multi-platform interoperability across the fragmented building automation ecosystem. EMBAGROUP holds working expertise in eight or more leading BMS platforms — Tridium, Distech Controls, Alerton, ALC, ABB Cylon, Facility Explorer (Johnson Controls), DGLux/DGLogik, Enteliweb, and Delta Controls — and supports open protocols such as BACnet. This portfolio, combined with standardized point-mapping and control-drawing methodologies, allows the firm to plug into client projects regardless of the underlying vendor stack. The core deliverable is human technical labor supported by accumulated proprietary process templates; there is no proprietary software product.

EMBAGROUGH generates revenue through project-based professional services engagements, with custom pricing determined per engagement based on scope, platforms involved, and deliverables, alongside multi-year contract and on-call service options. The company maintains a US-facing front office (Tucson, Arizona phone presence) and a likely Mexico-based engineering backbone, delivering projects globally across six continents and over 2,000 cumulative engagements since founding. Marketing and lead generation run primarily through the company website and direct inquiry forms; the firm is bootstrapped with no institutional investors and remains under founder control.

Name

Emba Group

Legal name

EMBAGROUP

Website

https://embagroup.net

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

EMBAGROUP is a private, founder-owned technical services firm founded in 2007 that provides programming, engineering, graphics, point mapping, and on-site support to building automation companies across multiple BMS platforms including Tridium, Distech, ABB, and Alerton.

Ownership category

akta.pro rank

Product category

Building Automation Technical Services

NAICS

Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Building Automation Systems (BAS/BMS) Integration & Controls (BPABAGAA)

Keywords

• Building automation services
• BMS programming
• HVAC control systems
• Automation engineering
• Point mapping services

Headquarters

HQ city

Tucson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Technical Services for Building Automation: Project-based professional services including system programming, engineering, point mapping, graphic design, on-site assistance, and on-call support. Services are delivered to building automation companies as a technical partner.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

EMBAGROUP provides technical services for building automation companies, delivering system programming, engineering, point mapping, graphic design, control drawings, dashboard development, on-site assistance, and 24/7 on-call support. Services are executed across multiple building automation platforms (Tridium, Distech Controls, ALC, Alerton, Facility Explorer, DGLux, ABB Cylon, Enteliweb, Delta Controls) with BACnet open protocol support. The firm operates as a strategic technical partner to building automation integrators and large commercial property operators worldwide.

Product overview

EMBAGROUP operates as a technical services provider for building automation companies, offering a portfolio of seven interconnected service modules. The core offering includes System Programming and Control Drawings (engineering and logic configuration), supplemented by Graphic Design and Dashboard Development (visual interfaces for end-user operation), Point Mapping (data organization), and field services including On-Site Assistance and On-Call Support (24/7 remote and on-site technical support). These services are delivered across multiple building automation platforms including Tridium, Distech Controls, Alerton, Facility Explorer, and ABB Cylon, positioning EMBAGROUP as a full-service technical partner rather than a software product vendor.

Differentiator

Problem solved

Functional benefit

Products and services

• On-Call Support 24/7 remote technical support service providing alarm monitoring, diagnostics, and troubleshooting for building automation systems through certified technicians, designed for building automation companies needing continuous incident response coverage.
• Dashboard Development Custom dashboard creation service for building automation systems, providing clear, functional interfaces for HVAC, lighting, and access control monitoring with operator-focused design across multiple platforms.
• System Programming Programming services for building automation systems including control logic configuration, commissioning support, testing, and final adjustments across multiple platforms (Tridium, Distech Controls, ALC, Facility Explorer, Delta, ABB).
• Control Drawings Technical control drawing services including diagrams, blueprints, and documentation for installation, testing, and long-term maintenance of building automation projects.
• Graphic Design Visual interface design service for BMS systems creating custom graphics representing zones, equipment, and flows for intuitive system operation and monitoring across multiple platforms (Tridium, Alerton, DGLux, ABB Cylon, Enteliweb).
• Point Mapping Service identifying, labeling, and organizing all control points including sensors, actuators, and devices within building automation systems for accurate monitoring and visualization, using standardized naming conventions.
• On-Site Assistance Field technical support service for installation, commissioning, testing, and troubleshooting during critical project phases at client sites for building automation projects.

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered core.

• Distech ControlscoreTechnology or IntegrationEquipment supplier and technology partner. EMBAGROUP works with Distech Controls platforms for programming and integration services. Mentioned in privacy policy for technical compatibility and in FAQ for equipment line support.
• DeltacoreTechnology or IntegrationEquipment supplier partner. EMBAGROUP is a supplier of Delta equipment and works with Delta Controls platforms for building automation projects.
• ABBcoreTechnology or IntegrationEquipment supplier and technology partner. EMBAGROUP works with ABB Cylon platforms and mentions ABB equipment as part of their supplier relationships.
• TridiumcoreTechnology or IntegrationPlatform partner for programming, graphics, and point mapping. One of the primary building automation platforms EMBAGROUP supports across projects. Open BACnet protocol compatibility.
• AlertoncoreTechnology or IntegrationBuilding automation platform supported for graphics and system programming services. Multi-platform design and integration capabilities.
• Facility Explorer (Johnson Controls)coreTechnology or IntegrationPlatform partner for building automation programming and integration. EMBAGROUP works with Johnson Controls Facility Explorer systems.
• DGLogikcoreTechnology or IntegrationVisualization and dashboard platform partner. EMBAGROUP creates custom graphics and interfaces for DGLux/DGLogik platforms.
• Cylon (ABB)coreTechnology or IntegrationBuilding automation platform partner. Multi-platform design capabilities for ABB Cylon systems.
• EnteliwebcoreTechnology or IntegrationBuilding management system platform partner. EMBAGROUP provides graphics, point mapping, and programming for Enteliweb platforms.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Others

• Tridium (Honeywell): Developer of the Niagara Framework, one of EMBAGROUP's core platforms. Functions as a platform/ecosystem enabler for EMBAGROUP's programming and integration services rather than a direct competitor, but exerts significant influence over certification access and partner economics.

Direct peers

• McKenney's: Large US-based mechanical and building automation services contractor that programs, integrates, and commissions BAS systems across enterprise facilities. Directly comparable to EMBAGROUP as a multi-OEM systems integrator serving commercial buildings, healthcare, and higher education.
• Lynxspring: Open-building automation software and services provider focused on Niagara-based and IP-enabled BAS integration. Comparable to EMBAGROUP in multi-vendor interoperability, especially around Tridium/Niagera, and serves a similar building owner/integrator customer base.
• Climatec: Building technology and energy services provider delivering BAS integration, security, and energy management across commercial real estate. Closely comparable to EMBAGROUP in offering multi-platform integration services with on-site and lifecycle support.
• Control Solutions & Services: Independent BAS integration firm specializing in multi-platform system programming, graphics, and commissioning. Highly comparable to EMBAGROUP's service mix (system programming, point mapping, graphics, on-site support) and customer base of building automation contractors.
• Reliable Controls: BAS manufacturer and authorized integrator network provider offering controllers, programming tools, and integration services. Comparable to EMBAGROUP as a focused, mid-sized BAS specialist with a strong channel of certified integrators delivering system programming and graphics.

Emerging players

• 75F: Cloud-native and IoT-focused building automation provider targeting lightweight commercial HVAC and multi-site portfolios. Comparable to EMBAGROUP as an alternative path to BAS outcomes — overlapping on the end-customer need (centralized building control) but competing via a software-first, subscription model.

Broad incumbents

• Siemens Smart Infrastructure: Global incumbent providing Desigo and Navigator-based BAS integration for large commercial and institutional buildings. Competes with EMBAGROUP for enterprise-level BMS integration and energy management projects, particularly in Europe, the Middle East, and large institutional accounts.
• Honeywell Building Technologies: Global incumbent offering BMS hardware, software, and integration services across commercial real estate, healthcare, and industrial facilities. Comparable to EMBAGROUP in the underlying BMS delivery capability, but at vastly greater scale and as a direct competitor for large enterprise programs.
• Automated Logic Corporation (ALC): Major BAS OEM and integrator network owned by Carrier. EMBAGROUP lists ALC as a supported platform and competes with the broader ALC dealer network for programming, graphics, and commissioning work — comparable as the platform/incumbent counterparty in EMBAGROUP's go-to-market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/embagroupmx

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Emba Group