Ecofarma

What Ecofarma does

Ecofarma is an Italian online parafarmacia (online pharmacy-adjacent retailer) operated by Mediacom S.r.l a Socio Unico, a private limited company headquartered in Rome (Viale Luca Gaurico 9/11, 00143 Roma) and founded in 2013. The company runs a direct-to-consumer e-commerce platform at www.ecofarma.it that retails dietary supplements, weight-management products, cosmetics and personal care, baby/infant nutrition, phytotherapeutics, sun care, veterinary items, and orthopedics. The catalog features deep assortments from third-party brands including Solgar, Aboca, Zuccari (Amin 21 K, Recode platinum, Aloevera2), XLS Medical devices, Kilocal, Chicco, Humana, Bio-Oil, and Restivoil, alongside a private-label Dukan diet product line. No proprietary products, formulations, or intellectual property are disclosed.

The underlying technology is a standard e-commerce storefront with category navigation, search, account/wishlist functionality, and a promotional layer (newsletter-driven weekly offers, percentage discounts, promo packs). Orders can be placed through the website, a toll-free phone number (800 926 054), or WhatsApp (342 8269219), with delivery across Italy in 24-48 hours. Ecofarma earns revenue through one-time product sales at listed prices, with a flat €3 shipping fee waived for orders above €69.90; accepted payments include credit/debit card, bank transfer, cash on delivery, and PayPal. The company holds Trusted Shop certification and offers free 14-day returns.

Ecofarma serves Italian health-conscious consumers, parents and families, and weight-management customers, with no B2B or wholesale accounts and no disclosed revenue. The business is bootstrapped — there are no recorded funding rounds, no parent company, no subsidiaries, and no disclosed M&A activity. Marketing is conducted through the website's SEO surface, an email newsletter, Facebook and Instagram pages, and a blog with health and wellness content, all targeting top-of-funnel consumer acquisition within Italy only.

Name

Ecofarma

Legal name

Mediacom S.r.l a Socio Unico

Website

https://www.ecofarma.it/

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Ecofarma is an Italian online parafarmacia (operated by Mediacom S.r.l) that sells dietary supplements, weight-management, beauty, and baby-care products direct-to-consumer via its e-commerce site, phone, and WhatsApp to Italian households.

Ownership category

akta.pro rank

Product category

Online Pharmacy Retail

NAICS

Food (Health) Supplement Retailers (456191), Health and Personal Care Retailers (4561)

akta.pro primary industry

Health, Wellness & Pharmacy Online Retailers (CRAFADAG)

akta.pro secondary industries

Weight Management & Metabolic Supplements (CRADAGAG), Health Food & Supplement Stores (CRAHAEAC)

Keywords

• Online pharmacy retail
• Dietary supplements
• Weight management products
• Baby care products
• Personal care cosmetics

Headquarters

HQ city

Mola Di Bari

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Ecofarma generates revenue through direct online sales of pharmacy, health, wellness, and beauty products. Customers purchase products at listed prices with various payment methods including credit card, bank transfer, cash on delivery, and PayPal. The company offers competitive pricing with regular promotions and discounts.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Ecofarma is an Italian online parapharmacy (parafarmacia online) that sells dietary supplements, weight management products, vitamins, phytotherapeutic remedies, baby care items, personal care products, beauty/cosmetics, sun care, and veterinary products direct-to-consumer through its e-commerce website. The company operates exclusively online and delivers across Italy within 24–48 hours, with free shipping for orders over €69.90 and ordering supported via website, toll-free phone, and WhatsApp.

Product overview

Ecofarma is an Italian online pharmacy (parafarmacia online) operated by Mediacom S.r.l based in Rome. The platform offers a comprehensive e-commerce portfolio centered on health supplements, weight management products, personal care, and baby products. Key product categories include: (1) Weight management supplements including Amin 21 K, Macresces, Adipesina, XLS Medical devices (Liposinol, Pro 7, Appetite Reducer), Kilocal, Recode platinum, and Dukan Diet products; (2) General wellness supplements including Solgar vitamins, Aboca phytotherapeutics, and Polase electrolytes; (3) Personal care products including Aloevera2 by Zuccari, Restivoil hair care, and Bio-Oil skincare; (4) Baby care products under Chicco and Humana brands. The platform also features a Trusted Shop certification and provides 24/48 hour delivery with free shipping for orders over €69.90.

Differentiator

Problem solved

Functional benefit

Products and services

• Weight management and diet supplements Dietary supplements and medical devices for weight loss, slimming, metabolism support, anticellulite, draining, and body contouring, including the Amin 21 K amino-acid formulation, Macresces amino-acid supplement, Adipesina Plus Notte night-time fat-burner, XLS Medical Liposinol with patented Litramine, XLS Medical Pro 7, XLS Medical Appetite Reducer, Kilocal meal-management line (Uomo/Drenante variants), Recode Platinum Zuccari (for women over 30 in pre-menopause/menopause), Fisiodiur Start up Man Zuccari (male draining/thermogenic stick), Dukan Diet products, and Leg Cramps magnesium bisglycinate supplement with Glycine and Coenzyme Q10. Sold direct to Italian consumers online.
• Vitamins, minerals, and general wellness supplements Vitamins, minerals, and multi-purpose wellness supplements covering immunity, joints and bones, hair/skin/nails, cholesterol/triglycerides, digestion and transit, circulation, urinary tract, anti-aging, sport/gym, eye health, mood, and electrolytes — including Polase potassium/magnesium rehydration sachets, and the Solgar premium supplement line (Dima Solgar Complex, Picocromo, Tonalin Oil, Solamins, and other variants). Sold to Italian consumers online.
• Phytotherapeutic supplements and herbal remedies Phytotherapeutic (plant-based) supplements and remedies including the Aboca range (Fitomagra Adiprox, Fitocentella, Concentrato totale di alga bruna, Armovita Plus) and categories for phytotherapeutic supplements, anti-inflammatories, and microcirculation. Sold to Italian consumers online.
• Personal care, beauty, and cosmetics Personal care and beauty products including cosmetics and makeup, face creams and treatments, hair products, body creams, hand/foot care, oral hygiene, intimate hygiene, anticellulite treatments, women's deodorants, men's cosmetics, face masks, perfumes, the Aloevera2 by Zuccari intimate cleanser/body wash line, Restivoil oil-based shampoo range (Physiological, Extra Delicato, Activ Plus, Antiforfora), and Bio-Oil skincare (Bio-Oil Naturale, Bio-Oil Gel for dry skin). Sold to Italian consumers online.
• Baby care and first-infancy products (Prima Infanzia) Infant and baby care products including baby accessories, child supplements, baby food and feeding products, diaper-changing hygiene, weaning, breastfeeding, and child health and wellness — featuring the Chicco baby accessories/hygiene/feeding line and the Humana baby food and infant nutrition line. Sold to Italian consumers online.
• Health, wellness, and medical articles Over-the-counter health and medical articles including anti-inflammatories, electromedical devices, first-aid kits, medical supplies, compression stockings, incontinence products, sexual wellness products (condoms, lubricants, sexual stimulants, pregnancy/ovulation tests), orthopedic products, wound care, nose/throat/ear health, anti-mosquito and insecticides, sports products, eye-care products, leg/microcirculation products, and personal protective equipment. Sold to Italian consumers online.
• Sun care and self-tanning products Sun care and self-tanning range including self-tanners, sunscreen creams, after-sun products, tanning supplements, and sun protection products. Sold to Italian consumers online.
• Veterinary products Veterinary care products for dogs and cats including cleansers and antiparasitic products and supplements, plus products for horses. Sold to Italian consumers online.
• Special diet and dietary foods Special dietary foods including dietary (dietetici) products, organic products, low-protein (aproteici) foods, gluten-free foods, foods for diabetics, and other special-alimentation foods. Sold to Italian consumers online.
• Promo packs (bundled offers) Multi-product promotional bundles across Dietetici, Cura della Persona, Integratori, and Benessere categories, offered at promotional pricing. Sold to Italian consumers online.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• PromoFarma: Major Italian online parapharmacy retailer offering health supplements, beauty, and personal care products with frequent promotions. Directly comparable to Ecofarma in product mix, target customer (Italian health-conscious consumers), and discount-led positioning.
• Farmae: Italian online parapharmacy with a wide assortment of supplements, beauty, and baby care products. Closely comparable to Ecofarma on geography, customer base, and category breadth.
• Amicafarmacia: Italian online pharmacy/parapharmacy retailer specializing in supplements, beauty, and wellness products. Comparable to Ecofarma as a domestic Italian DTC health e-commerce operator.
• EFarma (eFarma.com): Italian online parapharmacy selling supplements, beauty, and personal care items. Directly comparable business model and customer segment to Ecofarma.
• 1000Farmacie: Italian online parapharmacy aggregator/marketplace offering supplements and health products. Comparable to Ecofarma in core categories and Italian consumer base, though operates with a different fulfillment model.
• Farmacia Loreto: Italian online pharmacy retailer focused on supplements, beauty, and wellness. Closely matches Ecofarma's assortment and direct-to-consumer model.
• LloydsFarmacia: Italian pharmacy chain with online storefront selling supplements, beauty, and wellness products. Comparable to Ecofarma in product categories and Italian target market.

Broad incumbents

• DocMorris (Zur Rose Group): Large European online pharmacy with a major Italian presence (docmorris.it). Competes with Ecofarma across the same health and supplement categories but at materially greater scale and with prescription fulfillment capabilities Ecofarma lacks.
• Shop Apotheke Europe: Leading European online pharmacy serving multiple countries with supplements, OTC, and beauty products. Comparable to Ecofarma in category mix but operates at much larger scale and across multiple European geographies.
• Dr. Max: Large pan-European pharmacy chain with Italian online presence (drmax.it). Sells supplements, beauty, and OTC products comparable to Ecofarma, but at significantly greater scale and with broader retail footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ecofarmait
• Instagraminstagram.com/ecofarma.it
• Xx.com/ecofarmait

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ecofarma