Losch Luxembourg

What Losch Luxembourg does

Losch Luxembourg is a privately held, multi-brand automotive retail and service group operating under the Losch Group umbrella. Founded in 1948 as Garage M. Losch in Bonnevoie, the company has grown into the largest automotive dealership network in Luxembourg with 17 showrooms and service centers spanning passenger, premium, luxury, and commercial vehicle segments. Losch holds authorized importer and dealer rights for 13 brands including Volkswagen, Audi, SEAT, CUPRA, Škoda, Volkswagen Commercial Vehicles, Porsche, Lamborghini, Bentley, MAN, Neoplan, HESS, and the SWIO electric mobility brand. Its primary legal entity is Losch Import S.à r.l., a Luxembourg private limited company. The group serves private consumers, fleet and corporate customers, government and public authorities, and luxury segment buyers through dedicated showrooms (Porsche Zenter Lëtzebuerg and Roost, Bentley Luxembourg, Lamborghini Luxembourg), a fleet and corporate sales division at its new Kockelscheuer headquarters, and a Customized Solution unit for specialized upfitting.

The company's product and service portfolio spans new vehicle sales, certified pre-owned (Losch Approved and Losch Approved Premium tiers with a 110-point inspection), maintenance and repair using OEM original parts, parts and accessories retail through an online shop, vehicle customization and special equipment installations, and proprietary extended warranty products (Drive & Smile Comfort and Standard tiers) offered on multi-year subscription terms. Financing is delivered through a partnership with Volkswagen Financial Services, and ancillary offerings include BuyMyCar trade-in purchases, Pre-Loved Campers, and the Losch Collection GRIDX heritage vehicle showroom. Supporting technology infrastructure is composed of third-party integrations: Tjekvik-powered 24-hour digital self-check-in at Porsche Zentrum Roost, Microsoft Bookings for appointments, WhatsApp Business and LiveChat for customer communication, and Medallia for customer feedback — none of which constitute proprietary AI capability.

Losch generates revenue across multiple streams: one-time new and used vehicle sales (transactional), recurring warranty subscriptions (Drive & Smile), professional services (maintenance, repairs, customization), parts and accessories hardware sales, and licensing/financing arrangements via VW Financial Services. The go-to-market is purely direct through owned retail and B2B fleet channels in Luxembourg, with the Bentley showroom extending into the broader Greater Region. Pricing is not publicly disclosed and is set via consultation. The group maintains 1,001–5,000 employees across its locations and holds Official Supplier status to the Grand Ducal Court of Luxembourg, an intangible credential reinforcing domestic brand prestige.

Name

Losch Luxembourg

Legal name

Losch Import S.à r.l.

Website

https://losch.lu

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Losch Luxembourg is a privately held multi-brand automotive dealership group founded in 1948, operating 17 showrooms and service centers across Luxembourg as an authorized dealer for 13 brands including Volkswagen Group marques, Porsche, Bentley, Lamborghini, and MAN commercial vehicles, serving individual, fleet, government, and luxury customers.

Ownership category

akta.pro rank

Product category

Automotive Retail and Dealership Services

NAICS

New Car Dealers (441110), Used Car Dealers (44112), Automobile and Other Motor Vehicle Merchant Wholesalers (42311)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Heavy-duty truck, trailer & commercial vehicle parts distribution (CRAOANAJ)

akta.pro secondary industry

Tires, Wheels & Retread Supply Distribution (TLAKAOAD)

Keywords

• Multi-brand automotive retail
• New and used vehicle sales
• Vehicle maintenance and repair
• Fleet and corporate sales
• Automotive parts and accessories

Headquarters

HQ city

Luxembourg

HQ country

Luxembourg

HQ region

Europe

Offices17 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. New Vehicle Sales: Sale of brand-new vehicles from multiple automotive brands including Volkswagen, Audi, SEAT, CUPRA, Škoda, Volkswagen Commercial Vehicles, Bentley, Lamborghini, Porsche, MAN, Neoplan, and HESS
2. Used Vehicle Sales: Sale of pre-owned vehicles through Used Cars by Losch with quality certifications (Losch Approved, Losch Approved Premium)
3. Vehicle Service & Maintenance: Professional maintenance, repairs, and servicing using original parts for all represented brands
4. Drive & Smile Warranty: Extended warranty products (Comfort and standard tiers) providing protection against unexpected repair costs for new and used vehicles
5. Parts & Accessories: Sale of original parts and accessories, including customization options
6. Customized Solutions: Custom modifications, upfitting, and special equipment installations for passenger vehicles and light commercial vehicles
7. Financial Services: Partnership with Volkswagen Financial Services for leasing and financing options

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Losch Luxembourg is a multi-brand automotive dealership and service group that sells new and certified used vehicles from 13 represented brands (including Volkswagen, Audi, SEAT, CUPRA, Škoda, VW Commercial Vehicles, Bentley, Lamborghini, Porsche, MAN, Neoplan, and HESS), operates vehicle maintenance and repair workshops, supplies original parts and accessories through an online shop, runs custom vehicle modification (Customized Solution by Losch), and offers extended warranties (Drive & Smile) and EV charging (SWIO). A dedicated Fleet & Corporate Sales division serves business and government fleet customers, and BuyMyCar purchases customer trade-ins.

Product overview

Losch Luxembourg operates as a multi-brand automobile dealership group representing 14 vehicle brands (Volkswagen, Audi, SEAT, CUPRA, Škoda, Volkswagen Commercial Vehicles, Bentley, Lamborghini, Porsche, MAN, Neoplan, HESS, and SWIO for electric vehicles). The product portfolio spans new vehicle sales, certified pre-owned vehicles (Losch Approved and Losch Approved Premium tiers), maintenance and repair services, vehicle customization (Customized Solution by Losch), and financial services. The group offers proprietary extended warranty products (Drive & Smile and Drive & Smile Comfort), digital service innovations like 24-hour self-check-in at Porsche centers, and operates an online parts shop. Additional services include fleet management, BuyMyCar vehicle purchasing, and the Losch Collection heritage vehicle showroom. The company operates 17 garage locations across Luxembourg.

Differentiator

Problem solved

Functional benefit

Brands

• Drive & Smile: Extended vehicle warranty program offering coverage for mechanical and electrical components, available in Comfort and standard tiers
• Losch Approved
• Losch Approved Premium
• BuyMyCar
• Pre-Loved Campers
• SWIO - Live Life Electric
• Losch Heritage Collection

Products and services

• New Vehicle Sales (Volkswagen Group and Premium Brands) Sale of brand-new vehicles from the 13 automotive brands Losch is authorized to represent in Luxembourg, available across 17 showroom and garage locations. Customers can search stock cars and book test drives through the losch.lu website, and pricing is provided on consultation.
• Used Cars by Losch (Losch Approved / Losch Approved Premium) Certified pre-owned vehicle sales through Used Cars by Losch showrooms at Esch-sur-Alzette and Roost, offering approximately 600 vehicles in rotating inventory. Every vehicle passes a 110-point quality check and comes with the Losch Approved (1-year warranty) or Losch Approved Premium (up to 3-year warranty plus maintenance) certification, with additional budget and premium tiers.
• Drive & Smile Extended Warranty Proprietary extended warranty programme offered by Losch on new and used vehicles, with two tiers: Drive & Smile Comfort (newer vehicles, 100% labour coverage and decreasing material cost share based on mileage) and Drive & Smile Standard (older / higher-mileage vehicles, 100% labour coverage and decreasing material cost share above 50,000 km). Customers subscribe on a multi-year basis via inquiry.
• Vehicle Maintenance and Servicing Brand-certified after-sales service delivered through Losch's multi-location workshop network (including bodywork, paint, mechanics, and mechatronics workshops), using original parts for all represented brands. Service appointments can be booked online; Porsche customers at Porsche Zenter Roost additionally benefit from a digital 24-hour self-check-in/out via Tjekvik.
• Losch Online Shop (Parts and Accessories) E-commerce platform at shop.losch.lu offering original parts and accessories for sale online, complementing the in-location parts service. Customers can order merchandise and accessories directly for home delivery or collection.
• Customized Solution by Losch Bespoke vehicle upfitting and special-equipment installations for passenger vehicles and light commercial vehicles, operated from the Niederanven location with technical advisors supporting commercial and authority customers. Conversions include refrigerated vehicles, mobile offices, accessibility modifications for mobility-impaired users, workshop equipment vehicles, and emergency/police vehicles with signal and communication systems.
• Losch Fleet & Corporate Sales Dedicated B2B sales division based at the Losch headquarters in Kockelscheuer, providing fleet vehicle procurement, corporate fleet sales, fleet management, and coordinated maintenance services to companies and authorities that operate multiple vehicles.
• BuyMyCar (Vehicle Trade-In Purchase) Direct vehicle-purchase service allowing customers to sell their current vehicle to Losch. Customers book an appointment, have the vehicle evaluated, and receive a fixed-price offer valid for 5 days, with payment processed immediately on acceptance.
• SWIO EV Charging Solutions Electric-vehicle charging infrastructure and EV-focused services branded under SWIO - Live Life Electric, providing charging stations at Losch locations across Luxembourg to support EV owners.
• Losch Collection GRIDX (Heritage and Collector Vehicle Sales) Heritage and collector-vehicle offering based at GRIDX in Wickrange, presenting over 30 iconic vehicles from the Losch Group's 1948-to-present history and offering sales of youngtimers and classic cars with expert certification and special-vehicle sourcing.
• Pre-Loved Campers Pre-owned camper and recreational vehicles available through Garage Losch & Cie in Junglinster, bundling Volkswagen Commercial Vehicles Camper and similar brands into a dedicated certified-pre-owned offering.
• Volkswagen Financial Services (Leasing and Financing) Leasing and financing options for Losch vehicle purchases, delivered through the partnership with Volkswagen Financial Services Luxembourg, allowing private and business customers to arrange vehicle financing at the point of purchase.

Quantifiable outcome

• 600+ used vehicles in rotating inventory
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core.

• Volkswagen GroupcoreChannel Partner/ Reseller/ DistributorAuthorized dealer/distributor for Volkswagen Group brands including Volkswagen, Audi, SEAT, CUPRA, Škoda, Volkswagen Commercial Vehicles, Porsche, and Lamborghini.
• MAN Truck & BuscoreChannel Partner/ Reseller/ DistributorAuthorized dealer and service partner for MAN commercial vehicles including trucks and buses in Luxembourg.
• Neoplan (MAN Truck & Bus subsidiary)coreChannel Partner/ Reseller/ DistributorAuthorized dealer for Neoplan buses and coaches.
• HESScoreChannel Partner/ Reseller/ DistributorAuthorized dealer for HESS buses.
• Bentley MotorscoreChannel Partner/ Reseller/ DistributorAuthorized Bentley dealership for Luxembourg and Greater Region.
• LamborghinicoreChannel Partner/ Reseller/ DistributorAuthorized Lamborghini dealership for Luxembourg.

Scale indicators6 records

Recent moves4 records

Expansion highlights7 records

Broad incumbents

• Hahn Gruppe: German family-owned automotive dealer group operating multi-brand dealerships across multiple regions. Comparable private family-owned multi-brand retailer structure with similar service and parts operations.
• Emil Frey Group: Switzerland's largest automotive retailer operating a broad multi-brand portfolio across Europe. Comparable in multi-brand authorized dealership model, parts/service operations, and luxury brand representation.
• AVAG Holding SE: German and Austrian automotive retail group operating multiple brands across dealership, service, and parts businesses. Comparable multi-brand authorized dealer structure and VW Group brand exposure.
• Beresa GmbH & Co. KG: German multi-brand automotive dealer group representing several Volkswagen Group brands. Comparable multi-brand structure and integrated retail/service model in neighboring market.
• Hedin Mobility Group: Major European multi-brand automotive dealer with strong presence in Germany, Sweden, and Belgium. Similar business model combining retail, service, parts distribution, and commercial vehicle operations.
• Vertu Motors PLC: UK-listed automotive retailer operating multi-brand dealerships with both volume and premium franchises. Comparable business model of multi-brand authorized retail combined with aftersales service revenue.
• Gottfried Schultz Gruppe: German multi-brand automotive retailer with strong VW Group and luxury brand representation including Bentley, Lamborghini, and Porsche. Highly comparable brand mix and service operation structure.
• Inchcape PLC: UK-listed global automotive distributor representing multiple brands across markets. Comparable as a multi-brand automotive retailer with both retail and distribution operations and exposure to luxury/premium segments.

Regional players

• Louyet Group: Belgian automotive dealer group representing premium and luxury brands in Benelux. Comparable multi-brand authorized dealership model focused on premium segments with overlapping Greater Region presence to Losch.

Direct peers

• D'Ieteren Group: Belgian automotive group and long-standing Volkswagen Group distributor in Benelux. Most direct comparable: similar multi-brand VW Group portfolio, similar family-controlled structure, and overlapping Greater Region / Benelux geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCG03VrpgxR-Cr1l5Q_mAt2Q
• Facebookfacebook.com/LoschLuxembourg
• LinkedInlinkedin.com/company/losch-luxembourg
• Instagraminstagram.com/loschluxembourg

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Losch Luxembourg