Konfektyrfabriken Aroma

What Konfektyrfabriken Aroma does

Konfektyrfabriken Aroma AB is a Swedish confectionery manufacturer founded in 1921 in Stockholm by Gottfrid Eklund and Max Forslund, producing traditional gelé, chocolate, foam, dragée and liquorice candies under the Godisfabriken Aroma brand. The company operates three production sites in Sweden: Skarpnäck (headquarters), Torshælla (chocolate production, acquired from Stens Choklad AB in 2004), and Bengtsfors (factory outlet), and employs approximately 100 people. Its product range spans iconic Swedish classics such as Geléhallon, Hallonbåtar, Lakritsbåtar (launched 1928) and Gröna Grodor (1935), seasonal specialties (Skumtomtar for Christmas, Påskägg/Påskharar for Easter, Röda/Gyllene Hjärtan for Valentine's Day), Rainforest Alliance-certified chocolate products, and a Fairtrade-certified RättåGott sub-line. Manufacturing uses artisanal gelé casting techniques inherited from designer Jerrefeldt in the 1920s–30s, and all three sites hold FSSC 22000 food safety certification.

Aroma sells both in lösvikt (pick & mix / loose weight) for retail confectionery bins and in pre-packaged formats under its own brand, while also acting as a sales agent for third-party confectionery brands. Distribution is primarily B2B through an in-house sales team (including Sales Manager Per Henérius and named reps Göran Kling and Sebastian Löckert) supplying retailers across Sweden and the Nordic region, supplemented by a direct-to-consumer factory outlet in Bengtsfors and online presence via aroma.se and Instagram (@aroma_godisfabrik). Net sales reached 451 million SEK in fiscal year 2025. In May 2026, Finland-based Fazer announced an agreement to acquire Aroma for an undisclosed amount, pending Swedish Competition Authority approval, with the strategic rationale of strengthening Fazer's Nordic pick & mix and packed candy footprint.

Name

Konfektyrfabriken Aroma

Legal name

Konfektyrfabriken Aroma AB

Website

https://aroma.se

Company type

Private

Founded year

1921

Operating status

Operating

Headcount range

51–100 employees

Short description

Konfektyrfabriken Aroma is a 104-year-old Swedish confectionery manufacturer producing gelé, chocolate, and foam candies for pick & mix and packaged retail, serving Swedish and Nordic confectionery retailers through three production sites and an in-house B2B sales team.

Ownership category

akta.pro rank

Product category

Confectionery Manufacturing

NAICS

Nonchocolate Confectionery Manufacturing (31134)

SIC

Sugar & Confectionery Products (2060)

akta.pro primary industry

Chocolate & Confectionery Patisseries (Bonbons, Truffles, Macarons) (THAFAFAL)

Keywords

• Confectionery manufacturing
• Pick and mix candy
• Swedish traditional candy
• Gelé and chocolate production
• Fairtrade certified sweets

Headquarters

HQ city

Skarpnäck

HQ country

Sweden

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Confectionery product sales: Aroma manufactures and sells their own brand of gelé and chocolate confectionery products, both in lösvikt (bulk/pick & mix) and pre-packaged formats. They also hold sales agency responsibilities for other brands, generating revenue from both their own production and commission on third-party brand sales.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Konfektyrfabriken Aroma AB manufactures and sells traditional Swedish confectionery products including gelé, chocolate, foam, dragée, and liquorice candies under its own brands (Geléhallon, Gröna Grodor, Hallonbåtar, Lakritsbåtar, Skumbanan, Äkta Krokant and others). Products are offered in both lösvikt (pick & mix/loose weight) and pre-packaged formats for retail sale, and the company also holds sales agency responsibilities for a number of third-party confectionery brands.

Product overview

Konfektyrfabriken Aroma AB is a Swedish confectionery manufacturer founded in 1921, producing a diverse portfolio of jelly, chocolate, foam, dragée, and liquorice candy products. The company operates three production facilities in Sweden (Skarpnäck, Torshälla, and Bengtsfors) and employs approximately 100 people. Aroma offers products under two main formats: (1) packaged candy sold in bags and boxes under brands like Geléhallon, Hallonbåtar, Gröna Grodor, Lakritsbåtar, and the RättåGott Fairtrade line; and (2) loose weight/candy mix products for pick & mix retail. The product range spans Swedish classics (Geléhallon since 1928, Gröna Grodor since 1935, Sega Råttor), seasonal products (Skumtomtar for Christmas, Påskägg/Påskharar for Easter, Röda/Gyllene hjärtan for Valentine's), chocolate products with Rainforest Alliance certification (Äkta krokant, Gräddkola, Jordnötsruta, Kokosruta, Chokladhjärta kola, Toffee Crisp), sour and salty varieties (Sura Båtar, Supersalta Båtar, XL Klockor), and foam products (Skumbanan, Skumsvamp, Chokoskumbanan). In 2004, Aroma entered the chocolate market by acquiring Stens choklad AB in Torshälla, and in 2019 acquired Dals Konfektyr, becoming Sweden's third largest confectionery manufacturer.

Differentiator

Problem solved

Functional benefit

Products and services

• Geléhallon Classic Swedish raspberry-flavored jelly candy, one of Aroma's signature products since 1928. Sold in pre-packaged formats (80g, 125g, 290g) for retail sale.
• Hallonbåtar (Raspberry Boats) Raspberry-flavored jelly candy shaped as boats. Original 1928 product sold in pre-packaged formats for retail.
• Lakritsbåtar (Liquorice Boats) Swedish classic liquorice jelly candy in boat shape. Original 1928 product sold in pre-packaged formats for retail.
• Gröna Grodor (Green Frogs) Iconic green liquorice-flavored jelly candy in frog shape introduced in 1935, one of Aroma's biggest sellers with unique taste and texture.
• Röda hjärtan (Red Hearts) Classic Swedish red jelly candy hearts, popular for Valentine's Day (Alla Hjärtans Dag). Available in 385g and 4095g packages.
• Gyllene hjärtan (Golden Hearts) Jelly hearts with Rainforest Alliance certified chocolate coating, a Valentine's Day specialty in 300-gram packages.
• Skumtomtar Swedish Christmas foam candy figures with fruit flavors. Gluten-free, available in classic, sour, and chocolate varieties; a major seasonal product representing Swedish Christmas tradition.
• Påskägg (Easter Eggs) Swedish Easter candy eggs, crispy on the outside and chewy inside. Available in regular and chocolate-coated versions.
• Påskharar (Easter Bunnies) Foam Easter bunnies in various sizes (90g, 400g, 1.7kg) and chocolate-coated versions.
• Chokladhjärta kola Heart-shaped toffee candy with Rainforest Alliance certified chocolate coating, 3.4kg bulk unit for retail.
• Äkta Krokant Authentic almond brittle with Rainforest Alliance certified milk chocolate (minimum 30.1% cocoa). Available in 2.0kg and 3.7kg bulk units for pick & mix.
• Gräddkola Cream toffee candy with Rainforest Alliance certified chocolate, available in 95g and 250g packages.
• Jordnötsruta Peanut bar with Rainforest Alliance certified chocolate, containing 21% peanuts.
• Kokosruta Coconut bar with Rainforest Alliance certified chocolate, containing 17% coconut flakes. Available in 2.0kg and 3.4kg bulk units.
• Molle Grädd Cream-flavored chocolate with Rainforest Alliance certification from the Torshälla factory, sold in 3.7kg bulk units for pick & mix.
• Skumbanan (Foam Banana) Foam banana candy available in 220g and 110g packages; one of Aroma's signature foam products.
• Dals Konfektyr product line (Dals Gräddkola and related) Cream toffee bar with Rainforest Alliance certified chocolate from the acquired Dals Konfektyr brand, available in 2.5kg and 5.0kg bulk units for retail.
• Aroma RättåGott Godismix Fairtrade certified quality candy mix made with natural colors and flavors, part of Aroma's RättåGott line.
• Aroma RättåGott Lakritsmix Fairtrade certified liquorice candy mix with natural flavors in 140g package, part of the RättåGott product line.
• Päron & Ananastoppar (Sommarens smak 2026) New seasonal pear and pineapple flavored product launched as the summer 2026 flavor.
• Pick & Mix / Lösvikt loose-weight assortment Loose-weight candy sold by weight for pick & mix concepts, including gelé, foam, chocolate, sour, salty and sweet varieties. Core product category supplying confectionery shops and retailers across Sweden.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• FazercoreStrategic or Co-development Partner · 5 May 2026Fazer has agreed to acquire Swedish confectionery manufacturer Konfektyrfabriken Aroma AB for an undisclosed amount, pending regulatory approval from the Swedish Competition Authority. The acquisition aims to strengthen Fazer Confectionery's position in the Nordic pick & mix and packed candy markets by combining Aroma's production expertise with Fazer's brands and commercial capabilities.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Anthon Berg: Danish premium chocolate and liqueur-filled confectionery brand (part of Toms/Ferrero). Comparable to Aroma's premium Rainforest Alliance chocolate lines (Äkta Krokant, Gräddkola) sold through Nordic retail and gifting channels.
• Cloetta: Swedish-headquartered confectionery manufacturer (Kexchoklad, Plopp, Center) listed on Nasdaq Stockholm. Directly competes with Aroma across packaged and pick & mix candy categories in the Nordics, with overlapping customer base of Swedish retailers.
• Fazer: Finnish family-owned confectionery group (Karl Fazer, Geisha, Fazermint). Currently the announced acquirer of Aroma; overlaps directly in Nordic pick & mix and packed chocolate/candy categories and shares the same Swedish and Nordic retailer customers.
• Malaco: Swedish confectionery manufacturer focused on pastilles, liquorice, and chew candies sold across Nordic retailers. Competes with Aroma's gelé and liquorice ranges in similar B2B channels to Swedish and Nordic grocery and convenience stores.
• Toms Confectionery (Ferrero): Danish confectionery brand (now owned by Ferrero) producing chocolate, liquorice, and gummy products. Direct Nordic competitor to Aroma with overlapping categories (gelé, liquorice) and shared Scandinavian retail customer base.

Broad incumbents

• Mondelez International: Global confectionery major (Cadbury, Marabou, Toblerone). Competes with Aroma across Swedish/Nordic retail through Marabou chocolate and other brands; vastly larger scale and marketing budget but broader portfolio rather than pick & mix specialization.
• Haribo: Global gummy bear and confections leader with significant presence across European retailers. Competes with Aroma in the broader gelé/fruit-gum category but operates at much greater scale and brand investment levels.
• Nestlé Confectionery: Global packaged-foods giant with confectionery exposure (Smarties, After Eight, seasonal ranges). Indirectly competes with Aroma in Nordic retailer assortments but operates a portfolio approach rather than a specialty pick & mix focus.
• Perfetti Van Melle: European-headquartered global confectionery group (Mentos, Chupa Chups, Fruit-tella). Overlaps with Aroma in fruit-flavored candy and pick & mix categories across European and Nordic retailers at significantly larger scale.

Regional players

• Bodils: Norwegian specialty chocolate manufacturer producing premium boxed chocolates and seasonal ranges. Comparable to Aroma in heritage branding and Nordic retail presence but focused on the Norwegian market with chocolate rather than gelé/pick & mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/aroma_godisfabrik

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Konfektyrfabriken Aroma