Shoreline Behavioral Health Services

What Shoreline Behavioral Health Services does

Shoreline Behavioral Health Services is a private nonprofit behavioral health organization headquartered at 2404 Wise Road, Conway, South Carolina, serving residents of Horry County. Founded in 1980 and operating for over 45 years, the organization is governed by a seven-member appointed Commission Board of local Horry County residents, currently led by Executive Director Jessie Marlowe and Chairman Mark A. Singleton. Its mission is the delivery of substance use disorder treatment, prevention, and recovery support for county residents.

The organization operates a single integrated service platform spanning the full care continuum: confidential individual, couples, and family counseling; women-specific recovery services and intensive outpatient programming; Medication Assisted Treatment (MAT) delivered by nurse practitioners; trauma-informed care; mental health services; certified peer support; drug screening via an in-house CLIA-compliant laboratory; DUI/ADSAP programs; DOT compliance services; problem-gambling treatment; harm reduction (naloxone distribution, overdose prevention); medication disposal dropboxes; and community prevention programming via the CAST Coalition, Youth Advisory Board, and merchant education. Technology consists primarily of clinical workflows and laboratory operations overseen by named staff (e.g., Chandler Harmon for lab), with a HIPAA- and 42 CFR Part 2-compliant information environment; there is no proprietary software platform, app, or API.

Commercially, Shoreline is direct-to-consumer with an Open Access walk-in model (no appointment needed during designated hours: Mon-Wed 10am-2pm, Fri 9am-12:30pm) layered on top of scheduled operations. Revenue is generated through fee-for-service billing for treatment, screening, and counseling, supplemented by funding/coordination through the SC Department of Alcohol and Other Drug Abuse Services (DAODAS), the SC Department of Mental Health, and DHEC; pricing is not publicly listed. Customer segments include adults, women, youth/adolescents, DOT-regulated individuals, and court-mandated clients. Geographic reach is single-county (Horry County, SC) with current facility-capacity expansion underway.

Name

Shoreline Behavioral Health Services

Legal name

Shoreline Behavioral Health Services

Website

https://shorelinebhs.org

Company type

Private

Founded year

1980

Operating status

Operating

Short description

Shoreline Behavioral Health Services is a Conway, South Carolina-based nonprofit providing substance use disorder treatment, prevention, counseling, MAT, and harm reduction services to Horry County residents through a single-site Open Access model, governed by an appointed Commission Board.

Ownership category

akta.pro rank

Product category

Behavioral Health and Substance Use Treatment Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Outpatient Mental Health and Substance Abuse Centers (62142)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Outpatient Substance Use Treatment Programs (IOP/PHP/OP) (HLAFACAF)

akta.pro secondary industries

Substance Use Disorder Prevention & Recovery Services (BPAGACAE), Substance Use Recovery & Harm Reduction Support Services (BPAGAEAO), Peer Support, Recovery Coaching & Sober Living Services (HLAFACAN), Behavioral Health for Children & Adolescents (Youth Services) (HLAFACAL), Behavioral Health & Substance Use Public Health Programs (BPAIAJAK)

Keywords

• Substance use treatment
• Behavioral health services
• Medication assisted treatment
• Addiction counseling
• Community prevention programs

Headquarters

HQ city

Conway

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Behavioral Health Treatment Services: Revenue generated from providing substance use treatment, prevention services, counseling, medication assisted treatment, drug screening, and other behavioral health services to individuals and families in Horry County.
2. Healthcare Services Billing: Services covered under HIPAA and 42 CFR Part 2 regulations, with billing for treatment services, screenings, and professional counseling.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Shoreline Behavioral Health Services provides outpatient substance use treatment and prevention services directly to Horry County, SC residents. Its core service mix includes individual, youth, couples and family counseling, Medication Assisted Treatment (MAT) for opioid use disorder, DUI/ADSAP programs, drug screening via a CLIA-compliant lab, harm reduction, peer support, women's recovery services, problem gambling treatment, mental health services, and youth prevention programs. Services are delivered in person at its Conway facility, with an Open Access model that allows walk-ins without an appointment during designated hours.

Product overview

Shoreline Behavioral Health Services provides a comprehensive suite of substance use treatment and prevention services for Horry County citizens. The organization operates as a single integrated service offering rather than a platform-plus-modules architecture, delivering services across the care continuum including outpatient counseling, Medication Assisted Treatment (MAT), prevention programs, harm reduction, mental health services, peer support, drug screening, and specialized services for women, youth, and those with DOT or court mandates. Services are provided at their Conway, SC location with open access hours for walk-in evaluations.

Differentiator

Problem solved

Functional benefit

Products and services

• Adult, Youth, Individual & Couples Counseling Confidential counseling services for adults, youth, individuals, and couples experiencing substance use or mental health concerns, delivered by certified professionals at the Conway, SC facility.
• Women's Recovery Services Specialized recovery services and intensive outpatient programming designed for women, including trauma-informed care at the Women's Recovery Center.
• Medication Assisted Treatment (MAT) Medication-assisted treatment program for opioid and substance use disorders, with initial and follow-up visits conducted by Nurse Practitioners.
• Prevention Programs and Community Awareness Community-based prevention services including the CAST Coalition partnership, Life Skills programs, Youth Advisory Board, and merchant education aimed at preventing substance abuse in Horry County.
• Drug Screening and DUI/ADSAP Programs Drug screening services and court-mandated Alcohol and Drug Safety Action Program (ADSAP) services for individuals convicted of alcohol and drug-related offenses.
• Harm Reduction Services Harm reduction programming focused on overdose prevention education and naloxone distribution to keep people who use drugs alive and healthy.
• Mental Health Services Mental health counseling and support services for individuals and families affected by substance use disorders.
• Peer Support Services Non-judgmental support provided by Certified Peer Support Specialists who help clients navigate recovery.
• Problem Gambling Services Treatment and support services for individuals struggling with problem gambling.
• DOT Services Department of Transportation-mandated assessments and treatment services for commercial drivers.
• Youth and Adolescent Services Substance use treatment and prevention services designed for adolescents and teenagers, including school-based programs.
• DROPBOX Medication Disposal Program Medication disposal dropbox locations for safe disposal of unused or expired medications, including opioids.
• Clinical Trials (MUSC Collaboration) Clinical trial participation opportunities for substance use treatment, conducted in collaboration with the Medical University of South Carolina (MUSC).

Named customers1 record

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• MUSCcoreStrategic or Co-development PartnerClinical trial collaboration with Medical University of South Carolina (MUSC) allowing clients to participate in clinical trials while receiving substance use treatment, contributing to research and providing additional treatment options.
• CAST CoalitioncoreStrategic or Co-development PartnerShoreline hosts and partners with CAST Coalition (Community Alliance for Substance Abuse Prevention) for coordinated community prevention efforts in Horry County.
• Local Chambers of CommerceminorGTM or Marketing PartnerProud members of local chambers of commerce including Grand Strand and Conway chambers, supporting business community engagement and regional economic development.
• South Carolina Department of Mental HealthcoreStrategic or Co-development PartnerPartnership with SC Department of Mental Health for SC HOPES statewide toll-free support line and broader mental health initiatives.
• South Carolina Department of Alcohol and Other Drug Abuse Services (DAODAS)coreStrategic or Co-development PartnerAffiliated with DAODAS for substance abuse treatment programs, funding, and statewide behavioral health coordination.
• DHEC (SC Department of Health and Environmental Control)minorStrategic or Co-development PartnerDHEC equipped with OD Safety Kits to help residents save family and friends from opioid overdoses; collaboration on public health initiatives.
• Behavioral Health Services AssociationminorStrategic or Co-development PartnerCollaboration on FY 2025 Fiscal Year Report for behavioral health services advocacy and reporting.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Acadia Healthcare: National for-profit behavioral health operator with extensive outpatient and residential SUD programs; relevant as a competitive incumbent that has aggressively acquired outpatient SUD assets and could enter Shoreline's geography via M&A or de novo.
• Caron Treatment Centers: National nonprofit SUD and behavioral health provider with outpatient services across multiple states; comparable in service breadth (MAT, counseling, family services) and nonprofit mission, though operating at much greater scale.
• Hazelden Betty Ford Foundation: Largest nonprofit SUD treatment provider in the U.S. with a comprehensive continuum of care including outpatient services; relevant as a scale benchmark and a demonstration of what a national nonprofit SUD platform can become.

Direct peers

• LRADAC (Lexington/Richland Alcohol and Drug Abuse Council): South Carolina county-commissioned nonprofit providing outpatient substance use treatment, prevention, and DUI programs to Lexington and Richland county residents — the closest structural analog to Shoreline in terms of county-level nonprofit governance and service mix.
• Keystone Substance Abuse Services: York County, SC's designated substance abuse authority providing outpatient treatment, prevention, and DUI education — directly mirrors Shoreline's commission-board structure, county footprint, and SC DAODAS affiliation.
• The Phoenix Center: Greenville, SC-based nonprofit offering substance use prevention, treatment, and intervention services in the Upstate region; comparable outpatient SUD model, county-level funding relationships, and prevention programming.
• Dorchester County Alcohol and Drug Commission: Another South Carolina county-based substance abuse commission offering outpatient treatment and prevention services; comparable governance, funding model, and regulatory framework under DAODAS.

Others

• Gateway Foundation: Large nonprofit SUD treatment organization operating outpatient, intensive outpatient, and MAT programs across multiple states; comparable in service mix and outpatient focus, with substantially broader geographic reach.
• Faces and Voices of Recovery: National recovery advocacy organization promoting recovery support services and peer support — comparable in mission alignment and emphasis on peer support specialists, though operating as an advocacy/advancing organization rather than a direct treatment provider.

Emerging players

• Wellpath Community / Wellpath Recovery: Behavioral health provider with growing outpatient SUD and MAT footprint; comparable in emphasizing medication-assisted treatment and integrated care, but with a broader commercial orientation than a county nonprofit.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/ShorelineBHS
• YouTubeyoutube.com/channel/UCGD5cdS6dJYbY6PiXzAO-qw
• Facebookfacebook.com/shorelinebhs
• LinkedInlinkedin.com/company/shoreline-behavioral-health-services

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shoreline Behavioral Health Services