Fold & Go

What Fold & Go does

Fold & Go Wheelchairs, operating as a division of OneKubedDESIGNS, LLC, is a disability-owned designer, manufacturer, and direct-to-consumer retailer of folding electric wheelchairs headquartered in Austin, Texas. The company was founded by Michele, a wheelchair user, in 2014 after she escaped her own "Big Bertha" bariatric chair and identified three mobility segments the incumbent industry had underserved: weatherproof adult daily users, growing children and smaller adults, and bariatric users. Its product portfolio centers on three patented models — the MagSHOCK (magnesium-frame, IPX6-rated, FAA fly-ready all-terrain chair at $2,895), the Neudol (electronically adjustable 15–20 inch seat height adaptive chair for children, teens, little people, and smaller adults at $2,895), and the Ark550 (550 lb capacity bariatric chair at $3,695) — alongside standard and heavy-duty variants, a Pre-Loved pre-owned tier ($1,800–$2,200), a weatherproof accessories and replacement-parts catalog, and a Super Lift System at $1,295.

The company's underlying technology is mechanical rather than digital: a USPTO-patented magnesium mountain-bike frame (10% lighter than aluminum with bump-dampening geometry), sealed weatherproof electronics, brushless 250-watt motor wheels, puncture-proof solid rubber tires, 25-degree hill-climbing capability, and TSA-approved lithium-ion batteries enabling airline gate-check-free travel. MagSHOCK, Neudol, and Ark550 hold registered patents on their respective frame architectures.

Fold & Go monetizes primarily through one-time hardware sales via foldandgowheelchairs.com and phone-based inside sales (512-817-FOLD), with supplementary streams from accessories, replacement parts, rent-to-own ($340–$350/month for 9 months), Affirm financing (12/24/36 month tenors), Pre-Loved resale, and a Super Lift System. The company advertises an insurance and grant program covering Medicare, Medicaid, disability, and VA reimbursement pathways. To date, the firm is founder-owned and bootstrapped with no disclosed external funding, operates with 11–50 employees, has fulfilled 80,000+ orders over 11 years, holds 23,000+ verified reviews averaging 4.9/5, and receives 5,000+ daily website visitors driven largely by organic search.

Name

Fold & Go

Legal name

OneKubedDESIGNS, LLC

Website

https://www.foldandgowheelchairs.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Fold & Go is a disability-owned Austin, Texas company that designs, manufactures, and sells folding electric wheelchairs (MagSHOCK, Neudol, Ark550) direct-to-consumer, serving adult, pediatric, and bariatric mobility users with weatherproof, FAA fly-ready, all-terrain chairs at $2,895–$3,695.

Ownership category

akta.pro rank

Product category

Mobility Equipment / Electric Wheelchairs

NAICS

Home Health Equipment Rental (532283)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Mobility Aids (Wheelchairs, Scooters, Walkers, Canes) (HLAHAMAA)

akta.pro secondary industries

Mobility Device Sales, Rental & Service (Wheelchairs, Scooters, Walkers) (HSABAKAC), Pediatric Rehabilitation & Mobility DME (Adaptive Seating, Pediatric Mobility) (HLAHAMAI)

Keywords

• Folding electric wheelchairs
• Mobility equipment
• Weatherproof wheelchair
• Bariatric wheelchair
• Adaptive mobility chair

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Electric Wheelchair Sales: Primary revenue from selling three main wheelchair models: MagSHOCK® ($2,895), Neudol® ($2,895), and Ark550® ($3,695). One-time hardware purchase model with 3-year warranty.
2. Accessories and Replacement Parts: Wide range of accessories (cup holders, storage bags, armrest pads, chargers, travel covers) and replacement parts (bolts, wheel bearings, motor caps) sold through e-commerce. Parts are weatherproof and chair-specific.
3. Rent-to-Own Program: Monthly rental programs allowing customers to pay over time. MagSHOCK rent-to-own: $350/month for 9 months. Neudol rent-to-own: $340/month for 9 months with $200 sign-up fee.
4. Affirm Financing: Partnership with Affirm for financing options: 12 months at $101/month, 24 months at $52/month, 36 months at $36/month. No late fees, no prepayment fees.
5. Pre-Loved / Certified Pre-Owned Chairs: Resale of returned or traded-in chairs at discounted prices ($1,800-$2,200 range for MagSHOCK, $1,800-$2,200 for Neudol) with 60-day warranty.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

FOLD & GO Wheelchairs designs, builds, and sells three patented folding electric wheelchair models — MagSHOCK®, Neudol®, and Ark550® — plus weatherproof accessories, replacement parts, and pre-loved refurbished chairs directly to consumers via its own e-commerce site and phone-based sales. The chairs are unique for combining a patented magnesium frame, IPX6 weatherproofing, FAA fly-ready lithium-ion batteries, and all-terrain capability (25° hill climbing) at price points starting at $2,895. The company is owned and operated by wheelchair users and emphasizes weatherproof, all-terrain, travel-ready mobility for underserved populations.

Product overview

Fold & Go is a disability-owned company based in Austin, Texas that designs, builds, and sells folding electric wheelchairs. The product portfolio centers on three distinct wheelchair models: MagSHOCK® (weatherproof all-terrain magnesium-frame wheelchair starting at $2,895), Neudol® (adaptive growth wheelchair with adjustable seat height for children and smaller adults, $2,895), and Ark550® (bariatric wheelchair with 550 lb capacity, $3,695). All three models feature patented designs with weatherproof electronics, FAA fly-ready lithium batteries, and all-terrain capabilities. The company also offers standard and heavy-duty wheelchair variants, a full line of weatherproof accessories and replacement parts, pre-loved (refurbished) wheelchairs, rent-to-own financing programs, and an air travel bundle. Fold & Go's chairs are designed and used by wheelchair users themselves, with the founder Michele having escaped her own 'Big Bertha' bariatric chair in 2014.

Differentiator

Problem solved

Functional benefit

Brands

• MagSHOCK: Weatherproof folding electric wheelchair with magnesium frame, designed for all-terrain use and FAA fly-ready travel. Features sealed electronics, waterproof joystick and CPU, and 250 Watt Motorwheels.
• Neudol
• Ark550

Products and services

• MagSHOCK® Folding Electric Wheelchair Weatherproof folding electric wheelchair featuring a patented magnesium mountain bike frame, IPX6-rated sealed electronics, waterproof joystick and CPU, 250-watt brushless motor wheels, 25-degree hill climbing, puncture-proof solid rubber off-road tires, and FAA fly-ready lithium-ion batteries. Designed for adults needing all-terrain, all-weather, air-travel-capable mobility. Starting at $2,895.
• Neudol® Adjustable Folding Wheelchair Adaptive growth wheelchair with electronically adjustable seat height (15"–20") via remote fob, aluminum frame with oval-shaped shock-absorbing design, weatherproof electronics, and FAA fly-ready batteries. Designed for children, teens, little people, double amputees, and smaller adults up to 150 lbs and 5 feet tall. Starting at $2,895.
• Ark550® Bariatric Folding Electric Wheelchair Bariatric folding electric wheelchair with 550 lb weight capacity and 104 lb magnesium frame, offering all-terrain capability, IPX6 weatherproof rating, 25-degree hill climbing, and FAA fly-ready certification. Folds into any car trunk at approximately 1/6th the price of traditional bariatric wheelchairs. $3,695.
• Heavy-Duty FOLD & GO Electric Wheelchair® Heavy-duty variant of the standard folding electric wheelchair with enhanced weight capacity. Available in Blue, Black, Silver, Red, Pink, and Yellow. Priced from $2,495 to $2,795.
• Regular FOLD & GO Electric Wheelchair® Standard aluminum-frame folding electric wheelchair available in Blue, Black, Silver, and Pink. Priced from $2,195 to $2,395.
• FlyReady™ Air Travel Bundle Air travel accessory bundle designed for wheelchair users flying with their FOLD & GO chair. Includes travel protection and convenience items. $249.95.
• FOLD + GO Extra Charger Replacement and backup charger for FOLD & GO electric wheelchairs, compatible with 2023 and newer models featuring patented waterproof charging port. $169.95.
• FOLD + GO 9-in-1 Travel Tool Multi-tool designed for wheelchair maintenance during travel. Includes hex wrenches (6mm to 2mm), Torx T25, Phillips and flathead screwdrivers, and carabiner. Rubber-coated for arthritis-friendly grip. Dimensions: 3.2" x 1.5" x 0.75". $12.95.
• FOLD + GO Super Lift System Lift system for easier transfer in and out of the wheelchair, and for vehicle transport. $1,295.00.
• WeatherPROOF Accessories Weatherproof accessories designed to remain attached during chair folding. Includes cup holders, storage carabiners, travel covers, lights, armrest pads, footrests, headrests, chargers, and lifestyle items. 100% weatherproof.
• Replacement Parts Weatherproof replacement parts compatible only with FOLD & GO patented wheelchair designs. Includes bolts, wheel bearings, cables, caps, wheels, cushions, and more. 100% weatherproof like the chairs.
• Pre-Loved Certified Pre-Owned Wheelchairs Factory refurbished pre-owned MagSHOCK and Neudol wheelchairs sold in three condition levels (Level 1 lightly used, Level 2 stunt-driven with wear, Level 3 well-loved with repairs). Priced from $1,800 to $2,200. Sold as-is with 60-day warranty.
• MagSHOCK® Rent-to-Own Program Rent-to-own financing program for MagSHOCK wheelchairs. $350/month for 9 months. Total: $3,150.
• Neudol® Rent-to-Own Program Rent-to-own financing program for Neudol wheelchairs. $340/month for 9 months plus $200 sign-up fee. Total: $3,260.

Quantifiable outcome

• Saves $1,000 compared to original pricing
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• EZ Lite Cruiser: Direct competitor selling lightweight, folding electric wheelchairs DTC at similar price points ($1,500-$2,000). Overlaps on the 'portable, travel-friendly power chair' niche that Fold & Go addresses with MagSHOCK.
• WHILL: Maker of sleek, folding/disassemblable power wheelchairs (Model F, Model Ci) sold DTC and through medical channels. Competes directly on portability, design, and modern mobility experience for active users.
• ComfyGo Mobility: Sells folding electric wheelchairs online at sub-$2,000 price points targeting travel and air-use cases. Direct overlap with Fold & Go's value-priced, portable power chair positioning.

Broad incumbents

• Pride Mobility: One of the largest US power wheelchair OEMs (Jazzy, Go Chair lines), selling through HME dealers and insurance billing. Could enter the weatherproof/folding niche if it chose to, posing a structural threat.
• Permobil: Global power wheelchair manufacturer focused on complex rehab and bariatric seating (including the M3/M5 Corpus lines). Overlaps with Fold & Go's Ark550 bariatric target segment but at the high end of the market.
• Invacare (now part of Motion Concepts/Liquidators): Legacy DME manufacturer of power wheelchairs, manual wheelchairs, and rehab seating. Competes broadly in mobility aids, with established insurance-billing relationships that Fold & Go lacks.
• Drive Medical: Large diversified DME distributor/manufacturer offering folding power wheelchairs (e.g., Zoome, Cobalt series) through HME dealers. Overlaps with Fold & Go on folding electric chair form factor at lower price points.
• Hoveround: US power wheelchair manufacturer selling primarily through Medicare-funded channels with a direct-to-consumer sales force. Competes for the same end user demographic but with a vastly different GTM.
• Golden Technologies: Pennsylvania-based power wheelchair and lift chair manufacturer (LiteRider, Compass series) selling through HME dealers. Overlaps on portable/folding power chair category at competitive price points.
• Sunrise Medical (Quickie): Global mobility manufacturer behind the Quickie power wheelchair brand, including pediatric and active-user models. Overlaps with Fold & Go's Neudol pediatric segment and broader power chair market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@FOLDGOWheelchairs
• Facebookfacebook.com/foldandgowheelchairs
• Instagraminstagram.com/foldandgowheelchairs
• Pinterestpinterest.com/foldandgowheelchairs
• Xx.com/FNGoWheelchairs

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fold & Go