Drovers

What Drovers does

Drovers is a beef industry-focused media brand owned and operated by Farm Journal, Inc., providing news, market intelligence, and production guidance to U.S. cattle producers across the full beef supply chain. Its core product surface includes the Drovers.com website (daily news articles, market analysis, commodity futures data, profit tracking tools), Drovers Magazine (bimonthly print and digital publication), email newsletters, a mobile app, and topic-specific resource hubs covering emerging threats such as New World Screwworm and Asian Longhorned Tick, plus content verticals spanning genetics, health, nutrition, range management, and policy. The platform also integrates with Farm Journal TV for video and podcast distribution.

The business runs a content-led go-to-market across digital, print, email, social (Twitter/X, Instagram, Facebook), and video channels, reaching U.S. cattle producers, feedlot operators, veterinarians, nutritionists, and trade professionals. Revenue is generated primarily through paid magazine subscriptions (annual billing cadence) and digital advertising sold to beef industry suppliers, equipment manufacturers, pharmaceutical companies, and other agribusiness advertisers. Drovers sits within Farm Journal's broader agricultural media conglomerate alongside sister publications including Top Producer, Pork, and Dairy Herd Management, benefiting from cross-promotional distribution, shared audience accounts infrastructure, and shared editorial resources.

Name

Drovers

Legal name

Farm Journal, Inc.

Website

https://drovers.com

Company type

Private

Founded year

1995

Operating status

Operating

Ownership category

akta.pro rank

Headquarters

HQ city

Lenexa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Magazine Subscriptions: Drovers magazine is available through paid print and digital subscriptions, providing profit tips, industry analysis, and management guidance to beef producers.
2. Digital Advertising: The website and digital properties serve as advertising platforms for beef industry suppliers, equipment manufacturers, pharmaceutical companies, and other agribusiness advertisers.
3. Magazine Publishing: Published bimonthly as a print magazine covering beef industry news, analysis, and business management content for cattle producers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Drovers is a beef industry media brand that publishes daily news, market analysis, and production guidance through its website (drovers.com) for cattle producers across the U.S. beef supply chain. It also produces a bimonthly print and digital magazine covering profit tips, industry economics, and business management, supplemented by email newsletters, market data tools (commodity prices, futures, profit tracker), and a mobile app for news and markets access.

Product overview

Drovers is a beef industry media and news platform offering a comprehensive digital content ecosystem. The core offering consists of the Drovers Website (www.drovers.com), which delivers daily beef industry news, market analysis, and production guidance, alongside Drovers Magazine (bimonthly print and digital publication) providing in-depth economic analysis and business management features. The platform includes topic-specific resource hubs (New World Screwworm Guide, Asian Longhorned Tick Guide, Feedlot Fundamentals) and real-time market data features including futures prices, commodity information, and profit tracking tools. Additional services include Farm Journal TV video/podcast integration and newsletter/mobile app subscriptions for delivering content to subscribers.

Differentiator

Problem solved

Functional benefit

Products and services

• Drovers Website Drovers is a beef industry news and market information website that provides news articles, market analysis, production guidance, and opinion content for cattle producers, processors, and the livestock industry. The site features topic-specific hubs covering feedlot operations, cattle health issues, market analysis, and industry news.
• Drovers Magazine Drovers Magazine provides the beef industry with profit tips, analysis of industry economics, and features on business management, marketing, and important current issues. Published bimonthly with digitized issue archive available online.
• Newsletter Subscriptions Email newsletter services providing daily news and market alerts to subscribers, including the ability to receive news updates and market information via email.
• Get News & Markets Mobile App Mobile application for accessing news and markets information on-the-go for cattle producers and industry professionals.

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Farm JournalcoreStrategic or Co-development PartnerDrovers is owned and operated by Farm Journal, Inc., a leading agricultural media company. The partnership provides cross-promotional opportunities with Farm Journal's other agriculture publications including Top Producer, Pork, Dairy Herd Management, and others.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Successful Farming: Successful Farming is a long-running agricultural media brand owned by Dotdash Meredith covering farming operations broadly. It competes with Drovers for the time and attention of commercial farmers, though it spans crops and livestock rather than focusing exclusively on cattle.
• Progressive Farmer: Progressive Farmer, operated by DTN, is a leading U.S. agricultural media brand with deep market data, weather, and production content. It is a direct competitor to Drovers for advertiser and subscriber dollars within commercial agriculture.
• Tri-State Livestock News: Tri-State Livestock News is a regional livestock publication serving cattle producers across the Dakotas, Montana, and surrounding states. It is a directly comparable regional peer focused on livestock industry news and markets.
• High Plains Journal: High Plains Journal is a regional agricultural publication covering crops and livestock across the High Plains. It overlaps with Drovers in cattle industry coverage and competes for the same regional advertiser base.
• Beef Magazine: Beef Magazine is a U.S. beef-industry publication covering production, marketing, and management for cattle producers. Like Drovers, it serves the same vertical with print and digital channels, making it a directly comparable peer.
• AgWeb: AgWeb, operated by Farm Journal as well, is a digital-first agricultural news and markets site covering crops and livestock. It overlaps with Drovers on beef industry coverage and competes within the same Farm Journal sales network.
• Cattle Business Weekly: Cattle Business Weekly is a regional beef cattle industry publication covering markets, production, and policy across the Western U.S. It competes directly with Drovers for cattle-producer readership in the same vertical.

Emerging players

• The Cattle Site: The Cattle Site is a digital-first, global beef industry news and information resource. It is an emerging digital peer that overlaps with Drovers' market and production coverage but with a broader geographic audience.

Broad incumbents

• DTN / Progressive Farmer: DTN is a large agribusiness data and media company that owns Progressive Farmer and provides market data, weather, and agronomy tools. It represents a broad incumbent that competes with Drovers' market-data and news offerings.
• Farm Journal (parent brand): Farm Journal is the parent conglomerate of Drovers and a broader agricultural media enterprise spanning multiple titles and events. It is the broad incumbent in the space and the closest corporate parent for context on Drovers' scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• Xx.com/DroversCTN
• Facebookfacebook.com/DroversMagazine
• Instagraminstagram.com/droversmagazine

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Drovers