INTUS

What INTUS does

INTUS Interactive Design is a Mexico City-based multimedia studio founded in 2009 that designs and produces immersive and interactive experiences for enterprise brands, cultural institutions, and entertainment events. Its service portfolio is organized around three core lines — Immersive Experiences (lighting design with real-time interactive content), Interactive Installations (multisensory physical environments), and VR/AR/XR Experiences — supplemented by Audio-Reactive Light Installations, Laser Mapping, Multimedia Event Shows, and XR Studios. Underlying technology includes the Notch real-time generative visual engine, a proprietary master control system for synchronizing LED, projection, laser, and tracking systems in real time, computer-vision-based user tracking, and AI/ML generative art systems. The company also operates InSpace, a 600 square meter experience venue in Mexico City, and INTUS Lab, an internal R&D division for new experiential formats.

The company makes money through project-based professional services: commissioned custom installations for marquee clients including Nike, Porsche, Volkswagen, SEAT, Kenzo, Telcel, El Palacio de Hierro, Grupo Sordo Madaleno, ARTECHOUSE, and music artists such as EMPO and Gareth Emery, plus venue-based services through InSpace. GTM is predominantly direct enterprise sales driven by a high-profile portfolio, social proof at cultural and tech festivals (MUTEK MX, Sónar México, VidCon), and repeat/expanded relationships with brand and cultural clients. Pricing is bespoke per project with no public list rates, reflecting custom scope and complexity.

The company maintains a cross-border footprint with project delivery in Mexico, the United States (via ARTECHOUSE collaborations in NYC and DC), and Canada (MUTEK Montreal). It is privately held with no disclosed institutional investors or parent company. Headcount is in the 11–50 range and no external funding rounds are on record, implying organic, self-funded growth to date.

Name

INTUS

Legal name

INTUS INTERACTIVE DESIGN

Website

https://www.intus.tv

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

INTUS Interactive Design is a Mexico City multimedia studio founded in 2009 that designs and produces immersive installations, interactive environments, and VR/AR/XR experiences for enterprise brands, cultural institutions, and entertainment events.

Ownership category

akta.pro rank

Product category

Immersive Experience Design and Production

NAICS

Motion Picture and Sound Recording Industries (512), Convention and Trade Show Organizers (561920), Indoor and Outdoor Display Advertising (541850)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Motion Picture & Video Tape Production (7812), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Mobile/Digital Experiential (AR/VR, Interactive Installations) (MPAAAGAI)

akta.pro secondary industries

Event Production & Technical Services (AV, Lighting, Staging) (BPAFAGAB), Virtual Production & LED Volume Services (Stage Ops, ICVFX, Real-Time Camera/Tracking) (MPADAHAB)

Keywords

• Immersive experience design
• Interactive installations
• Projection mapping services
• Extended reality experiences
• Multimedia production studio

Headquarters

HQ city

Mexico City

HQ country

Mexico

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Project Development: Project-based professional services for designing and producing custom immersive experiences, interactive installations, and multimedia events for enterprise clients. Each project is commissioned and produced according to client specifications.
2. InSpace Venue Rental and Services: INTUS operates InSpace, a 600 square meter experience space in CDMX that hosts private events, filmings, and exhibitions, generating revenue through venue rental and associated production services.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

INTUS is a Mexico City-based multimedia studio that designs and produces custom immersive and interactive experiences for enterprise brands and cultural institutions, combining real-time interactive visual content, projection mapping, LED installations, VR/AR/XR experiences, laser installations, and AI/ML generative art systems. The studio operates on a commissioned-project basis and also runs InSpace, a 600 square meter experience venue in CDMX for private events, filmings, and exhibitions. Services are delivered as bespoke projects covering brand activations, product launches, museum exhibitions, festival installations, and corporate multimedia shows.

Product overview

INTUS is a multimedia studio offering immersive and interactive experiences through three core service lines: Immersive Experiences (lighting design and real-time interactive content), Interactive Installations (multisensory physical environments), and VR/AR/XR Experiences (extended reality using cutting-edge hardware and software). The company operates InSpace, a 600 sqm experience venue in Mexico City, and INTUS Lab for experimental multimedia projects. Services span audio-reactive installations, laser mapping, multimedia event shows, and XR studios for corporate events, brand activations, cultural institutions, and music festivals.

Differentiator

Problem solved

Functional benefit

Products and services

• Immersive Experiences Full immersive experiences using lighting design and real-time interactive content creation, combining art, science, and technology into digital narratives for enterprise brands and cultural institutions.
• Interactive Installations
• VR / AR / XR Experiences
• InSpace
• INTUS Lab
• Multimedia Event Shows
• Laser Mapping Installations
• Audio-Reactive Light Installations
• XR Studios

Quantifiable outcome

• Life of a Neuron collaboration resulted from 3 years of research with Society for Neuroscience
• +1 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• ARTECHOUSEcoreStrategic or Co-development Partner · 1 September 2021Long-term strategic collaboration on multiple immersive art installations including Life of a Neuron (2021), Submerge (2020), Pantone Color of the Year 2020 reveal, and Ase Afro Frequencies (2022). INTUS creates visual content and experience design while ARTECHOUSE curates and produces exhibitions.
• Society for Neuroscience (SfN)coreStrategic or Co-development Partner · 1 September 2021Partnership for Life of a Neuron exhibition, bringing neuroscience research and data to create immersive experiences that reveal the story of the human brain at cellular level. Three years of collaborative research and development.
• SurfaceMxminorStrategic or Co-development Partner · 1 January 2020Collaboration on MUTEK Connect streaming concert productions, combining INTUS interactive design with SurfaceMx technical capabilities.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ARTECHOUSE: ARTECHOUSE is the most direct comparator: it operates immersive art venues (NYC, DC, Miami) and commissions/co-produces installations with INTUS on Life of a Neuron, Submerge, and Ase Afro Frequencies. Both entities focus on technology-driven immersive art for cultural institutions and brands.
• Moment Factory: Moment Factory is a Montreal-based multimedia studio producing immersive installations, projection mapping, and interactive environments for cultural venues and brands worldwide. Directly comparable offering, customer base, and technology stack to INTUS.
• teamLab: teamLab is an interdisciplinary art collective creating large-scale, technology-driven immersive exhibitions globally (TeamLab Planets, Borderless). Directly comparable digital art and immersive installations delivered to museums and public audiences.
• Refik Anadol Studio: Refik Anadol Studio produces AI-driven, data-sculpted immersive installations and has shown at museums and brand venues worldwide. Directly comparable in AI/ML generative art, projection-based immersive work, and institutional/cultural clientele.
• Universal Everything: Universal Everything is a UK-based digital art and design studio creating generative, immersive, and interactive installations for museums, brands, and public spaces. Highly comparable in scope of generative/real-time art and brand+institutional client mix.
• Ars Electronica Futurelab: Ars Electronica Futurelab develops interdisciplinary research-based immersive installations, often in collaboration with scientific institutions. Comparable R&D-driven approach to INTUS's science-art projects (e.g., Society for Neuroscience collaboration).
• Seeper: Seeper is a London-based creative technology studio producing immersive, interactive, and projection-based experiences for brands and cultural clients. Similar bespoke project model, technical stack (projection, sensors, real-time), and brand/cultural client mix.
• Obscura Digital: Obscura Digital is a San Francisco studio known for large-scale projection mapping, interactive installations, and immersive experiences for brands and institutions. Closely aligned offering and customer profile to INTUS, though now operating at smaller scale.

Emerging players

• Playmodes: Playmodes is a Barcelona-based art collective building audiovisual and immersive installations with real-time generative content and projection mapping. Comparable technology and experiential focus, with a smaller portfolio than top-tier studios.
• Potion Design: Potion Design is a creative technology studio producing interactive, immersive, and data-driven installations for museums, retail, and brand activations. Overlap with INTUS in real-time generative visuals and brand/cultural client mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/intus.tv
• Xx.com/INTUS_TV
• Facebookfacebook.com/Intus.tv
• LinkedInlinkedin.com/company/intus-interactive-design

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about INTUS