Christians in Sport

What Christians in Sport does

Christians in Sport is a UK-registered charity (Registered Charity England and Wales 1086570; Scotland SCO45299; Company number 4146081) founded in 1976 that uses sport as the entry point for Christian ministry. Its mission is to support and equip Christian sportspeople and to use sporting contexts for evangelism, working principally with competitive and elite athletes, amateur club sportspeople, students, parents of young performance athletes, and local churches that want to engage their communities through sport. The organisation reports reaching over 10,000 Christians within sport, equipping more than 1,000 sports leaders, and having 80,000 people hear the gospel through its events in the prior two years.

The charity's portfolio of programs is built around three pillars: networks (Amateur, Elite, Student, and Pathway Parents), events (the Sports Plus summer camp programme across 10 camps serving 1,000+ young people with 400+ volunteer leaders, conferences, sports quizzes, and partner evenings), and resources (Sports Mission Pack, Game Day weekly devotional email, Back Pages magazine, the Back Pages podcast, videos, and speaker requests). Distribution is delivered through a small professional staff team of 11–50 people, regional Mission Leads in England, Scotland, Wales, and Northern Ireland, and a large network of church partners and volunteers. The technology stack is entirely off-the-shelf SaaS: a Wix-hosted website, Shopify-powered merchandise store (Stash Shop), Stripe/GoCardless/World Pay/CAF/Stewardship for donations and event payments, Mailchimp for email, Beacon CRM, and SurveyMonkey/JotForm/WuFoo for data capture — there is no proprietary platform, no AI components, and no API products.

The economic model is that of a faith-based non-profit rather than a commercial enterprise. Income is generated through regular and one-time donations (including a Season 50 matched-funding push marking the 50th anniversary in 2026), legacy giving, event-related fees and offerings, and modest merchandise sales via the Stash Shop storefront. The charity does not sell ministry services and has no programmatic pricing; donor stewardship, matched funding campaigns, and church partnerships form the core commercial engine. Strategic positioning is reinforced by international reach through partnerships with indigenous sporting ministries in 150 countries and by Board of Trustees oversight led by Chair Chad Lion-Cachet.

Name

Christians in Sport

Legal name

Christians in Sport

Website

https://christiansinsport.org.uk

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Short description

Christians in Sport is a UK-registered charity founded in 1976 that uses sport as a vehicle for Christian ministry, serving over 10,000 Christian sportspeople from amateur to elite levels through camps, regional networks, resources, and church partnerships across the UK and 150 countries.

Ownership category

akta.pro rank

Product category

Faith-Based Sports Ministry Services

NAICS

Religious Organizations (8131), Sports and Recreation Instruction (61162)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Cause, Community & CSR-Linked Sports Partnerships (Foundations, Youth Programs) (MPAKALAJ)

akta.pro secondary industries

Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK), Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF), Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

Keywords

• Sports ministry
• Faith-based charity
• Christian outreach
• Gospel programs
• Sports camps

Headquarters

HQ city

Bicester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Donations and Charitable Giving: Regular monthly donations, one-time gifts, and legacy bequests from supporters. The charity actively solicits increased regular giving and matched funding campaigns (Season 50 matched funding initiative).
2. Merchandise Sales: Sale of branded sportswear and apparel including t-shirts, hoodies, kit bags, and accessories through the online Stash Shop store. Prices range from £5 for socks to £46 for sweatshirts.
3. Event Revenue: Revenue from sports camps, conferences, and events including Sports Plus summer camps. Donations collected at events alongside gospel mission activities.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Christians in Sport is a UK Christian charity that engages sportspeople with the Christian gospel through three sport-specific networks (amateur, elite, student), residential Sports Plus camps, the annual Including conference, weekly devotional content (Game Day), the Back Pages magazine, church-facing outreach kits (Sports Mission Pack, Sports Quiz), and the Pathway Parents programme for parents of young sportspeople. The charity equips churches, parents, and individual Christians to share their faith within sporting contexts across the UK.

Product overview

Christians in Sport is a UK-based Christian charity operating as a single unified ministry rather than a software platform. The organization offers a portfolio of interconnected programs centered on reaching sportspeople with the Christian gospel. Core offerings include Sports Plus (summer sports camps), Sports Quizzes (church evangelistic events), Sports Mission Pack (resource kits), Game Day (weekly devotional), Back Pages Magazine (newsletter), Podcast (audio content), and Conference events. The organization maintains specialized networks for Amateur, Elite, and Student sportspeople, plus a Pathway Parents support program. An online store via Stash Shop sells branded merchandise. The Season 50 campaign marks the organization's 50th anniversary in 2026. No AI or API products are offered.

Differentiator

Problem solved

Functional benefit

Products and services

• Sports Plus Multi-day residential summer camps that combine competitive sport (e.g., cricket, football, netball, rugby, hockey, tennis) with Christian teaching, Bible study, and small-group discipleship, aimed at Christian young sportspeople in the UK.
• Game Day Weekly devotional resource tailored for match day, pairing Bible reading with sport-relevant application to help sportspeople follow Jesus in the context of competitive sport.
• Back Pages Magazine Quarterly print and digital magazine featuring interviews, testimonies, and Bible-based articles aimed at Christians involved in sport, distributed to supporters and the wider sports-interested Christian audience.
• Sports Mission Pack Resource pack supplied to churches to equip them to engage with local sportspeople, run outreach events, and embed sport-focused mission in their community work.
• Sports Quiz Digital outreach tool used by churches and Christian groups to engage local sports clubs, providing quiz content designed to spark conversation and faith-sharing in sporting contexts.
• Christians in Sport Podcast Audio podcast featuring interviews and testimonies from Christian sportspeople, available on major streaming platforms, aimed at inspiring and equipping listeners to share their faith in sport.
• Videos To Show Curated library of short films and video testimonies intended for churches, small groups, and sports settings to share the Christian gospel in accessible visual formats.
• Including Conference Annual national conference gathering Christians in sport for worship, Bible teaching, networking, and commissioning, held at a UK venue and serving as the charity's flagship gathering.
• Pathway Parents

Quantifiable outcome

• 80,000 people have heard the gospel through events in last two years
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Indigenous Sporting Ministries WorldwidecoreStrategic or Co-development Partner · 1 January 1976Christians in Sport partners with indigenous sporting ministries in 150 countries throughout the world, extending gospel impact through local sports ministry organizations.
• Local Churches across UKcoreStrategic or Co-development PartnerChurches partner with Christians in Sport to host events, run sports ministry programs, use resources like Sports Mission Pack, and facilitate local outreach to sportspeople.
• Stash ShopminorChannel Partner/ Reseller/ DistributorThird-party e-commerce platform (stashshop.co.uk) that hosts Christians in Sport's branded merchandise online store for apparel and accessories.

Scale indicators7 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Athletes in Action: International sports ministry of Cru (formerly Campus Crusade for Christ) working with elite athletes, coaches, and teams globally. Highly comparable to Christians in Sport's Elite Sport Network in mission, target audience, and elite-athlete engagement model.
• Fellowship of Christian Athletes (FCA): US-based interdenominational Christian sports ministry serving coaches, athletes, and students. The closest international parallel to Christians in Sport, with a directly comparable mission of reaching sportspeople for Christ and a similar network-and-camp operating model.
• Catholic Athletes for Christ: US-based Catholic sports ministry serving athletes, coaches, and sports enthusiasts at competitive levels. Directly comparable mission and structure to Christians in Sport, differentiated primarily by denomination and geographic base.
• Sports Chaplaincy UK: UK-based charity providing chaplaincy and pastoral support to sports clubs and organisations. Operates in the same UK market with the same faith-and-sport integration thesis, though focused on chaplaincy delivery rather than camps and evangelism.

Broad incumbents

• Sport England: UK government-funded body for grassroots sport. Operates at much larger scale across all sports without a faith-specific focus; relevant as the dominant context player shaping funding, policy, and grassroots-sport infrastructure for Christians in Sport's UK programmes.
• Youth Sport Trust: UK charity improving young people's education and development through sport, including school-based sport programmes. Comparable to Sports Plus in youth-sport focus, but operates at much larger scale and is secular rather than faith-based.

Others

• Right To Play: International organisation using sport to educate and empower children in developing regions. Tangentially related as a sport-for-good charity, though not faith-based and focused on education and protection outcomes rather than evangelism.

Emerging players

• Caux Sports: Faith-based sports initiative connecting sport with peacebuilding, ethics, and community development internationally. Thematically aligned with Christians in Sport's values-driven sport model, though more focused on leadership and ethics than direct evangelism.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/cis_uk
• YouTubeyoutube.com/@christians_in_sport
• Facebookfacebook.com/ChristiansinSport
• Instagraminstagram.com/christians_in_sport/?hl=en
• LinkedInlinkedin.com/company/christians-in-sport-uk

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Christians in Sport