Het Laar
Het Laar is a privately held Dutch operator of elderly care homes and nursing homes, headquartered in Tilburg and founded in 1975. The firm provides residential housing and care services to elderly residents across 101-250 employees under founder-owner Gérard Hendriks.
- Company typePrivate
- Founded1975
- HeadquartersTilburg, Netherlands
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Het Laar does
Het Laar is a Dutch for-profit operator of residential elderly care and nursing home facilities, headquartered in Tilburg, Netherlands. The firm provides housing for elderly residents with a stated emphasis on vibrant, stylish, and well-maintained living environments at its care home and nursing home locations. Founded in 1975 and led by founder/owner Gérard Hendriks, the company operates as a privately held, founder-controlled entity in the Dutch healthcare services sector, with a workforce of 101-250 employees.
The company's core offering is physical residential care capacity — apartments, rooms, or beds within care and nursing home facilities — combined with the bundled staffing, hospitality, and care services required to operate such facilities in the Netherlands. No technology platform, proprietary software, or digital product layer is described in the available material; the value proposition is operational and property-based rather than technology-mediated.
The business model follows the standard Dutch residential care economics: revenue is generated through per-resident fees (a mix of out-of-pocket resident payments, Dutch long-term care insurance under the WLZ framework where applicable, and municipal/supplemental funding). No pricing details, contract structure, or occupancy data are disclosed in the input. The go-to-market is local and direct — residents and families select the facility — and the firm's footprint appears to be concentrated in the Tilburg region rather than nationally distributed. No parent company, subsidiaries, M&A history, funding rounds, or partnerships are reported.
Het Laar firmographics
Firmographics- Name
- Het Laar
- Website
- https://hetlaar.nl
- Company type
- Private
- Founded year
- 1975
- Headcount range
- 101–250 employees
- Short description
- Het Laar is a privately held Dutch operator of elderly care homes and nursing homes, headquartered in Tilburg and founded in 1975. The firm provides residential housing and care services to elderly residents across 101-250 employees under founder-owner Gérard Hendriks.
- Ownership category
- akta.pro rank
Het Laar industry classification
Industry- Product category
- Residential Elderly Care Services
- NAICS
- Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities (623311), Other Residential Care Facilities (623990)
- SIC
- Services-Nursing & Personal Care Facilities (8050)
- akta.pro primary industry
- Luxury / High-End Assisted Living Communities (HLADABAD)
- akta.pro secondary industries
- Market-Rate Independent Living (Private Pay) Communities (HLADAAAA), Elder Services & Aging Support (BPAGAEAF)
Keywords
Where Het Laar is headquartered
LocationHeadquarters
- HQ city
- Tilburg
- HQ country
- Netherlands
- HQ region
- Europe
Markets served
Het Laar business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure
Het Laar product offering
Product offeringCore offering
Het Laar provides vibrant, stylish, and well-maintained housing for elderly people, operating care homes and nursing homes. The organization delivers residential care services to senior residents in the Tilburg area of the Netherlands, with the physical facility serving as the primary service delivery vehicle.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Elderly Care Housing
Companies that use Het Laar
Customer profileIdeal customer profiles1 record
Het Laar technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Het Laar partnerships and signals
Strategic signalRecent moves1 record
Het Laar competitors and assessment
Company assessmentDirect peers
- Careyn: Major Dutch care organization providing nursing home care, assisted living, and home-based care for elderly clients. Comparable to Het Laar as a Dutch multi-tier elder-care operator with overlapping service lines.
- Warande: Dutch regional senior living organization providing independent living, assisted living, and nursing care with a quality-of-life orientation. Comparable to Het Laar's premium-style positioning and multi-tier elder-housing model.
- Cordaan: Large Dutch elder-care and disability services provider operating nursing homes, residential care, and home care across the Netherlands. Directly comparable to Het Laar as a Dutch operator offering the same continuum of elder housing and nursing services.
- Vitalis WoonZorg Groep: Dutch regional provider of senior living, assisted living, and nursing care in the Eindhoven / Brabant region adjacent to Tilburg. Closely comparable to Het Laar as a same-region, multi-tier elder housing and care operator.
- Pieter van Foreest: Dutch elder-care foundation operating nursing homes and residential care locations in the Westland / South Holland region. Comparable to Het Laar in offering a similar mix of housing, residential care, and nursing home services to elderly residents.
- Zorggroep Noorderboog: Dutch elder-care provider operating nursing homes and residential care locations in the north of the Netherlands. Comparable as a regional Dutch operator of nursing and assisted-living services for the elderly.
Others
- Aedifica: Belgian listed healthcare real estate investor with a portfolio of senior housing and care home properties across Europe including the Netherlands. Comparable as a capital partner or landlord to operators like Het Laar through its elder-care property platform.
Broad incumbents
- Korian: Major pan-European operator of nursing homes, assisted living, and home care services across multiple countries including the Netherlands. Comparable as a multi-tier senior housing and care provider with a substantially larger footprint and broader continuum of care.
- DomusVi: European senior care operator with nursing homes, assisted living, and home care services across multiple countries. Comparable as a multi-tier elder-housing and care provider serving similar resident populations.
- Orpea: Large European operator of nursing homes, assisted living, and post-acute care facilities. Comparable to Het Laar through its nursing-home and assisted-living operations serving elderly residents in continental Europe.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Het Laar social profiles
Digital presenceHet Laar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Het Laar leadership team
Management profileNumber of profiles
Profiles1 record
Het Laar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Het Laar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Het Laar
What does Het Laar do?
Het Laar provides vibrant, stylish, and well-maintained housing for elderly people, operating care homes and nursing homes. The organization delivers residential care services to senior residents in the Tilburg area of the Netherlands, with the physical facility serving as the primary service delivery vehicle.
When was Het Laar founded?
Het Laar was founded in 1975. It employs 101 to 250 people.
Where is Het Laar based?
Het Laar is headquartered in Tilburg, Netherlands, in the Europe region.
Who are Het Laar's main competitors?
Direct peers on record are Careyn, Warande, Cordaan, Vitalis WoonZorg Groep, Pieter van Foreest and Zorggroep Noorderboog. Aedifica is listed as an others. Broad incumbents are Korian, DomusVi and Orpea.
Does Het Laar have an API?
No public API is recorded for Het Laar.
What industry is Het Laar in?
Het Laar's product category is Residential Elderly Care Services. Its primary akta.pro industry code is HLADABAD, Luxury / High-End Assisted Living Communities, with a secondary code of HLADAAAA, Market-Rate Independent Living (Private Pay) Communities. Its NAICS code is 623312 and its SIC code is 8050.