Girdwood Orthodontics

What Girdwood Orthodontics does

Girdwood Orthodontics is a privately-held, multi-location orthodontic practice serving the Warren and Butler county corridor of southwest Ohio from offices in Lebanon, Middletown, and Monroe. Founded in 2000 by Dr. Barton Girdwood, the practice provides comprehensive orthodontic care for children, adolescents, and adults, with treatment segmented into early intervention (age 7+), adolescent treatment, and adult treatment. Core offerings center on two product lines: the Damon Smile System (self-ligating braces including Damon Clear and Damon Q) and Invisalign clear aligners (including Invisalign Teen), supplemented by a full inventory of orthodontic appliances — bite plates, Herbst appliances, rapid palatal expanders, elastics, and retainers.

Technically, the practice has adopted 3D digital imaging and in-house 3D printing to fabricate retainer models, which are bundled with a first set of clear retainers in an all-inclusive treatment fee and enable discounted replacement retainers. A free Virtual Consult service and an EdgePortal by OrthoII patient portal support remote lead capture, online payments, and account access. Notably, the practice has not been disclosed as using AI/ML in clinical or operational workflows; digital tools are workflow and visualization-oriented rather than model-driven.

The business model is a direct-to-consumer fee-for-service orthodontic practice. Revenue is generated from one-time comprehensive treatment plans quoted per case, financed via zero-interest monthly plans through Care Credit (Synchrony Bank), with discounts for upfront payment, family members, and clergy. The practice employs a sales-led, in-person go-to-market motion anchored on complimentary initial consultations at each of its three offices, supplemented by community sponsorships (youth sports, school programs, health fairs) and an active Instagram presence for grassroots patient acquisition in a defined local radius.

Name

Girdwood Orthodontics

Legal name

Girdwood Orthodontics

Website

https://girdwoodortho.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Girdwood Orthodontics is a private, multi-location orthodontic practice in southwest Ohio offering Damon braces, Invisalign, and a full range of orthodontic appliances for children, teens, and adults across three offices in Lebanon, Middletown, and Monroe.

Ownership category

akta.pro rank

Product category

Orthodontic Services

NAICS

Offices of Dentists (6212), Offices of Dentists (62121)

akta.pro primary industry

Comprehensive Orthodontic Clinics (HLABABAA)

akta.pro secondary industries

Adult Orthodontics (HLABABAC), Pediatric Orthodontics (HLABABAB), Clear Aligner Orthodontics (HLABABAD), Orthodontic Group Practices (HLABAKAC)

Keywords

• Orthodontic treatment
• Braces and aligners
• Invisalign provider
• Damon system braces
• Orthodontic care services

Headquarters

HQ city

Lebanon

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Orthodontic Treatment Services: Revenue generated from comprehensive orthodontic treatment plans including braces (metal, ceramic, Damon system) and clear aligners (Invisalign). Treatment fees are quoted based on individual patient needs and complexity, with all-inclusive pricing philosophy that includes retainers and 3D models upfront.
2. Payment Plans and Financing: Zero-interest monthly payment plans available. Financing through Care Credit via Synchrony Bank upon approval. Discounts offered for multiple family members, clergy, and patients paying total cost upfront at start of treatment.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Girdwood Orthodontics is a private orthodontic practice offering a full range of braces and clear aligner treatments for children, teens, and adults across three Ohio office locations. Core offerings include the Damon Smile System (self-ligating braces with Damon Clear and Damon Q options), Invisalign clear aligners (including Invisalign Teen), early interceptive treatment, and complementary initial consultations with personalized treatment plans and all-inclusive pricing.

Product overview

Girdwood Orthodontics is an orthodontic practice offering a comprehensive suite of teeth-straightening treatments centered around two primary systems: the Damon Smile System (self-ligating braces with Damon Clear and Damon Q bracket options) and Invisalign clear aligners (including Invisalign Teen). The practice provides these core products alongside various orthodontic appliances including bite plates, bite turbos, elastics, Herbst appliances, rapid palatal expanders, and retainers. Treatment services span early intervention (age 7+), adolescent treatment, and adult orthodontics. The practice differentiates through technology adoption including 3D printed retainer models, a virtual consultation platform, and an online patient portal. Retainers and 3D models are included in the treatment fee as part of their all-inclusive pricing philosophy.

Differentiator

Problem solved

Functional benefit

Products and services

• Damon Smile System Advanced self-ligating braces system using friction-free brackets with a sliding mechanism and low-force archwires to move teeth along a prescribed path. Available options include Damon Clear (clear brackets) and Damon Q bracket configurations. Treatment visits can be scheduled up to 12 weeks apart with shorter overall treatment time and less root resorption compared to conventional braces.
• Invisalign Clear Aligners Series of clear, customized, removable aligners that straighten teeth without wires and brackets. Treatment uses 3D computer graphics technology to plan sequences of 12-48 aligners, each worn for approximately two weeks, with precision-calibrated appliances that move teeth in small steps.
• Invisalign Teen Clear aligner system specifically designed for teenage patients, featuring blue-to-clear color-changing aligners to track wear time and including six free replacement aligners for lost or broken trays.
• Virtual Consult Complimentary remote orthodontic consultation service using the Ortho Screening Tool platform. Patients enter a code and submit smile photos for review by Dr. Girdwood without visiting the office in person.
• Early Treatment Orthodontic evaluation and interceptive treatment for children around age 7, following American Association of Orthodontists recommendations. Addresses crowded teeth, protruding front teeth, cross-bites, open-bites, and jaw development issues before they progress.
• Adolescent Treatment Full orthodontic treatment for patients ages 11-15, typically when most permanent teeth have erupted. Leverages growth spurts to shape bite and correct crooked teeth, gaps, and malocclusions using braces or clear aligners.
• Adult Treatment Orthodontic treatment options for adult patients including metal braces, translucent ceramic braces, and clear aligners. Addresses shifted teeth, bite issues contributing to gum/bone loss, tooth decay, abnormal enamel wear, headaches, TMJ/TMD pain, and aesthetic concerns.

Quantifiable outcome

• Treatment visits up to 12 weeks apart with Damon System
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/girdwoodortho
• Facebookfacebook.com/girdwoodorthodontics
• Instagraminstagram.com/girdwoodortho

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Girdwood Orthodontics