Applewood

What Applewood does

Applewood is a nonprofit senior living organization founded in 1990 and headquartered in Freehold, New Jersey, operating a four-tier continuum-of-care model spanning independent living, assisted living, memory care, and skilled nursing. The organization serves older adults whose care needs range from largely autonomous retirement living through high-acuity post-acute and dementia care, positioning it as a classic continuing care retirement community (CCRC) operator with internal upgrade pathways as residents age. The firmographic profile (101–250 employees, private, nonprofit) is consistent with a single-campus operator of moderate scale in the Mid-Atlantic market.

The organization's business model is the standard nonprofit senior living revenue stack: resident fees (private pay for independent living and assisted living, private pay and long-term care insurance for memory care) combined with Medicare and Medicaid reimbursement for skilled nursing days. This is supplemented — typical for nonprofit CCRCs but not disclosed in the source data — by charitable donations, an endowment, and ancillary service fees. No pricing, occupancy, payer-mix, or revenue disclosures are present in the available inputs, so the revenue mechanics cannot be characterized beyond structural inference. The presence of Applewood as a subdomain on fellowshiplifeinc.org indicates an affiliation with Fellowship Life Inc., which suggests Applewood may operate within a broader nonprofit community/faith-based ecosystem that provides shared back-office, fundraising, and referral infrastructure — a meaningful structural advantage for a small independent CCRC but one whose exact legal relationship is not specified in the input.

Operationally, the organization is led by Executive Director Keith Grady, the only named executive in the source data. There is no disclosed management team beyond this role, no product or technology stack (the api_details source explicitly confirms no public API exists), no certifications or compliance filings beyond the implicit state licensure required for the four care categories, and no partnerships, M&A, or funding activity. The investment-relevant picture is therefore one of a long-tenured, single-site, mission-driven operator whose competitive position rests on regulatory licensing, switching costs, and local reputation rather than on technology differentiation or scalable growth mechanics.

Name

Applewood

Website

https://applewood.com

Company type

Private

Founded year

1990

Headcount range

101–250 employees

Short description

Applewood is a New Jersey-based nonprofit founded in 1990 that operates a single Freehold campus providing independent living, assisted living, memory care, and skilled nursing services to older adults, with 101–250 employees and apparent affiliation to Fellowship Life Inc.

Ownership category

akta.pro rank

Product category

Senior Living Services

NAICS

Continuing Care Retirement Communities (623311), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Nursing and Residential Care Facilities (623), Assisted Living Facilities for the Elderly (623312)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Market-Rate Independent Living (Private Pay) Communities (HLADAAAA)

akta.pro secondary industry

Active Adult (55+) Independent Living Communities (HLADAAAD)

Keywords

• Senior living services
• Assisted living community
• Memory care services
• Skilled nursing care
• Independent living

Headquarters

HQ city

Freehold

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure

Core offering

Applewood is a nonprofit senior living community located in Freehold, New Jersey, founded in 1990. The community provides independent living, skilled nursing, memory care, and assisted living services to older adults, operating as part of Fellowship Life Inc.

Product overview

No product or service information is available in the provided sources. The only source content is a loading/verification page with no substantive company information.

Differentiator

Problem solved

Functional benefit

Products and services

• Independent Living Residential community living for seniors who are able to live independently but desire the amenities, social environment, and access to supportive services of a senior living community.
• Assisted Living Supportive residential care for seniors who need assistance with daily living activities such as bathing, dressing, medication management, and meals.
• Memory Care Specialized care and residential services for seniors living with Alzheimer's disease, dementia, or other memory-related conditions, delivered in a secure and supportive environment.
• Skilled Nursing 24-hour medical and nursing care provided by licensed healthcare professionals for seniors with complex medical needs requiring ongoing clinical oversight.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights2 records

Broad incumbents

• Atria Senior Living: Atria Senior Living operates a large network of senior living communities throughout New Jersey and the US, with offerings in independent living, assisted living, and memory care. As a major incumbent, it competes broadly with Applewood in the NJ market.
• Five Star Senior Living: Five Star Senior Living operates independent living, assisted living, and memory care communities across the US, including in New Jersey. As a broader incumbent in the senior living space, it competes for residents and staff against NJ-area CCRCs like Applewood.
• Brookdale Senior Living: Brookdale Senior Living is the largest US operator of senior living communities, with multiple locations in New Jersey. It offers independent living, assisted living, memory care, and skilled nursing, competing for residents across the full care continuum Applewood serves.
• Sunrise Senior Living: Sunrise Senior Living is a national for-profit operator of assisted living and memory care communities with multiple NJ locations. It competes for the same resident base in NJ and offers overlapping care services, though it does not typically offer skilled nursing.

Direct peers

• The Evergreens: The Evergreens is a nonprofit CCRC in Moorestown, NJ, offering independent living, assisted living, skilled nursing, and memory care. It is a comparable NJ-based nonprofit senior living community with a similar continuum-of-care structure.
• Brandywine Living: Brandywine Living operates assisted living and memory care communities across New Jersey and the mid-Atlantic. While it is a for-profit chain rather than nonprofit, its NJ presence offers direct overlap with Applewood's service lines of assisted living and memory care.
• Juniper Communities: Juniper Communities operates senior living communities in NJ and surrounding states, with a focus on assisted living and memory care along with some independent living. It is a comparable regional senior living operator competing in the same NJ market.
• Seabrook (CCRC): Seabrook is a CCRC located in Tinton Falls, NJ (Monmouth County, same region as Applewood). It provides independent living, assisted living, skilled nursing, and memory care as a nonprofit community, making it a directly comparable regional peer.
• Fellowship Village: Fellowship Village is a CCRC in Basking Ridge, NJ, operated under the same Fellowship Life umbrella referenced in Applewood's URL. It offers the same continuum of care (independent living, assisted living, memory care, skilled nursing) to seniors, making it the most directly comparable peer.
• Cedar Crest Village by Erickson Senior Living: Cedar Crest is a large CCRC in Pompton Plains, NJ, operated by Erickson Senior Living. It offers independent living, assisted living, memory care, and skilled nursing on a single campus—the same multi-level model as Applewood, but at much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Applewood