Davis Downtown Business Association

What Davis Downtown Business Association does

Davis Downtown Business Association (DDBA) is a nonprofit business association founded in 1989 that serves the Downtown Davis commercial district in Yolo County, California. Operating with 1-10 employees from 826 Second Street in Davis, the organization functions as a community-led promoter and connector for locally owned shops, restaurants, and service businesses in the area. Its membership base comprises SMBs in the downtown corridor, supplemented by partnerships with UC Davis, the City of Davis, Davis Chamber of Commerce, Yolo County Visitors Bureau, and cultural organizations such as the Pence Gallery.

DDBA's core offering is the davisdowntown.com web platform, which bundles a searchable Business Directory, an interactive Business Map, a centralized Event Calendar (with Google Calendar, iCalendar, and Outlook subscription integrations), Aggie Deals (a UC Davis student discount program), Parking Information, and Business Highlights features. The platform is powered by WordPress with Tribe Events calendar functionality; it does not constitute proprietary technology in any meaningful sense. The technology stack is essentially commodity CMS with calendar subscription links and a recently added live-stream "Fun Cam" hosted at Woodstock's Pizza on G Street.

The business model is dual-pronged: recurring membership dues from downtown businesses (subscription model) and event sponsorships (e.g., Astound Broadband as Signature Sponsor of Davis Soccer Fest 2026; Woodstock's Pizza, Three Mile Brewing as event sponsors). DDBA is governed by a publicly meeting Board of Directors, and revenue figures are not publicly disclosed. GTM motion is community-led — the organization drives foot traffic and merchant visibility through events such as the Davis Farmers Market (celebrating its 50th anniversary in 2026), 2nd Friday ArtAbout, Picnic in the Park, Davis Soccer Fest World Cup watch parties, pub crawls, and the City of Davis 4th of July celebration, complemented by Instagram (@davis.downtown) and partner-channel distribution.

Name

Davis Downtown Business Association

Legal name

Davis Downtown Business Association

Website

https://davisdowntown.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

1–10 employees

Short description

Davis Downtown Business Association is a nonprofit business association founded in 1989 that promotes downtown Davis, California merchants through a web directory, event calendar, student discount program, and community events.

Ownership category

akta.pro rank

Product category

Business Association Services

NAICS

Business Associations (813910), Business, Professional, Labor, Political, and Similar Organizations (8139)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Economic Development & Business Licensing (Local) (BPAIACAN)

akta.pro secondary industry

Parks, Recreation & Cultural Services (BPAIACAI)

Keywords

• Business association services
• Community event coordination
• Local business directory
• Merchant support services
• Student discount programs

Headquarters

HQ city

Davis

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: The association serves downtown Davis businesses through membership, providing them with marketing, event participation, and community support.
2. Event Sponsorships: Major events such as Davis Soccer Fest, Red White & Brews Pub Crawl, and community celebrations feature business sponsors (e.g., Astound Broadband, Woodstock's Pizza, Three Mile Brewing).

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Davis Downtown Business Association (DDBA) is a nonprofit business association that supports and promotes Downtown Davis, California merchants through a business directory, an interactive business map, an event calendar, the Aggie Deals student discount program, and recurring community events (Davis Farmers Market, Picnic in the Park, 2nd Friday ArtAbout, Davis Soccer Fest watch parties, pub crawls). It connects member businesses with UC Davis students, residents, and visitors via marketing platforms and community programming.

Product overview

Davis Downtown Business Association operates a community platform serving Downtown Davis merchants, residents, and visitors. The primary offerings include a Business Directory for discovering local businesses, an interactive Business Map for navigation, an Event Calendar promoting community events (farmers markets, art walks, watch parties), Aggie Deals for UC Davis student discounts, and Parking Information. The platform also publishes historical content about Downtown Davis buildings and landmarks. This is a unified web platform combining directory, event promotion, and community information services.

Differentiator

Problem solved

Functional benefit

Products and services

• Downtown Davis Business Directory A searchable online directory of businesses operating in Downtown Davis, allowing users to discover local shops, restaurants, and services. Available to consumers and used by DDBA as a member benefit to give downtown merchants exposure.
• Downtown Davis Event Calendar A comprehensive public calendar of Downtown Davis events including farmers markets, art walks, soccer watch parties, pub crawls, and community celebrations. Subscribable via Google Calendar, iCalendar, Outlook 365, and Outlook Live.
• Aggie Deals Student Discount Program A discount and promotions program offering UC Davis students special offers at participating Downtown Davis businesses, delivered through a partnership between DDBA and UC Davis.
• Davis Soccer Fest Watch Party Series A recurring free community watch party series organized by DDBA for FIFA World Cup matches, held on G Street in Downtown Davis with sponsor support from businesses such as Astound Broadband, Woodstock's Pizza, and Three Mile Brewing.
• 2nd Friday ArtAbout Monthly Art Walk A free monthly self-guided art walk in Downtown Davis coordinated with the Pence Gallery, showcasing exhibits at 10+ downtown galleries, co-ops, and businesses on the second Friday of each month.
• Davis Farmers Market

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• UC DaviscoreStrategic or Co-development PartnerUniversity partnership providing access to student population through Aggie Deals program. UC Davis students receive discounts at participating downtown Davis businesses. The university community is a key customer base for downtown merchants.
• Davis Chamber of CommercecoreStrategic or Co-development PartnerCo-sponsors community events including Davis Soccer Fest and other downtown activities. Joint marketing and event promotion partnership supporting local business community.
• Yolo County Visitors BureauminorGTM or Marketing PartnerRegional tourism partnership promoting Davis downtown as a visitor destination. Contributes to economic development and tourism efforts.
• Pence GallerycoreStrategic or Co-development PartnerPence Gallery coordinates the 2nd Friday ArtAbout monthly art walk program. DDBA provides platform and promotion for this cultural event that showcases downtown galleries and businesses.
• Davis Community Soccer ClubminorStrategic or Co-development PartnerPartner organization for Davis Soccer Fest World Cup watch party events.
• Davis Legacy Soccer ClubminorStrategic or Co-development PartnerPartner organization for Davis Soccer Fest World Cup watch party events.
• DRC (Davis Resource Center?)minorStrategic or Co-development PartnerCo-host of Downtown at Dusk live music series on G Street.
• Astound BroadbandminorGTM or Marketing PartnerSignature Sponsor of Davis Soccer Fest 2026 World Cup watch party events.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Visit Yolo (Yolo County Visitors Bureau): Regional tourism promotion organization that partners with DDBA to promote Davis as a visitor destination; directly comparable mission in attracting foot traffic and event tourism to the same geography.
• Downtown Sacramento Partnership: Business improvement district (BID) / downtown association promoting downtown Sacramento through events, marketing, and member services; same organizational model as DDBA but at a larger urban scale.
• Main Street America: National accreditation and network for local downtown revitalization programs using the Main Street Approach; comparable mission to DDBA in promoting downtown commercial districts through events, business support, and community partnerships.
• International Downtown Association: Industry association representing urban place management organizations, BIDs, and downtown associations globally; directly comparable to DDBA's organizational archetype and member-service model.
• Davis Chamber of Commerce: Chamber of Commerce serving Davis, CA businesses; overlaps with DDBA in member services, business promotion, and community event co-sponsorship (e.g., Davis Soccer Fest), operating in the same trade area and serving overlapping SMB segments.
• Downtown Boulder Partnership: BID-style organization operating in a college-town setting (University of Colorado Boulder); comparable in running events, business directories, and student-focused programs similar to DDBA's Aggie Deals.
• College Park Main Street (or similar college-town BID): Downtown organization serving a university-area commercial district; matches DDBA's hyperlocal, university-anchored promotion model with events, directory, and student engagement.

Emerging players

• Local First (similar local-business coalitions, e.g., Local First Chicago / Local First Arizona): Independent local-business coalitions promoting independent retailers and restaurants through community campaigns and member programs; thematic peer to DDBA's mission of supporting locally owned downtown businesses.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/davis.downtown
• Xx.com/DavisDowntown
• Facebookfacebook.com/davisdowntown

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Davis Downtown Business Association