What ICOM agency does

ICOM agency is a full-service communication consultancy founded in 1985 and headquartered in Vigoulet-Auzil near Toulouse, France, operating as a brand under the Groupe Erra communication group (which also owns Eredit, Agoranet, and Batipole). The agency employs approximately 20 collaborators and markets itself as a 360°, plurimédia, integrated practice covering eight expertise areas: Conseil & Stratégie, Design, Presse & Édition, Digital, Publicité, Concertation & Mobilisation, DD-RSE, and Communication Publique. Its core technology is a proprietary co-creation framework called "Alchimie," developed over more than 20 years and packaged into four variants (Original, Experience, Engage, Nudging) that combine facilitation techniques, open innovation, Design Thinking, Lego Serious Play, and a self-invented serious game called Nudge Creator (58 cards plus animation procedure). The agency was the first communication firm in France certified PEFC and FSC, led the national ISO 26000 pilot for the communication profession, and holds a strategic partnership with the Laboratoire de Psychologie Sociale de l'Université d'Aix-Marseille — the only French research center specializing in behavior change.

ICOM monetizes primarily through professional services fees on project-based and multi-year mandates for organizations seeking responsible communication, RSE/transition strategy, public-sector consultation, brand and digital work. Its customer base spans regional public authorities (Toulouse Métropole, Conseil Départemental de l'Aveyron, ADEME, AD'OCC), national enterprises (Carrefour, SNCF, Biocoop), healthcare providers (Clinique Saint-Exupéry, Clinique Pasteur, Médipôle Garonne), and sustainability/education organizations (Inddigo, Cité de l'Espace, Nutrition & Santé). Go-to-market is direct, consultative, sales-led via contact form and phone, with no intermediary channels. In February 2025 the agency productized Nudge Creator as a directly sold serious game on nudge-creator.fr, representing its first repeatable, license-style revenue line outside traditional agency engagements. The firm does not disclose revenue, has no external funding history, and operates primarily within the Occitanie region with a 38-year track record.

Name

ICOM agency

Legal name

Groupe de Communication Erra

Website

https://icom-communication.fr

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

ICOM agency is a 38-year-old, 20-person full-service communication consultancy in Toulouse, France, specializing in responsible and RSE communication for public-sector, healthcare, and enterprise clients via proprietary co-creation methodologies (Alchimie, Nudge Creator).

Ownership category

akta.pro rank

Headquarters

HQ city

Toulouse

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Communication Consulting and Strategy Services: ICOM provides strategic communication consulting, creative services, and implementation across multiple disciplines (strategy, design, digital, advertising, public communication, RSE communication). Revenue is generated through professional service fees including project-based engagements, retainers, and consulting mandates for organizations seeking communication transformation and responsible communication expertise.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

ICOM agency is a 360° communication consulting and creative production firm that delivers strategic communication, design and branding, digital and web communication, advertising and campaigns, editorial content, public stakeholder consultation, and sustainable development/CSR (RSE) communication services. The agency bundles its service offering with proprietary co-creation methodologies (Alchimie suite, Nudge Creator serious game, Lego Serious Play facilitation) and in-house motion design and film production to serve organizations seeking responsible, integrated communication.

Product overview

ICOM agency is a full-service communication agency based in Toulouse, France, founded in 1985, with approximately 20 employees and 38 years of experience. The agency operates as a unified service offering centered on responsible, creative 360° communication, with specialized sub-brands and methodologies. The core offering spans eight expertises: Strategy & Consulting, Design, Press & Publishing, Digital, Advertising, Consultation & Mobilization, DD-RSE Communication, and Public Communication. The portfolio includes specialized offerings like ICOM 21 (RSE/transition strategy subsidiary), Nudge Creator (a serious game for nudge creation), and Alchimie (a co-creation methodology suite with four variants). Production capabilities include motion design and video/film production. The agency positions itself as a pioneer of responsible communication, certified PEFC and FSC, and is a brand of Groupe Erra.

Differentiator

Problem solved

Functional benefit

Brands

• ICOM 21: Hybrid agency specialized in strategy & communication of transition and RSE (Corporate Social Responsibility), presented by Daniel Luciani as president.

Products and services

• Conseil & Stratégie (Strategy Consulting) Strategic communication consulting including communication strategy, positioning, advice and accompaniment, communication plan management, reporting, and action plan monitoring for organizations.
• Design & Branding Visual identity creation including logo design, brand marks, graphic charters, signage, and packaging, translating brand values graphically through fully integrated creation.
• Digital & Web Communication Full-service digital capabilities including digital strategy, UX design, web creation and production, social networks, digital content, community management, audiovisual production, and motion design.
• Presse & Edition (Editorial & Publishing) Editorial strategy and content creation for corporate publications, activity reports, sustainable development reports, white papers, brochures, webzines, blogs, consumer magazines, and journalistic content.
• Publicité & Campagnes (Advertising & Campaigns) Campaign creation and management including campaign leadership, multi-format advertising creation and production, media planning, space purchasing, press relations, events, street marketing, and impact studies.
• Concertation & Mobilisation (Stakeholder Consultation) Stakeholder engagement and public participation services including consultation strategy, accompaniment, communication device implementation, opinion surveys, workshops, forums, public meetings, decision support, and consultation assessments.
• DD-RSE Communication (CSR/Sustainability Communication) Sustainable development and CSR communication services including internal/external communication, stakeholder mobilization, reporting and DD report writing, anti-greenwashing advice, sustainable marketing, responsible communication training, and eco-socio-design.
• Communication publique (Public Communication) Public sector communication specializing in Agenda 21, climate plans, waste plans, mobility plans, territorial attractiveness, economic development, urban planning, and sustainable mobility.
• Motion Design Production Animation and motion design production services creating explanatory videos, presentations, and visual content for clients including ADEME, regional organizations, and private companies.
• Films (Video Production) Professional video production including corporate films, event documentation, client testimonials, and promotional content for healthcare, public sector, and private clients.
• Nudge Creator A serious game and methodology invented by ICOM 21 for creating nudges. Composed of 58 cards and an animation procedure, it enables collaborative nudge creation for behavioral change across organizations, targeting communicators, marketers, RSE/QHSE managers.
• Alchimie Methodology Suite (Original, Expérience, Engage, Nudging) A suite of co-creation methodologies developed by ICOM over 20+ years. Alchimie Original focuses on brand positioning and value propositions; Alchimie Experience uses Lego Serious Play and Design Thinking; Alchimie Engage develops engaging communication plans; Alchimie Nudging creates nudges using Nudge Creator.
• Lego Serious Play Facilitation A collective intelligence facilitation technique that ICOM is certified to deliver, based on neurosciences, enabling strategic reflection, communication, and problem-solving through 3D construction with LEGO bricks.
• ICOM 21 (Transition and RSE Strategy Subsidiary) A hybrid agency specialized in strategy and communication for transition and RSE (Corporate Social Responsibility), focused on responsible communication, behavioral change, and organizational transformation. Wholly-owned subsidiary of the ICOM group.

Quantifiable outcome

• 96% of Toulouse 3C event participants said they would return the following year (176 professional and student participants)
• +1 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• Laboratoire de Psychologie sociale de l'Université d'Aix-MarseillecoreStrategic or Co-development PartnerStrategic partnership with the Social Psychology Laboratory of Aix-Marseille University around citizen mobilization and engagement questions. This laboratory is the only French research center specializing in behavior change. Researchers complement and reinforce the scientific credibility of engaging communication strategies deployed by ICOM, particularly on topics like food waste behavior related to the gourmet bag experiment with Toulouse Métropole.
• Groupe ErracoreOthersICOM is a brand of Groupe Erra, a communication group that includes multiple entities: Eredit, Agoranet, Icom, and Batipole. The group is headquartered at the same address as ICOM in Vigoulet-Auzil.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Others

• Vigeo Eiris (Moody's ESG Solutions): France-based ESG research and ratings arm of Moody's (formerly Vigeo Eiris). Comparable to ICOM because it shares the French RSE/ESG ecosystem and serves overlapping enterprise and public-sector clients on sustainability credibility — but operates as an analytics/data vendor rather than a creative communication agency.

Broad incumbents

• Edelman France: Paris arm of global PR firm Edelman, with a dedicated sustainability/ESG practice. Comparable to ICOM because both serve public communication, CSR communications, and stakeholder engagement needs for large French and multinational clients, though Edelman operates globally and across all PR categories.
• Publicis Groupe: Paris-headquartered global advertising and communications group with strong sustainability/CSR offerings. Comparable to ICOM because it serves the same enterprise and public-sector buyers with integrated communication, strategy, and creative services — but at a global scale many orders of magnitude larger.
• TBWA\Paris: Paris office of TBWA\, the global creative advertising network. Comparable to ICOM because it pursues enterprise creative and brand strategy work in the French market, though its scope and headcount dwarf ICOM and it does not specialize in RSE/responsible communication.
• Dentsu France: French operations of global advertising group Dentsu. Comparable to ICOM because it is a full-service communication and advertising group operating in France, serving enterprise and public-sector clients with strategy, creative, and media capabilities.
• Havas Paris: Paris headquarters of global advertising group Havas, offering creative, media, and communication services. Comparable to ICOM because it competes for the same enterprise and public-sector communication mandates, but with vastly greater scale and a broader service portfolio.
• BETC: Major French creative advertising agency within the Havas network. Comparable to ICOM because it is a French full-service advertising and communication agency with sustainability credentials serving large enterprise clients — but operates at significantly greater scale and without ICOM's niche RSE specialization.
• WPP (GroupM France): Global advertising holding company with significant French operations (including GroupM media agencies). Comparable to ICOM because it competes for the same large French enterprise and public-sector communication budgets, but at global holding-company scale and without RSE specialization.

Direct peers

• UTOPIES: Paris-based strategy consultancy and think tank specializing in sustainable development and CSR. Comparable to ICOM because both operate in the French RSE/responsible-business advisory space and serve large public and private organizations on sustainability strategy.
• Greenflex: French consultancy focused on sustainable development and CSR transformation. Comparable to ICOM because it operates in the same French RSE consulting market, combining strategy, change management, and stakeholder engagement for sustainability-driven mandates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AgenceICOM
• Facebookfacebook.com/agenceICOM
• Instagraminstagram.com/agenceicom

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ICOM agency