Kompas

What Kompas does

Kompas (legal entity Kompas.hr) is a Croatia-focused travel guide content website that publishes detailed, insider-written destination guides, itineraries, and practical logistical information for travelers visiting the country, with primary coverage of Dubrovnik and Cavtat. The platform operates as a free, ad-free-for-the-user destination of curated travel guides (e.g., Dubrovnik City Walls tickets, entrances, walking routes, Cavtat beaches, the Dubrovnik–Cavtat Bus No. 10 timetable, Stradun Street, St. Blaise Church) and a 'Stories' editorial section featuring insider tips and inspiring galleries, produced by a team positioned as Croatia insiders (writers, photographers, travel advisors, local editors).

Underlying technology is minimal: the company has explicitly disclosed no proprietary technology and operates as a content management website, with no APIs, SDKs, integrations, apps, or proprietary features in the input data. Distribution is direct via the kompas.hr domain, supported by SEO-optimized articles, a newsletter signup, and organic social profiles; content is freely accessible to visitors without registration or paywall.

The business model is affiliate advertising: Kompas earns referral fees by linking to external booking and ticketing websites, formalized through a public Disclosure Policy. There is no first-party pricing for Kompas content; the only pricing surfaced is third-party reference information such as Dubrovnik Pass (€40–60). The company is privately held, headquartered in Zagreb, Croatia, has 11–50 employees, was founded in 1991, and operates without disclosed venture funding, parent company, or institutional investors.

Name

Kompas

Legal name

Kompas.hr

Website

https://kompas.hr

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Kompas.hr is a privately held Croatian travel guide website publishing free, insider-written destination guides, itineraries, and practical logistical content for travelers visiting Dubrovnik, Cavtat, and broader Croatia, monetized via affiliate advertising links to external booking and ticketing sites.

Ownership category

akta.pro rank

Product category

Travel Guide Content Publishing

NAICS

Travel Arrangement and Reservation Services (5615)

akta.pro primary industry

Local Tours, Activities & Attractions Metasearch (THALAEAI)

akta.pro secondary industry

Destination/Activity Booking Marketplaces (Tours & Tickets Aggregators) (THAKAAAH)

Keywords

• Travel guide content
• Destination information
• Travel itinerary planning
• Croatia tourism guides
• Travel content publishing

Headquarters

HQ city

Zagreb

HQ country

Croatia

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Affiliate Advertising: Kompas participates in affiliate advertising programs designed to provide a means for sites to earn advertising fees by advertising and linking to external websites. This is their disclosed revenue model.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Kompas operates a free online Croatia travel guide website (kompas.hr) that publishes detailed destination guides, attraction walkthroughs, transportation schedules, ticket information, and curated travel stories focused primarily on Dubrovnik and Cavtat. The site monetizes through affiliate advertising links to external booking and ticketing websites rather than selling its own bookings or packages.

Product overview

Kompas.hr is a Croatia travel guide website offering comprehensive travel information for visitors to Croatia. The platform provides destination guides, travel stories, practical checklists, and itinerary planning tools. Key products include the main travel guide website with destination-specific guides for Dubrovnik and Cavtat, detailed City Walls guides with ticket information and walking routes, and a collection of curated travel stories and articles.

Differentiator

Problem solved

Functional benefit

Products and services

• Kompas.hr Travel Guides Comprehensive Croatia travel guide website providing detailed destination guides, attraction information, transportation details, ticket prices, walking-route maps, and curated travel stories for visitors planning trips to Croatia.
• Dubrovnik Travel Guide Comprehensive guide to Dubrovnik covering the historic walled city, major attractions, museums, restaurants, and practical travel information for first-time and returning visitors.
• Cavtat Travel Guide
• Dubrovnik City Walls Guide
• Croatia Stories

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights4 records

Emerging players

• GetYourGuide: Tours and activities marketplace with editorial content on destinations and attractions. Overlaps with Kompas on attraction coverage and is a likely affiliate partner for tours referenced in Kompas guides.

Direct peers

• Atlas Obscura: Destination-discovery content platform with deep editorial guides for unique places and experiences. Comparable in producing rich, insider-authored destination content that drives travel planning and ancillary bookings.
• The Points Guy: Travel content publisher with heavy reliance on affiliate revenue from bookings. Comparable business model of free content + newsletter audience + affiliate referrals, though focused on travel deals and rewards rather than destination guides.
• AFAR Media: Travel content brand built on deep destination guides, experiential travel storytelling, and affiliate-driven bookings. Matches Kompas on editorial depth, content quality, and revenue model.
• Culture Trip: Editorial travel content site covering global destinations with affiliate monetization. Closely comparable content-led model, niche destination guides, and travel-intent audience capture.
• Lonely Planet: Iconic travel guide publisher covering destinations globally with editorial content and affiliate-driven booking links. Directly comparable in business model: free content site monetized through affiliate referrals for accommodations, tours, and transportation.

Broad incumbents

• Time Out: Global city-guide publisher with editorial content, event listings, and affiliate-driven bookings for restaurants, attractions, and hotels. Comparable editorial-driven travel content model at much larger scale.
• TripAdvisor: Global travel content and review platform with heavy affiliate/monetization focus. Overlaps with Kompas on Croatia destination content and tour/attraction affiliate referrals, but at massive scale and with user-generated content plus bookings.

Regional players

• Visit Dubrovnik: Official tourism board site for Dubrovnik. Covers the same primary destination as Kompas with destination information, attractions, and practical travel content, though without Kompas's depth on logistics like bus timetables and ticket details.
• Croatia.hr (Croatian National Tourist Board): Official national tourism portal for Croatia. Overlaps in destination coverage and traveler information, but operates as a non-commercial tourism-promotion entity rather than an affiliate-driven content publisher.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/kompas-zagreb-d.d.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kompas