What PREMIUMPACK does

PREMIUMPACK GmbH is an Austrian family-owned B2B manufacturer specializing in high-barrier multilayer shrink bags and shrink films for the food industry, founded in its current form in 2010 (with food-packaging roots dating to 1995) and headquartered in Vienna with production in Hagenbrunn. The company sells a portfolio of shrink bags, shrink tubing, and shrink films — including PREMIUMfresh 45/75, PREMIUMmax, PREMIUMcheese, PREMIUMcook, PREMIUMflow, and PREMIUMform — plus a sustainable Conscious Line (PREMIUMlite, PREMIUMlite R, PREMIUMmax R) — built on EVOH-based multilayer extrusion using its proprietary Triple Bubble® biaxial stretching process, which delivers 7x the oxygen barrier of international standards, 20% higher puncture resistance, and up to 50% shrinkage.

The underlying technology combines EVOH oxygen-barrier layers with PA and PET layers and is produced at a single Austrian facility certified to BRC-IoP AA (since 2012), HACCP, and EU food-contact regulations 1935/2004, 2023/2006 and 10/2011. The 2024 product launches added Invisible Seal technology and recycled-content variants with over 50-55% post-consumer recyclate, positioning the company for EU sustainability mandates.

Commercially, PREMIUMPACK operates a quote-based, direct B2B sales model with no intermediaries, multilingual website support (DE/EN/ES/FR/RU), and export to 45+ countries across Europe, Oceania, South America, Africa, and North America. Revenue is derived from one-time product sales of custom-configured packaging to food processors (meat, poultry, cheese, delicatessen), with pricing determined per inquiry based on specifications, volume, and customization, and the company is led by a stable management team (Pasula, Kus, Szczepanski) that has remained unchanged for more than a decade.

Name

PREMIUMPACK

Legal name

PREMIUMPACK GmbH

Website

https://premiumpack.at

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

PREMIUMPACK is an Austrian family-owned B2B manufacturer of EVOH-based high-barrier multilayer shrink bags and films, using its proprietary Triple Bubble® extrusion process to serve food processors (meat, poultry, cheese, delicatessen) in over 45 countries from a single Hagenbrunn production facility.

Ownership category

akta.pro rank

Product category

Flexible Food Packaging

NAICS

Plastics Bag and Pouch Manufacturing (326111)

SIC

Plastics, Foil & Coated Paper Bags (2673)

akta.pro primary industry

Meat, Poultry & Seafood Packaging (MAP/Vacuum/Skin) (IMALAHAF)

akta.pro secondary industry

Secondary & Multipack Packaging (IMALAHAB)

Keywords

• Shrink bags
• High-barrier films
• EVOH multilayer packaging
• Flexible food packaging
• Meat cheese packaging

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. B2B Food Packaging Products: PREMIUMPACK generates revenue through the manufacture and sale of high-barrier multilayer shrink films and bags to the food industry. Products are sold as standard sizes and custom-configured formats. The company also offers individual customization based on customer requirements and provides consulting on optimal packaging solutions. Revenue is derived from product sales to food industry companies worldwide.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

PREMIUMPACK manufactures and sells EVOH-based high-barrier multilayer shrink bags, shrink tubing, and shrink films for the food packaging industry. Its product portfolio is tailored to specific food categories including fresh meat, processed meat, poultry, sausages, cheese, and delicatessen products, and is engineered for use on flow-pack and thermoforming machines. The company sells custom-configured packaging directly to food producers worldwide, with technical consultation and individual product development.

Product overview

PREMIUMPACK is a multilayer shrink packaging manufacturer specializing in high-barrier food packaging. The product portfolio comprises shrink bags, shrink tubing, and shrink films all based on EVOH (ethylene-vinyl alcohol) multilayer technology using Triple Bubble® extrusion. The core product line includes PREMIUMfresh 45 (general fresh meat/sausages), PREMIUMfresh 75 (poultry/bacon), PREMIUMmax (sharp-bone meat), PREMIUMcheese (ripening cheese), PREMIUMcook (cook-in applications), PREMIUMflow (flow-pack machines), and PREMIUMform (thermoforming machines). The sustainable Conscious Line includes PREMIUMlite ultra-thin packaging and PREMIUMmax R/PREMIUMlite R variants with recycled content. Key technical features include EVOH gas barriers, up to 50% shrinkage rates, superior puncture resistance, and UV protection across all products.

Differentiator

Problem solved

Functional benefit

Brands

• Conscious Line: Sustainable product line featuring recycled materials, including PREMIUMlite, PREMIUMlite R, and PREMIUMmax R products.
• PREMIUMfresh
• PREMIUMmax
• PREMIUMcheese
• PREMIUMcook
• PREMIUMflow
• PREMIUMform
• PREMIUMlite

Products and services

• PREMIUMfresh 45 Versatile high-barrier shrink bag with 45 µm thickness, designed for fresh meat, processed boneless meat, sausages, and aged cheese. Features up to 50% shrinkage rate and an EVOH oxygen barrier for extended product shelf life.
• PREMIUMfresh 75 Shrink bag with 75 µm thickness optimized for poultry with bones, bacon, ham with crust, and beef/veal ripening. Features up to 50% shrinkage, UV resistance, and enhanced mechanical resistance.
• PREMIUMmax Maximum puncture-resistant shrink bag with 95 µm thickness, engineered for meat with extremely sharp bones such as T-bone steaks, spare ribs, rib pieces, and lamb legs. Features up to 35% shrinkage, PET outer layer, EVOH barrier, and is PVDC-free.
• PREMIUMcheese Specialized shrink bag for ripening cheese with adjustable oxygen and carbon dioxide barrier properties to support various cheese ripening processes while preserving aroma and taste. Available in transparent and multiple colors with up to 40% shrinkage.
• PREMIUMcook Cooking shrink bag for Cook-In Strip and Cook-In Ship applications of delicatessen products such as ham. Minimizes weight loss during cooking, enables direct transport to point of sale without repacking, and reduces labor costs. Up to 35% shrinkage.
• PREMIUMflow Multilayer shrink film for flow pack machines, available in PREMIUMflow 45 for fresh boneless meat and sausages, PREMIUMflow 75 for bacon and bone-in meat, and PREMIUMflow High Gas for high-gas producing cheese. Thickness 45–95 µm with up to 50% shrinkage and widths from 200–1200 mm.
• PREMIUMform Multilayer shrink film for thermoforming machines consisting of formable bottom film and shrinking top film. Bottom film shrinkage 15%, top film up to 50%. Thickness 45 µm (top) and 90 µm (bottom), widths 200–590 mm.
• PREMIUMlite Ultra-thin sustainable shrink bag from the Conscious Line, made from a 9-layered high-barrier material. Designed for fresh meat, processed boneless meat, sausages, sausage products, and some cheeses.
• PREMIUMmax R Sustainable shrink bag from the Conscious Line using more than 55% recycled granulate from post-consumer plastic waste. Based on PREMIUMmax technology for meat with sharp-edged bones. PVDC-free with EVOH barrier.
• PREMIUMlite R Ultra-thin sustainable shrink bag from the Conscious Line containing over 50% recyclate from post-consumer plastic waste, enabling a 40% reduction in material usage versus equivalent products. 25 µm thickness. Designed for fresh meat, sausages, ham, and some cheeses.

Quantifiable outcome

• Oxygen barrier 7x higher than international standard (1.4 cm³ vs 10 cm³ oxygen permeability per 24 hours)
• +6 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sealed Air: Sealed Air's Cryovac brand is the global market leader in vacuum and shrink bags for meat, poultry, and cheese — directly competing with Premiumpack's core shrink-bag portfolio across the same food-processor customer base with overlapping EVOH/barrier technology.
• Schur Flexibles: Schur Flexibles is a European flexible packaging group producing high-barrier shrink films and bags for food applications, competing head-to-head with Premiumpack in the EU protein and cheese packaging market.
• Winpak: Winpak manufactures specialty shrink films and packaging for meat, cheese, and medical applications using multilayer barrier technology — a closely comparable specialty converter serving protein processors in North America and beyond.
• Bolloré Films: Bolloré produces shrink films and barrier films used in food packaging, with overlapping multilayer technology and protein-industry customers in European markets.

Broad incumbents

• Coveris: Coveris is a European flexible and rigid packaging producer with a substantial food-packaging segment including shrink films, providing broader-portfolio competition to Premiumpack in meat and dairy packaging.
• Amcor: Amcor is a global packaging conglomerate with significant shrink-film and vacuum-pouch offerings for protein and cheese customers, overlapping with Premiumpack but as part of a much broader rigid and flexible packaging portfolio.

Emerging players

• Flexopack: Flexopack manufactures multi-layer shrink bags and films for food applications including fresh meat and cheese, with overlap in EVOH-based barrier technology; a smaller, more focused player competing in similar protein-packaging niches.
• Veripack Embalajes: Veripack is a Spanish/Iberian manufacturer of shrink bags and films for food applications including meat and cheese, providing regional competition with overlap in EVOH/barrier shrink technology for protein processors.

Others

• Kuraray (Eval Division): Kuraray is the dominant global producer of EVOH resin used in Premiumpack's multilayer films; a key upstream supplier whose pricing and supply decisions directly affect Premiumpack's cost structure and product differentiation.
• Kureha Corporation: Kureha is a Japanese specialty chemicals company and a key global supplier of EVOH resin (Kuraray Eval) — the critical barrier raw material underpinning Premiumpack's product performance. Important ecosystem participant rather than direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCQM-gLgCJKuHQ6R7ArDTJdg/featured
• LinkedInlinkedin.com/company/premiumpack-gmbh

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PREMIUMPACK