Optimation
Optimotion is a Monterrey-based certified Ignition integrator that implements SCADA, MES, and IIoT systems for Tier 1 automotive, food and beverage, and metal-mechanical manufacturers across northern Mexico, offering both standard (ConnectMes) and custom MES deployments.
- Company typePrivate
- Founded2008
- HeadquartersMonterrey, Mexico
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Optimation does
Optimotion (legal entity OPTIMATIKS SA DE CV) is a Monterrey, Mexico-based industrial automation integrator that designs, deploys, and supports SCADA, MES, and IIoT systems for mid-to-large manufacturing plants, primarily Tier 1 and OEM automotive suppliers, food and beverage processors, and metal-mechanical operations across northern Mexico. The company is an official certified integrator of the Ignition platform by Inductive Automation, leveraging Ignition's server-based unlimited licensing model, Perspective module for web-based HMI access, sub-100ms tag scanning, and 200+ native PLC/protocol drivers (OPC UA, Modbus, Ethernet/IP, MQTT, plus native drivers for Allen-Bradley, Siemens, Schneider, Mitsubishi, Omron, and others). On top of Ignition, Optimotion delivers both a standardized productized MES called ConnectMes (OEE, Andon, production management, cloud data collection) and fully custom MES builds with source-code ownership and no recurring license fees, alongside a custom Digital Inspection Application using DataMatrix scanning and photographic evidence capture for quality workflows.
The firm's commercial model is project-based professional services with multi-year contracts: a free technical diagnosis and quote-based scoping process, typical 7-10 week SCADA implementations and 8-12 week MES implementations, recurring technical support/SLA contracts post-go-live, and optional ConnectMes subscriptions for faster-deploy engagements. Go-to-market is direct enterprise field sales focused on 201-500+ employee plants across Monterrey, Saltillo, Ramos Arizpe, Torreón, and broader Mexico, with stated intent to expand to the United States via the American Chamber of Mexico network. Named customers include BorgWarner, Denso, Nemak, Parker, Deacero, Frisa, Metalsa, Vuteq, and Villa Avocado, with cumulative scale of 50+ projects delivered across 15+ years of operation and 15+ active client relationships. Revenue is not publicly disclosed and the company appears to be founder/owner-operated with no institutional funding on record.
Optimation firmographics
Firmographics- Name
- Optimation
- Legal name
- OPTIMATIKS SA DE CV
- Website
- https://optimotion.tech
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Optimotion is a Monterrey-based certified Ignition integrator that implements SCADA, MES, and IIoT systems for Tier 1 automotive, food and beverage, and metal-mechanical manufacturers across northern Mexico, offering both standard (ConnectMes) and custom MES deployments.
- Ownership category
- akta.pro rank
Optimation industry classification
Industry- Product category
- Industrial Automation Software (SCADA / MES Integration)
- NAICS
- Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513), Other Measuring and Controlling Device Manufacturing (334519)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Factory Automation & Control Systems (PLC/SCADA/DCS) (IMAIAMAA)
- akta.pro secondary industries
- Industrial Automation Software (SCADA, HMI, MES, Historian) (IMAHAHAJ), SCADA/HMI Platforms (IMAGABAB), Industrial Quality Inspection & Metrology (Machine Vision) (IMAIAMAF)
Keywords
Where Optimation is headquartered
LocationHeadquarters
- HQ city
- Monterrey
- HQ country
- Mexico
- HQ region
- Latin America
Offices1 record
Markets served
Optimation business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Ignition Implementation Services: Professional services for implementing Ignition-based SCADA and MES systems. Includes diagnosis, architecture design, development, deployment, startup, and ongoing support. Pricing is quote-based per project scope.
- Custom MES Development: 100% custom MES development for specialized processes. Full source code ownership, no recurring licensing fees, tailored interfaces for specific team workflows.
- ConnectMes Standard Platform: Pre-built MES standard platform (ConnectMes) with OEE, Andon, production management, and cloud data collection. Results visible from first month, targeting plants seeking rapid digitization.
- Technical Support & Maintenance: Ongoing technical support, operator training, documentation, SLA response, and continuous improvements post-deployment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Multi-year contract | Ignition-based SCADA/MES - Project pricing |
| One time/ perpetual license | Multi-year contract | Custom MES Development |
| Subscription | Annual | ConnectMes Standard Platform |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Optimation product offering
Product offeringCore offering
Optimation is a certified industrial automation integrator that designs, develops, and deploys SCADA, MES, and IIoT solutions on the Ignition platform by Inductive Automation for manufacturing plants in Mexico. Its portfolio spans project-based SCADA/MES implementations, the ConnectMes standard MES subscription product, custom MES builds with full source-code ownership, IIoT connectivity to 200+ PLC protocols, and post-implementation technical support. The company serves Tier 1 automotive suppliers, food & beverage plants, and metal-mechanical manufacturers with quote-based turnkey projects from diagnosis through ongoing support.
Product overview
Optimation is an industrial automation integrator offering a portfolio of SCADA, MES, and IIoT solutions centered on the Ignition platform by Inductive Automation. The core product lineup consists of two MES delivery options — ConnectMes (a standard MES platform with OEE, Andon, and cloud connectivity) and custom MES builds — paired with SCADA systems for real-time plant supervision. All Ignition-based implementations feature unlimited server licensing and web access. A separate custom web inspection application handles digital quality workflows. The company also provides Ignition-certified integration services and post-implementation technical support. Optimotion operates exclusively in Mexico serving Tier 1 automotive, food & beverage, and metal-mechanical manufacturers.
Differentiator
Problem solved
Functional benefit
Brands
- ConnectMes: Standard MES platform by Optimotion offering OEE in real time, Andon, production management and cloud data - installable on existing equipment with results visible from the first month.
Products and services
- ConnectMes (Standard MES Platform) Standard MES platform productized on Ignition offering real-time OEE, Andon line-status alerts, production planning and order management, and cloud-based data collection accessible from any device. Targeted at manufacturing plants seeking rapid digitization without custom development, with results visible from the first month of deployment.
- SCADA (Supervisory Control and Data Acquisition) Implementation Real-time plant supervision built on Ignition providing live process monitoring, alarm management with email/SMS/WhatsApp escalation, historical trend storage in SQL databases, and HMI visualization accessible from any web browser without plugins. Delivered as a configured Ignition implementation.
- MES (Manufacturing Execution System) Implementation on Ignition Manufacturing execution system built on Ignition providing automatic OEE calculation, full production traceability from raw material to finished goods, automated shift/daily/monthly reports, downtime tracking with Pareto analysis by cause, and native ERP (SAP, Oracle) integration. Delivered either as a configured Ignition implementation with unlimited licensing or as a fully custom build with full source-code ownership and no recurring license fees.
- Technical Support Services Post-implementation technical support including ticket-based issue management, operator training, complete documentation, SLA-based response, and continuous improvements for existing SCADA/MES deployments. Available to current clients via a dedicated support team and support portal.
- IIoT (Industrial Internet of Things) Connectivity Industrial IoT connectivity solution enabling connection of equipment, sensors, and processes from any vendor to provide real-time visibility from any location. Supports edge computing and cloud connectivity for remote monitoring, control, and supervision of plant operations as a standalone add-on offering.
- Ignition Integration Services Certified Ignition integrator services delivered by Inductive Automation-certified engineers, including SCADA implementation, MES configuration, production dashboards, ERP integration, operator training, and ongoing technical support. Provides clients with direct access to manufacturer support and priority platform updates.
- Digital Inspection Application Custom web application for visual inspection workflows that digitizes inspection using DataMatrix (2D) code scanning for piece identification, mandatory photographic evidence capture, A/B/C defect classification with unified criteria, and instant PDF quality report generation. Provides multi-user access with traceable per-piece history for audits and warranty claims.
Quantifiable outcome
- +15% OEE average improvement in implemented plants
- +10 more outcomes
Companies that use Optimation
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles3 records
Optimation technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
Feature8 records
Optimation partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Inductive AutomationcoreOfficial Ignition Certified Integrator with certification from Inductive Automation to implement Ignition platform at any industrial scale. Provides access to direct manufacturer technical support and priority platform updates. As certified integrators, Optimotion designs, develops, and deploys complete SCADA and MES solutions on the Ignition platform for manufacturing clients.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Optimation competitors and assessment
Company assessmentBroad incumbents
- Rockwell Automation: Rockwell Automation is one of the dominant industrial automation incumbents in Mexican manufacturing, offering PLCs, SCADA (FactoryTalk), and MES through its PartnerNetwork — directly competing with Optimotion's Ignition-based offering for the same Tier 1 automotive plants.
- Inductive Automation: Inductive Automation is the creator of the Ignition SCADA/MES platform that Optimotion exclusively implements. It is the upstream technology partner and defines the licensing, certification and roadmap that Optimotion's entire business model is built on.
- Schneider Electric: Schneider Electric offers EcoStruxure across PLCs, SCADA and MES, and is a frequent incumbent in Mexican manufacturing plants where Optimotion is bidding Ignition-based modernization projects.
- Siemens Digital Industries: Siemens provides SIMATIC PLCs, WinCC SCADA, and Opcenter MES — a comprehensive automation stack competing head-to-head with Optimotion's Ignition implementations at large automotive and industrial customers in Mexico.
- Honeywell Process Solutions: Honeywell provides Experion SCADA and MES solutions targeting process industries and large manufacturing operations, often competing with regional integrators like Optimotion for enterprise modernization contracts.
- Emerson Automation Solutions: Emerson's DeltaV and Movicon SCADA/MES platforms compete in process and hybrid industries where Optimotion is also bidding IIoT and MES modernization work in food & beverage and metal-mechanical customers.
- ABB: ABB offers System 800xA and associated MES/scada offerings, and operates a global network of system integrators in Mexico — directly comparable to Optimotion's role as a regional automation integrator serving discrete manufacturing.
- AVEVA: AVEVA (formerly Wonderware) supplies SCADA/HMI and MES platforms (System Platform, MES) widely deployed in process and discrete manufacturing — a direct alternative stack to Optimotion's Ignition offering for plant supervision and execution.
Direct peers
- Avance y Tecnología en Automatización (ATA): ATA is a Mexico-based industrial automation system integrator delivering PLC, SCADA and MES solutions to manufacturing plants — a directly comparable local peer competing for the same Tier 1 automotive and industrial accounts in northern Mexico.
- Grupo SPI México: Grupo SPI is a Mexican industrial automation integrator with SCADA, MES and IIoT practices serving discrete manufacturing — directly comparable to Optimotion's portfolio, customer profile and regional go-to-market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Optimation social profiles
Digital presenceOptimation financial estimates
Financial estimateRevenue estimate
Valuation estimate
Optimation leadership team
Management profileNumber of profiles
Profiles1 record
Optimation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Optimation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Optimation
What does Optimation do?
Optimation is a certified industrial automation integrator that designs, develops, and deploys SCADA, MES, and IIoT solutions on the Ignition platform by Inductive Automation for manufacturing plants in Mexico. Its portfolio spans project-based SCADA/MES implementations, the ConnectMes standard MES subscription product, custom MES builds with full source-code ownership, IIoT connectivity to 200+ PLC protocols, and post-implementation technical support. The company serves Tier 1 automotive suppliers, food & beverage plants, and metal-mechanical manufacturers with quote-based turnkey projects from diagnosis through ongoing support.
Is Optimation a public or private company?
Optimation is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Optimation founded?
Optimation was founded in 2008. It employs 11 to 50 people.
Where is Optimation based?
Optimation is headquartered in Monterrey, Mexico, in the Latin America region.
How does Optimation make money?
Four revenue lines are on record. Ignition Implementation Services are the primary driver. The others are custom MES Development, connectMes Standard Platform and technical Support & Maintenance.
Who are Optimation's main competitors?
Broad incumbents on record are Rockwell Automation, Inductive Automation, Schneider Electric, Siemens Digital Industries, Honeywell Process Solutions, Emerson Automation Solutions, ABB and AVEVA. Direct peers are Avance y Tecnología en Automatización (ATA) and Grupo SPI México.
Does Optimation have an API?
No public API is recorded for Optimation.
What industry is Optimation in?
Optimation's product category is Industrial Automation Software (SCADA / MES Integration). Its primary akta.pro industry code is IMAIAMAA, Factory Automation & Control Systems (PLC/SCADA/DCS), with a secondary code of IMAHAHAJ, Industrial Automation Software (SCADA, HMI, MES, Historian). Its NAICS code is 334513 and its SIC code is 3823.