Cebo International

What Cebo International does

Cebo International B.V. (operating as Cebo Holland B.V.) is a Netherlands-headquartered supplier of industrial minerals — principally bentonite and barite — for drilling fluids, civil engineering, agriculture, and performance mineral applications. Founded in 1976 in IJmuiden as a 50/50 joint venture between Cementbouw and Halliburton, the company is today jointly owned by Imerys and Halliburton following the 2007/2014 transition of the Cementbouw stake through S&B Industrial Minerals to Imerys. Operations are anchored by port-side mineral processing, manufacturing, and storage infrastructure in IJmuiden, complemented by a UK office in Aberdeen (Cebo UK Ltd) and a maritime logistics subsidiary (Cebo Marine B.V.).

The company sells a multi-brand portfolio under proprietary labels including CEBOGEL (sodium-activated bentonites for HDD, microtunneling, and civil engineering), Cebo Hybrid-Gel/Pro (biodegradable polymer drilling fluids), Cebo Drill-Grout series (BRL 5078-certified annular space grouts), CEBO Conduct-Gel (bentonite-graphite thermal backfill for power cables), and CeboFX (BeddingFX and HygieneFX for agricultural use). It is also the main European and Eastern European distributor of Baroid Industrial Drilling Products (Halliburton). Products are supported by the CEBO Mud Guide mobile app and the long-running Mudschool training program (20th edition in 2026), co-delivered with Baroid IDP and Herrenknecht Separations.

Commercially, Cebo operates a B2B industrial minerals model: quote-based pricing on multi-year contracts, direct sales engineers across the Netherlands, UK, Germany, and Eastern Europe, and a distributor network reaching 35+ countries. Customers span four primary verticals — Energy (oil & gas, offshore wind, geothermal, FPSO), Civil Engineering (HDD, vertical drilling, microtunneling, foundations), Performance Minerals (automotive, paint, cat litter, beverage), and Agriculture. Multiple ISO certifications and country-specific product certifications (KIWA BRL 5078/5079, Cefas OCNS, German BBodSchV/LAWA, F4OR) form a regulatory moat for participation in regulated tenders.

Name

Cebo International

Legal name

Cebo International B.V.

Website

https://cebo.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

51–100 employees

Short description

Cebo International (Cebo Holland B.V.) supplies industrial minerals — primarily bentonite and barite — for drilling fluids, civil engineering, and agricultural applications. Jointly owned by Imerys and Halliburton, it distributes Baroid IDP products across 35+ countries from its IJmuiden port headquarters.

Ownership category

akta.pro rank

Product category

Industrial Minerals and Drilling Fluids

NAICS

Oil and Gas Field Machinery and Equipment Manufacturing (333132)

SIC

Wholesale-Metals & Minerals (No Petroleum) (5050), Mining & Quarrying Of Nonmetallic Minerals (No Fuels) (1400)

akta.pro primary industry

Industrial Minerals Trading (Phosphate, Potash, Sulfur, Borates, Barite, Talc) (IMAKAJAF)

akta.pro secondary industry

Oilfield & Refining Specialty Chemicals (IMAEABAI)

Keywords

• Industrial mineral supplier
• Drilling fluids
• Bentonite products
• Barite weighting agent
• Civil engineering fluids

Headquarters

HQ city

Ijmuiden

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Industrial Minerals and Additives Sales: Cebo sources, imports, and processes bentonite and barite from carefully selected mines worldwide and sells a wide range of mineral-based products and additives for drilling, construction, agriculture, and performance mineral applications. Products include branded lines such as CEBOGEL, Cebo Drill-Grout, Cebo Hybrid-Gel, CEBO FX minerals, and CEBO Conduct-Gel.
2. Logistics and Storage Solutions: Cebo provides customized storage and logistics solutions for mineral products, including 24/7 services for the energy sector, drawing on its extensive logistics experience, robust supply chain, and substantial stock capacities.
3. Baroid IDP Distribution: As the main distributor of Baroid Industrial Drilling Products (IDP) for Europe and Eastern Europe, Cebo distributes a comprehensive range of drilling fluid products, grout, plug, and well rehabilitation products from Halliburton's Baroid IDP division.
4. Training Services (Mudschool): Cebo and Baroid IDP offer specialized drilling fluid training programs (Mudschool) — a 5-day course covering HDD, vertical drilling, and microtunneling techniques — providing specialized training as both a client service and GTM lever.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Cebo International sources, imports, processes, and distributes high-quality industrial minerals — primarily bentonite and barite — and sells a wide range of mineral-based drilling fluid products, grouts, viscosifiers, thermal conductivity gels, and performance mineral additives for the energy, civil engineering, agriculture, and industrial manufacturing sectors. As the main distributor of Baroid Industrial Drilling Products (IDP) for Europe and Eastern Europe, the company also distributes Halliburton's drilling fluid additive portfolio, complemented by the CEBO Mud Guide mobile app and CEBO Mudschool training program.

Product overview

Cebo International is a globally recognized supplier of high-quality industrial minerals, drilling fluids, and related services. The company operates a multi-brand portfolio organized around core mineral products (Bentonite and Barite) and specialized product lines including: CEBOGEL branded bentonites for civil engineering and drilling applications; Baroid IDP branded additives and specialty products distributed in Europe; Cebo branded drilling fluids, grouts, and thermal products; and FX-mineral products for agriculture. The product portfolio is complemented by the CEBO Mud Guide mobile application and CEBO Mudschool training program. Key sectors served include Energy (oil & gas, offshore wind, geothermal), Civil Engineering (HDD, microtunneling, vertical drilling), Agriculture (animal bedding, soil improvement), and Performance Minerals (automotive, paint, cat litter, beverage).

Differentiator

Problem solved

Functional benefit

Brands

• CEBOGEL: Bentonite-based drilling fluid products and viscosity enhancers marketed under this brand name, including CEBOGEL OCMA, CEBOGEL CSR, CEBOGEL Trenchcontrol, CEBOGEL CE, CEBOGEL GCL, CEBOGEL Sealfix, CEBOGEL QSE Plus, and CEBOGEL S-3005
• CeboFX
• Cebo-Agri
• Baroid IDP
• Cebo Hybrid-Gel
• CEBO Mud Guide

Products and services

• Bentonite Premium bentonite sourced and imported from carefully-selected mines globally, used as a drilling fluid additive that reduces fluid loss, stabilizes boreholes, and improves mud viscosity; also used in agriculture for nitrogen retention and barn hygiene.
• Barite (Barium Sulphate) Dense mineral used as a weighting agent for drilling fluids in oil and gas exploration to prevent blowouts and well collapses; also used as filler in paints, plastics, sound reduction, automobile coatings, friction products, radiation-shielding cement, and glass ceramics.
• CEBOGEL Bentonite Product Line Proprietary sodium-activated bentonite product line marketed under the CEBOGEL brand for civil engineering and drilling applications, including CEBOGEL OCMA, CSR, Trenchcontrol, CE, GCL, Sealfix, QSE Plus, and S-3005 grades for HDD, microtunneling, sealing, and landfill applications.
• Cebo Hybrid-Gel and Hybrid-Gel Pro High-yield biodegradable fluid system based on natural, non-toxic polymers; Hybrid-Gel is Cebo's primary environmentally friendly drilling product suitable for freshwater, brackish, or saturated saltwater mixing, while Hybrid-Gel Pro is the next-generation version with improved performance.
• Cebo Drill-Grout Product Line Self-hardening suspension products (Cebo Drill-Grout, Cebo Drill-Grout Plus, Cebo Thermo Drill-Grout Lite) certified under BRL 5078 by Bodem+ for filling annular spaces in HDD, microtunneling, and vertical drilling operations, with Cebo Thermo Drill-Grout Lite offering improved thermal conductivity.
• CEBO Conduct-Gel Thermal Conductivity Gels Specialist mixture of bentonite and graphite formulated for efficient heat transfer from power cables to surrounding ground; available in multiple thermal conductivity grades (1.0 to 2.5 W/mK), cement-free and non-hardening for easy removal.
• Baroid IDP Drilling Fluid Additives Comprehensive range of Baroid IDP drilling fluid additives, grout, plug, and well rehabilitation products distributed exclusively in Europe and Eastern Europe by Cebo, including EZ MUD, QUIK-TROL, PAC, FUSE-IT, DIAMOND SEAL, N-SEAL, and other specialty products.
• CeboFX Mineral Hygiene Powders (BeddingFX and HygieneFX) Highly absorbent, soft mineral hygiene powders for promoting dry, hygienic, and comfortable animal berth, with BeddingFX for mixing into bedding materials and HygieneFX for application on mats and mattresses; designed to improve manure and soil quality through nitrogen retention.
• CEBO Mud Guide Mobile App Mobile application supporting HDD industry professionals by calculating drilling fluid parameters, planning projects, consulting product and safety data sheets, and providing step-by-step instructions for measuring drilling fluid properties; also allows users to request a drilling fluid program from a CEBO mud engineer.
• CEBO Mudschool Training Program 5-day specialized drilling fluid training program (Mudschool) delivered by Cebo and Baroid IDP with Herrenknecht Separations, covering HDD, vertical drilling, and microtunneling techniques, with both client service and GTM functions.
• 24/7 Storage and Logistics Solutions Customized 24/7 storage and logistics solutions for mineral products serving the energy sector, drawing on Cebo's port-based IJmuiden infrastructure, Cebo Marine B.V. maritime operations, robust supply chain, and substantial stock capacities.

Quantifiable outcome

• Bentonite recycling reduces environmental footprint and lowers total drilling project costs
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Baroid Industrial Drilling Products (IDP) / HalliburtoncoreStrategic or Co-development PartnerCebo International is the main distributor of Baroid IDP products for Europe and Eastern Europe. Baroid IDP, a Product Service Line of Halliburton, provides a comprehensive range of drilling, grout, plug, and well rehabilitation products. Cebo and Baroid IDP jointly deliver the Mudschool training program and technical field support, combining Cebo's local market expertise with Baroid IDP's global product portfolio.
• Herrenknecht SeparationsminorStrategic or Co-development PartnerHerrenknecht Separations co-develops the Mudschool training program with Cebo and Baroid IDP, contributing expertise in solids control and separation technology for HDD and microtunneling applications.
• Berg AgriminorChannel Partner/ Reseller/ DistributorBerg Agri is the official distributor of Cebo FX Minerals (BeddingFX and HygieneFX products) in the Netherlands. Berg Agri provides extensive product information and advice for optimal use of Cebo FX products in agricultural stable applications on their website.
• KIWA / BSBminorOthersKIWA / BSB provides product certification for Cebo's swelling clay products under BRL 5079 and grout products under BRL 5078, confirming compliance with Dutch legal environmental hygiene requirements.
• PBN (Forteiland IJmuiden)minorGTM or Marketing PartnerPBN organized and hosted the CEBO 50th anniversary celebration event at Forteiland IJmuiden on June 5, 2026.

Scale indicators4 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Tolsa Group: Tolsa is a Spanish specialty minerals company producing sepiolite, bentonite, and other industrial minerals for drilling, agriculture, and industrial applications, competing directly with Cebo's bentonite-based product lines in European and international markets.
• Charles B. Chrystal Company: Chrystal is a US-based bentonite and clay mineral processor serving drilling fluids, civil engineering, and industrial applications — a direct peer to Cebo in the bentonite-based drilling fluid and sealing products market, focused on North American customers.
• Mineral Technologies (CETCO): CETCO, now part of Mineral Technologies, is one of the world's largest bentonite-based drilling fluid and civil engineering product suppliers, directly competing with Cebo in HDD, vertical drilling, and environmental sealing applications globally.
• Wyo-Ben: Wyo-Ben is a US-based bentonite producer serving drilling fluids, civil engineering, and environmental applications — a direct competitor to Cebo in bentonite supply for HDD and oilfield drilling, particularly for Wyoming sodium bentonite grades.
• Laviosa: Laviosa is a major Italian bentonite producer supplying drilling fluids, civil engineering, and animal feed applications — directly comparable to Cebo in mineral sourcing, bentonite processing, and multi-sector distribution in Europe and beyond.

Broad incumbents

• Halliburton (Baroid): Halliburton's Baroid division is Cebo's joint-owner and primary product partner; Baroid competes globally in drilling fluids while Cebo serves as its European distribution arm — adjacent incumbent with overlapping product families and customer base.
• Clariant Oil Services: Clariant (now part of oilfield services-focused portfolio post-2024 restructuring) supplies specialty chemicals and drilling fluid additives globally, overlapping with Cebo's specialty drilling products but at much broader scale and across multiple industries.
• Imerys: Imerys is Cebo's joint parent and one of the world's largest industrial mineral groups; it supplies bentonite and other performance minerals into overlapping end markets (drilling, automotive, agriculture) at substantially greater global scale.
• SLB (Schlumberger): SLB is the world's largest oilfield services firm with deep drilling fluids, completions, and digital offerings — competing with Cebo indirectly as a comprehensive oilfield supplier, including M-I SWACO drilling fluids products in the European market.
• Elementis: Elementis is a global specialty chemicals company supplying rheology modifiers and additives for drilling fluids and industrial applications — comparable to Cebo's specialty bentonite and polymer product portfolio in oilfield and civil engineering end markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

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• LinkedInlinkedin.com/company/cebointernational
• Instagraminstagram.com/cebo.international

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cebo International