Moving Frame

What Moving Frame does

Moving Frame is a digital content production company founded in 2017 and headquartered in Beirut, Lebanon, that provides concept development, scriptwriting, storyboarding, CGI, AI-generated video, VFX, and 3D animation services for brand advertising campaigns. The company operates as a creative production boutique with specialized divisions covering TVC production, digital content, VFX, CGI, and AI-driven content, and has expanded to regional offices in Dubai (IFZA Business Park, Dubai Silicon Oasis) and Doha, Qatar, while delivering projects across Saudi Arabia, Kuwait, and Egypt.

The underlying technology stack combines traditional CGI/VFX tooling (Blender, Cinema4D, Redshift, rotoscoping, motion tracking, green-screen compositing) with an AI generation layer that integrates third-party generative models including Runway, Kling AI, Veo, Stable Video, and MidJourney through custom pipelines for character generation, environment creation, lighting simulation, and performance synthesis. This hybrid pipeline is applied across video, image, text, and multimodal outputs, supporting product launches, television commercials, brand films, architectural visualization, app launch animations, and chatbot/digital experience content.

The business model is professional-services-based, with project-based fees determined by scope, complexity, and production requirements rather than publicly disclosed pricing. Go-to-market is sales-led and direct, targeting enterprise and mid-market brand marketing teams as well as advertising agencies, with primary customer segments in FMCG, automotive, banking and financial services, and retail across the MENA region. Notable enterprise engagements include Bank Audi, Qatar Islamic Bank, Byblos Bank, Ford, Nissan, Mercedes-Benz, McDonald's, Kinder Joy, Henkel, OLX, Sanita, and Middle East Airlines, alongside limited SMB work and occasional non-profit engagements (e.g., Doctors Without Borders).

Name

Moving Frame

Legal name

Moving Frame

Website

https://moving-frame.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Moving Frame is a Beirut-based digital content production company providing CGI, AI-generated video, VFX, and 3D animation services for brand advertising campaigns. It serves enterprise and mid-market clients across FMCG, automotive, banking, and retail sectors in the MENA region from offices in Beirut, Dubai, and Doha.

Ownership category

akta.pro rank

Product category

Digital Content Production / CGI and VFX Creative Services

NAICS

Postproduction Services and Other Motion Picture and Video Industries (51219), Motion Picture and Video Production (51211), Motion Picture and Video Production (512110), Motion Picture and Video Industries (5121)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

VFX & Motion Graphics (CGI, Compositing, 2D/3D) (MPAAAMAC)

akta.pro secondary industries

Animation Production (2D/3D/Stop-Motion) (MPAAAMAD), Motion Graphics & Title Design (MPADACAD), Animation Pipeline, Asset & Render Services (MPADACAM)

Keywords

• CGI video production
• AI video generation
• TVC production services
• 3D animation services
• Visual effects compositing

Headquarters

HQ city

Hazmie

HQ country

Lebanon

HQ region

Middle East

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. CGI Video Production Services: Project-based fees for creating CGI videos, commercials, and visual effects content for brand advertising campaigns. Revenue generated through custom creative production engagements with enterprise and mid-market brands across the Middle East.
2. AI-Generated Commercial Content: AI-powered video production services leveraging artificial intelligence tools for faster turnaround and creative flexibility in commercial content creation.
3. TVC and Digital Campaign Production: End-to-end television commercial and digital content production including concept development, filming, post-production, and delivery across multiple platforms.
4. Architectural Visualization: 3D architectural animation and visualization services for real estate developers, construction companies, and property brands.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Moving Frame is a creative production boutique that delivers CGI videos, AI-generated commercials, television commercials (TVCs), 2D and 3D animation, visual effects (VFX), and architectural visualization for brand advertising campaigns. The studio combines AI-powered workflows (Runway, Kling AI, Veo, Stable Video, MidJourney) with traditional CGI pipelines and 3D animation tools (Blender, Cinema4D, Redshift) to produce content for enterprise and mid-market brands across the Middle East. Projects span concept development, scriptwriting, storyboarding, production, and post-production delivered from offices in Beirut, Dubai, and Doha.

Product overview

Moving Frame is a high-end creative production boutique operating across specialized divisions including TVC production, Digital Content, VFX, CGI, and AI-driven content. The company offers a unified portfolio of services centered on CGI Videos (photorealistic CGI for advertising), AI Content (AI-generated video and image production using tools like Runway, Kling AI, and MidJourney), 2D & 3D Animation Videos (character animation and motion graphics), TVC Production (television commercials), Architectural Visualization (3D real estate previews), and VFX (visual effects compositing). Sub-products include Chatbot & Digital Experience solutions for fintech clients and App Launch Animation for mobile applications. The company serves brands across Dubai, Beirut, Doha, Riyadh, and the broader MENA region.

Differentiator

Problem solved

Functional benefit

Products and services

• CGI Videos High-end computer-generated imagery video production for advertising campaigns, featuring photorealistic 3D environments, products, and characters integrated with live-action footage or delivered as full-CG content. For brands and agencies seeking cinematic CGI commercials and brand films.
• AI Content AI-generated video and image content production using advanced artificial intelligence tools including Runway, Kling AI, Veo, Stable Video, and MidJourney for cinematic brand storytelling. For brands and agencies requiring AI-augmented commercials and AI-generated cinematic content.
• 2D & 3D Animation Videos Animated video production including character animation, motion graphics, and 3D product visualization for TV commercials, digital campaigns, and branded content. For brands, agencies, and broadcasters needing differentiated animated creative.
• TVC Production Television commercial production combining CGI, VFX, live-action filming, and post-production for high-end brand advertisements. For brands and agencies commissioning television and digital video ad campaigns.
• Architectural Visualization 3D architectural animation and visualization services for real estate developers, contractors, and interior design companies to showcase projects before completion. For property developers, construction firms, and interior designers.
• VFX & Visual Effects Visual effects production including green screen compositing, motion tracking, rotoscoping, cleanup, and seamless integration of CGI elements with captured footage. For brands, agencies, and production companies requiring post-production VFX work.
• Chatbot & Digital Experience Interactive digital experiences and animated chatbot content for banking and fintech clients, featuring CGI and animation-powered customer engagement solutions. For banks, fintechs, and digital service providers launching chatbot or interactive digital experiences.
• App Launch Animation Futuristic CGI animations for mobile app launches, showcasing digital payment, fintech, and banking applications through dynamic 3D visualization. For fintechs, banks, and app-based digital services launching new mobile applications.

Quantifiable outcome

• Ford CGI video achieved millions of views with widespread organic social media engagement
• +2 more outcomes

Named customers25 records

Segments7 records

Ideal customer profiles7 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature5 records

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Kharabeesh: MENA digital content and animation studio producing branded video, motion graphics, and digital campaigns for regional and global brands. Comparable to Moving Frame as a MENA-rooted animation/content studio serving brand marketers with creative production services.
• Elephant Cairo: Cairo-based animation and CGI studio producing 2D/3D animated commercials and branded content for the MENA market. Comparable to Moving Frame on animation-led production for advertising, with overlapping regional clients and similar scale.
• Visual Solutions: UAE-based VFX and CGI production house delivering commercials, brand films, and digital content. Directly comparable to Moving Frame on geography (UAE), service mix (CGI/VFX for advertising), and target market (regional enterprise brands).
• Cutback Studios: Dubai-based post-production and VFX studio serving advertising and brand clients across MENA. Comparable to Moving Frame as a regional boutique offering CGI, compositing, and commercial finishing services to enterprise brands in the Gulf and Levant.

Regional players

• Platige Image: Poland-based CGI, VFX, and animation studio delivering commercials, brand content, and immersive experiences across Europe. Comparable to Moving Frame as a mid-sized boutique specialising in CGI-driven advertising, though serving primarily European brands rather than MENA.
• Freefolk: London-based VFX and post-production studio working on commercials and branded content for agencies and brands. Comparable to Moving Frame as a boutique CGI/VFX supplier to the advertising market, though with a UK/European client base rather than MENA.

Broad incumbents

• Framestore: Global VFX and creative studio with deep CGI, motion graphics, and brand-content capabilities. Comparable to Moving Frame as a much larger incumbent offering overlapping CGI/VFX services for advertising, although at global scale and across film, episodic, and immersive.
• The Third Floor: Global visualisation and VFX company with strong advertising and experiential content work. Comparable to Moving Frame in CGI/VFX production for brand storytelling, but at significantly larger scale and with a broader entertainment footprint.
• MPC (Moving Picture Company): Global VFX and post-production studio with extensive advertising and brand-content divisions. Comparable to Moving Frame on CGI/VFX-driven commercial production, though MPC operates at global scale with a much larger talent and technology base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/movingframe
• Facebookfacebook.com/movingframe
• LinkedInlinkedin.com/company/movingframe
• Instagraminstagram.com/movingframe
• TikToktiktok.com/@movingframe
• Xx.com/Moving_Frame

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moving Frame