Naturelle Cosméticos

What Naturelle Cosméticos does

Naturelle Cosméticos is a privately held, for-profit Brazilian manufacturer of natural cosmetics and personal care products, founded in 2010 and headquartered in Vila Velha, Espírito Santo, Brazil. The company operates with a small team of 11-50 employees, positioning itself in the natural and naturally-derived personal care segment of the Brazilian consumer goods market. Its commercial website is hosted at naturellecosmeticos.com.br.

The available source material provides no visibility into the company's specific product portfolio, formulation technology, ingredient sourcing, certification status (e.g., organic, vegan, cruelty-free), pricing structure, distribution channels, or customer segments. The product description characterizes the offering as "natural cosmetics and personal care products," implying a brand and product line oriented toward naturally-derived ingredients rather than synthetic formulations, but no SKU-level detail, formulation patents, or proprietary technology is documented.

From a business model standpoint, the company is a small-scale manufacturer-distributor, but revenue mechanics, go-to-market motion (DTC e-commerce, retail wholesale, marketplace, B2B), and pricing model are not disclosed. No funding rounds, investors, leadership team, M&A history, or strategic transactions are documented in the available data. The corporate website currently displays a loading/verification interstitial rather than substantive content, which may indicate an incomplete digital presence, a site migration, or a rebrand in progress. As a result, the analytical picture is limited to firmographic basics: a small, private, 15-year-old Brazilian natural cosmetics operator with no externally verifiable strategic, financial, or technology signals.

Name

Naturelle Cosméticos

Website

https://naturellecosmeticos.com.br

Company type

Private

Founded year

2010

Headcount range

11–50 employees

Short description

Naturelle Cosméticos is a privately held Brazilian manufacturer founded in 2010 in Vila Velha, producing natural cosmetics and personal care products for domestic consumer markets with a small 11-50 employee operation.

Ownership category

akta.pro rank

Product category

Natural Cosmetics

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (456)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Natural/Organic & Clean Skincare (CRABAAAH)

akta.pro secondary industries

Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC), Natural, Organic & Clean Beauty Distribution (CRAOAEAM), Natural Personal Care & Clean Beauty Retail (within Health Food Stores) (CRAHAEAF)

Keywords

• Natural cosmetics
• Personal care products
• Beauty manufacturing
• Cosmetics production
• Natural skincare

Headquarters

HQ city

Vila Velha

HQ country

Brazil

HQ region

Latin America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Core offering

Naturelle Cosméticos manufactures and sells natural cosmetics and personal care products. The company is based in Vila Velha, Brazil, and operates as a producer of natural-based beauty and personal care items for the consumer market.

Differentiator

Problem solved

Functional benefit

Products and services

• Natural cosmetics and personal care products Natural-based cosmetics and personal care items manufactured and sold by Naturelle Cosméticos, a Brazilian producer based in Vila Velha. Specific product SKUs, lines, and formulations are not detailed in the available source content.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Broad incumbents

• Burt's Bees (Clorox): Established natural personal care brand spanning lip care, skincare, and body care. Comparable category coverage and natural ingredients positioning to Naturelle's portfolio.
• L'Occitane en Provence: Global natural-inspired beauty brand with strong presence in Brazil. Comparable as a natural-positioned personal care manufacturer-retailer competing for similar Brazilian consumers.
• Aveda (Estée Lauder): Premium natural-ingredient hair care and skincare brand owned by Estée Lauder. Comparable in botanical/natural positioning, salon and DTC distribution, and personal care category mix.
• Natura &Co: Largest Brazilian natural and personal care conglomerate (Natura, Avon, The Body Shop). A broad incumbent operating natural cosmetics lines that directly overlap with Naturelle's product positioning in the same Brazilian market.
• Grupo Boticário: Major Brazilian beauty manufacturer and retailer with extensive natural and personal care product lines. Direct overlap with Naturelle on product category, channel (own retail + e-commerce), and Brazilian consumer base.

Direct peers

• Granado Pharmácias: Brazilian traditional pharmacy and natural personal care brand selling cosmetics, soaps, and fragrances through own retail and DTC. Closely comparable as a Brazil-rooted natural personal care manufacturer-retailer of similar scale ethos.
• RMS Beauty: Independent clean beauty brand formulating natural color cosmetics and skincare. Comparable to Naturelle in clean/natural positioning and DTC-led distribution of natural personal care.
• Weleda: Global natural and organic skincare and personal care brand using botanical formulations. Comparable to Naturelle in product philosophy (natural ingredients), category mix (skincare, body care), and premium positioning.
• Tata Harper: Independent natural luxury skincare manufacturer vertically controlling formulation and distribution. Comparable to Naturelle as a focused natural skincare brand with in-house manufacturing.
• Dr. Hauschka (WALA Heilmittel): Natural and organic skincare and cosmetics manufacturer with holistic positioning. Comparable to Naturelle in natural ingredient philosophy, skincare/body care product mix, and selective distribution model.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat1 record

Key risks5 records

Key highlights4 records

Customer concentration

• Facebookfacebook.com/naturellecosmeticos.br
• LinkedInlinkedin.com/company/naturellecosmeticos

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Naturelle Cosméticos