LeasingTime Deutschland

What LeasingTime Deutschland does

LeasingTime Deutschland, operated by LeasingMarkt.de GmbH, is Germany's largest online car leasing marketplace, founded in 2012 and headquartered in Düsseldorf. The platform aggregates over 19,795 active vehicle leasing offers from more than 2,000 partner car dealerships and dealer groups, enabling private individuals and business customers to search, compare, and submit inquiries for new, used, hybrid, and electric vehicle leasing deals. It serves both the Privatleasing (consumer) and Gewerbe (business/freelancer) segments with kilometer-based contracts ranging from 12 to 48 months, frequently with no down payment required. The service is free for consumers; the company monetizes via dealer-side listing fees and premium placement (homepage gallery placement, promoted search ranking) on a transaction basis.

The core product is the LeasingTime.de web marketplace platform, built on standard search, filter, and ranking algorithms plus dealer inquiry management workflows. There is no proprietary automotive technology; the platform functions as a digital intermediary between dealers and end customers. In 2021, the company extended its offering with an Auto-Abo (car subscription) marketplace, adding subscription-based vehicle access alongside traditional leasing. The product portfolio further includes specialized modules for electric vehicle leasing, hybrid company cars (with tax advantages), used car leasing from €79/month, and zero-down-payment options, plus curated features such as 'Deal der Woche' and lease takeover listings.

LeasingTime was acquired by the AutoScout24 Group in 2020, integrating the platform into Europe's largest online automotive marketplace ecosystem and providing strategic backing. The operating model is direct-to-consumer for end users with dealer-partner channel relationships for supply; customer acquisition is driven by SEO-optimized content, paid search (Google, Microsoft), paid social retargeting (Facebook, LinkedIn, Criteo), affiliate marketing via TradeTracker, an editorial magazine, and a YouTube channel. The company is privately held, operates exclusively in Germany, and reports no publicly disclosed revenue or headcount.

Name

LeasingTime Deutschland

Legal name

LeasingMarkt.de GmbH

Website

https://leasingtime.de

Company type

Private

Founded year

2012

Operating status

Operating

Short description

LeasingTime Deutschland, operated by LeasingMarkt.de GmbH, is Germany's largest online car leasing marketplace, aggregating 19,795+ leasing offers from 2,000+ partner dealerships for private and business customers. Founded 2012 and part of the AutoScout24 Group since 2020.

Ownership category

akta.pro rank

Product category

Vehicle Leasing Marketplace

NAICS

Passenger Car Leasing (532112), Passenger Car Rental and Leasing (53211)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Consumer/Private Lease & Subscription (Personal Contract Hire) (TLABAAAC)

akta.pro secondary industries

Corporate/Enterprise Car Leasing (Closed-End/Open-End) (TLABAAAA), Long-Term / Fixed-Term Car Subscriptions (6–36 months) (THADACAD), Auto & Vehicle Leasing (Personal Use) (FSAKANAA)

Keywords

• Online car leasing
• Vehicle leasing marketplace
• Auto leasing comparison
• Car subscription marketplace
• Electric vehicle leasing

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Dealer listing and placement fees: Car dealerships and dealer groups pay to list leasing offers on the platform. The platform also offers paid visibility options such as featured placement in homepage galleries and promoted positioning in search results, which dealers pay for on a per-listing basis.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels12 records

Core offering

LeasingTime.de is Germany's largest online car leasing marketplace, connecting over 2,000 partner dealerships with private individuals and business customers. The platform aggregates 19,795+ vehicle leasing listings (new, used, electric, hybrid, commercial vans) and allows users to compare kilometer-based leasing offers, request quotes from dealers, and arrange contracts with no down payment. In 2021, it expanded with an Auto-Abo (car subscription) marketplace as an additional all-inclusive offering.

Product overview

LeasingTime.de operates as a comprehensive online vehicle leasing marketplace that serves as an intermediary platform between car dealerships and customers (both private individuals and businesses). The platform aggregates over 19,795 vehicle listings from more than 2,000 car dealerships, offering kilometer-based leasing contracts without upfront payments. The core offering includes the main LeasingTime.de marketplace platform, supplemented by specialized category modules for electric vehicles, private leasing, business leasing, used car leasing, hybrid company cars, and zero-down-payment options. In 2021, the company expanded its portfolio by launching an Auto-Abo (car subscription) marketplace, adding to its product ecosystem. The platform also features promotional sections like 'Deal der Woche' and 'Schnäppchen' for curated top deals, and enables lease takeover transactions through its user listing functionality.

Differentiator

Problem solved

Functional benefit

Products and services

• LeasingTime.de Marketplace Platform Germany's largest online car leasing marketplace that aggregates 19,795+ listings from 2,000+ partner dealerships and enables private individuals and business customers to search, compare, and request kilometer-based leasing offers without down payment.
• Auto-Abo (Car Subscription Marketplace) Car subscription marketplace launched in 2021 as an alternative to traditional leasing, offering all-inclusive monthly payments that bundle vehicle access, insurance, maintenance, and other costs into a single subscription.

Quantifiable outcome

• 19,795+ vehicle listings available on the platform at any given time
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• AutoScout24 GroupcoreStrategic or Co-development Partner · 1 January 2020AutoScout24 Group acquired and has owned LeasingMarkt.de GmbH (operator of LeasingTime.de) since 2020. This parent company relationship provides strategic backing, brand recognition, and integration synergies within the AutoScout24 automotive marketplace ecosystem.
• TradeTracker Deutschland GmbHminorGTM or Marketing PartnerTradeTracker is used for affiliate marketing attribution and partner commission tracking, enabling LeasingTime to pay commissions to third-party referrers for leasing contracts generated through partner websites.
• Facebook Ireland Ltd. (Facebook Custom Audiences / Facebook Pixel)minorGTM or Marketing PartnerFacebook Custom Audiences (Facebook Pixel) is used to analyze pseudonymized user browsing behavior and deliver personalized retargeting ads to users who have visited LeasingTime.de, with user consent.
• Google Ireland Ltd. (Google Marketing Platform / YouTube)minorGTM or Marketing PartnerGoogle Marketing Platform (Analytics) is used for website traffic analytics. YouTube is used for hosting LeasingTime's corporate video channel. Both are used with user consent for marketing and analytics purposes.
• LinkedIn Ireland Unlimited Company (LinkedIn Insight Tag)minorGTM or Marketing PartnerLinkedIn Insight Tag is used to measure advertising effectiveness on LinkedIn and deliver targeted B2B advertising to business professionals who may be interested in commercial vehicle leasing.
• Criteo SAminorGTM or Marketing PartnerCriteo is a retargeting advertising network that delivers personalized banner ads on third-party websites to users who have browsed LeasingTime.de, based on anonymized browsing behavior.
• Microsoft Corporation (Microsoft Advertising)minorGTM or Marketing PartnerMicrosoft Advertising (UET Tag) is used for reach measurement and performance tracking of advertising campaigns across Microsoft's advertising network.
• eKomi Ltd.minorGTM or Marketing PartnereKomi provides verified customer review integration, enabling LeasingTime to display genuine customer ratings on its platform to build consumer trust.
• German Car Dealership Groups and Independent Dealers (2,000+)coreChannel Partner/ Reseller/ DistributorOver 2,000 car dealerships and major dealer groups across Germany list vehicle leasing offers on LeasingTime.de. They include large Autohaus groups and regional dealers representing brands such as Volkswagen, BMW, Audi, Mercedes-Benz, Renault, Hyundai, and others. Dealers are screened and must comply with manufacturer quality guidelines.
• Bitkom Servicegesellschaft mbHminorOthersIndependent mediation body designated for out-of-court dispute resolution in cases where LeasingTime cannot reach agreement with commercial partners, per Art. 11 P2B-VO (EU) 2019/1150.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Heycar: German online marketplace for inspected used cars with integrated financing and leasing offers from partner dealers. Comparable as a dealer-aggregator that blends classified listings with leasing/funding content, competing for the same mid-funnel German car buyer.
• Ayvens (formerly ALD Automotive): One of the largest global vehicle leasing and fleet management operators with a significant German footprint. Comparable as a scale leasing provider present in corporate car leasing channels that LeasingTime routes business customers to via its Gewerbeleasing offering.
• Mobile.de: Germany's largest general online automotive marketplace (owned by Adevinta/OLX Group). Comparable because it aggregates new and used car listings from thousands of German dealers, offers leasing search and financing content, and competes for the same consumer intent that LeasingTime monetises via its leasing-focused funnel.
• Sixt Leasing (Sixt SE): A major German corporate fleet leasing provider that also serves private leasing customers. Comparable because it competes in the same German business-leasing (Gewerbeleasing) and corporate car categories that LeasingTime.de monetises through its Gewerbe customer segment.
• AutoScout24: Europe's largest online automotive marketplace and LeasingTime's parent company (AutoScout24 Group). Comparable because it serves the same German consumer and dealer audience with new, used and leasing content, providing both a strategic backer and the most direct cross-platform competitive overlap.

Direct peers

• carwow: An online car marketplace operating in Germany that connects consumers with multiple dealer offers on new cars, often financed via leasing. Comparable because it aggregates competing dealer quotes and surfaces leasing offers to German consumers, replicating LeasingTime's lead-generation marketplace model.
• MeinAuto.de: A German online marketplace for new-car leasing and configurator offers aggregated from multiple dealers and leasing banks. Highly comparable because it operates the same dealer-aggregator, kilometer-based leasing model targeting both private and business (Gewerbe) customers.

Emerging players

• Fahrzeuge.de / mobile.de Leasing section: Smaller German online platforms in the vehicle comparison/leasing lead space that aggregate dealer offers. Comparable as fellow online leasing aggregators addressing the same private and commercial customer pain points (price comparison, no-down-payment options).
• Autohero: A German online retailer for inspected used cars with subscription-style flexible ownership models. Comparable as a digital-first alternative to traditional dealer leasing that competes for the same convenience-oriented German consumers in used and short-term vehicle access.

Others

• Verivox: A leading German price-comparison portal for financial products including car leasing and auto financing. Comparable as an adjacent comparison/lead-gen model that monetises consumer intent for leasing contracts via dealer/bank referral.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/leasingtime

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LeasingTime Deutschland